Social Goals Research Articles

Beyond party and the pocketbook: racial resentment, hostile sexism, and perceptions of corporate political activity

Abstract Recent controversies over “woke” businesses have challenged traditional partisan political alignments, leading to increased criticism on the right of corporate political activity. This paper explores how the public evaluates corporate political activity, focusing specifically on whether individuals believe corporations are doing too much (or too little) to advance social and political goals. We are especially interested in how social identities and pocketbook considerations shape perceptions of corporate political activities not explicitly tied to social issues. Does racial resentment, for example, influence perceptions of corporate political activity designed to increase worker wages or improve health care? Or are the effects limited to efforts to achieve racial equality? We find that racial resentment and hostile sexism have spillover effects, affecting perceptions of corporate political activity across issue areas. Partisan affiliation, political ideology, and personal pocketbook considerations, in contrast, play a more limited role. Previous research has demonstrated the effect of racial resentment and sexism on support for welfare policies. We add to this literature by showing that racist and sexist opposition extends to corporate political activities that might not be explicitly identified as socially progressive.

FUTURE ENGLISH TEACHERS’ USE OF SELF-REGULATED LEARNING STRATEGIES IN DEVELOPING LANGUAGE PROFICIENCY

Abstract. One of the key objectives of education evaluation is to increase students’ capability in learning how to learn. For this purpose, teachers need to teach students the required knowledge and effective strategies. Self-regulation plays a major role in learning English in order to achieve setting goals. It is significant to monitor and control the behaviors and motivation in learning process. The purpose of this study was to explore English Language Teaching (ELT) pre-service teachers’ use of self-regulated learning strategies in developing language proficiency. The participants were 70 junior and senior students enrolled at the Foreign Languages Teaching Department of Khoja Akhmet Yassawi International Kazakh-Turkish University in Turkestan. This study used quantitative descriptive research design. A survey method using questionnaire was used in order to collect necessary data and analyzed descriptively using Statistical Package for Social sciences (SPSS) version 23.0. The result of this study showed that ELT pre-service teachers use different types of self-regulated learning strategies in different situations. To be precise, the record keeping and monitoring strategy was found to be used more often than the strategies, such as rehearsal and memorization, seeking social assistance, goal setting and planning, seeking opportunities to practice English and self-consequences strategies. The study determines the learners who are soon-to-be English language teachers’ perceptions of using different kinds of self-regulation strategies, therefore the results might be useful in teaching English in the language classroom.

Stability and change in associations between social responsibility goals, achievement, and psychosomatic problems

ABSTRACT Social responsibility goals have shown positive relationships with performance and well-being. However, being too diligent has also been raised as a possible contributing factor to students’ reports of feeling stress and pressure in school, as well as experiencing psychosomatic problems. This study investigates the long-term associations between students’ social responsibility goals, academic achievements, and psychosomatic problems from Grade 9 (n = 4,573) to Grade 12 (n = 3,552), and gender differences in these associations. Descriptive statistics showed that girls reported more psychosomatic problems, higher social responsibility goals, and higher GPAs. Structural equation models showed that psychosomatic problems and achievement were stable over time. Social responsibility goals were associated with less psychosomatic problems and higher achievement in Grade 9. For girls, higher achievement was also associated with psychosomatic problems. Social responsibility goals did not predict later achievement, yet they predicted future psychosomatic problems, although the prediction was significant only for boys.

The LTAR Grazing Land Common Experiment at Walnut Gulch Experimental Watershed.

The Walnut Gulch Experimental Watershed (WGEW) Long-Term Agroecosystem Research (LTAR) network common experiment addresses the aspirational practice of brush management (BM) to reverse the prevailing condition of woody plant encroachment (WPE) and increase perennial native grass production. Across the western United States, the decision to implement BM includes consideration of management objectives, cost, and the expected impact on a diverse suite of ecosystem services. Maintaining or restoring grass cover will help meet the LTAR sustainable production, economic, and social goals, and averting degradation will meet environmental goals. This common experiment, focused on hydrologic and erosion impacts of BM, aims to inform land management decisions on three major plant communities in the Southwestern United States: creosote bush (Larrea tridentata), mesquite (Prosopis velutina), and pinyon-juniper (PJ, Pinus and Juniperus spp.). On the WGEW, applying tebuthiuron pellets to creosote bush increased grass cover and reduced runoff and erosion. The 2016BM experiment on the Santa Rita Experimental Range applied a commonly used liquid herbicide cocktail but achieved only 7% mortality on mesquite, probably because of the timing of the aerial application. Experiments manipulating rainfall amount and intensity on plots receiving fire, chemical, or mechanical BM treatments on PJ communities aim to improve process representation in simulation models. The deliverables of these BM experiments will be to (i) improve the performance of runoff and erosion models, (ii) enhance our ability to identify areas most at risk from reduced hydrologic function and soil erosion after shrub proliferation, and (iii) better predict how landscapes will respond to BM interventions. Ranchers, land management agencies, and watershed conservation organizations will benefit from training and availability of improved tools to focus treatments on areas where greatest net benefits might be realized.

