"A Study on The Customer Satisfaction Towards Smartphones: A Special Reference to MI"

Abstract

Smart phone, being compact in size, provides an all-in-one solution for mobile calls, emails, and internet access. Recently the Smartphone sales have plunged for several brands at an affordable price as Oppo, Mi, and Vivo. India is set to become the third-largest market for smart phones in four years, according to researcher international data Corporation, with phone manufacturers launching more affordable 4G handsets and looking to tap buyers in small cities and towns. This research is designed to provide information about customer perception and factors affecting their buying behavior with respect to Mi smart phones. The research design used is exploratory in nature which will provide an emphasis on numerical data (number). The data for analysis was gathered by using questionnaire method, with the sample for the representative customer with simple random sampling approach. There are several observations that each Smartphone has their own benefit and luxury offered by the companies. The product attributes offered by Mi’s are not as desirable as its competitors (such as Samsung) according to customer perception. The company needs to improve each of their products to gain customer expectations. It is recommended that the company should launch smarter phone with standard quality for lower classes as this will help them to reach more consumer as lower classes population in country are high.