Abstract
All 721 articles in the 96 issues of the Journal of Cross-Cultural Psychology published between the years of 1970 and mid-1993 are reviewed by content analysis. Of the 21 coding categories used, 16 referred to objective indexes, such as normal location of authors, culture groups studied, focus of the study, and nature of samples. The remaining five categories required qualitative judgments, such as whether a study had an "eimic" or an "etic" orientation and how culture was conceptualized. The results indicate a growing emphasis on social psychological topics and use of more sophisticated types of data analysis. However, the field continues to give disproportionate emphasis to U.S. researchers and to theories and perspectives developed in the USA. Studies continue to use designs that are predominantly "imposed etic."
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