The most important parameter for TV application of LCD is a fast switching time for the display of moving image. To achieve faster switching time, the novel LC single materials with large dielectric anisotropies (16∼20), high clearing temperatures (195.5 ∼ 237.4 °C), broad nematic ranges (up to 169.9 °C) and high birefringence (0.254–0.2200) were developed. KUR‐series LC mixtures blended these single materials having significantly higher clearing temperatures and dielectric anisotropy values compared with conventional LC mixture. Especially, their clearing temperatures are 10∼30 °C higher than their host mixture. These LC mixtures showing about 10ms of high‐speed switching time in TV/Monitor of TFT LCD, is short enough to be addressed in a single time frame of 60Hz (16.7 ms). The threshold voltage V th, was low enough to operate at a driving voltage of 5 V. The VHR values were found to be high enough for TFT‐LCD in wide temperature range. Our novel LC mixtures are suitable materials for the inclusion in to LC mixtures for TV application of TN‐LCD