Cultural Soft Power Research Articles

Research on the Status, Challenges and Countermeasures of the Intercultural Communication of Chinese Opera Culture in the Omnimedia Era

The Chinese opera is a local art in China and an important carrier of Chinese culture. It embodies the spirit of Chinese aesthetics, and is generally recognized as a recognizable representative of Chinese culture and art. In the omnimedia era, the omnimedia platforms enable Chinese opera to appear frequently on the international stage. Meanwhile, the digital technology plays an important role in promoting the cross-cultural communication of opera culture, which make global audiences can enjoy Chinese opera culture through omnimedia channels and gradually increase their acceptance of it. Therefore, the effect and influence of Chinese opera culture in international communication is significantly improved. However, it should be noted that cultural differences are the main obstacles to the intercultural communication of Chinese opera in the omnimedia environment. The copyright and intellectual property right in the omnimedia environment limit the international communication of Chinese opera culture, and there are contradictions between the localization and the globalization needs of opera culture in the omnimedia promotion. To this end, it is necessary to present in-depth cultural interpretation and exchange on the all-media platform to bridge the cultural differences between China and foreign countries, establish corresponding international cooperations and legal protection mechanisms to deal with copyright and intellectual property issues, and use omnimedia to innovate the promotion of opera culture to achieve a balance between localization and globalization. These methods can enhance the cross-cultural output of Chinese opera culture and the international communication intensity and effectiveness of it, so as to enhance the cultural soft power construction and the international influence of China.

Study on the Reception and Dissemination of the Moss Roberts’ English Translation of Sanguo Yanyi

<p>The assessment of literary translation's quality constitutes a significant yet intricate undertaking. A pivotal aspect of this evaluation is gauging the reception of the translated work among its intended readership. By scrutinizing the reception and dissemination of English renditions of classical Chinese literature among international audiences, we can gain a deeper understanding of the impact various translations have on readers. This, in turn, can offer invaluable insights and serve as a foundation for informed decisions regarding the translation of such works, thereby facilitating the international promotion of Chinese literature and ultimately enhancing the global influence of Chinese cultural soft power.</p>

CHINA'S CULTURAL SOFT POWER IN BANGLADESH: ACHIEVEMENTS AND CHALLENGES (2000-2020).

ABSTRACT
 Cultural dominance is one of the most significant aspects of soft power strategy in global politics. The most influential countries employ cultural soft power to consolidate their positions on international platforms to enhance national interests. This study explores China's cultural soft power strategies in Bangladesh by examining its achievements and challenges. It identifies that China has extended its cultural dynamics to considerable levels in Bangladesh, including arranging cultural programs and festivals, exchange programs, support for higher education, cultural institutes, media, availability of cultural content, and infrastructure development. However, China faces several challenges in achieving its soft power objectives due to cultural barriers, political manipulation, and proper management of facilities. This study recommends that China should develop initiatives to reduce the challenges in the country. This study followed a qualitative research method, based on secondary sources. This study fills a crucial gap in the understanding of China's efficacy in Bangladesh. A comprehensive insight into China's cultural soft power will help policymakers in enhancing bilateral relations as well as contribute to academia such as international relations, diplomacy and other intellectual horizons related to Bangladesh studies.
 
 
 
 Keyword: Cultural Soft Power, goals, China, Bangladesh

习近平文化思想三维审思: 理论之源·历史之脉·现实之基

Abstract: Xi Jinping Thought on Culture is the latest achievement of the development of Marxism in the cultural field and the action guide of China's cultural construction in the new era. In order to deeply study Xi Jinping Thought on Culture, we must correctly understand the theoretical source, historical vein and realistic foundation of Xi Jinping Thought on Culture. As far as the source of its theory is concerned, Xi Jinping Thought on Culture takes Marxist cultural theory as the “soul”, Chinese excellent traditional culture as the “root”, and the excellent achievements of human civilization as the mirror. In terms of its historical vein, Xi Jinping Thought on Culture comes down in a continuous line from the CPC’s cultural thought in the period of the new-democratic revolution, inherits and develops the CPC’s cultural thought in the period of socialist revolution and construction, continues to extend the CPC’s cultural thought in the new period of reform, opening up, and socialist modernization, and succinctly sublimates the CPC’s cultural thought since the new era. As far as the basis of its reality is concerned, the formation of Xi Jinping Thought on Culture is inseparable from the significant improvement of the comprehensive quality of Chinese people, the continuous improvement of social civilization and the steady growth of national cultural soft power.

