Social Attraction Research Articles

Hijab and enclothed cognition: The effect of hijab on interpersonal attitudes in a homogenous Muslim-majority context

Stereotyping and discrimination against hijab-wearing women have been studied extensively in many Western countries, which are home to Muslim diasporas. However, there is a paucity of research on Muslim-majority countries. The purpose of this study is to address this gap and explore interpersonal attitudes toward both hijab-wearing and non-hijab-wearing women, in Pakistan, a Muslim Majority country. In this paper, we used the presence or absence of hijab as the independent variable, and measured competence and warmth using items from the Stereotype Content Model (SCM), as well as social and task attraction using items from the Interpersonal Attraction Scale (IAS) as dependent variables. Study 1 included 352 undergraduate students, while Study 2 involved 151 human resource professionals. The findings from both studies were consistent in suggesting that participants had a higher attribution of competence, warmth, and social and task attraction toward the hijab-wearing women compared to the non-hijab-wearing women. Conversely, participants in the non-hijab condition attributed lower levels of warmth, competence, and social and task attraction. We interpret these findings such that in a homogeneous society, individuals who strongly identify with and internalize Muslim culture, and exhibit a preference for their own cultural and religious values (cultural endogamy), attribute higher levels of competence, warmth, social attraction, and task attraction to the protagonist who wears hijab. This research has implications for employment opportunities and attitudes toward women in the workplace in Muslim-majority countries, both for hijabis (women who wear a headscarf) and non-hijabis (women who do not wear hijab).

Pengembangan Video Profil Sebagai Media Promosi Pada Pondok Pesantren

This study focuses on the development of profile videos. Where the research location of the education field had several attempts at promotion that had been applied by the society, including the creation of brochures, banners, and pamphlets. But some of the efforts made are still less effective. This is because promotion efforts already undertaken have a broader range and are easily accessible to the public.The issues of this study are solved using a voice-corrections application, adobe lightroom desktop for photo editing, shotcut software for video editing, and Windows 7 ultimate operating system. Hardware with a tripod, a DSLR camera, a handy camp, and a laptop. Primary data: the boarding house promotion at the Muhammadiyah junior high school village of Jono neighborhood graft district Purworejo.The results of the study were measured in terms of three aspects: social attraction, visualization of profile video content, and profiling media benefits. Public interest aspect assessments were achieved 78% of the 35 respondents. The visualizing aspect of the video profile of 76% of the 35 respondents. The visualizing aspect of the video profile of 76% of the 35 respondents. Of the 14 percent more than the average.

You Are Not Alone: A Serial Mediation of Social Attraction, Privacy Concerns, and Satisfaction in Voice AI Use.

The popularity of voice-activated artificial intelligence (voice AI) has grown rapidly as people continue to use smart speakers such as Amazon Alexa and Google Home to support everyday tasks. However, little is known about how loneliness relates to voice AI use, or the potential mediators in this association. This study investigates the mediating roles of users' perceptions (i.e., social attraction, privacy concerns, and satisfaction) in the relationship between users' social loneliness and intentions to continue using voice AI. A serial mediation model based on survey data from current voice AI users showed that users' perceptions were positively associated with behavioral intentions. Several full serial mediations were observed: people who felt lonely perceived (1) voice AI as a more socially attractive agent and (2) had fewer privacy concerns. These aspects were each tied to satisfaction and subsequent usage intention. Theoretical and practical implications are discussed.

Conspecific density and habitat quality affect breeding habitat selection: Support for the social attraction hypothesis

AbstractBreeding habitat selection is a critical component of the annual cycle because of its effect on fitness. Multiple theories of habitat selection can be differentiated by their responses to the quantity of habitat, conspecific density, and habitat quality. Here, we use network analysis to understand the characteristics of fine‐scale breeding habitat selected by both immigrant and returning adult piping plovers (Charadrius melodus) to test five hypotheses of habitat selection. Between 2014 and 2019, we recorded 2034 uniquely marked adults breeding at 326 breeding locations with 1240 successive breeding events. Among adults, immigration events (i.e., individuals that moved to a new breeding location) were detected as often as fidelity to the same breeding location. We found support for the social attraction hypothesis for both immigrants and returners, indicating that adult plovers use social cues for settlement decisions. Adult plovers selected habitats with intermediate levels of conspecific density and high habitat quality, as assessed by con‐ and heterospecific nest survival, with no effect from the amount of available habitat. We also simulated the loss of breeding habitat and identified highly connected breeding locations, which occurred mostly on the riverine habitat type, which have important implications for habitat conservation for this listed species. Our results highlight the role of conspecifics at identifying high‐quality breeding habitat regardless of whether individuals return to the same breeding site or immigrate to new areas.

