Smartphone Sales Research Articles

A Study on Factors Affecting Smartphone Purchase Decisions in Indonesia

Smartphones are constantly developing and increasingly impacting human behavior, making them a key benchmark of current telecommunications technology. Smartphones, whether in our pockets or our hands, have become an indispensable component of our daily existence. Indonesia has one of the world's highest smartphone adoption rates. Additionally, Indonesia is the fourth-biggest smartphone market worldwide. However, the increase in smartphone users in Indonesia has not translated to an increase in smartphone sales, which have decreased in Indonesia. So, understanding customer behavior is crucial for smartphone companies. As a result, the aim of this study is to explore the role of social influence, product features, and brand image on smartphone purchase decisions in Indonesia. This research uses a quantitative method, with primary data gathered through a survey with a total sample size of 278 respondents. The Partial Least Square Structural Equation Model (PLS-SEM) with the help of SmartPLS software is the data analysis method used in this investigation. Findings from this study are that social influence, product features, and brand image all significantly influence on smartphone purchase intention. The study also found that Purchase Intention has significant effects on Purchase Decision. Then, to have more precise results, future research may consider about including additional segmentation characteristics like gender or income level.

The Influence of Brand Image, Product Quality, and Price on Purchase Decisions and Repurchase Intention

Based on data from one of the best e-commerce in Indonesia, sales of flagship smartphones with a price range of 15-18 million rupiah. This study aims to analyze the effect of brand image, product quality, and price on purchasing decisions and repurchase intentions on iPhone smartphones (studies on users of iPhone 14 in Indonesia). This study uses sampling data. In this research study, 20 indicators were used, and based on the Maximum Likelihood (ML) technique, the number of samples that had to be fulfilled was 5 x n(indicators) = 100 pieces. The hypothesis was tested using the Structural Equation Model (SEM) method using AMOS 22 software. The results of this hypothesis test will be followed by using SOAR analysis to determine marketing strategies. This study shows that brand image has a significant effect on purchasing decisions, price has a significant positive impact on buying decisions, and buying decisions have a significant positive effect on repurchasing intention of the iPhone 14 smartphone. So for the model equation, the relationship between exogenous variables and endogenous variables Y2 = 0.262 X1 + 0.413 X3 + Z4.

Unlocking User Acceptance in Mobile Business Intelligence : Factors Shaping the Transition in the Digital Era

The proliferation of mobile devices and global smartphone sales has ushered in a new era of Business Intelligence (BI) through mobile applications. This article explores the factors influencing user acceptance of mobile business intelligence (MBI) and presents a comprehensive examination of these determinants. A conceptual model is constructed, and quantitative data is collected from various MBI users, making rigorous analysis possible using SPSS software. The study addresses the paradox of modest user acceptance rates in MBI despite the growing demand for instant data access, supplying valuable insights for practitioners and organizations.

Rancang Bangun Penilaian Kinerja Sales Berbasis Web Pada PT. World Innovative Telecommunication

PT. World Innovative Telecommunication is a company engaged in the retail sector. Especially in smartphone sales. Currently performance appraisal is still done manually where the manager takes data directly and then evaluates the data taken by manual calculation so that human errors often occur such as calculation errors in each calculation can occur around 5-9 times errors and data storage does not have back up so prone to data loss. From the description of the problems that occurred, it was designed and built a Web-Based Sales Performance Assessment Information System at PT. World Innovative Telecommunication which is expected to solve existing problems. For analysis and design using the Unified Modeling Language (UML). Web-Based Sales Performance Assessment Information System uses the programming language PHP and MySQL as its database.

The Export market of Smartphones: Xiaomi Case Study

The introduction of smartphones over the course of the last decade or so has resulted in a dramatic increase in sales of smartphones all over the world; however, since 2018, the market for smartphones has been experiencing a decline. As a result, this research uses the smartphone manufacturer Xiaomi as a case study to investigate the challenges that the firm confronts, as well as its advantages, and to provide solutions to the problems that have been identified. According to the findings of the research, the most significant challenges for Xiaomi include having strong competition, having poor sales in the Indian market, and not having product patents. Its distinctive advertising approach, cost leadership plan, and the MI community are among its most notable qualities. In addition, minimising the effect that rivals have is made possible by developing a robust three-stream ecology. Concentrating on the millennial generation as a demographic subgroup may be an efficient way to generate sales. Product differentiation will be made possible via the continued development of Xiaomi's proprietary MIUI and the MI Community.

