Challenges Of Social Media Research Articles

The Application Practice of Sports Marketing and Branding in social media: A Case Study of Li-Ning

In this era of digital and social transformation, social media is playing an increasingly important role in brand building and marketing and has attracted numerous companies to develop social media marketing strategies for more sales and financial gains. This study, by taking the Chinese sports brand Li-Ning as an example, comprehensively analyzes the brand’s successful practices in brand marketing and branding in the context of social media to deeply understand the positive role of social media marketing in improving the influence and market recognition of sports brands. To this end, this study employs the research methods of literature review, text analysis, and case study. Through an analysis on a series of effective marketing strategies adopted by Li-Ning on social media platforms, we get insights into their effects on increased user engagement, brand awareness, sales growth and market share. However, brands also face challenges in social media marketing, such as social media risks, crisis management, and user privacy protection. Therefore, this study proposes several feasible recommendations for sports brands to give full play to social media platforms to promote their business growth.

Burn Injuries From TikTok Challenges: A Brief Report.

Social media (e.g., TikTok) challenge is a relatively new phenomenon wherein a user creates and posts videos performing an often-dangerous task. The ease of access and availability of social media in recent times make teens and young adults susceptible to these viral Internet challenges and accidental injury. The severity, morbidity, and mortality of burn injuries from social media challenges have not readily been documented in the medical literature. In this brief report, we present three cases of accidental burns after attempting social media challenges involving boiling water or flame. The injuries ranged from superficial partial thickness burns to 24% total body surface area (TBSA) full thickness burns. Online challenges show the potential for severe injury and disability and underlie the importance of awareness and education of the public, further research into the usage of TikTok and other media platforms, and early referral to the American Burn Association recognized center.

Exploring the opportunities and challenges of social media use in teaching and learning processes at public universities in Ethiopia

Exploring the opportunities and challenges of social media use in teaching and learning processes at public universities in Ethiopia

Content Designing An Engaging Medium In Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Social media marketing is becoming more popular for both practitioners and researchers. Content creation is the foundation of all modern digital marketing efforts. It's defined as the process of conducting research, generating strategic ideas, crafting those ideas into high-value collateral and then promoting to a target audience.
 Social media marketing is an important way for businesses of all sizes to reach customers. The customers are already interacting with brands through Social media that can bring remarkable success to the business. This has created devoted brand advocates and driving leads for better sales.
 Challenges of social media marketing like customer satisfaction, communication, reducing rumours, negative talk etc., helps in understanding the online marketing and helps in building strategies to avoid the problems of social media.
 This study focuses at how communication, cost and customer awareness, brand name influences e- business using social media as a marketing tool. This study provides important insights on which areas company owners and managers needed to look into more effective lyin order to prove business growth. However, if the business has a real Social Media Marketing strategy, it will be able to identify the ability to monitor public perception of its brand, products and services in real time. The importance of this study is: - Content designing in social media marketing.
 Content marketing leads customers to more informative and engaging mediums. Content creation is the ultimate inbound marketing practice. When a content is created, then it’s providing free and useful information to the customers, attracting potential customers through website, and retaining existing customers through quality engagement
 Content marketing is important because it answers customer’s questions and helps customers to Build trust, develops relationship, improve conversions, and generate leads. In the present day Customers expect high-quality, consistent content from their favorite brand.
 The methodology adopted will be Descriptive research and Convenience Sampling technique is followed.

Social Media Challenges in Nigeria

The roles and functions of social media is widely acknowledged by all citizens. It has made media communication so accessible to all corners of societies. It was created to yield jobs and opportunities - so it is doing. But, Africans and especially Nigerians have traded on it harms than the usefulness. It is on the regards, the founders and developers of the social media platforms need to erase some of the features sponsoring the negativities.

