Cultural Signs Research Articles

Linguistic landscape in russian-speaking schools of Visaginas

The article describes the sociolinguistic situation in Visaginas, while also introducing the main theoretical provisions and terms of sociolinguistics (sociolinguistic situation, language policy, linguistic landscape, enculturation, etc.). The analytical part examines specific data – cultural signs compiled in the Russian-speaking schools in Visaginas – allowing the linguistic landscape to be examined through the lens of enculturation. The linguistic landscape analysis and the comparison approach were applied within the course of work. 1,142 units ‒ symbols of Russian and Lithuanian cultures compiled in three educational institutions with the Russian language of tuition – were analyzed. The material that had been classified in accordance with the groups (visual, complex, textual signs) allowed us to establish the predominance of the Lithuanian culture in the educational institutions of Visaginas Town. It also showed the presence of the signs of culture of different types.The importance of this research stems from the understudied language landscape, particularly in educational institutions. Furthermore, it should be noted that the educational linguistic environment of Visaginas has never been studied before.

Church Goldsmithing as a Phenomenon of Ukrainian Culture of the 17th – 18th Centuries

The activities of such Kyiv goldsmiths as Ivan Ravych, V. Moshchenko, Matvii Narunovych, Fedir Levytskyi is described in the article in the culturological aspect. The elements of Ukrainian culture, which can be observed on the jewelry of church use of the 17th – 18th centuries are distinguished in the course of the work. The authoress has defined the style in which Kyiv masters of the studied period have worked. It is worth noting that the investigation of the culturological phenomenon is not possible without the artistic aspect, since art is a part of culture, so a review of church jewelry also from an artistic point of view, however, with the selection of features of Ukrainian culture is used in the study. The vestments for the icon of the Dehtiarivska Mother of God, vestments of 1738, made by V. Moshchenko, chalice and trays for candlesticks by Matvii Narunovych are also considered in the study in detail. It is proposed to research carefully the work of Ivan Ravych, Matvii Narunovych and Fedir Levytskyi in the future. The most important features of Ukrainian culture of the 17th – 18th centuries, manifested in jewelry, are distinguished in the studies. The technical methods used by Ukrainian goldsmiths at that time are indicated. The purpose of the article consists not only in the description of Ukrainian culture in the light of precious church utensils, but also in the distinguishing its elements specifically on church jewelry in order to demonstrate that church goldsmithing is the Ukrainian cultural phenomenon. However, it is worth remembering that the topic needs further detailed research. Only a small part of the signs of Ukrainian culture is indicated in the work because of the lack of a full-fledged source base of the investigation. The authoress is leaving further disclosure of the topic to future scientists. The work will be useful for researchers, postgraduate students, as well as for those who are simply interested in the jewelry business of Ukraine. The information provided in the article can be used in future research on church jewelry and jewelry in general.

SOCIOPRAGMATIC REPRESENTATION OF GRATITUDE SYMBOLS

This article examines how politeness plays a role in the theme of gratitude, and examines how this theme manifests itself in various contexts, using a literary text as an example. The researcher analyzes the theme of gratitude as a high sign of culture and a high view of morality, based on examples of its effective use in language. Gratitude is a multifaceted semantic principle; its social purpose is to strengthen trust, sincerity, friendship, and closeness between people, as well as its communicative category, which shows the nation’s culture as a symbol of politeness.

Сто лет развития культурно-исторической психологии: вехи и направления

<p>The article gives a brief overview of the emergence and development of the cultural-historical theory of higher psychological functions over the century after it was created. Lev Vygotsky began the development of his theory with the study of the instrumental function of “cultural signs” (primarily words) and therefore he gave it the name “instrumental psychology”. The formation of human personality was understood by Vygotsky as the “ingrowing” of social relations into the individual mind and the conscious “mastery of the self”, its psychological functions and affects, by means of signs and basing on concepts. The authors of the article point out the main milestones in the development of cultural-historical psychology, briefly characterise its key concepts, methods and the most important tendencies of its development, up to its most recent trends in Russia, which have already emerged in the 20th century.</p>

A Study on The Translation Strategies of Culture-Loaded Words in the English Translation

