Social Responsibility Motives Research Articles

Sustainable development of social responsibility in universities in the digital era: Perceptions and advances

The strategy of transforming universities into producers of new knowledge for technological enhancement through digital technologies, aimed at improving the quality of life and ensuring social responsibility and sustainability by the UN Sustainable Development Goals, underscores the relevance of our research. This research aims to investigate the evolution of students’ social responsibility within university settings amidst the backdrop of educational digitalization. The research methodology was based on a model of social responsibility as an integrative personal quality. The study revealed the insufficiency of the formation of the motivational factor of social responsibility among undergraduate students and the prevalence of instrumental motivation among a significant number of master's students. The null hypothesis was refuted and a pronounced positive dynamics of students’ social responsibility in the learning process was demonstrated. The need to orient the higher education system toward the development of students’ moral aspirations for conscious regulation of their educational and future professional activities was substantiated. The results of the study can be used to solve theoretical, methodological and practical problems of sociology. Future research aims to explore the driving components of students’ social responsibility motivation, to study comparative attitudes towards social responsibility between students and teachers, and to study the implementation of the Sustainable Development Goals in the context of universities’ corporate social responsibility. This expansion will include diversifying the respondent pool to cover other educational institutions, as well as expanding the sample to different cultural contexts.

How Corporate Social Responsibility Motivation Drives Customer Extra-Role Behavior and Green Purchase Intentions: The Role of Ethical Corporate Identity

This study investigates the relationship between the motives behind CSR and consumer extra-role behavior, as well as green purchase intention, specifically within the hospitality industry of an emerging market. This study uses two scenario-based experiments with high and low CSR fit contexts to examine how ethical corporate identity moderates the relationship. Both studies examine the impact of customers’ perceptions of a company’s CSR motivation (public-serving or firm-serving), on their extra-role behavior towards the company and intention to make green purchases. This influence is particularly relevant when the company actively communicates its ethical identity. The first study is conducted within a high-fit setting where the company’s locus aligns with its CSR program. In contrast, the second study replicates the research in a low-fit situation. The results indicate that CSR activities have a favorable effect on customer extra-role behavior and green purchasing intention, regardless of the CSR fit contexts. This effect is shown when the company’s ethical stance is known before engaging in CSR activities and when the goal is to serve the firm. Nevertheless, these endeavors demonstrate limited efficacy in prompting such conduct when the organization’s ethical identity remains implicit, even within a context driven by a desire to serve the public.

Predicting cause-related marketing patronage intentions, corporate social responsibility motives and moderating role of spirituality

PurposeRecent studies have observed rise in consumer’s ethical concerns about the online retailers while making a purchase decision. The impetus for businesses to use corporate social responsibility (CSR) is evident, but the effects of CSR motives on corresponding processes underlying cause-related marketing (CRM) patronage intention have not been thoroughly examined. This study, anchored on attribution theory, established a research model that better explains the influence of CSR motives on patronage intentions toward CRM-oriented online retailers. Additionally, this study aims to examine the moderating role of spirituality (SPT) on CSR motives and CRM patronage intention (CPI).Design/methodology/approachPrimary data has been collected from 722 respondents and analyzed by using deep neural-network architecture by using the innovative PLS-SEM-ANN method to predict/rank the factors impacting CPI.FindingsThe results revealed the normalized importance of the predictors of CPI and found that value-driven motive was the strongest predictor, followed by strategic motive, SPT, age and stakeholder-driven motive. In contrast, egoistic motive, education and income were found insignificant.Originality/valueThe pandemic has transformed the way consumers shop and fortified the online economy, thereby resulting in a paradigm shift toward usage of e-commerce platforms. The results offer valuable insights to online retailers and practitioners for predicting patronage intentions by CSR motives and, thus, effectively engage CRM consumers by designing promotions in a way that would deeply resonate with them. This study assessed and predicted the factors influencing the CPI s, thereby guiding the online retailers to design CSR strategies and manage crucial CRM decisions.