A Comprehensive Exploration of Entrepreneurial Strategies in The Makeup and Beauty Industry: The Role of Social Media Marketing

The research background is the rapid development of makeup and beauty industry in the social media era that is highly competitive. The study aims to explore the industry's development and its characters, the specialized entrepreneurial strategies, and the influence of social media on this industry. The methodology employed in this research is a semi-systematic literature review. The analytical approach utilized incorporates a meta-narrative framework, encompassing stages such as identifying, analyzing, and identifying patterns and themes related to the topic. The results describe that the characters of makeup and beauty industry includes highly competitive, ever-changing trends, consumer-centric, seasonal and limited-edition products, diverse product range. Furthermore, the role of social media and specialized entrepreneurial strategies related to the influencer collaborations, community building, personalized beauty, virtual beauty consultations, user-generated content, social commerce, online beauty classes, virtual events and live streams. Finally, the challenges of social media on entrepreneurial strategies associated with the policy and algorithm changes, negative feedback and criticism, data privacy and security.

Exploring the potential of social media crowdsourcing for post-earthquake damage assessment

Following disaster events, a significant hindrance to emergency response is a lack of information on the spatial extent and severity of damages. Social media crowdsourcing has been studied as a potential source of information to help support damage assessment following various disaster events. However, the challenges and opportunities associated with using social media crowdsourcing to support post-earthquake response may differ from other hazards due to the sudden-onset of earthquakes (relative to events with more substantial warning time, such as hurricanes). This study aims to explore the potential of social media data, principally short-form communications such as Twitter™ postings, to support damage assessment. Such information can complement more traditional sources of information, such as inspections, surveys, and remote sensing, but may also be associated with unique challenges. Natural language processing (NLP) techniques and machine learning (ML) classifiers were applied to classify damage levels from contemporary Twitter short-form communication postings. Six earthquake sequences were studied to investigate the potential opportunities and challenges associated with using this approach. The damage estimates’ temporal characteristics were studied, and results were compared against USGS and news media reports to understand the potentials and challenges of social media crowdsourcing. This study offers insights into the application of the crowdsourcing approach, specifically in terms of its timing and spatial coverage. Additionally, this study explores how the quantity and quality of social data could potentially complement conventional technologies for damage assessment and to support decision-making.

Mzansi Magic

Mzansi Magic

Executive functions, self-regulation and social media for peace-based inclusive education

This article comprehensively explores the critical interplay between executive functions (EFs), self-regulation, and social media in promoting a peaceful and inclusive educational environment. The study emphasizes the significance of EFs in regulating cognitive processes and coping with new challenges, focusing on the prefrontal cortex (PFC) and its interconnected neural circuits. Addressing the relevance of EFs in conflict resolution, emotional regulation, and metacognitive practices, the research investigates how they contribute to constructive conflict-resolution, emotional maturity, and responsible online behavior in educational settings. Furthermore, the bidirectional relationship between prosocial behaviors and EFs is explored, revealing their mutual reinforcement during early childhood and beyond. The article discusses the benefits and challenges of social media in educational contexts, highlighting the importance of mindful usage to promote positive interactions and empathy among students, educators, and stakeholders. Adopting a holistic approach, the study examines successful self-regulation practices and approaches that empower individuals to navigate negative emotions and cultivate positive relationships within groups. Additionally, the review sheds light on the potential implications of EFs and self-regulation in neurodevelopmental disorders, such as autism spectrum disorder (ASD) and attention-deficit/hyperactivity disorder (ADHD). It identifies shared genetic bases and neurobiological underpinnings, offering valuable insights for developing targeted interventions to enhance executive function skills in affected populations. The findings have practical implications for professionals in education, parents, and policymakers, emphasizing the importance of nurturing emotional regulation, promoting metacognitive practices, and ensuring responsible social media use to create a harmonious and inclusive educational environment. The article aims to provide valuable insights for researchers and practitioners seeking to cultivate empathy, support positive conflict resolution, and facilitate the holistic development of students and stakeholders in educational and intimate learning environments.

