Social Media Platforms In Order Research Articles

Influence of Social Media Use on Face-to-Face Interaction Among University of Lagos Undergraduates

The use of social media has brought with it tremendous benefits and at the same time negative influences have been observed especially on human interactions. Today, many youths appear to be stuck with different social media platforms in order to meet varying needs depending on the user and the features of such platforms. The result is a depleted quality and importance of face-to-face interaction which remains an important aspect of human interactions. This study investigates the influence of social media use on face-to-face interactions among University of Lagos undergraduates. Anchored on three theoretical assumptions namely uses and gratification, media dependency theory and media richness theories, the study adopted the mixed method research methods involving both qualitative and quantitative data gathered using two different instruments - questionnaire and focus group guide. Data were derived from 397 students from two departments. Findings showed that majority of the respondents are dependent on social media as they make use of its different platforms regularly for communication (80.3%), with the most commonly used being Facebook (31%). Whereas, face-to-face interaction is still a relevant form of communication because majority of the respondents agreed that it allows them to relate better (64.1) and is the most preferred (75.7%). The study recommends enlightening students about the advantages and disadvantages of social media use especially as it concerns face-to-face interactions Keywords: Influence, Social media, Face-to-face interaction DOI: 10.7176/NMMC/88-04 Publication date: February 29 th 2020

Re-Engineering Nigeria Economy through Fourth Industrial Revolution: A Case of Agro-Allied Firms in Nigeria

It is a known fact that all the efforts put in place over the years to industrialize the Nigerian economy have not yielded the desired result. Because industrial revolution does not wait for any country, Nigeria Nation is not well positioned for the fourth industrial revolution. It is in this view that the study adopted ex-post-facto research design to examine re-engineering Nigeria economy through forth industrial revolution from 2009 – 2019. The multistage sampling technique was adopted to limit the scope of the study. Data collected were obtained from the secondary source and analyzed using the ordinary least-square (OLS) method. The findings revealed that social platforms for businesses have a positive and significant impact on the gross domestic product of the country. The study concluded that efforts should be made in changing existing system of operation and embracing social media platforms in order to achieve business technological advancement especially within the agro-allied sector which has potentials of increasing the nation’s economy. This study recommended among others that the government of Nigeria should consider indebt change in their system of operation so as to encourage new media network building among various sectors in the country and ensure industrial revolution most especially in the agricultural sector.

A review of the risks associated with children and young people’s social media use and the implications for social work practice

This paper explores what the research says about the risks to children and young people of using social media. Taking a systematic approach this literature search identified 16 peer reviewed articles, written in English since January 2010. Four areas of risk were identified: cyberbullying and online abuse, exposure to negative forms of user-generated content, the converging of offline and online networks, and developing interpretations of privacy. The research also highlighted how the extent of the risk depends upon the developmental stage and social circumstances. This review provides several implications for social work practice. Social workers must develop their understanding of different social media platforms in order to identify risks and maximise opportunities. Assessment approaches must be tailored to ensure social media use and its effect on those of different ages and backgrounds is considered. Finally they need to consider their role in educating about the risks of social media use.

Social media for public relations: Lessons from four effective cases

This paper employs the collective case studies approach in an examination of four award-winning public relations campaigns conducted across a variety of social media platforms in order to determine the best practices of, and near term trends, in the effective use of social media for public relations. In their examination of these campaigns the authors discern the following trends in best practices: social media campaigns employ digital storytelling techniques that are both immersive and emotive, and that promote various forms of content sharing; these stories involve members of the target audience in at least one form of open-ended offline engagement that involves sharing behaviors; the content is optimized for mobile displays and controls; and, finally, the content is timely. The authors conclude that, although marketers think of social media in terms of brand awareness and reputation management, the effective use of social media in Public Relations campaigns can generate conversion, facilitate brand positioning, and maintain continued brand sustenance. The authors conclude that the effective use of social media is disrupting the PR campaign cycle: the role of campaign events to generate publicity in service to a PR campaign may, in the future, be displaced by social media campaign tactics which belong to an entirely different ecosystem where the act of sharing social media content generates publicity in lieu of a campaign event.