Protection of Handicraft Skills from the Perspective of Folklore Studies

Handicraft skills and material culture are a research perspective of folklore and a major landscape of various ethnic customs in China. The long history, vast territory, and clever and wise Chinese people have formed a colorful and diverse folk handicraft technique. Under the diverse paths of design participation in handicraft innovation, handicrafts have undergone semantic, functional, and situational transformations in contemporary times, presenting an ecosystem of alienation and diversification. This article takes the ceramic craftsmanship of Yaozhou kiln as an example to explore how to improve the construction of national cultural soft power by protecting local traditional handicrafts.

A Translation Study of Cultural Vacancy in the book To Live under the Guidance of Relevance Translation Theory

The cultural vacancy refers to the cultural information carried in one language that has no counterpart in another language. Cultural vacancies are common in the book To Live, and the quality of its translation affects foreign readers’ understanding and acceptance of the distinctive Chinese culture. In this paper, the author sorts out the version of To Live translated by Michael Berry on the Internet, and studies the English translation methods of its cultural vacancies guided by Relevance Translation Theory, including literal translation, free translation, and transliteration with annotations, in order to improve the translation quality of To Live, to accurately convey the meaning of the original text of To Live to foreign readers, to promote the exchange and dissemination of To Live written by Yu Hua and other excellent Chinese novels in the world, and improve China’s cultural soft power.

The Communication of Ethnic Traditional Sports Culture in the New Media Environment Value Implications, Practical Limitations, and Strategies for Solution

In the new media era, the dissemination of national traditional sports culture with the help of new media technology is of great significance to the prosperity of national traditional culture and the enhancement of cultural soft power. It uses the literature method and logic combing method to study the communication of national traditional sports culture in the new media environment.it is believed that it has the value of enriching the popular culture and enhancing cultural identity, cultivating cultural confidence and improving cultural soft power, promoting the national spirit, and resisting cultural invasion. Under the new media environment, traditional national sports culture communication mainly faces the dilemmas of deviation in the positioning of communication content, loss of talents in the main body of communication, inherent insufficiency of the communication field, and internal and external extrusion in the communication environment. It is proposed that we should keep the core of the culture and maintain the true source of the culture, improve the training of talents and the inheritance method, improve the guarantee mechanism and build the cultural brand, and enhance the international discourse right by firming up the cultural self-confidence.

Analysis of the Reform of Blended Teaching in College English Under the Background of New Liberal Arts

With the continuous reform of the education system, the requirements for higher education have significantly increased. New liberal arts have been identified as the main direction of educational development, achieving innovative development in liberal arts education and enhancing the country’s cultural soft power. Therefore, universities should increase their emphasis on English teaching. In addition to imparting basic English knowledge, it is also necessary to focus on cultivating students’ cross-cultural communication and critical thinking abilities. The concept of new liberal arts should be applied by integrating information technology into the lessons, implementing blended learning, overcoming the disadvantages of traditional teaching, building a sound teaching system, and ensuring that college English teaching achieves good teaching results.

How Does Cultural Planning Empower Historic District and Urban Regeneration ----Case in the China Baroque Historical Street in Daowai District, Harbin

The historical culture of the city is the unique soul of the city. Facing the situation of "one side of a thousand cities" and the commercial and cultural blocks with serious homogenization in various cities, people began to re-emphasize and think about the protection of historical and cultural blocks. For the protection and development of historical and cultural blocks, it can not only promote the development of the urban tourism economy, but also benefit greatly the urban cultural atmosphere and urban regeneration, which makes urban residents feel more involved and belonging, and participate in urban cultural activities together. Harbin City, Heilongjiang Province, China, has always attached importance to urban development through cultural planning empowerment. The planning department several times, sub-plots on the Daowai Chinese Baroque Historic District for scientific overall planning led to the protection and promotion of regional historical and cultural heritage, to create a unique historical and cultural space, promoting the development of urban tourism economy, while enhancing the city's cultural heritage and cultural soft power, creating a successful model for land planning for urban development. China Baroque Historical Street with rich and unique cultural resources, is a successful case to answer how cultural planning empower historic district and urban regeneration.