Pengaruh Food Vloggers pada Niat Beli di Media Sosial

The purpose of this study is to determine the relationship between the influence of food vloggers on purchase intention on social media (Youtube and Instagram) which is measured using indicators, namely: credibility, para-social interaction (psi), homophilic attitude, physical attractiveness, social attractiveness, entertainment motives, relationship building motives and time spent on social media. Purchase intention variable as the dependent variable. This study used 200 audience respondents who had visited and watched reviews of food vloggers on social media (youtube and instagram). The results of hypothesis testing as a whole, the simultaneous test proves that the credibility hypothesis and parasocial interactions have a significant effect on purchase intention with a significance of 0.00 <0.05. In addition, based on the independent t-test, it can be seen that Food Vloggers have a positive influence on Purchase Intention on social media (YouTube and Instagram) with a significance level of 0.00 <0.05. In testing the coefficient of determination, it is known that the influence of food vloggers with indicators of credibility and PSI on purchase intention has an effect of 51.1%, which means that the level of variables outside this study has a lower effect on customer satisfaction.

Tracking the global application of conservation translocation and social attraction to reverse seabird declines

The global loss of biodiversity has inspired actions to restore nature across the planet. Translocation and social attraction actions deliberately move or lure a target species to a restoration site to reintroduce or augment populations and enhance biodiversity and ecosystem resilience. Given limited conservation funding and rapidly accelerating extinction trajectories, tracking progress of these interventions can inform best practices and advance management outcomes. Seabirds are globally threatened and commonly targeted for translocation and social attraction ("active seabird restoration"), yet no framework exists for tracking these efforts nor informing best practices. This study addresses this gap for conservation decision makers responsible for seabirds and coastal management. We systematically reviewed active seabird restoration projects worldwide and collated results into a publicly accessible Seabird Restoration Database. We describe global restoration trends, apply a systematic process to measure success rates and response times since implementation, and examine global factors influencing outcomes. The database contains 851 active restoration events in 551 locations targeting 138 seabird species; 16% of events targeted globally threatened taxa. Visitation occurred in 80% of events and breeding occurred in 76%, on average 2 y after implementation began (SD = 3.2 y). Outcomes varied by taxonomy, with the highest and quickest breeding response rates for Charadriiformes (terns, gulls, and auks), primarily with social attraction. Given delayed and variable response times to active restoration, 5 y is appropriate before evaluating outcomes. The database and results serve as a model for tracking and evaluating restoration outcomes, and is applicable to measuring conservation interventions for additional threatened taxa.

Code and data from: Tracking the global application of conservation translocation and social attraction to reverse seabird declines

Code and data from: Tracking the global application of conservation translocation and social attraction to reverse seabird declines

The Influence of Internet Celebrities’ Expertise and Attraction on Residents’ Intention to Purchase Household Energy-Saving Products in the Context of an Online Community

In the past few years, internet celebrities have become a new and important way to get people to buy energy-saving products. Their psychological mechanisms for promoting fans’ intention to purchase have become the focus of academic attention, but a unified conclusion has yet to be reached. This study uses online communities as a scenario, with the characteristics of influencers’ expertise, social attraction, and task attraction as antecedent variables and social cognitive theory and parasocial interaction theory as the theoretical basis to explore their influence on fans’ intention to purchase household energy-saving products. The study investigates the mediating role of parasocial relationships and the moderating role of fans’ green self-efficacy in influencing internet celebrities’ expertise and attraction of fans’ parasocial relationships. The results showed that the parasocial relationships formed between fans and influencers mediated the relationship between the expertise and attraction of influencers and fans’ intention to purchase energy-saving products and that “green self-efficacy” positively moderated the parasocial relationships formed between fans and internet celebrities in terms of their expertise and task attraction. The moderating effect of “green self-efficacy” on the parasocial relationships between fans and internet celebrities was insignificant.

