ABSTRACT Heat transfer enhancement is an essential parameter of heat exchangers, that can increase by increasing the value of heat transfer coefficient. So, researchers used different types of inserts, in which, single strip helical screw tape showed excellent enhancement in heat transfer, due to the formation of high-intensity swirl flow. However, to increase more intensity of swirl flow, Double strip helical screw tape inserts (DS-HST) used in present work. An experimental analysis is carried out to analyze thermal and friction factor characteristics of fluid flow in heat exchanger tube, with DS-HST, at twist ratio of 1.5, 2.5, and 3, in the range of Reynolds number from 4000 to 16000, at constant heat flux condition. Experimental results showed that Nusselt number and friction factor achieved excellent enhancement with double strip helical screw tape insert than single strip helical screw tape insert (SS-HST) with decreasing value of twist ratio. The correlation developed for Nusselt number at a range of Reynolds number, twist ratio and a number of strips. Moreover, Thermal performance factor achieved maximum value at twist ratio of 2.5 and 3 for DS-HST, than SS-HST inserts in the higher values of Reynolds number, at constant pumping power. So this range of turbulent flow showed the suitability of DS-HST inserts, which can reduce the size of heat exchangers or thermal applications, utilize energy resources, and decrease pollution in the environment.