Implementation Of Social Media Research Articles

Summarizing Online Customer Review using Topic Modeling and Sentiment Analysis

With the massive implementation of social media in various forms in various business domains, business or product owners have the opportunity to be able to take advantage of user review data that is available free of charge to evaluate the products they issue. User reviews on social media platforms, marketplaces, and e-commerce are User Generated Content (UGC) which is very useful for product owners to find out the extent of user preferences for their products. However, to be able to comprehensively read the data, the right technology is needed considering that the data is in the form of text in very large quantities. Reading one by one and then drawing conclusions is certainly not the right approach because it will take quite a lot of time. So, in this study, the researcher will use a text analysis-based approach, especially topic modeling and sentiment analysis to summarize user reviews in the comments or reviews column on the e-commerce platform. The case study used in this study is user reviews in the comments column on the Amazon site for the Lenovo K8 Note smartphone product. From the experiments carried out, the approach used can summarize the reviews written by quite many users in one summary that can be easily understood.

Revisiting English as a foreign language teachers' professional identity and commitment in social media-focused professional development.

These days, technology advancement has inspired a large number of educators to employ social media in the English as a foreign language (EFL) context. But, some EFL educators are yet unwilling to use such chances, because they are left untrained. Therefore, applying professional development (PD) in this field appears necessary as it is regarded as the main cause of improving educators’ education activity, and proposing new education approaches. To strengthen the academic investment in educators’ professional learning, comprehending elements affecting educators’ performance of learning from PD is vital. Lower commitment degrees were specified as an element that impedes EFL educators from employing social media in EFL education. Moreover, developing the professional identity (PI) of educators is an important issue that straightly pertains to educators’ performance, which assists educators both in comprehending their professional lives and presenting them with a framework to elucidate, expand and contemplate their professional activities. Stimulated by the interest in research on social media-focused courses, this review inspects how teachers’ commitment and identity affect EFL teachers’ implementation of social media in PD. In a nutshell, implications for stakeholders of the study are presented. Indeed, the social media as an impotent device should be incorporated in PD programs to develop both teachers’ commitment and identity. Faculty members should establish workshops, and seminars to arrange for a platform for teachers to use social media to support learning.

Use of social media as a marketing and information provision tool by the City of Cape Town Libraries

Background: Social media use by libraries has facilitated communication and marketing of services to user communities. The City of Cape Town Libraries adopted social media usage in the 2015–2016 financial year. This study is set out to assess librarians’ perception and response to the implementation and adoption of social media for library services.Objectives: The research sought to appraise the City of Cape Town public librarians’ experiences of social media use in the provision of information services, evaluate librarians’ perceptions of social media use for information provision services and recommend ways in which social media information services provision can be improved upon.Method: A quantitative research method and a descriptive survey research design approach was adopted for the study, and a web-based questionnaire was used for data collection. The study was anchored on the technological acceptance model, and employed total enumeration sampling to collect data from the 102 City of Cape Town librarians-in-charge.Results: City of Cape Town librarians have positive perception and acceptance towards the use of social media to perform library-related duties. Librarians utilised social media in engaging with library users, including marketing of library services, and promotion of library events. Experiences including lack of guidance in dealing with copyright issues and organisational policy favouring a single social media platform were reported.Conclusion: Library services through is vastly positive but expansion across multiple social media platforms is necessary to encourage further engagement with users. A third construct: preference of choice is proposed for the TAM model.

Influence of Social Media Marketing Activity Instagram Towards Purchase Intention in Le Bliss Bouquet Cirebon