The term “culture-loaded words” is a sign of national culture, which means that the distinctive national culture is directly or indirectly reflected in the language vocabulary. The purpose of this paper is to examine and analyze the characteristics of the translation strategies used by Howard Goldblatt in his translation The Song of King Gesar, which reflects the unique culture of Chinese ethnic minorities, in order to provide a academic perspective combining qualitative and quantitative research on the translation strategies of culture-loaded words, so as to make a modest contribution to the promotion of linguistic and cultural exchanges between China and the West. According to Nida’s classification criteria of cultural types, culture-loaded words can be divided into five major categories: “economic culture-loaded word, material culture-loaded word, social culture-loaded word, religious culture-loaded word, linguistic culture-loaded word”. At present, most of the studies on the translation methods of culture-loaded words adopt the method of qualitative research, namely analyzing the translation methods of individual translation cases in the research object according to the theory. Therefore, this paper adopts a combination of quantitative and qualitative analysis methods to study the culture-loaded words in The Song of King Gesar based on the corpus.

THE CONCEPT AND PROBLEM OF CODE IN MODERN LITERARY STUDIES

With increasing popularity in literary studies, linguistics, cultural studies, and anthropology, the concept of code remains undefined, which automatically translates a significant part of the results of these works into a polemical plane. Literary studies has already become accustomed to a similar situation in the field of research on mythopoetics, the author’s myth, having developed a certain immunity (M. Zuienko, O. Kobzar, etc.). The plurality of proposed interpretations of the code term in literary studies, which are sometimes mutually contradictory, on the one hand, and the large body of studies based on this term, on the other hand, determine the relevance and perspective of our article. The purpose of this article is to clarify the semantics of the concept of code in literary studies, based on a significant number of its interpretations in the most notable humanitarian and actually special studies of the end of the XX – the first decades of the XXI century. In this case, we see the main tasks as a) to highlight the general tendencies in the interpretation of the concept of code in current research with the identification of advantages and disadvantages by means of comparison; b) identify semantic clusters at different levels of the organization of an artistic work, which can function as elements of a semantic code. Proceeding from the outlined semantics of the code in the content plane of the artistic work and relying on the practice of studies related to this problem, we can talk about the code (of various degrees of structuring) at the different levels. This is the level of a) intention, imperative, archetypality in Ukrainian literature; the code of demythologizing, westernization, postcolonial or gender, eschatological, etc.); b) the level of thematic dominants of the intertextual content of the artistic work (mythological, in particular biblical, ancient, etc.; autobiographical; zoomorphic, plant; invariant of the matrix work in relation to its mash-up version, etc.); c) the level of expression of the environment where events take place or are associated with it (rural, urban, in particular Kyiv, London, etc.; Gothic; cemetery; industrial; otherworldly; parallel world, etc.), as well as d) code-canon, including occasional (codes by T. Shevchenko, G.G. Byron and other national authors in the texts of successors, code by J.R.R. Tolkien, Narnian code by C.S. Lewis – in fantasy, etc.). Code in the sense of intertextual content can appear as a formal expression of intentional or imperative (in cases of, say, gender, post-colonial coding of the artistic work). In particular, investigating the peculiarities of the national myth-making code of Ukrainian fantasy 2000–2020s in a multinational context, we take into account the spectrum of mythopoetic characteristics of the named prose, including accompanying ones. The correct interpretation of fantasy, as well as any other myth-making – its artistic genesis, ideological orientation, structural organization, etc., involves the analysis of the construction, functioning and reception of a system of variable semantic components (more often – legendary and mythological images, motifs, symbols, mythologems, general cultural signs or other elements in the corresponding occasional functionality); these components are the key for the fantasy modeling of this or that work or group of works of art. According to the degree and potential of reinterpretation, conceptual load, configuration, chronotopic orientation of the work, etc., the named components in a certain way program, encode the artistic text, are able to serve as identifiers of its mythopoetic paradigm, and as a result we speak of its myth-making code. The definition of the concept of code in literary studies that we have given can be considered optimal and a compromise at the same time, because it takes into account numerous attempts to define this concept by specialists – representatives of various fields of research. In this case, myth- making is naturally chosen as an important indicator, because it is in myth- making that the principle of the code can be realized most fully. The proposed provisions can be clarified in the process of practical work with specific artistic material and, in general, can serve as an element of correction and unification of complex comparative studies on the problems of the development of Ukrainian and foreign literature, particularly in the XXI century.