Layanan Garansi Toko pada Jual Beli Smartphone Bekas di Kota Palangka Raya

Guarantee is a form of service provided by sellers to consumers as a fulfillment of consumer rights, it is the right to obtain goods in accordance with the exchange the rate issued. This research aims to 1) the contract in store guarantee; 2) the implementation of store guarantee service procedure. This research is an empirical legal research with a socio - legal approach, and the method of data collection using interviews, observation, and documentation. The results showed that the contract agreed upon between the shop and the consumer regarding the application for a shop guarantee was the khiyar requirements and khiyar albi contracts. The guarantee application is made by coming directly to the store with a proof of purchase and a guarantee card. The implementation of store guarantee service procedures on the sale and purchase of second smartphones in Palangka Raya city has been carried out and fulfilled by several consumers, but from 9 (nine) consumers, there are 3 (three) consumers who experience cases of not being consumers and losses. There are 2 (two) smartphone sales shops that do not carry out their responsibilities to consumers as agreed.

Effect of Smartphone Choice, Customer Satisfaction and Reason to Change Smartphone on Smartphone Repurchase

Advances in Smartphone technology make the growth of Smartphone users among the people more rapidly. The high growth of Smartphone users makes Smartphone manufacturers compete with each other in understanding market needs. Every competing company actually has the same goal, namely how to make the products that are made can be well received by consumers. In accordance with sales data of smart cellphones (Smartphones) that have been released by International Data Corporation (IDC) from the first quarter of 2017 to the third quarter (Q3) - 2018 experienced sales fluctuations. Smartphone sales in 2018 fell by 5.9%. Similarly, the number of smartphone shipments in Indonesia in the third quarter (Q3) -2018 reached 8.6 million units, up 18% annually. But from quarter to quarter it decreased by 9%. Within 1-2 years Indonesian people like to switch smartphones, more than 56% of respondents replace their smartphones with new ones. This is consistent with data from the MARS research institute conducting a survey of 290 respondents in the Jakarta, Bogor, Depok, Tangerang and Bekasi areas. Within a period of more than 2 years, there were 20.6% of Smartphone users making smartphone replacements. The fastest duration that users do is within 3 months, done as much as 2, 4%. Every new smartphone launched, the interest of the people of Indonesia will certainly remain high. Consumer behavior when buying any product including smartphones not only concerns his own behavior, but a combination of the behavior of others who help or support the purchasing process that can work as an initiator, influencer, and decision maker and the level of involvement of all these people may differ in each purchase. There are many variables that influence consumer behavior including, age, sex, personal motivation, needs, attitudes and values, personality characteristics, socio-economic and cultural background, professional status to social influences such as family, friends, colleagues and society as a whole. This research was conducted to determine the effect of Smartphone choice, Customer Satisfaction, Reason To Change Smartphone on Smartphone Repurchase. The methodology of this research is to collect data in the form of questionnaires distributed online to respondents who are consumers of Smartphone users, the method used in this study is a quantitative method by collecting a sample of approximately 400 respondents. Based on the results of data analysis found that variables consisting of Smartphone choice, Customer Satisfaction and Reason To Change Smartphone and a positive and significant effect on Repurchase.

Kenya mandatory IPR recordal: an innovative measure with an uncertain future

Economic growth in Africa as well as its rising middle and upper class is a reality: household consumption in Africa has increased faster than the continent’s gross domestic product (GDP), which itself has consistently outpaced the global average. Consumer expenditure has been growing at a compound annual rate of 3.9 per cent since 2010, from US$1.4 trillion in 2015 to an expected US$2.5 trillion by 2030. It is therefore no wonder that brand owners are showing an increased interest in entering and solidifying their stakes in the African markets. One major issue faced by brand owners, however, is the wide availability of counterfeit and pirated goods in Africa. No product is spared, whether it be medicines, smartphones or copyrighted content such as music, film and software. According to World Health Organization statistics, 42 per cent of detected cases of substandard or falsified pharmaceuticals occur in Africa—this is more than on any other continent.1 A European Union Intellectual Property Office (EUIPO) study found that in Africa, 21.3 per cent of total sales of smartphones were lost in 2015 due to fake smartphones. This represents 7 million handsets with a total value of €1 billion.2 In Algeria, it is estimated that 60 per cent of creative content—in particular, music and film—are pirated copyright goods. Pirated software goes up to 84 per cent.3 This is only the tip of the iceberg: counterfeiting extends beyond these products and concerns industries as diverse as apparel, vehicle spare parts, electronics, household appliances, luxury goods and fast-moving consumer goods such as food products, toiletries and beverages.