Indonesian domestic workers: Hong Kong migrants’ activism, value creation, and post-migration entrepreneurship

ABSTRACT Hong Kong has become a center of migrant domestic workers’ (MDWs) social activism, but its longer-term effects are still understudied. Therefore, we researched Indonesian MDW return migrants and found that they obtained extensive social capital through their overseas group engagement. Many women started businesses in Indonesia by utilizing the networks and knowledge nurtured during their Hong Kong activism, in a way that is different from typical local businesses. These women’s businesses reveal their unique social awareness and goals of making their home society better. Nonetheless, the women also struggled to balance their entrepreneur identity with that as wives and mothers, and this negotiation has helped transform local village gender norms, which otherwise would limit women’s agency in choosing paid work. By framing this type of enterprise as a form of ‘value creation’ through entrepreneurship, the authors point out the critical importance of developing social capital overseas for return migrants’ successful re-integration into their communities of origin.

Exploring the Feasibility of Social Skills Programs for Autistic Youth Through Virtual Reality.

Many autistic individuals may desire support and services primarily in the areas of adaptive functioning and social well-being throughout their lifetime. There is a need for community-informed and person-centered social programs targeted for autistic adolescents and adults. New technology, such as virtual reality (VR), is being researched to assess the feasibility of providing therapeutic services to autistic individuals. This qualitative study aims to better understand and explore the perceptions of parents and autistic adolescents regarding social development and thoughts around social skills interventions delivered through technologies such as VR. Eight autistic adolescents between the ages of 12 to 17, and five parents participated across five focus groups. The focus group interviews were semi-structured, and qualitative data analysis was conducted through an open thematic approach and inductive coding process. Seven primary themes with sub-themes were identified throughout the focus group interview discussions: Social Skills of the participating autistic adolescents as reported by their parents and by self-report, Family Dynamics affecting social relationships within the family, Social Skills Goals both groups hoped to develop and improve, the existence and quality of In-Person vs. Online Friendships, Experience/Comfort With Technology, Openness to Virtual Environments, and Concerns for Virtual Environments. Researchers identified these themes across both parent and adolescent focus groups. This study provides guidance to the research community on investigating different innovative approaches for offering a social program that is supported by autistic individuals.

Challenging the dichotomy: Examining parent socialization goals and behaviors regarding positive affect in Bengaluru, India.

Parents' responses to youth positive affect (PA) have been dichotomized as enhancing and dampening. This dichotomy may not fit with cultural scripts about emotion in communities where a balance between positive and negative emotions is preferred. To assess parents' PA socialization in a culturally relevant manner for urban, middle-class families in India, we developed a new measure of parental goals about happiness and adapted the Responses to Adolescent Happy Affect Scale (RAHAS). We tested the psychometric properties of these measures and assessed relations among parental socialization goals and behaviors across 5 months. Our sample included 377 adolescent (84.4% girls; Mage = 14.47) and parent (63.9% mothers) dyads, primarily Hindu, in Bengaluru, India. Two parental goals factors emerged: "Balancing and Controlling" and "Maximizing and Sharing" happiness. Three factors emerged for the adapted RAHAS. Two factors were the same as the original RAHAS: (a) "Enhancing" strategies to upregulate PA and (b) "Dampening" strategies to downregulate PA. A third factor emerged: (c) "Balancing" strategies, which were culturally salient for families in India and aimed for moderation. Among socialization behaviors, "Enhancing" and "Dampening" were inversely related, while "Balancing" related positively to each. Balancing and Controlling goals were only correlated to "Balancing" behaviors. Maximizing and Sharing goals were correlated positively with "Enhancing" and inversely with "Dampening." Longitudinally, Maximizing and Sharing and Balancing and Controlling goals were related to a significant increase and marginal decrease in "Dampening," respectively. Challenging the dichotomy, our findings highlight the relevance of balancing to theories of PA socialization.