Technology today has an important role in various aspects of life. Technology can make it easier for people to carry out daily activities without any limitations. One of the uses of this technology is the implementation of marketing activities that can be carried out through social media. This study aims to determine whether the influence of social media marketing activity carried out by Le Bliss Bouquet has an influence on brand equity, distribution of e-WOM on social media, and purchase intention. Some of the theories used include the theory of social media marketing activity, brand equity, E-WOM, and consumer behavior that can form interest in making purchases. The type of research conducted is causal. Respondent data was collected by distributing questionnaires through social media and the analytical technique used was Structural Equation Modeling (SEM) with the help of SmartPLS software. The sample used in this study were Instagram social media users who had accessed the Le Bliss Bouquet Cirebon Instagram social media account. The results show that the structural equation modeling supports the hypothesis contained in the study and shows a positive influence between social media marketing activity on purchase intention. In addition, brand equity is also considered to have a positive impact on e-WOM and e-WOM maintains a positive influence on purchase intention. It is hoped that the results of this study can be used as an evaluation of the implementation of social media marketing activities carried out by the company because it is considered capable of forming product brand equity and influencing purchase intention

SOCIAL COMMUNICATION STRATEGIES IN PREVENTING TERRORISM IN THE REGIONAL OF DISTRICT MILITARY COMMAND 0618/BS BANDUNG CITY

District Military Command 0618 / BS Bandung City as Satkowil (Territorial Unit) implements Social Communication as one of the methods of Territorial Development in its area. This study aims to analyze the ways of implementing social communication in the prevention of terrorism in the Regional of District Military Command 0618 / BS in Bandung and also how the Strategy for Implementing Social Communication to prevent terrorism in the Regional of District Military Command 0618 / BS Bandung. This research is a qualitative social study. Data sources used include primary data and secondary data. The technique of collecting data uses interviews, observation, and is supported by documentation and triangulation studies. Qualitative data analysis is performed by data reduction, data presentation and conclusions drawn. The study was conducted in the District Military Command 0618 / BS Bandung City, West Java. Based on this research, the results of the study of the Social Communication Coaching Strategy District Military Command 0618 / BS Bandung city can help the efforts to overcome terrorism in the area. The activities consist of giving lectures, advice and measurable data collection as well as the implementation of creative social media that is involved in the present. With this strategy, it can compete for the hearts of the people and create a unity of the TNI - the People. At the same time as an effort to deradicalise, a quick meeting and resistance against radical groups as a forerunner can be directed at acts of terrorism in the region. In the city of Bandung there are groups consisting of bed cells taken when they can appear and be developed and can be moved which can lead to conflict and terrorism. Counter terrorism must be carried out jointly with other parties and the Regional Government and the community in order to obtain maximum results.Keywords: Strategy, Social Communication , Region Command Unit, Terrorism, District Military Command

The Feasibility of Museum Social Media for Millenial

The raising awareness of social media museums has developed gradually. A previous study related to the topic which found out that it was not properly managed is now defeated with a better solution of having a consultant or outsource staff in the museum. As social media has a great role in improving museum visitors and awareness in society, a deeper understanding and method of its application is explored in this study. The general purpose of this research is to find out the suitable Social Media Marketing method for Millennial targets as they are very active on social media compared to other generations. The method of this research was mix qualitative-quantitative approach and the sample was Sonobudoyo and Sandi museums in Yogyakarta, Indonesia was selected based on the active use of social media especially Instagram. The respondents were thirty-nine Instagram followers of Sonobudoyo and thirty-eight Instagram followers of Sandi. This study concludes that both museums have a good implementation of Social Media Marketing as the number of Instagram followers is above 5,000. It is suggested that the result of this study could provide input for other museums in Indonesia to become preferred tourism destinations while carrying out proper Social Media Marketing (SMM) especially for Millennials through updated and exciting content.

Potensi Penggunaan Platform Sosial Media Guna Mengurangi Sampah Plastik di Lautan Indonesia

Following the We Are Social publication, the percentage of social media users in Indonesia in 2022 will be almost 90% of the total population of Indonesia. In a simple illustration, this factual condition has great potential and strength. However, the Government has not widely utilized the potential for social media in formulating and implementing policies, especially policies related to protecting and preserving the environment. This article aims to describe the relationship between social media platforms and their optimization to reduce marine plastic litter and the problems accompanying it. The research method used is socio-legal, which combines dogmatic research with empirical research through a theoretical critique approach. The results show that social media implementation has a positive impact, directly increasing awareness of the community's ability to fight for environmental protection and governance, especially efforts to combat the marine plastic issue. However, some significant difficulties are still visible; therefore, a proactive role is needed for the Government to optimize the use of social media in supporting efforts to preserve the environment, especially in campaigning for the reduction of marine plastic litter.Keywords: environmental protection, social media, marine plastic litter