Investigating challenge and hindrance appraisals of enterprise social media use among hospitality employees: A technostress perspective

The enterprise social media (ESM) serves as a crucial means to enhance coordination within the organization. However, the impact of ESM is not always beneficial. This study examines the double-edged sword effect of ESM through investigating the impact of ESM technostressors on hospitality employees' post-adoption behaviors. Adopting a mixed-methods design, this study firstly identified five dimensions of ESM technostressors, and then empirically examined how and why ESM technostressors influence hospitality employees' routine use and innovative use behaviors of ESM. The effect of management support as the boundary condition is also investigated. Findings suggest that the persistence, work connectivity, and visibility of ESM promote hospitality employees' routine use and innovative use by facilitating challenge technostress appraisal, while role conflict and emotion interruption of ESM negatively influence hospitality employees’ routine use through enhancing hindrance technostress appraisal. Furthermore, management support can help mitigate the negative impacts of ESM technostressors.

Influence of Social Media on Consumer Buying Behavior

With around 4 billion social media users and 5.19 billion mobile phone users today, the influence of social media on consumer behavior is a paramount research area. The study explores the nexus between social media and purchasing decisions, spotlighting how digital connectivity and mobility reshape brand marketing and impact consumer choices. Amidst this digital revolution, social media emerges as a goldmine for marketers, offering innovative strategies to engage consumers. The study, primarily quantitative, employs an online survey to unveil social media's pivotal role in shaping consumer purchasing behaviors, notably in information-seeking and decision- making processes. Consumers readily harness social media's swift access to vast information and exhibit receptivity to targeted ads, while social media influencers emerge as potent marketing allies, spanning generations. Active social media engagement, reliable customer service, and seamless information provision stand out as key tenets for building consumer trust. As technology advances, social media's sway on purchasing decisions is poised to intensify further, compelling businesses to adapt. The impetus for this research stemmed from the retail industry, driven by existing challenges in social media marketing strategy and customer engagement. Key Words: leadership; attachment theory; security provider; organizational climate; organizational dehumanization, burnout.

Socialization, education and learning for the internet (SELFI): development and pilot of a social media skills program for autistic adults

PurposeThe purpose of this paper is to describe the development and pilot of a novel program to support autistic adults with social media use. Social media use among autistic adults has been associated with increased happiness and closer friendships. However, autistic adults are at risk of social media challenges such as cyber-victimization. To date, no programs exist that specifically support autistic adults with safe and effective social media use. The primary aim of this study was to develop and pilot test a novel social media skills program for feasibility and acceptability. A secondary aim was to explore changes in Facebook activity as a proxy for online social engagement.Design/methodology/approachThe socialization, education and learning for the internet (SELFI) program was developed by identifying relevant target skills, goals, considerations and evidence-based strategies to help autistic adults with online social communication. The developed SELFI program was then pilot tested with six autistic male young adults to explore initial feasibility (fidelity of delivery, attendance) and acceptability (attrition, enjoyment and programmatic feedback). Facebook data were collected to explore differences in the frequency of likes/reactions, comments and posts after completion of the program.FindingsEach participant completed all procedures and attended every session. There was no attrition from the program. The average fidelity score for recorded sessions was 85.1%. Most participants endorsed agreement with program enjoyment and that it helped them maintain current relationships. Participant feedback provided valuable information regarding areas of strength and areas that needed improvement. Each participant who completed the study demonstrated increased Facebook engagement across likes/reactions, comments and posts.Research limitations/implicationsLimitations include a small all-male sample, exclusion of adults with intellectual disabilities and adolescents and dependence on Facebook data. Additionally, the developed program did not incorporate feedback from relevant stakeholders, including autistic adults.Originality/valueTo the best of the authors’ knowledge, this is one of the first studies to explore support for autistic adults specifically related to social media use.