Factors Affecting the Adoption of Artificial Intelligence Voice Control Technology: A Case Study of Xiaomi Smart Devices

The research aims to examine the factors influencing the adoption of artificial intelligence voice control technology. The purposive sampling technique was applied to collect the sample of 400 people who had experience in using Xiaomi smart device. The online questionnaire is the instrument for data collection. Descriptive statistics are used to analyze the respondents’ characteristic. The inferential statistics include Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) are applied to disclose the impact of utilitarian benefits, hedonic benefits, symbolic benefits, social presence, and social attraction on the adoption of artificial intelligence voice control technology. The results of this research can be used to improve the voice command technology for future users. Additionally, the study’s report can be used for developing voice control systems in smart devices for other business enterprises. Subsequently, the users’ concern about the risk of using voice commands would subside and this technology would be widely accepted.

MODERN ECONOMIC PROBLEMS OF THE DEVELOPMENT OF SINGLE-INDUSTRY TOWNS

The relevance of the study is determined by the fact that at present the problem of sustainable socio-economic development of single-industry towns is among the priorities of state policy. The world practice of the development of single-industry towns contains the experience of restructuring the economy on the basis of state and regional support measures. The key role in these events is played by the social orientation of the events. Unemployment insurance occupies an important place, the unemployed suffer from this, as well as working people with a low level of quality of life. The implementation of these programs is supported by the activities of public organizations, as well as local authorities and businesses, which, consolidating, jointly solve the problems of the city on the basis of public-private partnership. Many foreign examples show that those regions benefit, which, due to historical conditions and the well-being of the territory, were able to create a situation of investment and social attractiveness, ensuring the creation of competitive industrial zones. They also showed the need for a differentiated approach to solving these problems, taking into account the national, territorial and political characteristics of each city (locality). Currently, the development of single-industry towns is a complex problem in which social issues are inseparable from economic, legal, and political issues. The solution of this problem is necessary to unite the efforts of all levels of government, including public organizations, trade unions, as well as the direct interests of the population of single-industry towns.

Impact of Parasocial Interaction on Brand Relationship Quality: The Mediating Effect of Brand Loyalty and Willingness to Share Personal Information

This study explores how the attractiveness of digital influencers effects a customer’s relationship with the influencers and the brands they endorse on Instagram. The structural model analyzes the impact of social attractiveness, physical attractiveness and attitude homophily on parasocial interaction; and parasocial interaction’s effect in establishing brand engagement in self-concept, brand loyalty and brand relationship quality, while simultaneously examining the level of privacy concern consumers have in sharing personal information. Survey research was conducted whereby online questionnaires were distributed to followers of fashion influencers on Instagram. To analyze the results, a partial least squares structural equation modeling (PLS-SEM) was adopted using Smart PLS 3.0 in order to test the proposed structural model. The results showed that the model was highly reliable with strong validity. All constructs were statistically significant with full mediation, however the moderator, tested through multi-group analysis, proved to be insignificant.

Bhramari Pranayama - A Unique Voice Culturing Technique

A good voice is the basic need of humans. For professional voice users, voice governs their livelihood and social attraction. A good singing voice is attained by the regular vocal exercises and vocal training. Singing involves the skills like respiration, phonation, resonance and articulation. Bhramari Pranayama (BP) involves both humming and respiration. Humming is the resultant of the activity vocal structures which may have effect on the quality of the voice. Aim: To evaluate the effect of Bhramari Pranayama (BP) on voice quality
 Settings and Design: The study is an open clinical trial involving 30 healthy prospective singers fulfilling the inclusion and exclusion criteria, consenting for the study, who were enrolled through a survey in music schools in the region of Belagavi, Karnataka. Methods and Material: The voice of the 30 healthy prospective singers was recorded using PRAAT software with standard vocal tasks on day 0 of the study. Participants practiced 21 cycles of Bhramari Pranayama in the morning for 30 days. On Day 30, after the practice the voice was re-recorded with same vocal tasks and standard operative procedures being maintained. The recorded voice samples were saved and were subjected for voice analysis using softwares PRAAT, Vaghmi, CSL at AIISH, Mysuru. Statistical analysis used: Statistical analysis was done using SPSS 21 and Paired ‘t’ test was applied to derive the results. Statistical Significance was set up at p<0.05. Results: Bhramari pranayama showed highly significant results in the root mean square values of the Singing power ratio - SPR (p<0.01) and singing power difference (p<0.01). Significant results in the lowest value of the singing amplitude (p<0.05), singing amplitude range (p<0.01) and mean formant frequency of second formant of vowel /u/(p<0.05). Conclusion: Bhramari Pranayama improved the resonance characteristics of the voice and there by improved the quality of singing voice in prospective singers.

