Abstract
The article is devoted to the determination of the factors influencing the investment attractiveness of the enterprise and the general approach in determining its investment attractiveness. The authors analyzed the main aspects of assessing the investment attractiveness of the enterprise, where the attractiveness of the enterprise's products, personnel, innovative, financial, territorial, and social attractiveness were determined among the main ones. The relationship between investment attractiveness and the financial condition of the enterprise has been revealed. Investments have been proven to give a company a competitive advantage and are often a catalyst for growth. For investors, it is extremely important to analyze and evaluate the investment attractiveness of the enterprise, as it makes it possible to minimize the risk of incorrect investment. The effectiveness of the investment activities of an industrial enterprise largely depends on the organization of management of investment activities at it. The need to evaluate not only the enterprise itself, but also the market and the industry in which this enterprise is located as a whole is substantiated. Emphasis is placed on the need to effectively organize the management of investment activities at the enterprise and increase the investment activity of the enterprise. The conclusions state that in modern conditions there are several approaches to assessing the investment attractiveness of enterprises. the more approaches and methods will be used in the evaluation process, the greater the probability that the overall reflection of the investment attractiveness of the enterprise will be objective. It has been proven that the investment attractiveness of enterprises is the main mechanism for attracting investments into the economy. Investment attractiveness depends on external (level of development of the region and industry, location of the enterprise) and internal (within the enterprise) factors.
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