Social Media Platforms In Order Research Articles

Legendary fermented herbs: an ethnobotanical study of the traditional fermentation starter of the Chuanqing people in Northwestern Guizhou, China

BackgroundPlants that contain brewing microorganisms are used in traditional fermentation starters, which are an essential part of local diet, nutrition, life, and health. Regionally, the plant species used and the microorganisms included in traditional fermentation starters are diverse, endowing local fermented drinks with different flavors and health benefits. However, related traditional knowledge has been scarcely documented or revealed.MethodsAn ethnobotanical survey was conducted in five towns of Nayong County in northwestern Guizhou, China. Snowball sampling, semi-structured interviews, free lists, and participatory observation were used to collect information on Jiuqu Plants (JPs) and jiuqu-making techniques. The PacBio platform was used to study the microbial community structure and diversity in the Chuanqing people’s jiuqu.ResultsIn total, 225 informants were interviewed, including 116 who provided plants and technological processes for making Chinese baijiu jiuqu (CBJ) and 139 who provided information about making fermented glutinous rice jiuqu (FGRJ). This study found that older people have more abundant knowledge about CBJ plants. Poaceae was found to be the dominant family used in making CBJ and FGRJ (7 species each). Compared to individual plant parts, the whole plant is most commonly used in two kinds of jiuqu (19.5% in CBJ and 22.6% in FGRJ). The Chuanqing people’s jiuqu is used to treat dietary stagnation and indigestion. The highest relative frequency of citation of the CBJ plant was Ficus tikoua Bureau, and the counterpart of the FGRJ plant was Buddleja macrostachya Benth. The dominant bacterial species in jiuqu were Gluconobacter japonicus (YQ1, YQ4) and Pediococcus pentosaceus (YQ2, YQ3), and the dominant fungal species was Rhizopus oryzae.ConclusionFor the first time, this study documents the unique traditional jiuqu knowledge and reveals the microbial mystery behind the FGRJ of the Chuanqing people.Therefore, this study encourages the use of online social media platforms in order to spread Jiuqu culture, the use of the new media wave in order to create multimedia databases, and also suggests that local communities should develop preservation intervention programs, in addition to nurturing the inheritors in order to prevent the disappearance of traditional Jiuqu knowledge. This research contributes to the conservation and demystification of the traditional jiuqu knowledge of the Chuanqing people and lays the foundation for further research on its microbiology, nutrition, and metabolomics.

Reasons For Impulsive Buying Behavior Among Adolescents in The Digital Age

The purpose of this study is to investigate the factors that contribute to impulsive purchasing behaviors experienced by adolescents and to determine the factors that have an impact on those behaviors. These behaviors are connected to a lack of financial literacy and social experience, as well as the allure of luxury spending and the influence of digital media, according to the findings. A lack of social experience is also connected to these behaviors. These behaviors are also linked to a lack of social experience, which is another factor. Because of this, the significance of regulating commercial strategies on social media platforms in order to encourage responsible spending habits among young people has been brought to light. This is because of the fact that this has brought to light the importance of this. In addition to this, it emphasizes the significance of providing parents with comprehensive education and guidance in matters that pertain to matters that are related to finances.

The Impact of Big Data Analytics on Business Intelligence in E-Commerce: A Review

Big Data Analytics (BDA) is becoming a popular tool to gain insight into businesses and increase their competitive advantage. So, it is important to understand how it works and the opportunities it presents to growing businesses. The primary aim of this study is to evaluate the impact of using Data Analytics on Business Intelligence for e-commerce, focusing on how to promote the use of Big Data Analytics in the e-commerce sector by SMEs. One objective is to develop strategies that can be used by small businesses to take advantage of complicated tools such as BDA and sentiment analysis of social media platforms in order to boost their economic growth.

Epilepsy Videos on YouTube: A Cross-Sectional Observational Study.

Epilepsy is defined as a disorder of the brain characterized by an enduring predisposition to epileptic seizures.Being the most common neurological condition in the world, information regarding epilepsy is gathered by people from different available sources. The objective of this study was to evaluate the reliability and quality of YouTube videos about epilepsy as a source of information for the general population and also for patients suffering from this illness and for their families. A cross-sectional observational study was conducted, utilizing a questionnaire prepared on Google Forms (Google LLC, Mountain View, California, United States) with predetermined criteria. Each of the six authors independently searched and evaluated 10 YouTube videos using specific keywords. The assessment included determining the global quality score and utilizing the DISCERN tool. The collected data was recorded in Microsoft Excel and subsequently analyzed. A total of 60 videos were analyzed, revealing that 76.27% of them provided information on the available treatment options for epilepsy, 71.19% explained the cause and etiology of the condition, and only 3.39% of the videos mentioned support groups. Our study highlights the importance ofassessmentof medical information on social media platforms in order to ensure availability of correct information with high quality and reliability for epilepsy patients. This will help in understanding their medical health issues and decision making.