Evaluating the Enablers of Green Entrepreneurship in Circular Economy: Organizational Enablers in Focus

In recent decades, green entrepreneurship has been at the center of attention as an effective strategy to maintain sustainability and create a competitive advantage for organizations in a circular economy. However, the successful implementation of this strategy requires organizations to have internal enablers. This study endeavored to identify and evaluate organizational enablers for green entrepreneurship in manufacturing Small and Medium Enterprises (SMEs) in Iran. Identifying organizational enablers can help SMEs in facilitating the conditions for adopting green entrepreneurship. To these ends, organizational enablers were extracted by reviewing the literature and then, using the viewpoints of 17 active experts in different industries in SMEs, they were classified. In the next step, the “Best Worst Method” was employed to prioritize the identified enablers (5 factors) and sub-enablers (20 factors). The contextual hierarchical relationships between these factors were identified through the “Interpretive Structural Modeling” method. Using the Matrix of Cross-Impact Multiplications Applied to Classification (MICMAC) analysis, the driving and dependence powers of organizational enablers were computed and the enablers were clustered. Based on the results, among the five enablers, three including total quality management, circular supply chain management, and corporate social responsibility were the most important from the point of view of the experts. Moreover, among the sub-enablers, strategic planning, green purchasing, and corporate social responsibility motivation were more important than other sub-enablers. The results of ISM analysis provided a seven-level hierarchical model and the relationships between them. The results of the MICMAC analysis led to the clustering of 20 organizational enablers in three main clusters: driving (nine factors), linkage (four factors), and dependent (seven factors). The results of this study provide practical suggestions for active senior managers to implement green entrepreneurship in SMEs.

The differential impact of substantive and symbolic CSR attribution on job satisfaction and turnover intention

AbstractEmployees have their own understandings of corporate social responsibility (CSR) motives. This study investigated whether employees' different perceptions of CSR motives, including substantive CSR attribution and symbolic CSR attribution, influence their work attitudes, job satisfaction, and turnover intention. Moreover, we explore the mediating role of person‐organization fit in the relationships among CSR attribution, job satisfaction, and turnover intention. We collected 687 responses for an overall response rate of 16%. The results of structural equation model (SEM) analyses show that substantive CSR attribution decreases employee turnover intention and that symbolic CSR attribution increases employee turnover intention. Based on these results, we provide relevant theoretical and managerial implications.

The Influence of Corporate Social Responsibility Disclosures and Assurance on Jurors’ Judgments

SUMMARYThis study examines whether management’s corporate social responsibility (CSR) motives and CSR assurance influence jurors’ negligence and punitive damages assessments using a 2 × 2 experiment. CSR activities can provide insurance-like protection from negative reactions during a corporate crisis if stakeholders perceive altruistic motives. However, it is not known whether this insurance-like protection applies during litigation. Findings suggest that disclosure of altruistic CSR activities (i.e., without expectation of financial returns) improves jurors’ affective response to the defendant and perceptions of company behavior prior to a negative event compared to self-serving CSR activities (i.e., expectation of financial returns), which reduce negligence and punitive damages assessments. However, when disclosures are assured, the relationship changes. In this scenario, altruistic and self-serving CSR have similar influences on jurors’ judgments. Overall, results suggest that CSR disclosure and assurance may provide benefits during litigation by increasing jurors’ affective reaction to the defendant and perceptions of the company’s behavior.

Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance

PurposeThis study aims to examine the moderating role of principle-based entity (PBE) of luxury brands and its effect on perceived corporate social responsibility (CSR) motives, consumer situational scepticism and brand resonance.Design/methodology/approachStructural equation modelling using multigroup analysis was used. Data were collected through a consumer panel.FindingsValues-driven motives lowered consumer situational scepticism (CSS) significantly more in PBE than non-PBE. However, egoistic-driven motives increased CSS significantly more in PBE than non-PBE. Stakeholder-driven motives and strategic-driven motives did not elicit CSS, contrary to prior studies in non-luxury brands. PBE status also weakens the relationship between CSS and brand resonance more than non-PBE status.Originality/valueThis study is the first to provide empirical insights into PBE status and its effects on perceived motives, CSS of CSR initiatives and its influence in consumer and management outcomes in luxury brands.