The intersection of green marketing and sustainable supply chain practices in FMCG SMEs

As sustainability increasingly shapes consumer behavior and corporate strategies, Fast-Moving Consumer Goods (FMCG) small and medium-sized enterprises (SMEs) are adopting green marketing and sustainable supply chain practices to gain a competitive edge. This review explores the intersection of these two critical areas, demonstrating how their integration can drive both business growth and environmental responsibility. Green marketing, which focuses on promoting eco-friendly products and sustainable business practices, has become a key tool for FMCG SMEs to differentiate themselves in a crowded marketplace. By adopting strategies such as eco-friendly packaging, ethical sourcing, and transparency in communicating sustainability efforts, SMEs can build stronger consumer trust, foster brand loyalty, and meet the growing demand for environmentally conscious products. Simultaneously, sustainable supply chain practices ensure that the production, distribution, and logistics processes align with environmental and social goals. These practices include reducing carbon emissions, minimizing waste, and working closely with suppliers to ensure ethical sourcing of materials. The synergy between green marketing and sustainable supply chains creates a feedback loop where operational sustainability supports marketing efforts, and consumer demand for green products encourages further sustainability improvements. This review also examines the challenges FMCG SMEs face in aligning these strategies, such as cost barriers, regulatory compliance, and supply chain complexity. Through case studies and industry examples, it highlights how innovative technology and stakeholder collaboration can help overcome these challenges. Ultimately, this study underscores that integrating green marketing and sustainable supply chain practices is not only essential for addressing environmental concerns but also for enhancing competitive positioning, customer satisfaction, and long-term market success in the FMCG sector. Recommendations for SMEs on how to effectively align their marketing and supply chain sustainability efforts are also provided. Keywords: Green Marketing, Supply Chain, FMCG SMEs, Review.

Проблемы социализации и инкультурации в современных условиях

Russian society today is influenced by the process of globalization, which is manifested in objective phenomena such as technical and technological development, as well as subjective manifestations-changes in the value-normative system. The consequence of these processes is an anthropological crisis, the replacement of traditional agents of socialization with new ones – information and telecommunication resources, the Internet. The young generation of Russians, who most actively use new technologies in their everyday and professional lives, is at risk. Using methods of document analysis, synthesis, and analogy, the author identifies permanent features of the processes of socialization and enculturation such as the interplay of conscious and unconscious mechanisms and the law of imitation/copying of the most significant models and values. The article points out that in the modern conditions of the information society, such a sought-after goal of socialization and enculturation as the formation of an integral personality capable of reproducing and transmitting basic values and norms to subsequent generations turns out to be difficult to achieve. The fact of modernity is also becoming the allocation of the Internet as an influential agent of socialization. Employing descriptive, comparative methods, and formal legal source analysis, the author concludes that, alongside the formal-legal influence of the state on the functioning of information and communication resources, there is a necessity for systemic influence from civil society institutions and the education sector as a whole, which can establish appropriate axiological foundations in society and the state.

Effect of implementing TQM on Corporate Performance in the Construction Industry in Saudi Arabia

Despite the significance of the contracting industry in the Saudi Arabia and the significant investments that are being made in the project sector, there exists an obstacle or delay in the timely completion of projects. This delay leads to several costs, which can impact the strategic plans of the state and impede the progress of economic, social, and developmental goals. Therefore, this study aims to examine the effect of total quality management on performance of the construction companies in Saudi Arabia. The questionnaire was used to collect the data from 272 respondents. The result revealed that there is a positive and significant effect of TQM on the organizational performance of construction companies. The study highlighted that implementing the TQM approach would enhance the overall performance of construction, Saudi Arabia. Limitation and recommendations for future studies was provided.

