The field of animal science, and especially animal nutrition, relies heavily on modeling to accomplish its day-to-day objectives. New data streams ("big data") and the exponential increase in computing power have allowed the appearance of "new" modeling methodologies, under the umbrella of artificial intelligence (AI). However, many of these modeling methodologies have been around for decades. According to Gartner, technological innovation follows five distinct phases: technology trigger, peak of inflated expectations, trough of disillusionment, slope of enlightenment, and plateau of productivity. The appearance of AI certainly elicited much hype within agriculture leading to overpromised plug-and-play solutions in a field heavily dependent on custom solutions. The threat of failure can become real when advertising a disruptive innovation as sustainable. This does not mean that we need to abandon AI models. What is most necessary is to demystify the field and place a lesser emphasis on the technology and more on business application. As AI becomes increasingly more powerful and applications start to diverge, new research fields are introduced, and opportunities arise to combine "old" and "new" modeling technologies into hybrids. However, sustainable application is still many years away, and companies and universities alike do well to remain at the forefront. This requires investment in hardware, software, and analytical talent. It also requires a strong connection to the outside world to test, that which does, and does not work in practice and a close view of when the field of agriculture is ready to take its next big steps. Other research fields, such as engineering and automotive, have shown that the application power of AI can be far reaching but only if a realistic view of models as whole is maintained. In this review, we share our view on the current and future limitations of modeling and potential next steps for modelers in the animal sciences. First, we discuss the inherent dependencies and limitations of modeling as a human process. Then, we highlight how models, fueled by AI, can play an enhanced sustainable role in the animal sciences ecosystem. Lastly, we provide recommendations for future animal scientists on how to support themselves, the farmers, and their field, considering the opportunities and challenges the technological innovation brings.