Creating an entrepreneurial story in digital spaces: the journeys and experiences of social media entrepreneurs

ABSTRACT The emergence of digital technologies is transforming entrepreneurial processes and outcomes. This creates a plethora of research questions at the intersection of digital technologies and entrepreneurship. A key question is if existing entrepreneurial models are applicable to understanding digital entrepreneurship. In this study we provide novel insights by exploring the following research question: How are established models of the entrepreneurial journey and the entrepreneurial experience challenged by the proliferation of social media? We utilize the entrepreneurial journey model proposed by Morris and Kuratko (2020) and the ten characteristics of the entrepreneurial experience proposed by Morris et al., (2012) as reference tools to understand if traditional process-based approaches to entrepreneurship are still relevant within a social media digital context. We provide novel contributions to traditional descriptions of entrepreneurship by providing an augmented view through a digital lens. The findings illustrate that the proliferation of social media challenges our established theoretical understanding of both the entrepreneurial journey and the entrepreneurial experience. We also provide new insights into the lived experiences of social media entrepreneurs, who are a distinct type of entrepreneur, with very different entrepreneurial journeys and experiences compared to traditional entrepreneurs.

How affordances and social norms shape the discussion of harmful social media challenges on reddit

Social media challenges are activities performed by an individual or a group and uploaded to social media platforms to achieve a specific goal. We sought to understand how harmful social media challenges are portrayed on Reddit. Therefore, we analyzed 1,552 Reddit posts and 7,092 comments about inherently risky social media challenges (e.g., Cinnamon, Blue Whale, Fire). We found that posts discussed the participation of others (40%), perceptions on the challenges (24%), prevention/raising awareness (18%), seeking information (10%), and one's own participation in a challenge (8%). Comments included offensive commentary towards those who participated, tips and tricks on how to perform a challenge, and Reddit moderation of these posts. We uncovered that the affordances and social norms on Reddit contributed to a lack of propagation of harmful challenges on the platform. Our research contributes to an in-depth empirical understanding of how harmful social media challenges are discussed on Reddit and suggests ways to design affordances and reinforce positive social norms to prevent the spread of social media challenges that promote self-harm.

Digital Literacy: The Right Solution to Overcome the Various Problems of Meaning and Communication on Social Media

Problems with meaning arise when symbols interact in digital communication on social media between users. Different messages may be interpreted differently due to symbolic exchanges between social media users. This paper examines how message meaning relates to current social media challenges. The data used to address the issue was obtained from an online survey of social media users, and the semiotics method was employed (denotation and connotation). This study concludes that people who utilize social media have a higher propensity to read the news and become more authentic by sharing it. To read social media text messages denotatively has ideological consequences for users and connotative implications. Social media messaging's ideological impact creates the purpose of action (change of view on an issue, for example, COVID-19 vaccination). This paper contributes to digital media literacy, which develops critical thinking abilities based on digital knowledge by choosing to read news content. Besides, this paper contributes to the capacity to critically create content based on digital culture (positive news content) and offer critical commentary based on digital ethics (politeness in providing language). This article discusses the benefits and importance of news content comments and the ability to share news content critically based on digital safety by safely evaluating information before sharing it.

Moving Beyond Benchmarks and Competitions: Towards Addressing Social Media Challenges in an Educational Context

Natural language processing and other areas of artificial intelligence have seen staggering progress in recent years, yet much of this is reported with reference to somewhat limited benchmark datasets.We see the deployment of these techniques in realistic use cases as the next step in this development. In particular, much progress is still needed in educational settings, which can strongly improve users’ safety on social media. We present our efforts to develop multi-modal machine learning algorithms to be integrated into a social media companion aimed at supporting and educating users in dealing with fake news and other social media threats.Inside the companion environment, such algorithms can automatically assess and enable users to contextualize different aspects of their social media experience. They can estimate and display different characteristics of content in supported users’ feeds, such as ‘fakeness’ and ‘sentiment’, and suggest related alternatives to enrich users’ perspectives. In addition, they can evaluate the opinions, attitudes, and neighbourhoods of the users and of those appearing in their feeds. The aim of the latter process is to raise users’ awareness and resilience to filter bubbles and echo chambers, which are almost unnoticeable and rarely understood phenomena that may affect users’ information intake unconsciously and are unexpectedly widespread.The social media environment is rapidly changing and complex. While our algorithms show state-of-the-art performance, they rely on task-specific datasets, and their reliability may decrease over time and be limited against novel threats. The negative impact of these limits may be exasperated by users’ over-reliance on algorithmic tools.Therefore, companion algorithms and educational activities are meant to increase users’ awareness of social media threats while exposing the limits of such algorithms. This will also provide an educational example of the limits affecting the machine-learning components of social media platforms.We aim to devise, implement and test the impact of the companion and connected educational activities in acquiring and supporting conscientious and autonomous social media usage.

