Broadcast control (BC) is a bio-inspired coordination technique for a swarm of agents in which a single coordinator broadcasts an identical scalar signal to all performing agents without discrimination, and the agents make appropriate moves towards the agents' collective optimal state without communicating with one another. The BC technique aims to accomplish a globally assigned task for which BC utilizes a stochastic optimization algorithm to coordinate a group of agents. However, the challenge intensifies as the system becomes larger: it requires a larger number of agents, which protracts the converging time for a single coordinator-based BC model. This paper proposes a revamped version of BC model, which assimilates distributed multiple coordinators to control a larger multi-agent system efficiently in a pragmatic manner. Precisely, in this hierarchical BC scheme, the distributed multiple sub-coordinators broadcast the identical feedback signal to the agents, which they receive from the global coordinator to accomplish the coverage control task of the ordinary agents. The dual role of sub-coordinators is manipulated by introducing weighted averaging of the gradient estimation under the stochastic optimization mechanism. The potency of the proposed model is analyzed with numerical simulation for a coverage control task, and various performance aspects are compared with the typical BC schemes to demonstrate its practicability and performance improvement. Particularly, the proposed scheme shows the same convergence with about 30% less traveling costs, and the near convergence is reached by only about one-third of iteration steps compared to the typical BC.