Social Messages Research Articles

Public art as an artistic way of development of the architectural and urban environment

The article considers public art as an artistic direction that contributes to the restoration and development of the architectural and urban environment. The analysis of artistic forms of art of the end of the 20th century revealed the trends of multidisciplinarity and going beyond the artistic infrastructure into the public architectural and urban environment. Moreover, public art objects are actively introduced into the environment of super-large cities of Ukraine and only partially into the environment of other cities. The existence and rapid development of these objects is a sign of a modern super-large city with a developed architectural and urban environment and integration into the world cultural process. Public art is a form of contemporary art that interacts interactively with the viewer, raising questions about contemporary art and the space in which it is placed. Modern forms of public art were analyzed and four principles of public art were identified as a result of the systematization of existing information. These are the principles of interactivity, conceptuality, digitalization, creativity. Their harmonious combination helps to develop a friendly space in accordance with the individual needs of a person and to form an emotional interactive architectural and urban environment with a unique atmosphere and social messages. Such modern artistic mediums as installations, happenings and performances permeate the four formulated principles of public art, mainly focusing not on the result, but on the process of creation and the emotional component of the environment. They are mixed genres of visual art that use objects of public art or the artist's body to interact and change people's perception of public space. It should be noted that the development of media technologies has led to the creation of public art objects not only in physical, but also in virtual space, covering, in addition to land art and environment, also digital, conceptual and light art. This allows considering and developing the artificial space and public environment as a multi-level interactive open system with a developed cultural context that interacts with people in space and time.

How Do Corporate Social Responsibility Messages Moderate From E-Wom And Trust To Online Purchase Intention And E-Loyalty?

This study aims to examine how electronic word of mouth (e-WOM) with corporate social responsibility (CSR) messages enhance customer trust, online purchase intention and e-loyalty in the B2C e-commerce industry. A direct online survey was conducted on 579 online shopping customers in Vietnam. Data analysis used the EFA, CFA and smart PLS. The validity and reliability of the measurements were confirmed before testing the hypotheses. The results revealed that e-WOM and CSR messages have positive and direct impacts on customer trust, which positively affects online purchase intention and e-loyalty. In addition, CSR messages moderate the relationship between e-WOM and customer trust.

Perancangan Iklan Layanan Masyarakat Guna Membangun Self Love Untuk Anak Remaja 11-18 Tahun

Abstract Self love is a state of self-esteem that grows from actions that support physical, psychological, and spiritual growth. Year after year, many teenagers become victims of body shamming, attempted suicide, bullying, so that teenagers easily worry about their appearance, academics and cover a lot of themselves. This public service advertising media is a form of information dissemination that presents social messages. The method for designing public service advertisements is divided into 5 stages, namely; development, pre-production, production, post-production and distribution. The design of Public Service Advertisements to build selflove brings supporting media such as x-banners, posters, key chains, diaries and social media to support the dissemination of selflove information so that it can provide motivation and positive benefits for the community. Kata kunci: Self love, Teenager, Public Service Advertisement.

An Analysis of the Role of Social Media on the Adoption of Internet Banking by University Students in Zimbabwe

The aim of the study was to analyse the role of social media on the adoption of internet banking by university students in Zimbabwe. The study adopted a sequential explanatory research design with the goal of using mixed research approach. Purposive sampling technique was adopted. A sample of 450 university students studying qualifications ranging from certificates to master degrees were selected from two (2) public universities and two (2) private universities in Zimbabwe. Data was gathered using questionnaires which were distributed to 450 university students. The study revealed, through a Chi Square test that there was a relationship between social media messages and videos on internet banking accessed by university students per day and adoption of internet banking by the university students. The study also found university students frequently check out videos on internet banking sent and uploaded on social media platforms by the banks. The study found that the effects of social media on adoption of internet banking by university students are that social media friends of the students have approved use of internet banking products, banks provide advice on internet banking using social media, videos and messages which are easy to understand, banks frequently give updates on internet banking issues using social media and banks also share latest technologies through social media. The study revealed that banks are slow at responding to internet banking queries raised by students in various social media platforms. The study recommends that banks should be very alert on social media and quickly respond to their customers’ messages. Banks should carry out some training online workshop for their clients who use Facebook so that they can understand the needs of the customers and make their products easy to understand.