The Construction of Social Responsibility Motivation Mechanism of Small and Medium Sized Private Enterprises under the Goal of Common Prosperity

The Construction of Social Responsibility Motivation Mechanism of Small and Medium Sized Private Enterprises under the Goal of Common Prosperity

Corporate Social Responsibility Motives in Batik Enterprises During the COVID-19 Pandemic: An Exploratory Study

Research aims: The study aims to describe Corporate Social Responsibility (CSR) activities by Micro, Small, and Medium Enterprises (MSMEs) during the pandemic, ascertain the CSR motives, and analyze the relationship between these motives and the characteristics of social and green entrepreneurship.Design/Methodology/Approach: This research was qualitative. Data were collected through Focus Group Discussions (FGD) with the Indonesian Batik Lovers Group (IBLG) Sekar Jagad and in-depth interviews with Batik entrepreneurs. Research findings: Batik entrepreneurs can still survive with the help of IBLG Sekar Jagad, which continued to aid through collaboration with various government agencies. Batik entrepreneurs successfully survived by modifying the employee compensation model. Regarding the prevention of environmental pollution, they still use synthetic materials, but the use has been strictly controlled. In addition, their motive for continuing to carry out CSR activities is Batik preservation.Theoretical contribution/Originality: This research provides an additional discussion on the motivation of MSMEs in CSR activities.Practitioner/Policy implication: This research provides information for the government to increase the awareness of Batik business actors to carry out CSR activities voluntarily. This study result can be used to develop MSMEs mentoring models to support social and green entrepreneurship achievement. Research limitation/Implication: The limitation of the study is that the study only involved three informants from the Batik enterprise actors, so the conclusions are only based on the interviews of these three informants.

The Consumer Perception of Corporate Social Responsibility Motives During COVID-19 Pandemic: A Key Link between Social Media Influencer Credibility, Brand Attitude, and Purchase Intention

The Consumer Perception of Corporate Social Responsibility Motives During COVID-19 Pandemic: A Key Link between Social Media Influencer Credibility, Brand Attitude, and Purchase Intention

CSR motives on situational scepticism towards luxury brands

PurposeThe purpose of this study is to examine how perceived corporate social responsibility (CSR) motives may influence situational scepticism towards luxury brands and its effects on brand resonance, resilience to negative information and consumer advocacy of luxury brands. The moderating role of perceived fit towards luxury brand CSR initiatives is also investigated.Design/methodology/approachAn experimental approach on a 2 × 2 matrix was used. Data are collected through a consumer panel.FindingsValues-driven motives were found to lead to lower consumer situational scepticism and egoistic-driven motives would lead to higher levels of consumer situational scepticism. While higher consumer situational scepticism leads to lower brand resonance, there is no significant relationship between scepticism and resilience to negative information and consumer advocacy. The findings also suggest that perceived fit moderates the relationship between consumer situational scepticism to resilience to negative information and consumer situational scepticism to consumer advocacy.Originality/valueThe key originality of the study is that it provides empirical insights into situational scepticism of CSR initiatives and its influence in consumer and management outcomes in luxury brands.

The Impact of the CSR-Embedded Crisis Response: The Role of Values Congruence between Leadership Styles and CSR Motives

Grounded in the values congruence proposition, this study examined the interplay between leadership styles and corporate social responsibility (CSR) motives in different crisis contexts. The results of a 2 (crisis type) × 2 (leadership style) × 2 (CSR motives) between-subjects experiment showed that the congruent combination of leadership styles and CSR motives maximized the insulating effect of CSR practice but only when the crisis type was victim. In a victim crisis, utilizing intrinsic CSR motives gained greater word-of-mouth intention and purchase intention when combined with transformational leadership than with transactional leadership. In a preventable crisis, the positive effect of values congruence disappeared and even backfired. More specifically, the congruence between transactional leadership and extrinsic CSR motives amplified the negative impact of a crisis. Theoretical and practical implications are discussed.

Corporate social responsibility motives of Indian firms

PurposeThe purpose of this paper is to explore the motives of Indian firms for engaging with corporate social responsibility (CSR) practices and their interplay by using interpretive structural modelling methodology (ISM) and Matrice d’impacts croisés multiplication appliquée á un classment (MICMAC) analysis.Design/methodology/approachThe research uses ISM and Matrice d’impacts croisés multiplication appliquée á un classment (MICMAC) analysis to find the structural relationship among the CSR motives of the Indian firms identified from the past literature and agreed upon by the experts.FindingsThe ISM model indicates that firms primarily engage in CSR either because of top management commitment to certain values, to meet the legal mandate or of the pressure from the NGOs. The top management commitment gives a strategic orientation to CSR, which results in community engagement by the firm as one of the important components of the strategy. The community engagement helps in engaging with its employees and investors along with finding sources of innovations, which, in turn, help the firm in engaging its customers, managing corporate reputation and getting a cost advantage. Collectively, these help them in improving their financial performance. However, the model highlights two autonomous sources, meeting legal mandate and pressure from NGOs also motivate firms to engage in CSR without having any strategic thought or engagement with its strategic system.Originality/valueThe study provides a comprehensive listing of CSR motives of Indian firms along with the structural relationships among the identified CSR motives. The model developed provides CSR professionals and policymakers an understanding of the primary CSR motives along with their driving power and dependence. This insight will help them in manipulating these motives for better CSR engagement by the Indian firms.

