An Investigation of the Impact of Social Media on Construction Project Management

Ansam Omar Al-Shehan,Jamal M Assbeihat

doi:10.28991/cej-2021-03091644

Ansam Omar Al-Shehan, Jamal M Assbeihat

Open Access

https://doi.org/10.28991/cej-2021-03091644

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Abstract

One of the most important aspects of managing a project is communication. Although this issue has been widely covered in management, a lack of attention has been given in the project management, slight is known as the impact of social media tools on construction project management. The main purpose of the present study is to explore the potential of social media for the construction of the project management and to understand some of the difficulties that arise from social media implementation. For this purpose a 12 question and 20-item questionnaire has been employed and distributed as a soft copy questionnaires among the sample of 400 engineers who work in the construction field, either in the private sector including contracting and consulting companies (grade one and two) or in the public sector in Jordan. The number of participants who said that they apply social media tools in their projects was 357, while 43 participants, were eliminated as they do not apply social media tools in their work. The collected data from 375 participants were analyzed by using the Statistical Package for Social Sciences (SPSS). The results indicated that there is a positive impact of social media on project management and project team in construction projects especially in reducing time. Coringly, the study revealed the existing difficulties that arise from social media use in projects. The study also has concluded that using social media in the project is highly important to organize the management project recently. Doi: 10.28991/cej-2021-03091644 Full Text: PDF

Highlights

Nowadays, social media platforms permeate nearly every aspect of our daily life; this is because of convenience users, who access social media from their smartphones at any time and from any place [1]
We can't overlook social media as a tool that entered into the field of project management, where project communication is positively correlated with project performance and success, Zare et al (2016) said that the engineering projects success depend on making balance between three constraints [2]
The study revealed that there is a positive impact of social media on project management

Summary

Introduction

Social media platforms permeate nearly every aspect of our daily life; this is because of convenience users, who access social media from their smartphones at any time and from any place [1]. We can't overlook social media as a tool that entered into the field of project management, where project communication is positively correlated with project performance and success, Zare et al (2016) said that the engineering projects success depend on making balance between three constraints (time, the required quality, and within the authorized cost) [2]. For those project managers, who manages the three constraints for projects (cost, time, and scope), they will have to find ways to integrate social media effectively in project management activities to be more creative and innovative in delivering projects. The present research is going to identify which Project Management Body of (PMBOK) knowledge areas is the most suitable for social media to understand how social media tools affect on project management activities and the performance of the project team

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