In this paper it is my intention to contribute to the Discursive approach to one of the most popular topics in Social Psychology: Persuasion. On the one hand, during the last five or six decades there has been great interest by Cognitive Psychologists on the matter of constructing explicative models that would explain, in their own terms, how persuasive communication works and which variables might be at stake. On the other hand, Discursive Psychologists (see for instance Billig, 1987; Shi-Xu, 2006) have continually criticized cognitive and mentalist notions of Persuasion by arguing that Persuasion is actually an inherent and complex rhetorical component of all texts and talk, and ought to be thought of more as a linguistic skill than as a mental process. As Billig (1987) has cleverly stated, it is imaginative research that discovers recalcitrant situations that ultimately shatters the notions of scientific certainty. This paper undertakes to reexamine some of the most famous classical studies on Persuasion in order to emphasize the complexity of the rhetorical phenomena involved and to show the importance of providing alternative frames of analysis.