Young adults' coping strategies against loneliness during the COVID-19-related quarantine in Greece.

SummaryCOVID-19 and the related quarantine disrupted young adults’ academic and professional life, daily routine and socio-emotional well-being. This cross-sectional study focused on the emotional and behavioural responses of a young adult population during the COVID-19-related quarantine in April 2020, in Greece. The study was conducted through an online survey. A total of 1559 young adults, aged 18−30 years, completed Steele’s Social Responsibility Motivation Scale and the De Jong Gierveld Loneliness Scale, and answered questions about compliance with instructions, quarantine-related behaviours and coping strategies. According to the results, participants displayed a relatively high sense of social responsibility (M = 16.09, SD = 2.13) and a trend towards moderate feeling of loneliness (M = 2.65, SD = 1.62); young women reported significantly higher levels of loneliness than men. The majority complied with instructions often (46.4%) or always (44.8%). Significantly more women created a new social media account and used the social media longer than 5 h/day, compared with men. Resorting to religion, practicing sports and sharing thoughts and feelings about COVID-19 with others predicted higher levels of social responsibility; humour, practicing sports and sharing thoughts and feelings about COVID-19 with others predicted lower levels of loneliness. Conclusively, COVID-19 is expected to have a significant psychological impact on young adults. Currently, Greece is going through the second quarantine period. This study raises awareness about loneliness in young adults during the COVID-19-related quarantine and highlights the importance of developing online programmes, attractive to younger people, to nurture adaptive coping strategies against loneliness.

CSR활동 추진동기가 조직몰입에 미치는 영향

CSR활동 추진동기가 조직몰입에 미치는 영향

Psychological and Behavioral Responses to the COVID-19 Pandemic in Greece.

ObjectiveFear of COVID-19 was associated with more severe depressive and anxiety symptoms. This study aimed to explore COVID-19-related fear, depressive and anxiety symptoms, social responsibility, and behavioral responses during the COVID-19 pandemic in Greece.MethodA cross-sectional study was conducted from April 10 to April 13, 2020. Members of the Greek general population completed anonymously an online survey, distributed through the social media. Among the 3,700 adult respondents, 3,029 fulfilled inclusion criteria. The survey included sociodemographic questions, questions exploring potential risk factors for increased fear of COVID-19, questions about the employment of safety and checking behaviors, and questions about compliance with public health guidelines. In addition, four psychometric scales were used, the Fear of COVID-19 Scale (FCV-19S), the Brief Patient Health Questionnaire (PHQ-9) depression scale, the Generalized Anxiety Disorder scale (GAD-7), and Steele’s Social Responsibility Motivation scale. Multivariate General Linear Models (GLM) were used to depict significant differences among dependent variables (FCV-19S, PHQ-9, GAD-7) and independent variables (potential risk factors, safety and checking behaviors, compliance with guidelines). The relationship between the FCV-19S total score and influencing factors was quantified by linear regression analysis.ResultsSeveral participants reported high levels of COVID-19-related fear (35.7%) and moderate to severe depressive symptoms (22.8%), while a significant proportion reported moderate to severe anxiety symptoms (77.4%). Women scored altogether significantly higher than men. Respondents under the age of 30 reported less fear and depressive symptoms and showed the least social responsibility. Based on GLM, a significant other’s COVID-19 illness, being on psychiatric medication, employment of safety and checking behaviors, and compliance with guidelines were associated with higher COVID-19-related fear. Linear regression analysis revealed that gender, age, depressive, and anxiety symptoms modified levels of COVID-19-related fear.ConclusionsGreater behavioral responses to the pandemic, that is, excessive employment of safety/checking behaviors and greater compliance with guidelines, were shown to amplify fear, potentially due to increased contamination awareness. In addition, female gender, older age, and more severe anxiety symptoms were related with higher COVID-19-related fear. Describing and weighing carefully the psychosocial and behavioral impact of the pandemic will enable the implementation of both supportive and preventive interventions.