Career Women’s Perception of Social Attractiveness and Appearance Management Behavior

This study focused on working women’s perceptions of social attractiveness and their appearance management behavior. Social attractiveness is defined as individuals’ achieved attractiveness which can be expressed through social expressive power or social skills rather than innate physical appearance. This study was empirically conducted through questionnaires distributed to 200 working women in South Korea. According to the results, the participants recognized four factors constituting social attractiveness: physical appearance management, business manners, social skills, and sexual attractiveness. When they were asked to assess themselves on the same measures, these characteristics were further classified into six factors: business manners, feminine attractiveness, fashion sense, sociability, communication skills, and active appearance management. Their self-perceived social attractiveness was found to be influenced by all these factors in the order of feminine attractiveness, business manners, sociability, communication skills. Based on the self-presentation tendencies, the participants were classified into various groups, including the passive management group, daily life-oriented management group, work-oriented management group, neutral group, and active management group. The relative importance of the social attractiveness components was found to differ by group, although working women in all groups rated weight management higher than appearance management behavior. This study has implications in that it facilitates an understanding of the concept of social attractiveness and also provides a foundation base in terms of beauty consulting and marketing for working women to improve their social attractiveness.

Manager-Level Businesswomen’s Personal Experiences of Appearance Management and Body Image

The purpose of this study was to explore the personal experiences of businesswomen regarding appearance management and their body image. To achieve this, diverse perspectives were employed, including critical, practical, and positive body image perspectives. Interviews were conducted with 17 Korean businesswomen with more than 10 years of work experience. The data were analyzed using a phenomenological approach to understand their lived experiences of appearance management and body image. The participants acknowledged that appearance is important in the workplace - more so for women than for men. They commented that appearance may play an important role in displyaing social attractiveness to strangers, but other elements of social attractiveness such as liveliness or social skills take prominence in established relationships. Businesswomen, particularly those whose professions involve the display of appearance, are more likely to engage in aesthetic labor or the unpaid labor of managing their physical appearance in order to meet expectations at work. In general, however, these women considered appearance management to be a practice of self-care which seems to demonstrate their positive body image. This study has significance in that it strived to understand the subjective, lived experiences of businesswomen, including their thoughts and emotions related to appearance management and body image.

Spokespersons for science: examining social media influencers' popularization of controversial technologies on YouTube

An online experiment involving 251 Singaporeans assessed how social media influencers' (SMIs) prototypicality (i.e., embodiment of group attitudes) and social attraction affected their popularization of nuclear energy development. Participants exposed to a SMI with high prototypicality perceived the YouTube video more favorably, displayed greater intention to share the YouTube video, and possessed greater attitude intensity toward nuclear energy development. Participants displayed greater intention to share the YouTube video when the SMI had high social attraction and possessed moderate to high prototypicality. Conversely, participants displayed less intention to share the YouTube video when the SMI had low social attraction and prototypicality.

The Impact of Fitness Influencers on a Social Media Platform on Exercise Intention during the COVID-19 Pandemic: The Role of Parasocial Relationships.

In the context of COVID-19 pandemic lockdowns, fitness influencers on social media are greatly involved in people's home fitness processes, but there is limited research examining the role of fitness influencers on social media in exercise intention. This study aimed to explore whether people's perceptions of the personal attributes and content quality of fitness influencers can promote a strong emotional connection between the two, thereby influencing people's exercise intentions. Based on the theory of the parasocial relationship, we investigated the influence of social attractiveness (SA), physical attractiveness (PA), task attractiveness (TA), and content quality (CQ) of fitness influencers on the parasocial relationships (PSRs) between viewers and fitness influencers on social media and whether PSRs positively contribute to viewers' exercise intentions (EI). The results revealed that SA, PA, TA, and CQ have positive influences on PSRs and CQ; PSRs directly contribute to EI; and PSRs have a mediating effect between EI and CQ. This study provides new insights into understanding the relationship between fitness influencers and people's online fitness behaviors.