Strategi Value Delivery Process pada Pemasaran Digital di Sektor Publik

The purpose of this study is to find out how the digital marketing process in public sector organizations is carried out and also to find out how public sector organizations deliver value (value delivery process) through digital marketing processes, especially through social media platforms, and what strategies are most appropriate for public organizations in delivering value. The digital marketing process studied in this study was carried out at the National Civil Apparatus Competency Mapping and Training Center (Puslatbang PKASN) National Institute of Public Administration Republic of Indonesia. To find out the digital marketing process carried out by the Puslatbang PKASN LAN, a social media analysis was carried out using the infact social media analytic application. The results of the analysis found that the digital marketing process through social media has not really been carried out effectively and optimally. This is illustrated by the results the Instagram account @puslatbang_pkasn which shows that the value is 1.04 posts per month and engagement is 0.01, which means it is still low and content is dominated by ceremonial content. Then to determine the most appropriate strategy in carrying out the value delivery process, an analysis was carried out using the analytical hierarchy process (AHP) method. The experts involved in filling out the AHP method amounted to 5 experts who were experts in public sector marketing and social media influencer. The results of the analysis with AHP found that social media platforms in order of priority: Instagram 0.78, Facebook 0.14, and Twitter 0.06. Meanwhile, the best content in delivering value is educational content of 0.48, program info content of 0.20, Q&A content of 0.14 and the rest is quiz content, popular memes and ceremonial content.

The Impact of Promotional Content on Social Media Platforms on Brand Spreading in the B&B Industry: Taking the Promotion of Moganshan B&Bs on the Red as an Example

In recent years, the B&B market in China has been developing rapidly. 2021 saw the turnover of the B&B industry reach 20.1 billion yuan in the first half of the year, which is on par with the figures for the whole of 2019. In 2022, the scale of B&B growth reach even more than 61%. Since the rural revitalization strategy was proposed in 2018, the development of the rural B&B industry has become an important initiative to revitalize the rural economy. And with the increasing prosperity of the Internet economy, it is inevitable that the branding of B&Bs will be promoted online using social media platforms in order to further broaden the market. Based on this current situation, this study selects two popular promotions of Moganshan B&Bs on the RED platform, analyzes the attributes of the platform, the characteristics of the content, etc., and summarizes the positive effects and existing problems of social media platforms for B&B brand spreading: such as the single-dimensionality of the content, the highly similar characteristics and the overly broad user push. To improve these shortcomings, there is a need to establish efficient online platforms to communicate the B&B experience, enhance the promotion of the B&B's human characteristics, and multi-platform graphic promotions.

Social Media and COVID -19 Pandemic: Accelerating the Learning of English as a Foreign Language (EFL)

COVID-19 began in China (2019) and spread to other nations and become a world pandemic (2020). The news media and social media platforms have played an important role in information dissemination about the Coronavirus throughout the world. During COVID-19 Pandemic, social media has become a key tool for enhancing social networking and information sharing via the web. As more people turn to the internet for health information, social media platforms are helping to spread life-saving precautions that individuals, families, and communities may take to reduce their chance of contracting the virus. Language learners are linked to interactive social media platforms in Social Media Language Learning. The goal of this study was to look at the role of social media during COVID in foreign language acquisition. The participants in this study were Saudi Arabian college students. The study’s sample comprised 200 (n=200) college students, and the social media platforms investigated included Facebook, Instagram, Twitter, LinkedIn, Youtube, WhatsApp, Telegram, Snapchat and other platforms. Questionnaires were used to collect the data. The results indicated that the students used various social media platforms in order to get the appropriate information about the virus which indirectly helped and motivated them to learn a new language. These learners lack the self-motivation needed to use social media to develop their English language abilities. The study discovered that adopting online social media during a pandemic for English language learning had a significant impact on interactions with peers and teachers.

