ABSTRACT Taking cognisance of the social and linguistic power of trap music and its song lyrics as crucial avenues for language use in society, this study set out to conduct a corpus-assisted discourse analysis of selected song lyrics of Black Sherif. The study synergised Wmatrix and a socio-cognitive approach to CDA to interpret the song lyrics. The analyses revealed three linguistic strategies: (a) pronouns; (b) Ghanaian Student Pidgin; and (c) metaphors in the song lyrics that served as a means of empowering the youth to survive and strive for success despite social and psychological aggressions in life. Also, the individualistic self-representation in the song lyrics included plural identities of people who share a common experience of struggle, pain, survival, and self-empowerment. Finally, the study highlighted crucial societal issues, such as economic hardship and social injustice, that may otherwise be overlooked or underrepresented in mainstream media or academia. Based on these findings, the study provides recommendations for practice and further research.