North Carolina's Special Libraries Revisited

When North Carolina Libraries published its fall 1967 issue surveying the status of libraries in the state, Dr. Doralyn J. Hickey, an Assistant Professor of Library Science at the University of North Carolina at Chapel Hill, contributed “Special Libraries: A ‘Coming Force’ in North Carolina.” She had every reason to choose this optimistic title. There had been a steady rise in special libraries since the North Carolina Library Commission first began to record them in the 1930s, and their membership had seen a substantial increase during subsequent decades. Hickey attributed this growth to the expansion of the state’s industries, which needed dedicated repositories and subject specialists to serve the needs of individual businesses and further the state's social and economic goals. The recent establishment of the North Carolina chapter of the Special Library Association in 1966 added legitimacy to these unique repositories and anchored the state to its national parent organization. In this environment, it was easy for Hickey to imagine a world where special librarians across North Carolina would join together, through shared interests and better communication, to achieve “maturity and self-confidence as a profession.” However, this positivity belied her deep frustration with ongoing challenges yet to be sufficiently addressed within the field. These included the absence of a clear definition of a “special library,” problematic methods of statistical documentation, and deficient library staffing. Her concerns were prophetic, as these issues would plague the field for years and continue to do so today.

Sex and Dominance Differences in the Relationship Between Childhood Trauma and Prosocial Behavior: The Roles of Meaning in Life and Resilience.

The impact of childhood trauma on adolescents' development is a key topic in social science. Much of the existing literature focuses on its negative consequences, with limited study on its effects on positive social functions, particularly prosocial behavior. This study aims to uncover the link between childhood trauma and prosocial behavior among Chinese adolescents, focusing on how meaning in life and resilience mediate this relationship and how sex and social dominance goals moderate these effects. This study utilized random cluster sampling to survey 659 adolescents (mean age = 15.05, SD = 1.576, 53.6% female) in Huai'an City, Jiangsu Province, China. Data on childhood trauma, meaning in life, resilience, and prosocial behavior were collected through self-reported measures. The data were analyzed through Process Macro Model 4 for mediation effects and Model 8 for moderated mediation in SPSS 26.0. Findings indicated that meaning in life (β = -.042, P < .001, SE = 0.015) and resilience (β = -.071, P < .001, SE = 0.018) partially mediate the impact of the main effect. Social dominance goals reduced the negative effects of trauma on prosocial behavior; higher levels lead to reduced impacts (β = -.173, P < .001, SE = 0.039, t = -4.448). Sex differences also moderated the effect of trauma on meaning in life, with females experiencing a greater decrease in the meaning of life after adversity (β = -.825, P < .001, SE = 0.112, t = -7.372). This research offers new insights into the mechanisms by which childhood trauma affects prosocial behavior and emphasizes the need to consider sex and social dominance goals in trauma interventions.

Optimized Resource Allocation for Sustainable Development in Beijing: Integrating Water, Land, Energy, and Carbon Nexus

Chinese megacities face significant challenges in reducing carbon emissions while balancing economic growth and social welfare. This study constructs an innovative multi-objective optimization model, the SD-NSGA-III model, integrated with a System Dynamics (SD) model and using the Non-dominated Sorting Genetic Algorithm III (NSGA-III) to optimize resource allocation in Beijing. The model targets environmental, economic, and social goals by establishing a water–land–energy–carbon (WLEC) nexus for analyzing resource allocation strategies and carbon reduction pathways under various constraints. Scenario simulations under the efficiency-oriented scenario indicated a potential reduction in energy carbon emissions of 81.4% by 2030. The fairness-oriented scenario revealed significant trade-offs between equity and emission reductions, emphasizing the need for balanced strategies. Introducing constraints on resources and economic growth significantly reduced median energy carbon emissions to 80 million tons by 2030. These findings demonstrate the effectiveness of the SD-NSGA-III model in providing actionable strategies for achieving carbon neutrality and sustainable development in cities.