Covid-19 and beyond: Broadening horizons about social media use in oncology. A survey study with healthcare professionals caring for youth with cancer

ObjectivesThe study aimed to explore the attitudes of Swiss healthcare professionals toward the use of social media in adolescent and young adult oncology, and to examine whether the ongoing social restrictions due to COVID-19 might have altered these attitudes. MethodsThis research was a survey study. The subjects were healthcare providers working in pediatric or adult oncology settings in Switzerland. 62 providers completed the survey. We performed descriptive and inferential statistical analyses. ResultsWhile considered useful for various professional aspects (professional life 62.1%, educational purposes 72.7%, networking 83.3%, patient engagement 57.6%, clinical trial recruitment 51.5%), only a small proportion of participants actually used social media for professional reasons weekly (32.8%). Just over half considered themselves skillful in using these platforms (56.1%). Regression analysis revealed that self-assessed skillfulness with social media, the Covid-19 impact on attitudes, and the oncology setting, significantly predicted assessment of the usefulness of social media. Although, in answers to open items, institutional guidelines were deemed crucial to improve social media use, many respondents seemed unaware of their existence (50.8%). Only a minority reported an impact of Covid-19 on their attitudes towards the professional implementation of social media (25.0%). ConclusionThe global health crisis creates important challenges for young patients with cancer and their healthcare providers. In times of social restrictions, social media may be a promising tools to facilitate health information provision, connectivity, and patient care. Virtual mentorship and targeted social media training interventions might be a good way to improve familiarity with using social media and to increase awareness about existing ethical guidelines for their use.

Keeping Citizens Informed and Engaged During the COVID-19 Pandemic Using #YoMeInformoPMA: A Case from Latin America

ABSTRACT Social media platforms contribute to the dissemination of information and encourage communication between health agencies and the public, especially during health crises. Public health agencies must engage in carefully crafted educational, communicative, and interactive practices to be effective in their messaging to build relationships with the public. Using quantitative content, social network, and thematic analysis, this study examined 2,500 tweets from April to August 2020 that included the hashtag #YoMeInformoPMA. Panama’s Public Health Ministry created the #YoMeInformoPMA hashtag to keep citizens informed and engaged during the COVID-19 pandemic. Research on social media use and implementation in Latin America during the COVID-19 pandemic, to inform and engage the public, is limited. Therefore, the aim of this investigation was to analyze strategies, themes, multimedia formats, key actors, and overall communications patterns of a Latin American health community hashtag. Our results determined that actors using the hashtag #YoMeInformoPMA mainly used an interactive strategy, a message that aims to promote casual conversations, advice, and problem-solving. Findings highlighted evidence of a communication strategy by specific actors in this network, supporting recent studies that indicate engagement between the public and health agencies can take place on social media. Practical implications and recommendations for communication preparation via social media for future health crises are discussed.

EP.WE.118Evaluating outcomes of a WhatsApp teaching platform for doctors: Implications for adopting innovative strategies in medical education during the COVID-19 pandemic[H1] [H1]Should this be a shorter, more targeted title?

Abstract Aim The coronavirus disease 2019 (COVID-19) pandemic has affected an estimated 1.6 billion learners around the world (UN, 2020) and has led to the rapid restructuring of the global education sector due to lockdown restrictions to curb community transmission. The objective of this study is to examine the effectiveness and sustainability of WhatsApp as a platform to deliver medical education and its implication for the implementation of social media for medical education during the COVID-19 pandemic. Methods This was a cross-sectional study conducted with a sample of 358 participants of the WhatsApp study platform known as PLAB[H1] network. Inclusion criterion included participants who completed[H2] the PLAB 1 exam on one of three dates (March 14, 2019; November 7, 2019; March 12, 2020). Results A total of 358 respondents, comprising of 60.6% males and 39.4% females, age ranged from 18 to 47 years with a mean age of 30.3±4.4 years. 90.8% passed the PLAB exam, 83.5% scored above the GMC average. 76.3% reported the PLAB network helped them prepare adequately. 90% reported increased their motivation to learn, and 85.2% reported that it encouraged collaborative learning and participation. 78.8% felt the sessions were organised and easy to follow. An estimated 71.5% stated that they preferred learning via the PLAB network. Conclusion WhatsApp can be used to deliver sustainable medical education during the COVID-19 pandemic and beyond Please spell out for first use Who took and passed – or just took?