Research on the Integration Mechanism of Non-legacy Culture Inheritance and Creative-entrepreneurship Education of Higher Vocational and Technical Schools

The state attaches great importance to the construction of traditional culture and the development of vocational education, emphasizing the need to build a socialist cultural power and improve the national cultural soft power. In terms of vocational education, it is proposed to improve vocational education and deepen the integration of production and education and school-enterprise collaboration. This paper integrates the non-legacy culture into the creative-entrepreneurship education of higher vocational and technical schools. The non-legacy culture is conducive to stimulate the creative-entrepreneurship consciousness of higher vocational college students, cultivate the creative-entrepreneurship quality of college students and the creative-entrepreneurship spirit of college students. The technical advantages of interdisciplinary collaboration of higher vocational and technical schools and the environmental advantages of in-depth collaboration between schools and companies help to inherit the non-legacy culture. Higher vocational and technical schools inherit the non-legacy culture through creative-entrepreneurship environment, creative-entrepreneurship courses, creative-entrepreneurship practice, creative-entrepreneurship platform and creative-entrepreneurship team, so that higher vocational and technical schools can form a sustainable cultural force and realize the inheritance and development of non-legacy culture.

National football leagues as a source of soft power

ABSTRACT This study seeks to determine if the development of a country’s national football league is significantly correlated with its soft power. Moreover, this research aims to provide a better understanding of the factors that contribute to the cultural soft power of a country besides sporting mega-events and develops a novel soft power managerial perspective. We first estimated the model using Ordinary Least Squares (OLS) and then applied the General Linear Model (GLM) to enhance the robustness of the analysis. The results suggest that investment in football development can powerfully influence soft power. The league’s cultural heritage and its talented players contribute more than the rest of the variables to increase the soft power score. Institutions and organisations from countries with relatively low soft power could still benefit from investment in football development. Finally, this study highlights the importance of the football industry and its historical heritage preservation as critical elements within a country’s soft power strategy.

Study on Cultural Soft Power Promoting the Construction of International Communication Power in Shandong Province

Study on Cultural Soft Power Promoting the Construction of International Communication Power in Shandong Province

Research on the Export Strategy of Chinese Films from Marvel Films

Under the trend of globalization, cross-cultural communication has become a necessary condition for the export of national cultural soft power. Marvel movies have a wide fan base worldwide and are very well-developed in the film industry. Although Chinese films have made great progress in recent years, the domestic film market is also extremely active, and a few Chinese films have won large awards at international film festivals, but the influence on the world is minimal. Therefore, this article will use the case analysis method to analyze in detail the successful cases of Marvel movies exported in cross-cultural contexts from three aspects: film production, film content, and marketing promotion, and derive the reasons and methods for their success, hoping to help Chinese films better go to the world and help Chinese culture break cultural barriers and better go to the world.

Nanjing City Image Governance Based on China's Cultural Soft Power

This study focuses on the city image governance based on China's cultural soft power, taking Nanjing, China, as an example, which is crucial for China to find the path of city image governance to enhance its national strength. Methodology: The research method of "logical analysis→mechanism exploration→path optimization" is used to demonstrate the relationship between cultural soft power and urban image governance from multiple perspectives. This method, which combines technology and theory, can fill the gap of the current research method which is too theoretical and lacks targeted research. Results: The relationship between cultural soft power and Nanjing city image governance was determined in the logical analysis. In the mechanism exploration, it is found that the two are consistent with the law of action and reaction. The relationship between the two and the relationship between theory and practice are mutually applicable in the path optimization. Conclusion: First, cultural soft power and urban image governance are correlated. Second, the interaction mechanism between the two is the relationship of action and reaction. Third, it is determined that the innovative mechanism of cultural soft power and urban image governance in Nanjing can be widely applied to practice and has general applicability for other cities in China. Innovation: Propose the type, structure, approach, and effectiveness of urban cultural governance in Nanjing that is compatible with national policies. It is suggested that urban governance constructs an innovative system of multifaceted and collaborative dynamic construction that is adapted to China's local realities, has a clear urban positioning, and aims to build, govern, and share together.

Innovation of Chinese Culture External Communication Based on Multivariate Statistical Analysis

Abstract With the development of economic globalization, the influence produced by cultural soft power has an irreplaceable role in the comprehensive strength of a country. In this paper, principal component analysis is used to classify the main factors affecting the effect of cultural communication, and factor analysis is combined to construct the effect dimensions of Chinese cultural communication. Pearson’s correlation is used to test the correlation between the effect of cultural communication and the four communication factors: degree of cultural satisfaction, degree of cultural cognition, development prospect and degree of publicity. From the perspective of social media information dissemination, a cultural communication model is constructed by combining social networks and used to analyze the effects of cultural communication. Combined with the effect of Chinese culture’s communication with the outside world, a communication path to optimize communication media to improve media influence rates is proposed. The results show that the correlation coefficient between the communication effect and the satisfaction degree factor is 0.348**, and the correlation with the publicity factor is 0.317**, of which the most relevant to the communication effect is the cultural cognition factor, with a correlation of 0.412**. The number of cultural communicators first shows an increasing trend and reaches the maximum value at the moment of t=7, then gradually decreases from the maximum value and finally decreases to 0 at t=15. The influence of cultural communication in the network increases as the media influence rate increases.