"A Study on The Customer Satisfaction Towards Smartphones: A Special Reference to MI"

Smart phone, being compact in size, provides an all-in-one solution for mobile calls, emails, and internet access. Recently the Smartphone sales have plunged for several brands at an affordable price as Oppo, Mi, and Vivo. India is set to become the third-largest market for smart phones in four years, according to researcher international data Corporation, with phone manufacturers launching more affordable 4G handsets and looking to tap buyers in small cities and towns. This research is designed to provide information about customer perception and factors affecting their buying behavior with respect to Mi smart phones. The research design used is exploratory in nature which will provide an emphasis on numerical data (number). The data for analysis was gathered by using questionnaire method, with the sample for the representative customer with simple random sampling approach. There are several observations that each Smartphone has their own benefit and luxury offered by the companies. The product attributes offered by Mi’s are not as desirable as its competitors (such as Samsung) according to customer perception. The company needs to improve each of their products to gain customer expectations. It is recommended that the company should launch smarter phone with standard quality for lower classes as this will help them to reach more consumer as lower classes population in country are high.

An Analysis of Machine Learning-Based Android Malware Detection Approaches

Despite the fact that Android apps are rapidly expanding throughout the mobile ecosystem, Android malware continues to emerge. Malware operations are on the rise, particularly on Android phones, it make up 72.2 percent of all smartphone sales. Credential theft, eavesdropping, and malicious advertising are just some of the ways used by hackers to attack cell phones. Many researchers have looked into Android malware detection from various perspectives and presented hypothesis and methodologies. Machine learning (ML)-based techniques have demonstrated to be effective in identifying these attacks because they can build a classifier from a set of training cases, eliminating the need for explicit signature definition in malware detection.This paper provided a detailed examination of machine-learning-based Android malware detection approaches. According to present research, machine learning and genetic algorithms are in identifying Android malware, this is a powerful and promising solution. In this quick study of Android apps, we go through the Android system architecture, security mechanisms, and malware categorization.

Daya Beli Kaitannya dengan Keputusan Pembelian Smartphone Pada Agung Cellular Ciawi Di Masa Pandemi Covid-19

During the pandemic, the need for smartphones increased due to the soaring demand for everything digital from business activities to learning activities, but on the other hand, smartphone sales declined due to this pandemic. Based on this, smartphone businesses must pay attention to the purchasing power of consumers. The purpose of this study was to determine the influence of purchasing power on smartphone purchasing decisions at Agung Cellular Ciawi during the Covid-19 pandemic. The method used in this research is descriptive quantitative. The results show that purchasing power has a significant effect on smartphone purchasing decisions at Agung Cellular Ciawi, which is 21%, and the remaining 79% is influenced by other variables apart from the purchasing power. Based on the results of the study, it is known that apart from indicators of income, price and taste, indicators of consumer optimism are found as a driving force for consumers to buy products. The conclusion from the research is that consumers decide to make a purchase by paying attention to indicators of income, price, taste and optimism.
 Keywords: Purchasing Power, Purchase Decision, Consumer

Pengaruh Brand Image terhadap Keputusan Pembelian pada Smarthphone Samsung Galaxy A51 di Kecamatan Muara Bulian Kabupaten Batang Hari

Samsung took the top spot from the report of 26.9% of market research firm IDC and report of market research firm Counterpoint. However, according to a report by market research firm Canalys, Samsung came in second. Samsung's smartphone sales in the last five years were 0.47%. Samsung has offered various types to the Indonesian market share, so that the Samsung Galaxy A51 is included in the top 5 best-selling smartphones in Indonesia based on a report by market research firm Omdia and Canalys at the end of 2020 in second place with sales of 11.4 million units. The purpose of this study was to determine the effect of brand image on purchasing decisions in Muara Bulian sub-district, Batanghari district. Brand image indicators include brand performance, brand social image, value received by consumers, consumer confidence in the brand, personal feelings towards the brand. While the indicators on purchasing decisions are the dimensions of quality and services, sales activities, after-sales service, company values. This study uses Primary and Secondary Data obtained from the results of distributing questionnaires to the people of Bulian District, Batanghari Regency who use the Samsung Galaxy A51 smartphone. And the data were analyzed by simple linear regression method. Samsung Galaxy A51 is a Galaxy series launched by PT. Samsung Electronics in December 2019. From the results of Simple Linear Regression with SPSS 20, the equation Y = 1.729 + 0.512X is obtained where the equation shows a positive influence between brand image on consumer purchasing decisions in Muara Bulian sub-district, Batanghari district, as evidenced by the regression coefficient which has an equation of 0.613. And the influence of brand image is 37.6% with the remaining 62.4% caused by other factors that are not researched that can influence purchasing decisions of the people of Muara Bulian sub-district, Batanghari district.

