This study investigates the role of “Pakistan Broadcasting Corporation (PBC), commonly known as Radio Pakistan,”in influencing socioeconomic development in Central Punjab (2008-2013). It reviews literature on socioeconomic development through radio in many countries by Stephen Barnard (2000), William Faulder (1984), Shazia Maari (2009) and Mary Myers (2011) and others and the archives of Finance Division of Government of Pakistan (GOP) on socioeconomic development in the country (2008-2019). The first of its kind, the study assumes that Radio Pakistan has substantially contributed in socioeconomic development in Central Punjab, catering to social culture of Pakistani public. The study uses these needs as the indicators of social cultural development (keeping in mind the radio transmission is dependent on independent government/radio policies, topics, budget, expert advice, caller queries for various targeted radio programs) for measuring the role of Radio Pakistan in socioeconomic development in Central Punjab. Listener is dependent on radio while radio independently produces programs to cater to audience’s needs. The study uses the agenda building/setting, two-step flow model of communication, and development support communication theories for discussion, considering the radio follows the agenda of Government of Pakistan for socioeconomic development in Central Punjab through two-way communication between programmers and listeners, believing interpersonal communication best shapes the public opinion (Postelnicu, 2016). Radio Pakistan relies on, what WHO calls, the drill of development support communication, a multisectoral process for sharing information about agendas and deliberate actions for development. This medium links beneficiary to the community of planners, implementers and donors of the said action (“Development,” 2001). They share information and answer the queries of listeners in radio programs. The articles comprise of two qualitative and quantitative studies based on data collected from 35/35 radio programmers/producers employed at the three stations in Lahore, Faisalabad and Sargodha, and 1000/1M random listeners/callers from Lahore, Faisalabad and Sargodha zones, covering 300 km², 120 km², and 50 km²geographical areas respectively (Punjab: 205,344km²; Pakistan: 796,095 km²). The author developed two questionnaires: one for in person, in-depth interviews of 35 radio programmers and producers (22 males and 13 females), one for closed ended, telephonic interviews of 1000 random listeners/ callers (636 males and 364 females). She collected authentic data with the help of two assistants for the qualitative study, and55 assistants (30 males and 25 females), for the quantitative without any intervention/prejudice by the Corporation/radio in good faith and analyzed. The qualitative study analyzed programmers’ comments on topics, content, budget, expert opinion, and caller queries and suggestions for the improvement of the programs and finds that the radio meets/strives hard minute by minute to meet the audience expectations by adjusting/upgrading the content concerning 10 indicated socioeconomic domains on daily basis through the exchange of information between the programmers and listeners/callers during 18 hours daily transmission (culture one hour daily). The data collected through interviews showed that radio producers are restricted to the provincial and national agenda and policy. The limited budget, less skilled staff, conventional approach and less interest of high government officials are the hurdles in upgrading medium’s capacity to engage a larger audience with more efficient results. The validity and reliability are ascertained through triangulation of methods and furthered through the quantitative study that relies on correlation, factor analysis and variance tests between certain demographic (age, gender, education) and non-demographic variables (satisfaction with program policies, quality, guest’s knowledge of the topic, the topic, and style or format of each of the ten types of radio programs). It finds correlation between different demographic and socioeconomic indicators. Age has significant association with culture. Overall, this research qualitatively and quantitatively examines the role of Radio Pakistan in socioeconomic development in Central Punjab through the surveys of the programmers and listeners about the radio/government program policies, quality, topics, guests’ knowledge of topics (Annexure-I & II) Lahore, Faisalabad and Sargodha stations, and recommends that programs can be made more beneficial through investment in programming and advancement technology in the targeted areas.