FENOMENA KOMUNIKASI KAUM GAY DI ERA DIGITAL

Deviant sexual orientation makes it difficult for gays to interact and communicate like a dominant society, this makes gays need an alternative media in order to interact and communicate with the aim of meeting their social and sexual needs. Gays also use blued applications to meet these needs. This study aims to determine the phenomenon of gay communication on the blued application in the city of Ambon. The theoretical basis used in this research is the theory of social penetration and computer mediated communication (CMC). This research is a qualitative descriptive study with an individual unit of analysis, namely gay people who use the blued application. This study uses data collection techniques in the form of interviews with six resource persons, participatory observation, and documentation. Data analysis techniques used in this study were data reduction, data presentation, conclusion drawing and data triagulation. The results of this study indicate that gay users of the Blued application in Ambon City have different goals and ways when using the application to fulfill their personal needs. gay people also have different special criteria when they start a communication with each other in the application. So it is undeniable that technology-mediated communication is very helpful for gay people to be able to interact and communicate with each other. Although to improve relationships, it must still be done with several other supporting social media platforms in order to create better relationships. Based on the results of the study, mediated communication is very helpful in meeting the needs of gay people, but the communication that exists between gay people face to face is still the final achievement of developing a relationship that has been built for the better.

الإتصال ما بعد التفاعلية دراسة لبناء إنموذج لسريان الإتصال في مواقع التواصل الاجتماعي

تكمن اشكالية البحث في عدم تمثيل النماذج الموضوعة لسريان عملية الاتصال في عمليات التفاعل والتشبيك عبر مواقع التواصل الاجتماعي ، اذ سعى الى بناء إنموذج شبكي اتصالي وفقاً للمعطيات الخاصة والسمات المحددة لمواقع التواصل الاجتماعي من اجل الوصول إلى تعميم خاص لفهم كيفية سريان عملية الاتصال الشبكي في الفضاء السايبري .
 اتبعت الباحثة المنهج المسحي التحليلي إذ قامت بوصف النماذج الاتصالية وصفاً ظاهرياً من أجل التمكن من بناء الإنموذج الاتصالي الشبكي الذي يُمثل سريان الاتصال مابعد التفاعلية ، فقد اطلقت عليه اسم "سديم" نسبة الى مفهوم مابعد الفضاء والمجرات الكونية ومقاربة في معنى مابعد التفاعلية الشبكية التي تحدث في الفضاء السايبري.
 وخلص البحث الى صياغة انموذج اتصالي من نوع المستوى المتوسط ، ويصنف شكلياً ضمن النماذج الدائرية ذات الشكل الحلزوني اللامتناهي ، وهو ما يمثله التحقق من الفرض الذي ينص على ان الاتصال عبر مواقع التواصل الاجتماعي يجمع بين النموذجين الخطي والتفاعلي ، باعتبار دخول المرسل الى الشبكة واتصاله بشخص اخر يكون الاتصال خطياً وحينما تحدث التفاعلية مع منشوراته يصبح الاتصال دائرياً (تفاعلياً) فهنا كل مرسل هو مستقبل والعكس صحيح .
 فضلا عن تمثيله لعملية ترميز المعاني في رسالة يتفاعل معها عند نقطة إرسالها مستقبلين إفتراضيين مختلفين في الانتماءات ولكن متفقين على اهتمامهم بالمضمون المقدم ، هذا التفاعل سيؤدي الى اتساع الاتصال بشكل دائري حلزوني غير متناهي، تفاعل المستخدمين مع المنشور ستؤدي الى إنتقاله من نقطته الإصلية الى نقطة اخرى في الفضاء السايبري ، لتبدء هناك عملية تفاعل جديدة متمثلة بدائرة إتصالية حلزونية جديدة قد تصل الى حجم اكبر او أصغر من الدائرة الإصلية .

Spatial Impressions Monitoring during COVID-19 Pandemic Using Machine Learning Techniques

During the COVID-19 epidemic, Twitter has become a vital platform for people to express their impressions and feelings towards the COVID-19 epidemic. There is an unavoidable need to examine various patterns on social media platforms in order to reduce public anxiety and misconceptions. Based on this study, various public service messages can be disseminated, and necessary steps can be taken to manage the scourge. There has already been a lot of work conducted in several languages, but little has been conducted on Arabic tweets. The primary goal of this study is to analyze Arabic tweets about COVID-19 and extract people’s impressions of different locations. This analysis will provide some insights into understanding public mood variation on Twitter, which could be useful for governments to identify the effect of COVID-19 over space and make decisions based on that understanding. To achieve that, two strategies are used to analyze people’s impressions from Twitter: machine learning approach and the deep learning approach. To conduct this study, we scraped Arabic tweets up with 12,000 tweets that were manually labeled and classify them as positive, neutral or negative feelings. Specialising in Saudi Arabia, the collected dataset consists of 2174 positive tweets and 2879 negative tweets. First, TF-IDF feature vectors are used for feature representation. Then, several models are implemented to identify people’s impression over time using Twitter Geo-tag information. Finally, Geographic Information Systems (GIS) are used to map the spatial distribution of people’s emotions and impressions. Experimental results show that SVC outperforms other methods in terms of performance and accuracy.