Water-Energy-Food Communities in South Africa: Exploring Multi-Actor Governance Instruments Contributing to Social Justice

Abstract South Africa faces significant challenges concerning the scarcity and unequal distribution of water, energy and food resources. The Constitution of the Republic of South Africa, 1996 underscores the importance of social justice and mandates collaboration among all levels of government and state entities. To effectively address the interconnected nature of these resources, a collaborative governance approach is necessary. This article introduces the concept of ‘Water-Energy-Food (wef) communities’, a concept not currently recognised in South African law, drawing inspiration from the European Union’s Renewable Energy Directive (res-Directive) of 2018 and the Electricity Market Directive (E-Directive) of 2019 that introduced the concept of ‘energy communities’. wef communities, operating at the local level, could integrate improved governance and decision-making in the water, energy, and food sectors, thereby advancing social justice in local communities. The article compares existing multi-actor governance instruments in South African law and uses the EU law as learning points for the establishment of wef communities as opposed to energy communities that focus on one determinant only. Although the current South African multi-actor governance instruments do not explicitly address an integrated wef governance approach, they may serve as a basis for proposing framework rules to establish wef communities, highlighting their potential to achieve social justice goals in relation to their access to water, energy and food. The article proposes rules for the potential establishment of wef communities, taking learning points from the EU directives as well as existing South African instruments.

When Duality Fails: Addressing the Liability of Hybridity in a Field Dominated by Non‐profit Values

AbstractScholars have explored how hybrid organizations balance conflicting values internally, but less attention has been given to how they address critiques from external stakeholders who regard the combination of social and economic goals as illegitimate. Drawing from a study of influential stakeholders challenging the dual practices of a hybrid organization fighting child malnutrition, we examine how a hybrid organization can address what we call the ‘liability of hybridity’. We show how a hybrid organization can overcome this liability by combining ‘wedging’ and ‘alignment’ strategies through strategic framing, prompting influential stakeholders to revise their negative legitimacy assessments. Our study contributes to research on hybrid organizations and their capacity to address societal grand challenges, expands research on framing strategies by focusing on framing microprocesses (in particular, the ‘modularity’ of framing), and advances our understanding of how legitimacy assessments are made and revised.

Generic overlap as a mode of (social) production in Portuguese silent non-fiction film: the case of A Covilhã Industrial, Pitoresca e seus Arredores (1921)

ABSTRACT The article offers a contribution to the international debate on non-fiction film genres in the silent period by proposing a historically and socially informed analysis of ‘generic overlap’ in the Portuguese documentary A Covilhã Industrial, Pitoresca e Seus Arredores (1921) [Industrial and Picturesque Covilhã, and Its Outskirts]. Made by Artur Costa de Macedo (1894–1966) for Invicta Film, a short-lived but prolific production company based in the North of Portugal, the film is a composite of different genres, such as the travelogue, the scenic view, the actuality, the industrial process film, and the local film. While in keeping with well-established international film practices, this kind of generic overlap also reflects the specific set of constraints and opportunities that the filmmaker encountered (and, respectively, sought to overcome and take advantage of) when he took on this film commission. Local newspaper research, though selective and incomplete, was crucial for gaining a deeper knowledge of this film’s local and regional underpinnings. The article also discusses the film’s 2002 restoration in light of its generic overlap, considering how genre-bound and genre-blind decisions resulted in a ‘new version’ and a ‘new original’ that sought to address a new set of concerns and scale configuration. It concludes that filmic genre has played (and continues to play) an active role in creating and sustaining social goals and relations in both silent filmmaking and film restoration projects.

Multifunctionality, social benefits, and engagement: insights for forest restoration success from a study case in Brazil

Social, economic, and ecological aspects must be considered for ecological restoration projects to be successful. Multifunctionality, achieved when restored ecosystems have multiple uses, is the desired goal for these projects. Understanding people's perceptions of forest restoration is essential to advance the debate on stakeholder acceptance and engagement. Based on a 30‐year case study of forest restoration on a university campus in Brazil, we assessed (1) how project objectives relate to contemporary multifunctionality and social attributes; (2) how the current state of the forest meets social goals; and (3) how stakeholders perceive the importance of the forest and the project itself. We used documents, interviews, and questionnaires, applying content analysis and narrative interpretation with the “social benefits wheel” and the “five‐star social system” to assess how the initial project objectives corresponded to contemporary social development goals and its progress toward social goals. The results revealed that socioecological goals were incorporated from the beginning of the project, ensuring a multifunctional approach. Respondents highlighted ecological, social, and cultural functions, with 84% expressing positive feelings toward the forest. Ecosystem services, especially regulatory and cultural benefits, were recognized as the most valuable. Although academic use was significant, nonmaterial values, such as cultural and emotional connections, were more prominent. The study concludes that a well‐planned restoration project involving the local community generates lasting support for ecological restoration. This information strongly supports Brazil's voluntary reforestation targets proposed in the Paris Agreement.