Influence of social media on the uptake of emerging musicians and entertainment events

The purpose of this study is to examine how emerging musicians use social media to achieve exposure of their music and entertainment events. The Parasocial Engagement Model and the multiple case research design guided the study. A sample of 20 emerging musicians was selected from Ibadan and Lagos in Nigeria through snowballing. An initial questionnaire schedule was used to collect data about the respondents’ backgrounds while an interview guide was used to collect data about the role and use of social media. Contact between the researcher and the musicians was created using video call approaches. The musicians are motivated to use social media to express themselves, connect with other musicians, and expand their audiences. Social media platforms allow audiences to be more expressive because they do not involve face-to-face interactions, but rather the disclosure and organization of information. Viral social media challenges, remaking of popular and trending songs, and other video contents related to various fields of interest are ways emerging musicians use social media to form impressions and reduce ambiguity about their personalities. Collaboration with social media influencer accounts and social media magazines has also been identified as a social media usage strategy.

“Dream Now, Travel Tomorrow”: Communicating the Nation Branding of Indonesia through Tourism-Based Social Media

This study examines the use of tourism-based social media to communicate the idea of nation branding. By using Indonesia as a case study, this research aims to provide research contexts of demographic, historical, and contemporary challenges of social media and nation branding. The research project aims to answer three important objectives. Those are to investigate the pattern of tourism-based social media, the narratives behind the pattern, and the implications to the concept of nation brand of Indonesia. This study adopts a typology of photographic representations by using photos, videos, captions, and hashtags from tourism-based social media. The findings demonstrate the complexity and nuances of Indonesia’s nation branding from the narrative of a dreamy place through visual imageries and written texts, the discursive portrayals of people, place, and politics, and the trajectories of the past. This study implies that Indonesia’s brand is portrayed using tranquil and rural imageries, the exoticism of local identity, the symbols of authority in tourism, and the historical nuances of the nation. This concludes that the nation branding discourse and practices of Indonesia become a part of the dynamic struggle and negotiation of nation identity, culture, and governance, which define and redefine the collective and individual meanings of the country.

Perceptions of social media challenges and benefits during the Covid-19 pandemic: Qualitative findings from a cross sectional international survey.

Since the beginning of the Covid-19 pandemic in January 2020 the need for rapid information spread grew and social media became the ultimate platform for information exchange as well as a tool for connection and entertainment. With the rapid information spread along came the various public misconceptions and misinformation which consequently influenced perceptions and behaviors of the public towards the coronavirus pandemic. Thus, there was a need for identification and collation of public perceptions information to address future public health initiatives. This cross-national study aimed to examine the challenges and benefits of using social media during the Covid-19 pandemic outbreak. This study was a content analysis of the open-ended questions from a wider cross-sectional online survey conducted in Norway, UK, USA, and Australia during October/November 2020. 2368 participants out of 3474 respondents to the survey provided the open text responses included in the qualitative analysis. Thematic analysis was conducted independently by two researchers. All statements were coded to positive and negative sentiments. Three overarching themes were identified: 1. Mental health and emotional exhaustion 2. Information and misinformation; 3. Learning and inspiration.While providing a powerful mode of connection during the pandemic, social media also led to negative impact on public perceptions, including mistrust and confusion. Clarity in communications by institutions and education about credible information sources should be considered in the future. Further research is required in exploring and documenting social media narratives around COVID-19 in this and any subsequent incidents of pandemic restrictions. Understanding the public perceptions and their social narratives can support the designing of appropriate support and services for people in the future, while acknowledging the uncertainty and overwhelming impact of the pandemic that may have skewed the experiences of social media.

Ethical Issues and Challenges in Social Media: A Current Scenario

Ethical Issues and Challenges in Social Media: A Current Scenario