COVID-19 exposure and health status of orthopedic residents: A survey study

Considering the increased patient burden and disruptions in the healthcare system, orthopedic residents are affected both psychologically and physically while working both in the management of trauma patients and caring for COVID-19 patients. Our objective was to investigate the virus exposure and health status of orthopedic residents during the pandemic and to review the measures that can be taken. A survey consisting of 15 questions was organized and circulated through e-mail groups and social media platforms in order to evaluate the health status of residents. Demographic data, co-morbidities, whether they had a COVID-19 infection, time they work in orthopedics-related and COVID-related units, whether there was infection among their colleagues or family members and the infected patient care were questioned. A total of 136 residents completed the survey, of which 41 (30.1%) were infected. A significant difference was found between COVID-infected and COVID-free residents in terms of comorbidities (p=0.026). Residents with infection among their colleagues had lower infection rates (p<0.001). No significant difference was found between groups in terms of the working periods in orthopedics-related or COVID-related units (p>0.05 for each). With this study, the infection rate among orthopedic residents were reported for the first time in the literature, considering the fact that a third of all the participants in our study were infected. The infection rate among the orthopaedics residents were reported for the first time in the literature with this study. The fact that residents with infected colleagues have lower infection rates, demonstrates the importance of self-awareness and protective behaviors. During the pandemic, all healthcare professionals should pay maximum attention for simple measures, like practicing protective behaviors and use of personal protective equipment.

Eliciting Emotion and Action Increases Social Media Engagement: An Analysis of Influential Orthopaedic Surgeons

PurposeThe purpose of this study is to analyze the Instagram practices of current orthopaedic surgeons and the components associated with highest reach and interactions.MethodsThe top 25 orthopaedic surgeon Instagram profiles using the hashtag #ortho were ranked by the number of followers. Account information regarding followers, posts, engagement percentage, average likes, average comments, average video view, average video likes, average video comments, and estimated cost per post was recorded using social media marketing tools. An analysis of each Instagram profiles’ top 10 posts, based on number of likes, was conducted. A coding framework was developed to categorized posting strategies utilized.ResultsTwenty-five Instagram accounts and 250 Instagram posts were included in the analysis. Accounts with increased engagement rating had a significantly greater number of likes and video views. When examining post characteristics that influenced the number of likes a post generated, posts that elicited negative emotions received 52.6% and 70.7% more likes than positive emotions (P = .04) and neutral emotions (P < .01), respectively. Upon assessment of posting characteristics that influenced the number of comments a post generated, promotional posts were shown to have 43.7% fewer comments than nonpromotional posts (P = .02). When evaluating factors that influenced total number of interactions a post generated, it was found that posts that asked questions generated 26.4% more interactions (P < .01) than those that do not.ConclusionsThe present investigation found that the most effective strategies to generate more interactions on Instagram are those that elicit emotional responses and provoke viewer engagement by asking questions and directing actions. Additionally, it was found that promotional content was not well received by viewers.Clinical RelevanceOrthopaedic surgeons have an opportunity to connect with colleagues, patients, and interested viewers through social media platforms in order to enhance their practice, disseminate educational content, and contribute to the social media presence of orthopaedic surgery.

Adolescent gambling advertising awareness: A national survey

AbstractWhile influence of gambling advertisements on adolescents in some jurisdictions is recognised as an important public health issue, research examining this influence is currently limited. The present study examined gambling advertising awareness among adolescents, how they perceive gambling advertisement's impact, and how gambling advertisement awareness relates to adolescent's gambling behaviour. A sample of Danish adolescents (n = 1137) aged 12–16 were surveyed using a self‐administered web questionnaire. It was found that (a) participants reported high exposure to gambling advertising with males reporting higher exposure to advertising than females, (b) the general self‐perceived impact of these advertisements was relatively low, and (c) self‐perceived impact of gambling advertising was associated with monetary spending on gambling activities and at‐risk or a problematic gambling. Restrictions on gambling advertisements and collaboration between national gambling authorities with social media platforms in order to identify and remove youth‐targeted gambling advertisements were specified as relevant policy implications.