The Fruit of Contradiction: Reading Durian through a Cultural Phytosemiotic Lens

Distinctive for its pungent and oftentimes rotten odor, the thorny fruit of durian (Durio spp.) is considered a delicacy throughout Asia. Despite its burgeoning global recognition, durian remains a fruit of contradiction—desirable to some yet repulsive to others. Although regarded commonly as immobile, mute, and insentient, plants such as durian communicate within their own bodies, between the same and different species, and between themselves and other life forms. As individuals and collectives, plants develop modes of language—or phytodialects—that are specific to certain contexts. Focused on vegetal semiosis or sign processes, a phytosemiotic lens views plants as dynamic and expressive subjects positioned within lifeworlds. Absent from phytosemiotic theory, however, are the cultural sign processes that take place within and between plants—what I call cultural phytosemiotics. The framework I propose calls attention to the interlinked biological, ecological, and cultural dimensions of signification between plants and non-plants. From a phytosemiotic standpoint, this article examines historical, cinematographic, and literary narratives of durian. Reflecting the fruit’s divisive sensory effects, historical accounts of Durio by Niccolò de’ Conti, Jan Huyghen van Linschoten, Georg Eberhard Rumphius, and William Marsden alternate between praise and disdain. Moreover, films such as Fruit Chan’s Durian Durian (2000) and Anthony Chen’s Wet Season (2019) narrativize the polarities that similarly figure into historical depictions of the species. Literary narratives, including the poems “Durians” (2005) by Hsien Min Toh and “Hurling a Durian” (2013) by Sally Wen Mao, investigate the language of durian’s olfactory and gustatory sensations. Along a continuum between adoration to revulsion, durian embodies the otherness of vegetal being. In an era of rampant biodiversity loss, learning to embrace botanical difference should be a human imperative.

A Brief Analysis of the Cultural and Social Phenomenon of Internet Memes in the Context of Media Convergence

As a major branch of network buzzwords, "meme culture" refers to the cultural phenomenon that the majority of netizen groups in the network field repeatedly quote and use events that are commonly agreed upon and have a certain special meaning, so as to achieve the expected funny effect and cause certain social resonance. In the era of media convergence, the endless emergence of network buzzwords and "meme culture" social phenomenon is overwhelming, these secondary language expression has gradually integrated into the three-dimensional real life, the language and writing expression ability of modern people is being reshaped, so these network meme culture has become the cultural sign of the times. Therefore, this paper tries to analyze the rise and development of network terrier culture under the context of media integration, as well as the reasons for the emergence of the social phenomenon of network meme culture, its social impacts and social mentality, etc. The aim is to help people better deal with this linguistic phenomenon in their lives, to treat it rationally and to guide it with goodwill, to realize the benign development of network meme culture, and to put forward effective suggestions in line with the requirements of the development of the times.

Susan Sontag’s Study of Illness as a Cultural Sign

Susan Sontag’s Study of Illness as a Cultural Sign

Heuristic Potential of Concepts by G. Hofstede and A.A. Auzan for Studying Binarity of Culture in Armenia and Russia

At the present stage of development, culture plays a special role in the life of society as a set of value beliefs and practices, since it is it that shapes the attitude of the population toward the basic rules, norms, and realities, which is somewhat complicated by the spread of polar cultural patterns (binarity) in society. As part of the article, using materials from sociological surveys, we tried to present arguments about how post-Soviet countries are developing in the mirror of the manifestation of binary, which is actively manifested in national culture. In accordance with the theory of A.A. Auzan, we consider binarity culture to be a type of culture built on the structural opposition of the following values: individualism/collectivism, masculinity/femininity, high/low power distance, and tolerance/intolerance to uncertainty. Within Hofstede's theory, aspects such as individualism/ collectivism, tolerance/uncertainty avoidance, and femininity/masculinity are considered. To illustrate the development of binary culture, two neighboring countries – the Russian Federation and the Republic of Armenia – are examined. In the course of the research, we conducted secondary analysis of the data obtained from public opinion surveys in the city of Yerevan (Republic of Armenia) and in the Vologda Region (Russian Federation). Within the examination, practices supporting the populations of two polar types of cultures have been identified: C-culture and I-culture. In conclusion, we present preliminary conclusions about how the signs of polar cultures manifest themselves in Russian and Armenian society. We are trying to substantiate the idea that for the effective development of the state it is necessary that the process of making decisions important for the life of the population (institutional design) corresponds to the cultural needs of the population. Main research conclusion: culture serves an explanatory function, allowing for the identification of the reasons for the success or failure of managerial decision-making.