Moral Intelligence and Its Relationship to Social Responsibility and Achievement Motivation Among Jadara University Students

The study aimed at revealing moral intelligence and its relationship to social responsibility and achievement motivation among students at Jadara University. The random stratified sample consisted of (355) male and female students from Jadara University in Irbid.The researchers adopted the descriptive approach and used the following measures: the moral intelligence scale that they developed (Shawara, 2017); The social responsibility scale he developed (Al-Obeisat, 2017); The motivation scale of his achievement (Al-Essa, 2016). The findings showed that: 1) there is a statistically significant positive relationship between “moral intelligence” and “social responsibility and achievement motivation” among the students at Jadara University. The results also showed that there are statistically significant differences in moral intelligence and achievement motivation due to the variable, where the differences came in favor of the excellent. The results also indicated that there are statistically significant differences in moral intelligence and social responsibility attributable to the college variable, where the differences came in favor of the humanities college. The results also showed that there are statistically significant differences in achievement motivation attributable to the variable of the year of study and the differences came in favor of the fourth year.

How do tourists' attribution of destination social responsibility motives impact trust and intention to visit? The moderating role of destination reputation

Through the lenses of attribution theory, signal theory, and social exchange theory, this study proposed and tested a conceptual model that investigates how tourists' attribution of destination social responsibility (DSR) motives impact destination trust and intention to visit a destination. The moderating effects of destination reputation (good vs. average) were particularly examined in the proposed model. The results of three experimental studies revealed that the impact of DSR motive attributions on destination trust and intention to visit vary under different conditions of destination reputation. In particular, when a destination has a good reputation, the positive impact of intrinsic DSR motive attribution tends to be stronger than that of extrinsic DSR motive attribution. However, when a destination's reputation is average, the impact of the two types of DSR motive attributions become insignificant. The findings of this study provide theoretical and practical implications for destination marketing and DSR campaigns.

Influence of corporate social responsibility on non-financial performance

Purpose Using a multinational corporation (MNC), Nestlé Ghana Limited (NGL) that operates in a developing economy (Ghana) as a case study, this paper aims to examine the influence of customers’ CSR awareness level and their perception of NGL’s corporate social responsibility (CSR) motives on the firm’s non-financial performance (image and reputation). Design/methodology/approach A quantitative approach, using questionnaires and simple random sampling method, was used to survey 300 customers. Structural equation model-partial least square (SEM-PLS) was used to analyse the data. Findings The results show that customers’ CSR awareness levels have a positive impact on NGL’s image and reputation. In contrast, the study revealed that customers’ perception of NGL’s CSR motives has a negative impact on NGL’s image and reputation. Practical implications NGL should maintain a balance between customers’ perception of its CSR motives and its image and reputation to project the firm’s CSR position as posted in the firm’s create shared value report. Originality/value The study is one of the few studies in sub-Saharan Africa, and especially in Ghana, about how an MNC’s CSR engagements influence its image and reputation in a developing economy context. It further makes a contribution to CSR literature in Ghana.

CSR through social media: examining the intervening factors

PurposeThe purpose of this paper is to examine the casual role of consumers’ perceptions of brands’ corporate social responsibility (CSR) motives (self-serving vs society-serving) in influencing consumer–brand relationships. Further, the authors explore the roles of brand initiated CSR activities (e.g. CSR co-creation), social media characteristics (e.g. media richness) and consumer’s community identification in shaping the effect of perceived CSR motive on consumer–brand relationship.Design/methodology/approachA 2 (CSR motives: self-oriented vs society-oriented) × 2 (CSR co-creation: yes vs no) × 2 (media richness: high vs low) between-subjects experimental design is employed.FindingsThe results elucidate that when consumers perceive that CSR is for self-serving (vs society-serving) motive, allowing consumers to co-create CSR in a high media-rich virtual platform enhances consumer–brand relationship quality. In addition, the results also support that the interactions of perceived CSR motives, co-creation and media richness enhance consumer–brand relationship through the mediation of community identification.Originality/valueThe current study draws implications for effective CSR co-creation through rich social media platforms, so as to enhance consumer–brand relationship quality via creating community identification.