Content Designing An Engaging Medium In Social Media Marketing

Abstract

Social media marketing is the use of social media platforms and websites to promote a product or service. Social media marketing is becoming more popular for both practitioners and researchers. Content creation is the foundation of all modern digital marketing efforts. It's defined as the process of conducting research, generating strategic ideas, crafting those ideas into high-value collateral and then promoting to a target audience.
 Social media marketing is an important way for businesses of all sizes to reach customers. The customers are already interacting with brands through Social media that can bring remarkable success to the business. This has created devoted brand advocates and driving leads for better sales.
 Challenges of social media marketing like customer satisfaction, communication, reducing rumours, negative talk etc., helps in understanding the online marketing and helps in building strategies to avoid the problems of social media.
 This study focuses at how communication, cost and customer awareness, brand name influences e- business using social media as a marketing tool. This study provides important insights on which areas company owners and managers needed to look into more effective lyin order to prove business growth. However, if the business has a real Social Media Marketing strategy, it will be able to identify the ability to monitor public perception of its brand, products and services in real time. The importance of this study is: - Content designing in social media marketing.
 Content marketing leads customers to more informative and engaging mediums. Content creation is the ultimate inbound marketing practice. When a content is created, then it’s providing free and useful information to the customers, attracting potential customers through website, and retaining existing customers through quality engagement
 Content marketing is important because it answers customer’s questions and helps customers to Build trust, develops relationship, improve conversions, and generate leads. In the present day Customers expect high-quality, consistent content from their favorite brand.
 The methodology adopted will be Descriptive research and Convenience Sampling technique is followed.