The Reject: Community, Politics, and Religion after the Subject by Irving Goh

Reviewed by: The Reject: Community, Politics, and Religion after the Subject by Irving Goh John Paul Ricco Irving Goh. The Reject: Community, Politics, and Religion after the Subject. Bronx, NY: Fordham University Press, 2015. There is no better indication of the failure of the practice of critical theory than the extent to which those who claim to be theorists remain attached to “the subject” and “subjectivity.” Regardless of the ways and the extent to which poststructuralism and deconstruction have fundamentally put into question its status, the subject remains incredibly resilient to critique; it is central to queer and affect theory, as well as to disability, gender, and race studies; and it is present in the work of the most revered and cited of contemporary thinkers. In The Reject, Irving Goh not only traces the persistent presence of the subject in the work of Badiou (“the faithful subject of the event”), Rancière (“the uncounted subject”), Balibar (“the citizen-subject”), Rosi Braidotti (“the critical post-human subject”), and Katherine Hayles (“the flickering post-human subject”), he also provides clear and reasonable arguments as to why this presence poses serious problems for their respective attempts to think community, democracy, religion, love, friendship, the post-secular, and the post-human in wholly new ways. More important, through his brilliant theoretical conceptualization of “the reject,” Goh offers one of the most rigorous and carefully articulated responses to the question “who comes after the subject.” Jean-Luc Nancy posed that question thirty years ago in a letter to fellow continental philosophers. Their responses were published two years later in the journal Topoi, and subsequently in Who Comes After the Subject? (1991). Over the past 25 years, I have been struck by how little known this book has become. Thus we owe Goh a debt of gratitude for returning us to this groundbreaking volume and the seismic critical theoretical question it inaugurated. Goh structures his discussion according to three distinct valences or “turns” of the reject, which can be defined as follows: “passive rejects” are those who are rejected (e.g. refugees, sex workers, black bodies, the indigenous, et al.); “active rejects” are those who reject others; and “auto-rejects” are those who ‘self-reject,’ by rejecting the a priori subjective autonomous and hypostatized self. While the first two rejects will be familiar to any reader, the originality of Goh’s argument—and hence the potential un-familiarity of its figure or image—lies in his conceptualization of the auto-reject. Not to be confused with any form of auto-critique, de-subjectivation or the nihilism of the abject, the auto-reject is predicated upon the a priori abandonment that is the originary force of existence. Singularities are born out of this abandonment of being to existence, thereby becoming the rejects that they are in relation to others. In its rejection of self, the auto-reject sustains this infinite abandonment, perhaps right up to the point at which neither the auto- nor the reject can be sustained. Without being immune to being a passive or active reject, according to Goh, the auto-reject breaks their dialectical cycle by “keeping in mind that there is always the possibility that one is a reject in the eyes of others” (8), and thus in doing so, at times “sidestep[s] to an adjacent space” as a way to abandon any asserted self-positioning and effectively ‘get over itself.’ However, lest this be confused with some liberal acquiescence toward the other, Goh further specifies that this “shift or sidestepping to an adjacent space further requires that the auto-reject respect the other’s desire to not fill the space left by the auto-reject.” Thus Goh has outlined what might be described as a non-imperative ethics, one that is without demand (or obligation, responsibility, mutuality), or even an ethics conceived as infinitely demanding. For one of his scenes, Goh turns to contemporary digital-network technologies and social media platforms in order to underline the extent to which the reject is the exact opposite of the subjective self or “selfie” produced by Instagram, Facebook, and the like. As he notes, the selfie subject as inward-solipsistic-me is the subject...

Abstract IA06: Social media and cancer control: Addressing health disparities through innovative communication science

