Abstract
The proliferation of mobile devices and global smartphone sales has ushered in a new era of Business Intelligence (BI) through mobile applications. This article explores the factors influencing user acceptance of mobile business intelligence (MBI) and presents a comprehensive examination of these determinants. A conceptual model is constructed, and quantitative data is collected from various MBI users, making rigorous analysis possible using SPSS software. The study addresses the paradox of modest user acceptance rates in MBI despite the growing demand for instant data access, supplying valuable insights for practitioners and organizations.
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