Introduction. Many issues related to the activation of research work of university students remain insufficiently studied and are an urgent problem of higher professional education. Aim. The present research aimed to identify the main factors influencing the processes of activating students’ research work and to develop recommendations for increasing the activity of students’ participation in this activity. Methodology and research methods. The authors used iterative examination, analysis, comparison, synthesis, and systematisation methods to analyse the results obtained through empirical methods such as questionnaires and sociological surveys. Data collection was conducted through an online survey using the Google Forms Internet service and offline surveys at 16 universities in the Republic of Kazakhstan and the Russian Federation in 2023. A total of 351 scientific experts participated in the survey. The survey results were processed using the IBM SPSS statistical package. Results and scientific novelty. It has been established that a significant contribution to attracting students to research activities is made by the expansion of the use of information technologies in the research process and a system of incentives aimed at increasing the importance of students’ research work in the educational process. The scientific novelty lies in identifying and systematising the main factors that influence the activation of students’ research work in the learning process through the iterative examination process. Practical significance. The results of the conducted research can be used in the practical research work of university students.
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