The Wild Coast region in the Eastern Cape Province, South Africa, is arguably the least developed area, primarily due to its historical marginalisation caused by Apartheid. To counter this underdevelopment, the current government of South Africa plans to implement a 550 km N2 Toll Road Project to link East London in the Eastern Cape with Durban in KwaZulu-Natal. The government envisions that the project will lead to spatial development through improved accessibility to resources. However, it has been criticised by many, including local communities and environmental advocacy groups, who contend that it will result in socio-ecological disasters and conflicts. Against this backdrop, this study explored the differing views and conflicts among stakeholders affected by the N2 Toll Road Project. A qualitative research approach was adopted, involving in-depth interviews and focus group discussions (FGDs) with government officials, local communities, business communities, and environmental advocacy groups. The findings indicate that the N2 Toll Road Project has generated significant controversy, with public opinion sharply divided between those who believe the road will have predominantly positive impacts and those who contend that its effects will be overwhelmingly negative. Concerns regarding the disruption of livelihoods, loss of land, destruction of socio-cultural heritage, and lack of consultation emerged as key sources of conflict among stakeholders. The study recommends the use of inclusive consultation processes and mitigation strategies to minimise conflicting ideologies among stakeholders.