Deterministic Finite State Automatic Smartphone Sales at Handphone Store Using Vending Machine

Mobile phones are getting more sophisticated from year to year, and there are many features that have the latest in these cellphones. Mobile phones have the fastest network today with fourth generation technology so it's not slow to watch videos, play games, study online, and so on. Mobile phones sold have variations of Android and Iphone Operating System. The sale of the cellphones is through mall counters, roadside counters, and street vendor counters. Cellphone sales counters still use tables, cell phone holders, brochures to promote cellphones, and others seem boring, there must be something unique to attract customers' attention. This study aims to develop innovation in selling cellphones that are unique and different from other cellphone stores. The research method uses Deterministic Finite State Automata on the Vending Machine. State Diagram design to define features, main view design, and purchase flow. The results of the study using Deterministic Finite State Automata in the Vending Machine design make it easier for buyers to make purchases of cellphones independently and have their own uniqueness to attract customers' attention

О мерах предупреждения хищений сотовых телефонов

Despite the fact that in recent years a number of committed crimes in Russia has decreased in general due to the taken measures, crimes against property are still prevalent within the overall structures of crime and considered a major problem. Theft of cell phones has a special place in this structure.
 It is worth noting that although the cell phones have acquired many additional functions, in recent years they are no longer the luxury goods and are in the category of everyday things that are now necessary (and available) for almost all classes of citizens. An analysis of the market for cell phone sales in Russia shows that over the last years the number of cell phones has increased significantly, while in large Russian cities their number equaled the number of residents (which means 100 phones per 100 inhabitants).
 The author, on the basis of statistics, points out a clear trend of continued growth in sales of smartphones, as well as an expansion of the market for expensive devices.
 Based on data on crime situation generally the article further shows that theft make up more than half of all crimes committed. This number, of course, includes theft of cell phones, but due to the lack of data on this specific type of theft, it is difficult to determine where they stand in the overall picture.
 The author provides a classification of this type of crime according to the place and the ways these crimes are committed, illustrating them with the materials of particular criminal cases, and gives practical recommendations to mobile phone users that will reduce the risk of smartphone theft.
 Having studied the domestic and foreign (UK, USA) experience in the field of combating such crimes, the author examines a number of measures aimed at preventing cell phone theft.
 The author believes that the solution to these problems in particular may be the adoption of a law on the state database of mobile phones, as has already been done in some foreign countries.

The Influence of Product Quality, Product Design, Brand Image on Realme Smartphone Purchase Decisions

The level of sales of realme smartphones in the low-end and mid-range segments is still inferior to other brands. This study aims to identify the influence of consumer purchasing decisions on product quality, product design, and brand image. The population in this study were all realme smartphone consumers. The number of samples in this study was 96 respondents. The sampling technique used was purposive sampling. The analysis tool used is SEM SmartPLS. This study explains that product quality directly influences 40.3% of purchasing decisions. Product design also directly influences 32.6% of purchasing decisions, while the brand image does not affect purchasing decisions. Therefore, brand image cannot mediate product quality and design on purchasing decisions. Product design directly affects 41.9% of brand image, and product quality directly affects 32.2%. Thus, it is necessary to pay attention to these three things to increase sales.

Analysis of Marketing Strategy of PT. ERP as a Modern Smartphone Retailer

In the last five years, smartphone sales have increased by an average of 2% annually. This increase is supported by the era of globalization and technology that makes smartphones become one of the needs at this time. At the level of competition between modern retail players who are very competitive, directly causing PT. ERP should carry out a strategy to increase its sales. PT. ERP as one of the retail players needs to recognize the strengths and weaknesses of the company in competition against competitors and need to recognize the opportunities and threats that exist in the market. Considering this background, the objectives of this study are: (1) Analyzing the market share of PT sales. ERP and sales volume growth rate (2) analyze internal strengths and weaknesses pt. ERP and opportunities and threats to PT. ERP (3) formulate and effective marketing strategy for PT. ERP to increase sales. This study employed the descriptive with guided group discussion, in-depth interviews and using BCG matrix anaylze and so SWOT analysis. The result showed that, PT ERP should focus on strengthening marketing materials related to the officiality of the product, as well as vigorously conducting exchange promos for outlets located in the Mall, WO strategy that can be applied is cooperation with brands related to sales training, as well as ST Strategy is to open outlets outside the Mall, while the WT strategy that can be done is strengthening the price strategy and the implementation of scheduled promotions. Keywords: BCG, PT. ERP, Retail, Smartphone, SWOT.