Prehistory of Bangladesh in the Light of Recent Discovery

Bangladesh has deep historical roots, with a significant concentration of prehistoric evidence discovered primarily at the Lalmai Hill range in Cumilla district and Chaklapunji in Habiganj district. This study focuses on the Lalmai Hill range in Cumilla, which comprises multiple sites that have garnered considerable attention due to their rich prehistoric heritage. While previous investigations focused on the southern part, covering a length of 16.53 km and a width of 1 km to 2.5 km, this study aimed to explore the entire hill range with the objective of uncovering new signs of prehistoric activities and digitally documenting them. Intrusive surface surveys were conducted in an unsystematic manner due to the challenging hilly terrain, and samples were collected without following a predetermined sampling strategy. The findings reveal the discovery of four new sites in the southern region, where sixty-one Stone Age tools were unearthed. The results show that the tool assemblages consist of two major categories with six different varieties based on their typology. Detailed examination of the physical attributes of the tools primarily reveals controlled knapping techniques applied to remove flakes and manufacture the tools. The presence of fossil wood and the absence of fossil wooden tools in the northern and middle sections of the hill range suggest that the southern part offered favorable environmental resources for shelter to prehistoric migrants. Additionally, the exposed fossil woods, which served as suitable raw material, are prominent features of the Dupi Tila formation, dating back to the Plio-Pleistocene epoch. The study underscores the importance of continued investigation and excavation to unravel the intricate signs of prehistoric culture within this archaeological landscape.

#picturesofchange: Physical self-representations in social media as a sign of change in sports- and movement culture

The mediatization of communicative action is a process that centrally moderates social change. Changes in communication (e.g., through new kinds of media) thus have momentous consequences for social forms and processes. As essential cultural signs, social bodies, their medial representation, and areas of society in which bodies play a role are interrelated with changes in communication. Currently, physical self-representations in digital media play a key role and hold strong possibilities of influence on the culture of sports and movement. The aim of this study was to identify the effects of visual self-representations in social media on this culture. Following an integrative review methodology, we systematically organised the current state of empirical evidence and identified the implications that digital self-representations in social media (esp., Instagram, Facebook) have on sports and movement culture and therefore possibly on physical education (PE). Six electronic databases, reference lists, and citations of full-text articles were searched for English and German language peer-reviewed articles. The search string combined different terms relating to social media and sports culture. Two independent reviewers screened all identified studies for eligibility and assessed the methodological quality of the included studies. The results point to direct changes in some sports and movement cultures such as the prosumtion (consumption and production) of videos in skateboarding or the perpetuation of body ideals in the fitness culture. Other sports and movement cultures are changed indirectly via different new use cases for the athletes, as they can use social media to either build communities or gain visibility. As the practice of prosuming bodily self-representations is a growing part of the lifeworld of adolescents, such practices could become content within PE. Therewith, students could acquire competencies that allow them to intellectually relate to these practices, which could help them in understanding, changing or transcending their existing realities.

ГАСТРОНОМИЯ КАК СИМВОЛИЧЕСКИЙ ФЕНОМЕН

The article considers gastronomy/gastronomic culture as a symbolic phenomenon. Within the framework of intercultural communication the attitude to food is expressed symbolically as well. The symbolism of gastronomic culture reflects the peculiarities of a particular epoch in the development of both mankind and a separate state. Thus, primitive people, eating the meat of a predator, acquired its strength, hence strength became the symbol of food; etc., or in the Soviet period the symbols and signs of gastronomic culture reflected the existing political system.From linguistic and cultural point of view, gastronomic culture is a certain set of characteristic groups of words that denote symbols, signs and codes of gastronomic culture. It is in the symbolic nature of this culture, expressed by symbols and signs, that the most important difference between culture itself and its components (for example, cooking), which are taken by ordinary people for gastronomy.

