CPPU, N-(2-Chloro-4-pyridyl)-N-phenylurea, is a synthetic cytokinin extensively used to enhance fruit size and overall quality in several crops, including kiwifruit. This study aimed to investigate the effects of three different CPPU application strategies (2.3, 3.0, and 4.6 ppm) and two crop load levels on key fruit quality parameters at harvest, as well as on post-harvest storage performance. Our results demonstrate that two applications of CPPU (4.6 ppm) significantly increased fruit weight, especially under standard crop-load conditions, likely due to more efficient resource allocation. Additionally, fruit firmness improved with two or three CPPU applications, probably because of enhanced cell wall development. Crop load consistently influenced fruit firmness, with lower loads resulting in softer fruits. The soluble solids content was not significantly affected by the two CPPU applications; however, it was notably influenced by crop load, with fruits from the standard crop load showing higher sugar accumulation. A similar trend was observed in fruit dry weight, where CPPU had a greater impact under standard crop loads. Regarding post-harvest performance, CPPU applications showed a limited effect on maintaining fruit firmness during the first five months of storage. Overall, CPPU can be a potential strategy to enhance fruit quality, but its effectiveness depends heavily on field management practices. Therefore, controlling field variables is essential to fully realize the benefits of CPPU and to avoid interference with the plant’s physiological responses.
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