Memetics of Deception: Spreading Local Meme Hoaxes during COVID-19 1st Year

The central thesis of this paper is that memetic practices can be crucial to understanding deception at present when hoaxes have increased globally due to COVID-19. Therefore, we employ existing memetic theory to describe the qualities and characteristics of meme hoaxes in terms of the way they are replicated by altering some aspects of the original, and then shared on social media platforms in order to connect global and local issues. Criteria for selecting the sample were hoaxes retrieved from and related to the local territory in the province of Alicante (Spain) during the first year of the pandemic (n = 35). Once typology, hoax topics and their memetic qualities were identified, we analysed their characteristics according to form in terms of Shifman (2014) and, secondly, their content and stance concordances both within and outside our sample (Spain and abroad). The results show, firstly, that hoaxes are mainly disinformation and they are related to the pandemic. Secondly, despite the notion that local hoaxes are linked to local circumstances that are difficult to extrapolate, our conclusions demonstrate their extraordinary memetic and “glocal” capacity: they rapidly adapt other hoaxes from other places to local areas, very often supplanting reliable sources, and thereby demonstrating consistency and opportunism.

The Impact of Insta Tourism on Tourism Decision Making of Generation Y

Instagram is considered a mega trend on digital platforms that allow participants to interact with each other and virtually communicate and share information among users. In addition to increasing efficiency and competitiveness in the tourism industry. This study aims to identify the impact of Instagram on generation Y's choices of their destination, to investigate Instagram performance as a source of information for tourists, and evaluate travel agencies' usage of Instagram. This study has a quantitative approach which is collecting information using an online questionnaire that targeted 305 Instagram users from generation Y. Travel agencies should use Instagram for inspiration and marketing their tourism programs to travellers. They also should be up to date with all the social media platforms in order to reach their target market more easily.

Characterizing the COVID-19 Infodemic on Chinese Social Media: Exploratory Study

BackgroundThe COVID-19 infodemic has been disseminating rapidly on social media and posing a significant threat to people’s health and governance systems.ObjectiveThis study aimed to investigate and analyze posts related to COVID-19 misinformation on major Chinese social media platforms in order to characterize the COVID-19 infodemic.MethodsWe collected posts related to COVID-19 misinformation published on major Chinese social media platforms from January 20 to May 28, 2020, by using PythonToolkit. We used content analysis to identify the quantity and source of prevalent posts and topic modeling to cluster themes related to the COVID-19 infodemic. Furthermore, we explored the quantity, sources, and theme characteristics of the COVID-19 infodemic over time.ResultsThe daily number of social media posts related to the COVID-19 infodemic was positively correlated with the daily number of newly confirmed (r=0.672, P<.01) and newly suspected (r=0.497, P<.01) COVID-19 cases. The COVID-19 infodemic showed a characteristic of gradual progress, which can be divided into 5 stages: incubation, outbreak, stalemate, control, and recovery. The sources of the COVID-19 infodemic can be divided into 5 types: chat platforms (1100/2745, 40.07%), video-sharing platforms (642/2745, 23.39%), news-sharing platforms (607/2745, 22.11%), health care platforms (239/2745, 8.71%), and Q&A platforms (157/2745, 5.72%), which slightly differed at each stage. The themes related to the COVID-19 infodemic were clustered into 8 categories: “conspiracy theories” (648/2745, 23.61%), “government response” (544/2745, 19.82%), “prevention action” (411/2745, 14.97%), “new cases” (365/2745, 13.30%), “transmission routes” (244/2745, 8.89%), “origin and nomenclature” (228/2745, 8.30%), “vaccines and medicines” (154/2745, 5.61%), and “symptoms and detection” (151/2745, 5.50%), which were prominently diverse at different stages. Additionally, the COVID-19 infodemic showed the characteristic of repeated fluctuations.ConclusionsOur study found that the COVID-19 infodemic on Chinese social media was characterized by gradual progress, videoization, and repeated fluctuations. Furthermore, our findings suggest that the COVID-19 infodemic is paralleled to the propagation of the COVID-19 epidemic. We have tracked the COVID-19 infodemic across Chinese social media, providing critical new insights into the characteristics of the infodemic and pointing out opportunities for preventing and controlling the COVID-19 infodemic.