Social validation, reciprocation, and sustainable orientation: Cultivating “clean” codes of conduct through social influence

The current research examined the effectiveness of two social influence strategies—reciprocity and social validation—in promoting sustainable consumer behavior. In an initial behavioral field experiment (Study 1), consumers were either exposed to a reciprocity, social validation, or control message distributed in the changing rooms of a sporting goods store. The daily number of cleanups carried out by store employees were then monitored as a function of message type. Results revealed that messages based on reciprocity and social validation led to a significant reduction in the number of cleanups compared to the control message, with no significant difference between the reciprocity and social validation conditions. In a follow-up online experiment with increased rigor and control (Study 2), participants were randomly assigned to a reciprocity, social validation, or control condition and subsequently indicated their willingness to shop sustainably. Consistent with the findings from Study 1, both the reciprocity and social validation conditions outperformed the control condition regarding participants’ willingness to engage in sustainable consumer behavior, with no significant difference between the reciprocity and social validation conditions. Together, this research suggests that the strategic use of reciprocity or social validation messages can help store managers reduce the environmental impact of consumers’ shopping responses, while simultaneously decreasing operating costs.

The motivated appeal to hypocrisy: the relation of motivational threats to message rejection

Few studies have focused on the conditions in which individuals perceive hypocrisy in others. The current study introduces and tests the Motivated Appeal to Hypocrisy (MAtH) hypothesis. This hypothesis examines core social psychological motivational threats and asks (a) whether these are related to the accounts of individuals in charging others with hypocrisy, and (b) whether these perceptions of hypocrisy are associated with reductions in the persuasiveness of persons targeted as hypocrites. Study 1 (N=201) was based on qualitative coding of stories and revealed, as expected, that violations of core social motives involving belongingness, understanding, control, self-enhancement, and trust are involved in participants’ stories of hypocrisy. Study 2 (N=237) used a multilevel correlational approach and demonstrated that violations of core social motives significantly predict perceptions of hypocrisy and the rejection of a person’s message or advice. The relation between social motive violations and message rejection was mediated by perceptions of hypocrisy.

Yes, I Will Say Something: How Humor Influences Intention to Intervene and How Social Marketing Can Help!

Problematic and risky behaviors such as drunk driving, drug taking, and binge drinking are often undertaken in social situations where a bystander could intervene. To date, research has examined neither social marketing’s effect on interveners nor the mechanisms by which that might work. On the basis of reader response theory, we introduce a new concept, comedic reproducibility, defined as the perception that one can reuse stimuli to elicit mirth in others, and we study its role in humorous social advertising for intervening intentions. Our research reports two studies. In Study 1, we explore the route by which affiliative humor style affects intention to intervene via a mediation effect of intervening anxiety. We also examine the interactive influence of comedic reproducibility of the ad and audience affiliative humor style on intervening anxiety. In Study 2, we examine the direct effects of comedic reproducibility on intention to intervene. Results demonstrate that social advertising messages perceived as comedically reproducible provide audiences with a tool they can use in conjunction with their affiliative humor style to stop their friends from behaving dangerously. The findings can be used by social marketers to create and pretest the effectiveness of comedically reproducible campaigns that target intervening.

Public health promotion of COVID-19 vaccination to rural consumers: synthesising the role of social media and religious belief systems

PurposeThe main purpose of the study was to synthesise the role of COVID-19 social media messages and indigenous religious beliefs on public health promotion initiatives among rural consumers in Zimbabwe.Design/methodology/approachA qualitative approach was adopted. Population consisting of 15 interviews and six focus groups was purposively sampled from Manicaland, Mashonaland Central and Masvingo provinces in Zimbabwe. A thematic approach was used to present and analyse the data.FindingsRural consumers believed WhatsApp messages posted by people whom they know or influential personnel like health workers. Credibility of WhatsApp messages was enhanced through its ability to send videos and audios. Teachings and indoctrination by indigenous churches and misinformation were found to be an impediment in believing COVID-19 WhatsApp messages and vaccination by rural consumers. Faith healers in indigenous churches used various practices and artefacts like holy water, stone pebbles, clay pots, flags and wooden rods to pray and treat patients suffering from COVID-19 and other ailments.Practical implicationsSocial media messages, religious teachings and indoctrination may be a hindrance to rural consumers in adopting government public health promotion initiatives; hence, public health professionals need prior emic understanding and co-option of local leadership in vaccination campaigns.Originality/valueThis study outstretches the theoretical landscape in consumer behaviour and also practical contribution to health practitioners and marketers on breaking indigenous religious barriers and social media misconceptions on vaccination uptake through promotional strategies earmarked for rural consumers.

