The present work reports on the synthesis, structural and optical properties of Ge2Y2-xEuxO7 composition powders, with x ranging from 0.0 to 0.16 (from 0.0 to 4.0 mol% Eu3+). We synthesized stable and transparent sols, homogeneous gels, and powders treated at 1100 °C by a soft chemical route, and the effect of Eu3+ concentrations was evaluated. X-ray diffraction (XRD), infrared vibrational spectroscopy (FTIR), Raman spectroscopy, diffuse reflectance spectroscopy (DRS), emission and excitation photoluminescence spectroscopy (PL, PLE), decay curves of emission intensity as a function of time and quantum yield were obtained. An annealing temperature of 1100 °C was enough to obtain a single Ge2Y2O7 crystalline phase and the decrease of Χ2 value (from 2.32 to 1.74) with the increase of Eu3+ doping in the matrix, observed with the Rietveld refinement of the XRD patterns of the samples, is due to the crystallization process. Diffuse reflectance spectra and optical bandgap of 4.7 eV for Ge2Y0.88Eu0.12O7 (3.0 mol% Eu3+) – determined by Kubelka- Munk model – showed the good optical quality of the samples, which were considered non-conducting. All doped samples possessed visible photoluminescence emission from Eu3+ ions under excitation at 394 nm, with higher emissions occurring in the red region from 5D0 → 7F2 transition, with R/O relation equal to 2.6 and purity of red color higher than 85 % for the sample with x = 0.012. Analyzing photoluminescence emission spectra, the lifetime values and Judd-Ofelt parameters, we determined that Eu3+ occupied two different sites of the Ge2Y2O7 host matrix, replacing Y3+ ions, with the quenching concentration occurring between x = 0.12 and x = 0.16. The average decay lifetime of 5D0 level from Eu3+ was around 1.66 ms, with average quantum efficiency around of 48 % and an internal quantum yield equal to 7.17 %. Moreover, we evaluated their emission luminescence properties upon 394 nm excitation to explore for the first time the possibility of using this material in thermal sensing applications.