The linguistic and aesthetic sign of culture “space” in the poetic discourse of the neoclassic

The article comprehensively analyzes the language-aesthetic sign of culture (MEZK) “space” in the language creation of the neoclassicists, which is represented by the linguistic images of the city, of Kyiv. The mechanisms of linguistic aestheticization of the word-concept city in the poetic discourse of the neoclassics are traced, which is associated with the identification and description of images-concretizers of its spatial, architectural, social infrastructure (house, castle, townhouse, lantern, etc.). The image of the city testifies to the formation and realization of conventional and modern associations, and the stylistic means and models of city description serve as a marker of the authors’ involvement/affiliation with modernism. Kyiv in the national picture of the world belongs to cultural and historical phenomena and is one of the representative fragments of space in the neoclassical linguistic worldview. In the neoclassical reception, Kyiv is a space of history and culture of the Ukrainian people. The figurative and semantic structure of the eponymous cultural sign is modeled by the semes ‘past’, ‘present’, and ‘future’. In specific contexts, it is concretized by the images of Kyivan Rus, Rusychs, princes (Sviatoslav, Yaroslav, Ihor), and the image of beauty. Keywords: linguistic and aesthetic sign of culture, word-concept, image, linguo-aesthetics, modernism, poetic discourse of the neoclassics, national identity.

Bratni wróg. Ukraina w perspektywie Putinowskiego zetyzmu

This paper is an analysis of Putin’s anti-Ukrainian narrative. I argue that contemporary Russian culture is defined by the prevalence of highly traditionalist attitudes. These attitudes propagate the language of ideological confrontation with the West. I suggest the inclusion of the term ’zetism’ into scholarly literature, which has become a symbol of verbal and military aggression against Ukraine. This symbol arose spontaneously; it is represented graphically (the letter ’Z’) and placed on various conventional weapons of the Russian army. In the article, I conclude that in the next stage of the conflict, Putin’s Zetism will become a cultural sign of Russian ’war traditionalism.’ According to the Zetist perspective, Russia, as a holy and orthodox state, defends itself against Western aggression - that is, its atheistic liberalism and leftism. This view interprets NATO’s aid to Ukraine as a cunning strategy to destroy Russia as the last bastion of the traditional order, including’traditional sexuality.’ Furthermore, I examine the traditionalist narrative referencing the scholarly discourse of the stranger and the enemy (Florian Znaniecki). I argue that Ukraine is described as a brotherly enemy – that is, one who has betrayed the Russkiy Mir, the Orthodox, traditional community, by selling out to an unfamiliar and hostile ’godless.’ ’deviant’ West. Zetism conveys an unambiguous message to Russians: Russia’s mission is to ‘liberate’ Ukraine from outside forces and then to destroy the anti-values of the Western world.

On the reasons and strategies of deconstruction of the Soviet in the paraphrases of cultural signs

Deconstruction of the Soviet in paraphrases of precedent cultural signs is for the first time considered from a socio-philosophical position: the socio-cultural and socio-psychological reasons for this phenomenon are analyzed, and its influence on the reception of the Soviet theme by modern public consciousness is theorized. It has been established that the tendency of ironic paraphrasing of Soviet precedents is predetermined by the morphology of Soviet culture and by a number of factors associated with the properties of social psychology as well. The author points out that paraphrases are capable of creating an alternative thesaurus of Soviet culture and broadcasting specific values.

Push!: Exploring The Myth of Childbirth in Malay Films

Childbirth is a universal and natural global experience, however, its representation in films specifically, and popular culture in general, is framed within stereotypical images that are brimming over with inaccuracy and myth. In the West, gynae-narratives in films are often studied by using feminist psychoanalysis, particularly on the gynae-horror narrative. This study, explores the varied representations of childbirth in some selected Malay films - such as the labouring body - to identify and make sense of why the experience of childbirth in films becomes rather problematic, asking the question of what myth is being perpetuated by such representations. Using a close textual analysis of some Malay films that are purposively selected, the study employs Roland Barthes’ Myth and its link to ideology as a critical framework, paying attention to Malay cultural signs to create meanings and expose the ideological motives of such representation. This study is crucial for it is able to illuminate the myth-making process of childbirth in Malay films and the effects this myth might have on the society’s view of the experience of childbirth, and perhaps putting into microscope our cultural perceptions of marriage, motherhood, womanhood, the female body and the family. Keywords: Barthes, representation, female body, gynae-horror, the family.

