The straight and dendrite-like growths of ZnO have been completely and simply controlled by the status of ZnO seed instead of surfactant, template, oriented attachment, and ZnO buffer layer on the substrate in the chemical reaction synthesis of ZnO nanostructures. The monodisperse ZnO seeds, which are prepared by in situ quickly injecting the cool mixed zinc acetate and potassium hydrate ethanol solution into the hot matrix aqueous solution of zinc nitrate hydrate and diethylenetriamine at 95 °C, improve the straight growth and lots of uniform, straight, and single-crystalline ZnO nanorods with about 20–30 nm in diameter and 300 nm in length are achieved. While, the aggregated ZnO seeds, which are prepared by dropwise adding potassium hydrate ethanol solution into zinc acetate ethanol solution at 60 °C for 3 h, result in the dendrite-like growth and the bur-like ZnO nanostructures consisting of hundreds of nanorods with about 30–50 nm in diameter and several micrometers in length are formed. Furthermore, the approach presented here provides a simple, low-cost, environmental-friendly and high efficiency route to synthesize the high quality ZnO nanorods and bur-like ZnO nanostructures.