Covid-19, The Perfect Time to Broaden our Horizons About Social Media Use in Oncology?

"Objective: The study aims to explore the attitudes of Swiss healthcare professionals towards the use of social media in adolescent and young adult oncology and to examine whether the ongoing social restrictions due COVID-19 might have altered these attitudes. Methods: This study was cross-sectional in design. The subjects were healthcare providers working in pediatric or adult oncology settings in Switzerland. We performed descriptive and inferential statistical analyses. Results: While considered useful, only a small minority of participants actually used social media for professional reasons and considered themselves skillful in using these platforms. Although institutional guidelines were deemed crucial to improve social media use, many respondents seemed unaware of their existence. Only a minority reported an impact of Covid-19 on their attitudes towards the professional implementation of social media. Conclusion: The global health crisis creates important challenges for young patients with cancer and their healthcare providers. In times of social restrictions, social media may be promising tools to facilitate health information provision, connectivity and patient care. Virtual mentorship and target social media training interventions might be the best way to improve familiarity with social media and with ethical guidelines for their use. "

The Implementation of Social Media Marketing Strategies to Increase Brand Awareness and Engagement Behaviour of a Private College

The study was conducted in Malaysia and a private college was chosen as the case study. The method used for this study was action research where a problem is diagnosed from a problematic situation and from the problem, an intervention needs to be implemented to solve or improve the problem. The intervention chosen for this study was to implement social media marketing strategies for a college’s Instagram account. In this study, qualitative and quantitative research design were used including interview and survey distribution. This study consisted of two cycles of interventions. To measure the effectiveness of the intervention for both cycles, the data from Instagram insights were analysed and compared before and after the implementation. The findings show that the major problem faced by the private college is brand awareness. The survey also indicated that the college has low Instagram engagement behaviour. After the implementation, there were positive changes in the performance of the social media especially the number of profile visits and the followers’ growth. The engagement behaviour of the college Instagram was also improved. The implementation of social media marketing in this study had improved the college’s Instagram performance and its brand awareness as there are hundreds of people visited the Instagram profile as well as followed the account.

The utility of evaluation in optimizing implementation and improvement of HIV prevention programming

The objective of this article is to describe Project PrIDE (PrEP Implementation, Data to Care, and Evaluation) through the lens of Evaluation Utilization and provide examples of how twelve funded health departments (HD) utilized evaluation findings to make decisions related to improving PrEP awareness and uptake, and/or enhancing capacity for data to care (D2C) activities. Each HD conducted a local evaluation (LE) and reported ongoing and planned utilization of evaluation findings in the final LE reports. Information from all reports was abstracted for qualitative analysis to identify main evaluation utilization themes. Findings showed that program evaluation was incorporated as early as the project development phase and designed with the goal of improving, and not just demonstrating the efficacy of the programs. Evaluation data were effectively utilized to improve PrEP and D2C activities, for example, by increasing community engagement throughout LEs, enhancing social media implementation, prioritizing the most effective referral sources at re-linking clients into HIV care, reducing client wait time between receiving PrEP referral and obtaining appointment with provider, and incorporating evaluation findings into program planning and development. Project PrIDE highlights the importance of a planned evaluation in providing ongoing improvements to HIV prevention services to better serve priority populations.