Soft Power of Chinese Cultural Exchange through Feminism Movies

With the in-depth development of globalization, cultural exchange plays an important role in the interaction among countries increasingly. As a country with a long history and culture, its soft power of cultural exchange plays a pivotal role in enhancing its international image and influence. As a unique form of cultural expression, feminism movies, by focusing on women's issues and conveying women's voices, providing the world with a culture window to understand Chinese women's image and culture. Consequently, we should pay attention to the role of feminism movies in enhancing the soft power of Chinese cultural exchange. By supporting and promoting feminism movies, we can promote the dissemination and development of Chinese culture and enhance the soft power of Chinese culture. At the same time, we can also draw on the creative concepts and methods of feminism movies to provide new ideas and inspirations for the creation of other types of movies, further enriching the diversity and connotation of China's movie industry. For this reason, we should recognize the value and significance of feminism movies sufficiently, promote the dissemination and development of Chinese culture by supporting and promoting feminism movies, and contribute to the enhancement of the soft power of Chinese cultural exchange.

Promoting the Role of Students in Building a "New Way of Life" in Cyberspace According to Ho Chi Minh's Thought

With the strong development of modern science and technology, human life has changed markedly. It not only brings breakthroughs in technological equipment but also creates many opportunities to develop the digital economy, digital society, digital culture, smart manufacturing and services; All types of economy, industry, agriculture, culture, tourism, services, finance, banking, logistics, robotics... are intelligentized. On the digital technology platform, social networking sites are increasingly developing and expanding with many features to meet people's needs. Connecting to the Internet of Things, big data, artificial intelligence, cloud computing... the achievements of the 4.0 technology revolution help people access the massive amount of information of all humanity. Social media (Facebook, Twitter, Youtube, Instagram, Tiktok,...) has become a new cultural phenomenon; becoming a place where diverse and rich information and cultural activities take place, containing many values and anti-values, spreading cultural soft power and limiting and destroying national cultural soft power …. Therefore, promoting the role of students in building a "new lifestyle" according to Ho Chi Minh's ideology in cyberspace is currently considered a top important task.

Research on the Development of Electronic Sports in China Based on SWOT-PEST Analysis

Electronic sports are a new form of sports that has emerged and rapidly emerged in response to the times. With its unique competitiveness and entertainment, it has instantly attracted a large number of users to participate. In the context of the rapid development of global esports, the Chinese government strongly supports the development of esports, and China is gradually becoming the center of global esports. Based on the strategy of "developing the digital economy, promoting digital industrialization and industrial digitization", e-sports, as an effective carrier of digital culture and a new dissemination platform, is crucial in the construction of a cultural power and the enhancement of cultural soft power. Efforts should be made to promote its high-quality development. This article establishes a SWOT-PEST model to analyze and study the development of e-sports in China, visually presenting the advantages and disadvantages of the development process of e-sports in China. It also proposes targeted suggestions on how to promote the high-quality development of e-sports in China and address the disadvantages and threats faced during the development process.

Research on international Chinese education and cultural teaching in the new era

International Chinese education and cultural teaching play a vital role in the construction of China's cultural power. This paper firstly expounds the significance of international Chinese education and culture teaching, which mainly includes three aspects: enhancing learners' Chinese learning level, spreading Chinese cultural values, and enhancing Chinese cultural soft power. Then, it briefly analyzes the current situation of international Chinese education and culture teaching, like emphasizing communicative culture teaching and neglecting knowledge culture teaching; emphasizing explicit culture teaching and neglecting implicit culture teaching. Finally, it puts forward the strategy of international Chinese education and culture teaching, which is to balance explicit culture and implicit culture, and renew the teaching concept. The research shows that international Chinese education plays a positive role in the process of promoting the construction of China's cultural power.

Chinese Cultural Soft Power Research: Based on Li Ziqi Case

Chinese Cultural Soft Power Research: Based on Li Ziqi Case