Global prevalence and content of information about alcohol use as a cancer risk factor on Twitter

ObjectivesAlcohol use is a major risk factor for several forms of cancer, though many people have limited knowledge of this link. Public health communicators and cancer advocates desire to increase awareness of this link with the long-term goal of reducing cancer burden. The current study is the first to examine the prevalence and content of information about alcohol use as a cancer risk on social media internationally. MethodsWe used a three-phase process (hashtag search, dictionary-based auto-identification of content, and human coding of content) to identify and evaluate information from Twitter posts between January 2019 and December 2021. ResultsOur hashtag search retrieved a large set of cancer-related tweets (N = 1,122,397). The automatic search process using an alcohol dictionary identified a small number of messages about cancer that also mentioned alcohol (n = 9061, 0.8%), a number that got small after adjusting for human coded estimates of the dictionary precision (n = 5927, 0.5%). When cancer-related messages also mentioned alcohol, 82% (n = 1003 of 1225 examined through human coding) indicated alcohol use as a risk factor. Coding found rare instances of problematic information (e.g., promotion of alcohol, misinformation) in messages about alcohol use and cancer. ConclusionsFew social media messages about cancer types that can be linked to alcohol mention alcohol as a cancer risk factor. If public health communicators and cancer advocates want to increase knowledge and understanding of alcohol use as a cancer risk factor, efforts will need to be made on social media and through other communication platforms to increase exposure to this information over time.

Message framing strategies in promoting tourists’ pro-environmental behavioral intentions: the interaction of social distance and message framing

ABSTRACT Drawing on framing theory and construal level theory, this study conducted two experiments (N = 201 + 200) to examine the causal relationship between message framing strategies and changes in pro-environmental behavioral intentions (PEBI). The results revealed that the persuasiveness of gain-loss framing and emotional-rational appeal varies depending on social distance. This study also verified the mediating role of perceived effort worthiness. Green involvement moderated this mediation effect in that the above message framing strategies worked better for people with low green involvement. This study contributes to framing theory and provides practical implications to encourage pro-environmental behavior among tourists.

Geo-knowledge-guided GPT models improve the extraction of location descriptions from disaster-related social media messages

Social media messages posted by people during natural disasters often contain important location descriptions, such as the locations of victims. Recent research has shown that many of these location descriptions go beyond simple place names, such as city names and street names, and are difficult to extract using typical named entity recognition (NER) tools. While advanced machine learning models could be trained, they require large labeled training datasets that can be time-consuming and labor-intensive to create. In this work, we propose a method that fuses geo-knowledge of location descriptions and a Generative Pre-trained Transformer (GPT) model, such as ChatGPT and GPT-4. The result is a geo-knowledge-guided GPT model that can accurately extract location descriptions from disaster-related social media messages. Also, only 22 training examples encoding geo-knowledge are used in our method. We conduct experiments to compare this method with nine alternative approaches on a dataset of tweets from Hurricane Harvey. Our method demonstrates an over 40% improvement over typically used NER approaches. The experiment results also show that geo-knowledge is indispensable for guiding the behavior of GPT models. The extracted location descriptions can help disaster responders reach victims more quickly and may even save lives.

Analisis Makna Pesan Yang Terkandung Di Dalam Relief Ukiran Bangunan Pura Umat Hindu

This research was conducted to analyze the meaning of the message contained in the carved reliefs of the Hindu temple building at the Dharma Yatra temple, Rama Agung village. The research method uses qualitative research methods to analyze the meaning of the messages contained in the relief carvings of Hindu temple buildings in the village of Rama Agung using hermeneutic theory. The results of the study show that the meaning of the messages contained in the relief carvings of Hindu temples at the Dharma Yatra temple have meanings that mostly contain religious meanings and social messages and norms that apply in society in the village of Rama Agung. The religious meaning is in the form of the meaning of religious values ​​and religious teachings, especially Hinduism, the meaning of social messages, namely social rules and regulations that apply in the community in the village of Rama Agung and norms or rules have the meaning of traditional law or customary law of Hindus in the Rama Agung village.

Who, what, and where? How racial composition and gender influence the association between racial discrimination and racial socialization messages.