Scoping review of marine fisheries governance in the Philippines: Goals, instruments, actions, opportunities and challenges

Effective fisheries governance has long been a challenge to achieve across the globe with critical implications for food security and livelihoods in coastal zones. This is especially true for the Philippines, an archipelagic country with abundant coastal biodiversity. While scholars have investigated specific elements of fisheries governance in the Philippines, none has sought to make holistic sense in terms of the coherence of its goals, instruments, actions, opportunities, and challenges. To address this gap, a scoping review was conducted based upon 160 published articles. Results of the study reveal that marine fisheries governance in the Philippines is primarily dominated by participatory governance, specifically co-management, which encourages public-private partnerships. This collaborative arrangement is legally empowered by legislation that provides the mandate for the decentralization of fisheries governance – the Local Government Code of 1991 and the Philippine Fisheries Code of 1998. Marine fisheries governance is primarily oriented towards biodiversity conservation, an overarching goal necessary to achieve other social, economic, and cultural goals. In order to achieve these goals, a combination of hard and soft instruments is typically employed in governance operations in tandem with, predominantly, surveillance and enforcement actions. Opportunities in fisheries governance are principally institutional factors (i.e. institutional linkages), whereas challenges are mostly resource-oriented factors (i.e. illegal fishing). More broadly, marine fisheries governance in the Philippines has evolved in response to historical political processes and especially the dynamics of power relations among key actors – the state, market and civil society - and the struggle for decolonization.

Assessing spatial and racial equity of subway accessibility: Case study of New York City

Enhancing the utility of public transportation through easy and equitable access has become one of the focal points in the pursuit of social justice goals. This study aims to provide a comprehensive analysis of equitable access to the subway system in New York City (NYC) based on geography and race/ethnicity, shedding light on the complex relationship between transportation equity, racial diversity, and urban dynamics. New York City is selected as the case study due to its diverse demographic makeup, extensive public transportation system, and paucity of previous research on the racial justice dimensions of its subway system. Gravity index is employed to investigate the accessibility of the NYC subway system in terms of distance from stops and the frequency of service while equity is analyzed by Gini coefficients and Lorenz curves. To conduct this analysis, American Community Survey (ACS) data and The General Transit Feed Specifications (GTFS) are used. The findings reveal that accessibility to the subway system varies across New York City's outer boroughs, with Queens, the largest borough by area, notably standing out due to its limited availability of subway stations. Moreover, the study uncovers stark racial disparities in accessibility within boroughs, with the non-Hispanic Black community in Queens (which represents 17 % of the borough's population) facing a pronounced lack of easy access to subway stations. These insights underscore the urgent need for targeted interventions and policy reforms to address the identified disparities. Policymakers and transportation planners should prioritize initiatives such as increasing subway infrastructure in underserved areas, improving the frequency of service, and enhancing connectivity to reduce racial and spatial inequities in subway accessibility.

Operational Excellence: Process optimization for competitive edge

This study explores the concept of operational excellence and the role of process optimization in gaining a competitive edge for organizations. Operational excellence involves the continuous improvement of business processes to increase efficiency, reduce waste, enhance quality, and improve overall performance. The study reviews established methodologies such as Lean, Six Sigma, and Total Quality Management (TQM) that provide structured approaches to achieving operational efficiency. It also examines the impact of emerging technologies, including artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT), in driving data-driven decision-making and enhancing process optimization. Additionally, the study highlights the importance of leadership in fostering a culture of continuous improvement and collaboration across departments, ensuring alignment with strategic objectives. The integration of sustainability into operational strategies is discussed as a means to not only improve efficiency but also meet corporate social responsibility goals. The relationship between process optimization and innovation is also explored, showing how operational excellence can free up resources for research and development (R&amp;D) and foster a culture of innovation. Despite the focus on these established practices and technologies, the study acknowledges limitations, particularly the challenges faced by small and medium-sized enterprises (SMEs) and service oriented sectors in implementing these strategies. The study concludes that operational excellence, supported by technological advancements and a strong organizational culture, is essential for organizations to navigate competitive markets, improve customer satisfaction, and achieve long-term success. This research offers valuable insights for businesses aiming to enhance operational performance and sustain their competitive advantage through continuous process optimization and innovation.