Hannah Arendt’s Prognostication of Political Animus in America: Social Platforms, Asymmetric Conflict, and an Offset Strategy

In her book, On Violence, Hannah Arendt addresses the events she was witness to in the 1960s. Arendt presents theories on violence through a historical context and explores the links between power, war, politics and violence. She informs the reader that power and violence are not the same; where one is absolute, the other cannot exist. Our research aim was to demonstrate how prescient her views were regarding the prognostication of the political animus that has occurred in America, especially through the evolution of technology. Our method in the the evaluation of this discourse was a line by line examination of the text of On Violence and assessing this evaluation against how the increasing attacks utilizing social platforms and cyber capabilities by U.S. competitors (foreign or domestic) are resulting in political vulnerability of the U.S. and the generally defined Western world. The public health security of American democracy is at risk through an inability, as individuals, to properly evaluate information, propaganda, misinformation, and disinformation from bad actors at home and abroad. Here we develop a perspective in which the political animus that started in the late 1960s becomes the foundation for our competitors’ development of sophisticated methods of cyber subversion, and effective use of asymmetric conflict through manipulation of our own social media platforms in order to divide Americans and subvert effective government.

The Effects of Message Tone and Formats of CSR Messages on Engagement in Social Media

As more consumers are interested in sustainability issues and evaluate brands based on their social responsibility issues involved, firms are using social media platforms in order to communicate with consumers about Corporate Social Responsibility (CSR) activities. However, the current literature focuses mostly on factors drive engagement of promotional messages, while little evidence was found in the literature on how to design effective CSR messages on social media to engage consumers. Using over 3,000 branded posts on Facebook and Twitter, this research explores factors that help CSR messages become more engaging in social media. The results show that, on average, CSR messages had a negative significant effect on consumer engagement. However, CSR messages became more engaging when designed with emotional appeals, longer texts, and a hashtag. While marginal, CSR messages with informational appeals and humor undermined the effect of CSR messages on engagement. Finally, we explore different types of CSR messages by their beneficiary scope and the role of brands in the message and discuss what message contents drive more engagement in social media. This research contributes to the academic literature and managers by providing new insights on how to design CSR messages for effective communications in social media.

E-marketing through Social Media Platforms under the Umbrella of Persuasive Language: Explanatory Study for some Private Companies Using Social Media Platforms

E-marketing means simply buying and selling through the internet. It consists of two important components, online shopping and online purchasing. The two components of e-marketing play a vital role to attract customer’s attention as well as interact with them through the product information details and characteristics. Social media platforms like Twitter, Facebook, Instagram, and others social media platforms can be one of the most obvious advantages of e-marketing due to the fact that they become a dynamic engine not only promote local businesses, but also help international businesses grow. Businesses have utilized social media platforms to distribute their goods quickly and widely. Persuasive language through social media platforms considers a critical advantage with great attention to argument quality, post popularity, and post attractiveness. The problem of the study relies on neglecting some companies the significance of using persuasive language to advertise their goods and services. The importance of the research focuses on the rule of persuasive language in growing, prospering, and attracting more customers. Research sample consisted of 132 small companies in Iraq that use social media platforms effectively in order to attract customers to their goods and services. The results were analyzed by using SPSS and AMOS programs. The results of the research shows that persuasive language can support small business by taking advantage of utilizing social media platforms in order to attain a high niche and compete with other companies in the marketplace. Therefore, public sector institutions and companies must take into consideration the private sector's experience in how to deal with customers or beneficiaries and gain profitable benefits and returns at the same time.

Influence of Social Media Use on Face-to-Face Interaction Among University of Lagos Undergraduates

The use of social media has brought with it tremendous benefits and at the same time negative influences have been observed especially on human interactions. Today, many youths appear to be stuck with different social media platforms in order to meet varying needs depending on the user and the features of such platforms. The result is a depleted quality and importance of face-to-face interaction which remains an important aspect of human interactions. This study investigates the influence of social media use on face-to-face interactions among University of Lagos undergraduates. Anchored on three theoretical assumptions namely uses and gratification, media dependency theory and media richness theories, the study adopted the mixed method research methods involving both qualitative and quantitative data gathered using two different instruments - questionnaire and focus group guide. Data were derived from 397 students from two departments. Findings showed that majority of the respondents are dependent on social media as they make use of its different platforms regularly for communication (80.3%), with the most commonly used being Facebook (31%). Whereas, face-to-face interaction is still a relevant form of communication because majority of the respondents agreed that it allows them to relate better (64.1) and is the most preferred (75.7%). The study recommends enlightening students about the advantages and disadvantages of social media use especially as it concerns face-to-face interactions Keywords: Influence, Social media, Face-to-face interaction DOI: 10.7176/NMMC/88-04 Publication date: February 29 th 2020