This study investigated the moderating roles of contextual racial composition (neighborhood, school, and job) and parent-adolescent gender dyads on the relation between familial racial discrimination experiences and parental racial socialization messages. The analytic sample included 565 Black parents (Mage = 44.7; 56% mothers, 44% fathers) who reported on their personal and adolescents' racial discrimination experiences and their communication of cultural socialization and preparation for bias messages. Regression analyses in a structural equation modeling framework (path analyses) revealed that parents who personally experienced more racial discrimination or were in workplaces with more Black people communicated higher cultural socialization messages. They communicated high preparation for bias messages when reporting personal and adolescent racial discrimination. Racial discrimination experiences were positively related to preparation for bias messages among parents who worked in jobs with fewer Black people but were unrelated among parents working with more Black people. Multiple-group analyses indicated no gender differences in these associations. The findings demonstrate that Black parents vary in their racial socialization messages based on their family's contexts and experiences. The findings highlight the importance of parents' work contexts for adolescent development and family processes. (PsycInfo Database Record (c) 2023 APA, all rights reserved).

Systemic Functional Analysis in Political Speeches—A Study on Xi Jinping’s Address at the 16th G20 Leaders’ Summit

This thesis makes an analysis of Xi Jinping’s address at the 16th G20 Leaders’ Summit from the perspective of systematic functional grammar. It bases on Halliday’s theory of meta-functions, integrating ideational function, interpersonal function and textual function to analyze the social communicative message of the address. By use of the language skills of three meta-functions, president Xi conveyed his determination to safeguard the interests of the state and the government, call on all countries in the world to jointly practice true multilateralism, and promote the building of a community with a shared future for mankind. Also, the thesis reveals the hidden ideological meaning and social structure as well as power control relationship in discourse, highlights the core issues of the current world and emphasizes the global development strategic blueprint in the 21st century, which provides a new analytical method for us to learn about political speech.

Exploring the association between parental ethnic-racial socialization and parental closeness on Black-White biracial adolescents' choice of racial identification toward blackness.

To explore the influences of Black-White biracial adolescents' choice to racially identify with Blackness, parental ethnic-racial socialization (ERS) messages, parental race, and perceived parental closeness were examined. Specifically, this study investigated how messages that promote monoracial Black pride and messages that prepare youth for monoracial Black bias may be related to adolescents' identification with Blackness, and whether parental race or parental closeness moderated these relationships. Three hundred thirty Black-White biracial adolescents (Mage = 14.82) were recruited across the United States via social media. Participants completed the Racial Socialization Questionnaire for Biracial Adolescents and a demographic questionnaire to indicate how close they felt to each parent. The analytic sample (n = 280) included respondents who racially identified as exclusively Black, blended Black, or exclusively biracial. Multinomial logistic regression analyses revealed significant differences in the association between ERS messages and adolescent racial identification based on the race of the parent socializer. Further moderation analyses indicated that parental closeness, particularly regarding fathers, amplifies these findings. Maternal and paternal ERS messages are differentially associated with biracial adolescents' choice of racial identification toward Blackness. interestingly, ERS messages from White parents seem to significantly influence racial identification compared to Black parents. Parental closeness further elucidates these findings. (PsycInfo Database Record (c) 2023 APA, all rights reserved).

Ethnic-racial identity and ethnic-racial socialization competency: How minoritized parents "walk the talk".

Ethnic-racial identity (ERI) has important implications for individual psychosocial functioning as well as familial processes. For example, parents' ERI can shape children's developmental contexts through ethnic-racial socialization (ERS). Yet, existing research has tended to focus on the content or frequency of socialization messages themselves rather than on internal factors like socialization competence. Such competence, as reflected through confidence, skills, and stress, represents critical dimensions that permeate the socialization process and can impact the delivery of messages. The present study examines whether parents' ERI (i.e., private regard, centrality, exploration) is related to perceptions of their socialization competence. Data from 203 Black, 194 Asian American, and 188 Latinx parents (N = 585, Mage = 44.46 years, SD = 9.14, 59.70% mothers) of adolescents between the ages of 10-18 were collected via Qualtrics panels. Across all parents, private regard, centrality, and ethnic-racial exploration were positively associated with perceived confidence and skills in engaging in ERS. Regard was additionally associated with lower socialization stress. The results point to consistent benefits of ERI in helping parents navigate ERS, furthering the understanding of ERI's developmental implications through parents' comfort with and ability to "walk the talk" with their children. (PsycInfo Database Record (c) 2023 APA, all rights reserved).