Analisis Hukum Islam terhadap Tradisi Makkatte Khitan Anak Perempuan Bugis

The Makatte' Tradition of Circumcision for Bugis Girls is a traditional practice that has long been an important part of the culture of the Bugis community in Indonesia. This tradition is believed to be an obligation for all women approaching their teenage years. The aim of this research is to find out the Makatte' traditional law carried out in South Sulawesi from an Islamic legal perspective. The research method used is the normative analysis method, namely investigating facts using Al-Qur'an and hadith reasoning, applicable regulations, and maqāṣid al-syarī'ah theory. The results of this research show that in society, the makatte' tradition has five meanings: as a sign of Islam, custom or culture, a symbol of maturity, cleanliness and health, as well as religious teachings and advice. When this teaching was adopted by the community, the community believed that the series of processions had become a responsibility. Then for those who don't implement it, this will have an impact on social impacts. The Koran does not speak clearly about circumcision for either men or women. Meanwhile, the Hadith, which is the second source after the Al-Quran in Islam, speaks very little about circumcision, so it is interpreted and given the impression of only the approval of the Prophet. Islam as a natural religion certainly upholds natural values. Therefore, Islam prioritizes nobility, purity and cleanliness and perfects all aspects of life.

Education of moral culture as a guide for the professional formation of the future teacher

The article substantiates the relevance of the problem of educating the moral culture of the future teacher of the New Ukrainian School. The need to educate such a phenomenon as «moral culture” as one of the main directions of professional formation of the future specialist is revealed. It has been proven that the priority task of higher education institutions is the formation of the personality of the future teacher, who performs moral actions, does not succumb to negative social influences, has a stable personal position, strives for moral self-expression and self-control, etc. Emphasis is placed on the fact that education of moral culture, through substantiation of its integral system (purpose, tasks, specific principles, optimal forms, methods of formation) will contribute to the professional development of the future teacher.
 The author emphasizes that the process of raising the moral culture of the future teacher takes place through his active involvement in the awareness of universal human norms and values, understanding of the moral guidelines of the profession, inclusion in those conditions that will allow the future teacher to reveal his own potential, reveal moral feelings, and perform moral actions at the stage of professional development while studying at a higher education institution.
 Moral culture is defined as a set of moral norms, habits, views, beliefs, norms of behavior, which is oriented towards training and education of the personality, its self-improvement. This is a set of norms that reveal the future teacher's attitude to himself and to other participants in the educational process (students, fellow teachers, parents, school administration, etc.). It was established that the basis of the moral culture of the future teacher is love for children. The author attributes the following to the main signs of the moral culture of the future teacher: cognitive, emotional, value and activity components.
 It was found that the moral culture education of the future teacher is a process of education of the personality of the teacher, who: shows a desire to work on himself, improving his own moral values; strives to actively interact with students and nurture these qualities in them; is able to make moral choices, make moral decisions and be responsible for them.

ASTRONOMICAL LINGUOCULTURAL CODE IN BULGARIAN PHRASEOLOGY (THE CONCEPT «SKY»)

The article is devoted to one of the most archaic linguocultural code — the astronomical one, which reflects the ancient peoples’ statements about the world structure. In view of undying interest in linguocemiotic, ethnolinguistic and lin- guocultural studies, paying attention to linguistic reflection of the stable signs of culture — concepts, symbols, stereotypes etc., in particular phraseological one, seems to be extremely relevant. The purpose of the article is to investigate a fragment of Bulgarian phraseologi- cal picture of the world incide the astronomical linguocultural code, which reflects the concept of sky. The objects of the study are phraseological units of Bulgarian language, which verbally or non-verbally mirror the astronomical linguocultural code, delighting this concept; the subject is the linguocultural content of these phra- seological units. The work uses both general scientific methods — induction, deduc- tion, analysis, synthesis, comparison and proper linguistic ones, including descrip- tive method, method of linguocultural interpretation, and method of conceptual analysis. The scientific novelty of the study is due to the fact that in this work, for the first time in domestic linguistics, an attempt to analyze the presentation and content of the astronomical linguocultural code on the materials of Bulgarian phraseology, describe the semantic significance of one of the basic concepts, the concept of sky, was made. The theoretical and practical value consists in attracting attention of sci- entists to further linguosemiotic, ethnolinguistic researches based on phraseology of different languages, as well as in using of the obtained results in linguoculturology, ethnolinguistics, intercultural communication, phraseology, translation studies. Based on the given data, the author concludes: the concept of sky is the most representative one, multifunctional symbol, which reflect the ancient ideas about the sky as a sacred cosmogonic category, opposed to the earth against the back- ground of the archetipic opposition up — down, as well as the oppositions reach- able — unreachable, ideal (spiritual) — material (practical). Phraseological models, according to which the symbol of sky is reproduced, are both universal and specific ones. The prospects for further research include the analysis of other astronomical linguocultural code concepts based on Bulgarian phraseology in comparison with phraseology of other Slavic languges.