Does Self-Disclosing to a Robot Induce Liking for the Robot? Testing the Disclosure and Liking Hypotheses in Human–Robot Interaction

When someone intimately discloses themselves to a robot, does that make them like the robot more? Does a robot’s reciprocal disclosure contribute to a human’s liking of the robot? To explore whether these disclosure-liking effects in human–human interaction also apply to human–robot interaction, we conducted a between-subjects lab experiment to examine how self-disclosure intimacy (intimate vs. non-intimate) and reciprocal self-disclosure (yes vs. no) from the robot influence participants’ social perceptions (i.e., likability, trustworthiness, and social attraction) toward the robot. None of the disclosure-liking effects were confirmed by the results. In contrast, reciprocal self-disclosure from the robot increased liking in intimate self-disclosure but decreased liking in non-intimate self-disclosure, indicating a crossover interaction effect on likability. A post-hoc analysis was conducted to further understand these patterns. Implications in terms of the computers are social actors (CASA) paradigm were discussed.

ОЦІНКА ІНВЕСТИЦІЙНОЇ ПРИВАБЛИВОСТІ ПІДПРИЄМСТВА

The article is devoted to the determination of the factors influencing the investment attractiveness of the enterprise and the general approach in determining its investment attractiveness. The authors analyzed the main aspects of assessing the investment attractiveness of the enterprise, where the attractiveness of the enterprise's products, personnel, innovative, financial, territorial, and social attractiveness were determined among the main ones. The relationship between investment attractiveness and the financial condition of the enterprise has been revealed. Investments have been proven to give a company a competitive advantage and are often a catalyst for growth. For investors, it is extremely important to analyze and evaluate the investment attractiveness of the enterprise, as it makes it possible to minimize the risk of incorrect investment. The effectiveness of the investment activities of an industrial enterprise largely depends on the organization of management of investment activities at it. The need to evaluate not only the enterprise itself, but also the market and the industry in which this enterprise is located as a whole is substantiated. Emphasis is placed on the need to effectively organize the management of investment activities at the enterprise and increase the investment activity of the enterprise. The conclusions state that in modern conditions there are several approaches to assessing the investment attractiveness of enterprises. the more approaches and methods will be used in the evaluation process, the greater the probability that the overall reflection of the investment attractiveness of the enterprise will be objective. It has been proven that the investment attractiveness of enterprises is the main mechanism for attracting investments into the economy. Investment attractiveness depends on external (level of development of the region and industry, location of the enterprise) and internal (within the enterprise) factors.

Influencer Marketing: Statistics and Skepticism

This paper analyzes how the influencer market has grown exponentially in the past several years and also how difficult it is to track the results of influencer marketing and advertising in general. Using data related to negative consumer impressions of traditional advertising features like pop-up ads and the untrustworthy review phenomenon and relating it to data about Generation Z’s modern opinions on social media marketing, I explain how influencer marketing is the better choice to appeal to a younger audience. Pseudo-social relationships are formed between the influencer and consumer and are reinforced by three attributes: physical attractiveness, social attractiveness, and attitude homophily. A successful influencer has balanced all three of these attributes to be balanced, in addition to a strong relation between the brands. While it is clear that the influence market is not a scam, it does require that brands have a certain level of skepticism and know their audience in order to find the most appropriate influencer to maximize the effect of their marketing.

Management of Country’s Social Brand Under Conditions of Uncertainty in the Health Domain

The coronavirus pandemic confirmed that national systems of medical and social provision for the population of various countries could not quickly adapt and implement effective measures to prevent the negative consequences from achieving a state of resilience. The article empirically substantiates the impact of the COVID-19 pandemic on national social brand to form effective mechanisms for countering risks in public health and supporting the social brand of the country for its main internal stakeholders in a period of uncertainty. The article is devoted to analyzing the channels through which the COVID-19 pandemic affected various aspects of the national management systems of Austria, Slovenia, France, and Ukraine. The analysis used a combination of correlation analysis, causal modeling, and the construction of cognitive maps to visualize dependencies. It was revealed that the key indicators that verify the mentioned impact are the satisfaction of the needs for medical examination and care, the availability of hospital beds in the medical system, and the general costs of social protection of the population. The indicator of the social attractiveness of the country for its internal stakeholders is the indicator of net migration, and it is empirically determined that this indicator is significantly influenced by the security of the medical system and the efficiency of its functioning, especially during the period of data analysis, taking into account the existence of the COVID-19 pandemic. The dependence between the social and economic well-being of the population and its tendency to critically assess one's health, readiness for disease prevention, and the formation of higher requirements for medical care was revealed. The determined regularities are useful in developing a national strategy for building an effective medical and social security system for the population in conditions of uncertainty, which is a significant component of the overall attractiveness of the country and its brand management.