The Effects of Professional Sports Team’s CSR Beneficiary Message Appeal on Team Loyalty

PURPOSE This study aimed to examine the effectiveness of corporate social responsibility PR message appeals employed by professional sports teams.METHODS The authors categorized message appeals into self-benefit inclusion and self-benefit exclusion, and evaluated their impact in both public and private evaluation contexts. A 2 (beneficiary message appeal: self-benefit inclusion vs. selfbenefit exclusion) × 2 (message evaluation: public vs private) design model was employed. Data were collected from 165 respondents at a major university in Korea and analyzed using SPSS version 20.0.RESULTS The findings revealed that team loyalty was higher among individuals exposed to self-benefit inclusion messages than those exposed to self-benefit exclusion messages. Additionally, an interaction effect was observed between beneficiary message appeal and message evaluation. Specifically, the self-benefit appeal message was more effective when individuals had lower public self-image concern, while the self-benefit exclusion message was more effective when public self-image concerns were higher.CONCLUSIONS Team loyalty was found to be significantly higher in private evaluation situations for self-benefit inclusion messages, whereas, for self-benefit exclusion messages, the impact of public evaluation situations on team loyalty was greater than in private evaluations.

Fun with Frustration? TikTok Influencers’ Emotional Expression Predicts User Engagement with COVID-19 Vaccination Messages

ABSTRACT This study examined what kinds of TikTok video and message features are associated with user engagement in the context of COVID-19 vaccination. Content analysis was applied to study a sample of 223 COVID-19 vaccination-related videos from creators with at least 10,000 followers. The content analysis involved coding themes, video formats, the valence of attitude toward vaccination, and emotional expressions from the influencers. A majority of videos showcased personal vaccination experiences, followed by fictitious dramas and instructional information. More fictitious dramas expressed unclear attitudes, neither explicitly supporting nor opposing the COVID-19 vaccine, compared to personal vaccination stories and instructional videos. Some imaginative and dramatic scenes, such as zombie transformation or dramatic spasms after taking the vaccines, were widely imitated across influencers, perhaps humorously, and raised concerns about diminishing positive images of vaccine uptake. Videos with simultaneous expression of humor and frustration significantly predicted engagement when the video content opposed or was uncertain about taking the vaccine, implying the effectiveness of mixed emotional attributes within a message. This study provides insight into how social context and message choices by creators interact to influence audience engagement.

The Hamas war against Israel as reflected in the poetry written by its leaders during the First Intifada and the early years of implementation of the Oslo Accords

AbstractThis article looks at Hamas's war against Israel through the lens of the poetry written by leading members of Hamas during the period 1987–1996 (from the founding of the organization through the early stages of the implementation of the Oslo Accords). Poetry is one of the means employed by Hamas to convey its political, social, and religious messages and ideology, which links its Islamic outlook with Palestinian nationalism. During the years covered by the article, dozens of the organization's senior members expressed themselves in this genre. The article looks at ten poets who were affiliated with Hamas leadership circles and were intensively engaged in writing poetry in those years. It describes the background to this activity, extracts the main messages and motifs presented in their verse, and examines the goals served by this lyrical composition in the organization's war against Israel.

Consumers’ persuasion knowledge of algorithms in social media advertising: identifying consumer groups based on awareness, appropriateness, and coping ability

Advertising and brand communication in social media are increasingly driven by algorithms. Theoretically rooted in the Persuasion Knowledge Model, we aim to identify and investigate the prevalence of specific consumer groups that differ in their awareness levels, critical evaluations, and abilities to cope with such algorithmic persuasion in social media, as well as to investigate the predictors of these groups. By performing an online survey among a Dutch sample (n = 450) and a two-step cluster analysis, we identified four groups: the Control Paradox (the largest group), Fatigued, Uninformed but Critical, and Skilled and Critical. The four groups differed in respect to gender, age, education level, internet skills, self-reported knowledge of algorithms, privacy concerns, and perceived personalization of branded social media messages. Theoretically, this paper contributes to our understanding of algorithmic persuasion by proposing a consumer typology and discussing implications for the Persuasion Knowledge Model. Practically, this study provides evidence-based recommendations for policymakers on how to empower different types of consumers.