‘SOCIAL MEDIA ARE NOT NECESSARY FOR OUR WORK’. SOCIAL MEDIA USAGE PRACTICES BY PRIMARY SCHOOL TEACHERS. A GREEK CASE STUDY

Social media implementation in teaching still faces restrictions due to institutional, pedagogical and social factors that affect teachers and academics’ attitude. This research explores teachers’ social media usage practices that contribute to teaching preparation taking place “out of the classroom”, since social media are not officially implemented in Greek education system. Teachers (n=121) of primary schools in Mytilene, Greece, were selected as case study. Research findings show that the majority of teachers, although using social media, do not generally utilize them for educational purposes and when this happens it refers mostly to search for educational content than post their own. Considering that younger teachers, teachers holding M.Sc. and Ph.D. and those familiar with ICT are shown to get more involved with the practices investigated, the research highlights the concept of habitus as a possible mediator that directs teachers to differentiate their actions between social media usage for personal and professional purposes.

Interplay of enterprise social media and learning at work: a qualitative investigation

PurposeThe study aims to understand enterprise social media usage at work and explore its impact on employee outcomes, particularly learning behaviors. The scope of the paper is limited to organizationally facilitated enterprise social media (ESM) used internally for workplace communication and draws upon ESM affordances highlighted by the theory of communication visibility.Design/methodology/approachThe study used a qualitative research design based on Miles and Huberman framework (1994) as the research question was exploratory in nature. Thematic analysis was conducted using QSR-NVivo to arrive at the dominant themes and to understand their relationship between enterprise social media use at work. Each emergent theme was generated from the behavioral indicators labelled as nodes. Drawing on qualitative data, the study explored the lived-in experiences of employees using enterprise social media for workplace interactions.FindingsThe thematic analysis using QSR-NVivo provided qualitative evidence for the phenomenon of enterprise social media use in the form of four emergent themes: patterns of enterprise social media usage by employees, employees' informal learning behaviors, employee social capital and organizational learning capability.Research limitations/implicationsThe study provides theoretical insights into the lived-in experiences of employees using ESM at work and unravel thematic behavioral impact on their learning, social capital and organizational learning capability. The findings of this study support recent research work on impact of ESM on knowledge sharing behaviors (see Sun et al., 2019) and other significant work on co-creation of knowledge (see Wagner et al., 2014). Thus, adding to the body of knowledge management literature.Practical implicationsThis study provides evidence for the role of enterprise social media in developing organizational learning capability by offering support and platform for employees' informal learning and building their social capital. Thus, organizations should leverage enterprise social media not only a social networking tool but more as a strategic learning resource. Hence, organizational leaders must encourage employees to be involved on such platforms in order to promote their informal learning. Also, this study captures the role of employee social capital in explaining the enterprise social media, informal learning and organizational learning capability relationship. This shows that enterprise social media can help employees to learn informally when they have good relationships. Hence, this study provides implications for both HR and IT managers and consultants who plan to implement technology for collaborative purposes, should not undermine the importance of building employee social capital. Only then can they utilize the potential of ESM as a learning tool. Last, this research may also influence the general attitude towards social media use at work and further impact the design and implementation of organizational social media policies.Originality/valueThe paper is novel as the qualitative investigation offers deeper insights into the impact of ESM usage on employee and organizational learning behaviors. The paper draws on theoretical underpinnings to present useful linkages between emergent concepts and makes valuable contribution to the literature on enterprise social media use and learning at work.

The collective storytelling organisational framework for social media use

The organisational implementation and use of social media for online community engagement is plagued with many challenges. The result is managers being frustrated at not achieving their desired results. Despite an increase in social media research, it is evident that some critical aspects of social media use by organisations are left unexplained by existing theories. The purpose of this research study is to investigate how social media is used within organisations to engage with its online community. The grounded theory method (GTM) was used to develop a substantive theory that increases understanding of this phenomenon. Two organisations were selected as the case studies. Both are industry leaders in South Africa, with one being a prominent retailer with a visible social media presence and the other, being a leading university in South Africa, which is actively growing its social media presence. The results show that organisations enter a collective storytelling process with their online community. The need to reduce risk to reputation and improve on the levels of online community engagement are identified as reasons for this. The strategic alignment of the social media function and the organisational social media use characteristics set the backdrop for the collective storytelling process, while content quality influences the richness of this process. Challenges associated with the collective storytelling process lead to the development and refinement of the organisational social media strategy, which in turn helps to reduce risk to reputation and improve online community engagement.