Life Extension of Electronic Products: A Case Study of Smartphones

Smartphones account for a large and growing portion of global electronic waste, and the life extension of electronic systems—particularly by refurbishment—is a viable solution for reducing this waste stream. In some secondary markets, sales of refurbished smartphones have begun to outpace sales of new smartphones. However, there are concerns over the resulting reliability and, in some cases, the safety of such products. This paper explores the environmental, reliability, and safety impact of extending the life of electronic systems, with a focus on smartphones. We find that smartphones undergo varying levels of refurbishment that consumers are often not aware of, the environmental advantages of refurbished devices are often outweighed by the disadvantages, and that refurbished electronics will never be as reliable as new products. It is thus necessary to create standards for smartphone refurbishment and to capture and analyze lifetime environmental and usage data to enable the assessment and prediction of the reliability of refurbished devices and their components.

Linear Regression Optimization using Gradient Descent Algorithm to Predict Smartphone Feasibility

With the development of technology today, even in the future, smartphone sales are increasingly growing and more and more competitive in the world of technology, where there are more and more interesting features with specifications that exist in smartphones such as Ram, Rom, Storage and Processor which can affect the benchmark score, the higher the benchmark, the better the smartphone. So that consumers are faced with difficulties in choosing the smartphone they want. For this reason, we currently aim to build a system that will find out a prediction of the feasibility of a smartphone by applying the Linear Regression method with a gradient descent algorithm which will help provide solutions to consumers regarding the performance and smartphone benchmark expectations they need.

A qualitative exploration of teachers\u2019 perspective on smartphones usage in higher education in developing countries

Recently, Smartphone sales have surpassed the sales of all other computing devices including desktops, laptops and tablet PCs. Moreover, Smartphones have become a primary device to access the Internet as well as the most commonly used infotainment gadget among the Generations Y and Z (those born in 80s and 90s). Despite this widespread adoption of Smartphones among the youth, its usage in higher education is still a novice idea specifically in developing countries. This study is aimed at capturing the views of faculty members regarding usage of Smartphones for promoting learning at the tertiary level. In-depth interviews of 22 faculty members from different academic departments were conducted for this purpose. Responses of the interviewees were recorded which were later transcribed and analyzed to draw inferences. Results of this study indicate that the faculty members considered Smartphones to be an effective medium for off-campus learning and communication with peers and students. They also considered Smartphones suitable for explaining complex topics to their students as audio-visual content available over the Internet can easily be shared. However, majority of the respondents were skeptical about using Smartphones for educational purposes as they considered them to be a source of distraction, wastage of time, technostress, and emotional detachment. Moreover, they reported small size of both the screen and keyboard as an important limiting factor undermining the effective use of Smartphones in education. Lack of training and support, lack of technical knowledge and background, excessive work load and lack of incentives for using technology in education were reported as major barriers in adoption of Smartphones in higher learning landscape.

Application of masstige theory and approaches for the marketing of smartphone brands in India

'Masstige' is term emerged in the early years of the present century as an answer to the question - how the organisations are planning to penetrate in the emerging economies? 'Mass prestige' is commonly known as 'masstige'. Masstige marketing, evolved as a strategic activity, which focuses on effective market penetration and creating a competitive edge over competitors. The article measures masstige score of Apple, Xiaomi and Samsung using masstige mean index (MMI) developed by Paul (2018). Using a survey questionnaire, data was collected from 613 respondents from four major cities of central India. The data was collected from smartphone users owning Apple, Xiaomi, and Samsung brands. The results indicated that Apple, a US brand, had highest masstige score, in comparison to Xiaomi and Samsung. The results also indicated that gender, income, and age had a significant difference in opinion for brand masstige, brand perception, and propensity to pay premium prices for smartphone brands. The findings offer smartphone manufacturers with useful strategies and tactics to increase sales of smartphones in India depending upon mass prestige perceived by consumers. This study provides much needed empirical evidences about masstige which can be useful for developing marketing strategies in emerging economies.