Abstract Mobile and social media have become mainstays of life in the modern world. The growth and rapid adoption of these technologies, as well as the fact that these tools are relatively low in cost and widely accessible, suggests that they have the potential to help us address health disparities and reduce the burden that disproportionately falls on the members of the population who are least served by the healthcare system. Some cancer control and prevention efforts have already begun to tap into the social media environment in order to generate insight and improve population health. For example, observational studies have been conducted in order to increase our understanding of cancer-related attitudes and behaviors, including those of populations most acutely affected by cancer health disparities. At the same time, intervention research has largely focused on developing and testing cancer prevention initiatives that leverage mobile and social media platforms in order to motivate desired behaviors around topics such as tobacco cessation, sun safety, and screening practices. Some of these endeavors specifically aim to address cancer health disparities by engaging with populations that may otherwise be hard to reach for a variety of reasons, including restricted mobility and geographic isolation, limited health literacy, or mistrust in the health care system. However, as non-traditional media and technologies are increasingly being deployed in cancer control and prevention efforts, there are growing concerns over the possibility that these initiatives might exacerbate existing disparities rather than eliminating them. Inequalities in access and technology adoption, lack of health literacy in a crowed online environment where health information is ubiquitous, and the inappropriate reliance on technology as a substitute for in-person communication in cancer care all have the potential to increase health disparities among individuals who are less educated or not as technologically-savvy. The final presentation of this panel will focus on the role of social media and user-generated content in cancer prevention and control efforts, with special consideration given to populations most affected by cancer health disparities in the United States. In addition to reporting on studies examining social media conversations about cancer and obesity, the presentation will highlight a number of relevant empirical research studies in a variety of cancer control domains to describe the state of the science in cancer communication in the digital age. New data sources, analytic approaches, study designs, and measurement techniques will be highlighted through these examples. We will conclude with a specific set of promising future directions for the use of social media in reducing cancer health disparities. Citation Format: Wen-ying Sylvia Chou. Social media and cancer control: Addressing health disparities through innovative communication science. [abstract]. In: Proceedings of the Seventh AACR Conference on The Science of Health Disparities in Racial/Ethnic Minorities and the Medically Underserved; Nov 9-12, 2014; San Antonio, TX. Philadelphia (PA): AACR; Cancer Epidemiol Biomarkers Prev 2015;24(10 Suppl):Abstract nr IA06.

Growth of business schools on social media: A comparative analysis with focus on IBA Karachi

When the Institute of Business Administration Karachi established a presence on various social media platforms in 2009, its audience and followers grew dramatically. Face book, Twitter, YouTube and LinkedIn all proved to be useful tools to disseminate information for its target audience including prospective and current students, faculty, staff, alumni, parents and industry. By 2012, however, social media activity became somewhat stagnant, as it was observed that content on various interfaces, although informative, lacked engagement and interaction with the audience. After several months of close monitoring, a number of issues were identified; for example, content only consisted of program and event announcements; slow response time to queries; lack of posts that would attract foreign audiences; and immense need to monitor the pages for removal of garbage material. It was then decided that a comprehensive Social Media Strategy should be developed with the primary goal of increasing the visibility of IBA on all its current social media platforms in order to attract more talented students and high caliber faculty. IBA’s Social Media Strategy is based on four key design principles viz., Listen, Engage, Interact and Inform its audience, with content being the most important driver for the success of Social Media. IBA’s Social media metrics indicate that the strategy has been successful to an extent, with the number of ‘Likes’ on the Face book page and posted content showing a rise, along with an increase in the number of comments, reviews, queries, Facebook visits, YouTube views, followers on Twitter, re-tweets and Talking About. However, comparison with other leading business schools in Pakistan and overseas indicates that IBA still lags behind. One of the strengths of IBA is its 27 highly active student societies and numerous academic departments, which, if properly engaged, could provide a constant stream of high quality, student generated content.

Teens and College Students' Purchasing Decision Factors of Denim Jeans In the United States

This study provides insight into current social media influences and purchasing power of the young generation in that the size of both of these demographic groups will impact the apparel companies and retail market for the predictable future Denim apparel companies are aware of the discretionary spending power of the Y and Z Generations. The characteristics of current teens are so similar to college-age individuals in that they have grown up with digital technology and they prefer to communicate via social networking sites. Retailers have utilized these social media platforms in order to capture the attention of the generations. Traditionally marketing campaigns have differentiated between teens and the college-age population. However, the teens actually have larger spending power and more discretionary income. A survey consisted of 32 questions pertaining to Internet media influences, influence of people, and decision factors on decisionmaking related to purchasing selection. A random sampling of 163 females responded to a set of questionnaires. Teens, like college students desire to make their own decisions when they select and purchase denim jeans. Overall 40% of them wanted to make their own decisions when purchasing their jeans, however, a significant number are influenced by their friend's opinions (34%) and the opinions of family members (15%). However, celebrities (10%) had the least influence on their decisions. Teens, like colleges students make decisions based on the same decision factors: fit (63%), cost (23%), brand (10%) and color (2%). The most important factor in determining preference was "fit".