Reconstructing Geographical Flood Probability and Analyzed Inundation Flood Mapping on Social Media Implementation

Reconstructing Geographical Flood Probability and Analyzed Inundation Flood Mapping on Social Media Implementation

An Investigation of the Impact of Social Media on Construction Project Management

One of the most important aspects of managing a project is communication. Although this issue has been widely covered in management, a lack of attention has been given in the project management, slight is known as the impact of social media tools on construction project management. The main purpose of the present study is to explore the potential of social media for the construction of the project management and to understand some of the difficulties that arise from social media implementation. For this purpose a 12 question and 20-item questionnaire has been employed and distributed as a soft copy questionnaires among the sample of 400 engineers who work in the construction field, either in the private sector including contracting and consulting companies (grade one and two) or in the public sector in Jordan. The number of participants who said that they apply social media tools in their projects was 357, while 43 participants, were eliminated as they do not apply social media tools in their work. The collected data from 375 participants were analyzed by using the Statistical Package for Social Sciences (SPSS). The results indicated that there is a positive impact of social media on project management and project team in construction projects especially in reducing time. Coringly, the study revealed the existing difficulties that arise from social media use in projects. The study also has concluded that using social media in the project is highly important to organize the management project recently. Doi: 10.28991/cej-2021-03091644 Full Text: PDF

The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic

The Covid-19 pandemic has imposed the government to provide a mass restriction policy, and businesses respond to this issue by adopting technology and social media marketing. This study aims at highlighting the determinant factors affecting technology adoption, social media marketing, and business sustainability. The study involved a quantitative approach with partial least squares structural equation modeling to obtain a deep understanding of this phenomenon. The research was incorporated with small and businesses in East Java Provincial in Indonesia employing an online questionnaire. The findings show that the adoption of internet/e-business technology can be explained by perceived usefulness, perceived ease of use, and cost. Furthermore, it has a link between internet/e-business technology, social media marketing, and SMEs’ sustainability. However, the cost variable failed in demonstrating the implementation of social media marketing by SMEs. This work strongly suggests that the adoption of internet/e-business technology and social media marketing successfully explains the mediating role between variables. Despite this work solely conducted in East Java, this research is the initial phase in a study associated with SMEs’ sustainability in the Covid-19 pandemic in Indonesia.

Social media behavior in plastic surgery practice in Turkey

Background: It's a widely accepted fact that social media platforms have revolutionized the way human beings communicate. Nevertheless, there is little evidence describing how the plastic surgery community has adopted social media. Aims and Objectives: This study aims to identify through objective data the social media activity of the members of Turkish Society of Plastic Reconstructive and Esthetic Surgeons, their purpose and methods of use, and their opinion on the risks and violations in social media. Materials and Methods: An anonymous survey containing 26 questions on the use of social media was distributed to members of Turkish Society of Plastic Reconstructive and Esthetic Surgeons and prevalent patterns of social media implementation were elucidated. Results: 88.9% of respondents were social media users and 56.95% of the users were using social media both for personal and professional posts. Reasons for using social media included the beliefs that they can accurately inform their patients (55,89%), communicate effectively with the patients (48,48%), and that they can raise awareness among patients (47,47%). 28,96% reported that it is an effective tool in promoting and advertising their practice. Most respondents (54,70%) stated that social media had positive effects on their practice, whereas 44,95% percent reported that it had neither a positive nor a negative impact. Conclusions: This study depicts current patterns of social media use by plastic surgeons, including motivations driving its implementation and impressions on its impact. Many feel that social media are an effective marketing tool that generates increased exposure and referrals. A small number of surgeons have experienced negative repercussions from social media involvement. There is a definite oversight to ensure ethical use of social media platforms throughout the plastic surgery community. Continuing discussion regarding these matters should be ongoing as the experience with social media in plastic surgery evolves.