The sustainability of products remains a challenge, mainly due to the lack of consistent approaches for simultaneously taking into account the key criteria of the concept in the process. This research aims to develop an eco-innovative QLCA method to create new product solutions that integrate quality (customer satisfaction) and environmental impact assessment throughout the product life cycle. The QLCA method includes: (i) product prototyping according to quality and environmental criteria; (ii) prospective assessment of the quality of prototypes, taking into account customer requirements; (iii) prospective life cycle assessment of product prototypes using a cradle-to-grave approach in accordance with ISO 14040; and (iv) setting the direction of product development while taking into account the fulfilment of customer expectations and the need to care for the environment throughout the product life cycle. Owing to the lack of previous research in this area, as well as the popularity of photovoltaic (PV) panels in reducing greenhouse gases, an illustration was obtained and test of the method was carried out on the example of silicon photovoltaic panel modules (Crystalline Si PV Module). In accordance with the adopted assumptions, the results of the QLCA method test showed that the modelled PV prototypes will, in most cases, be satisfactory for customers, but they still require improvement actions to reduce carbon dioxide (CO2) emissions throughout their life cycle. These activities should be consistent so as to achieve quality that satisfies customers. The QLCA method can be used by designers, managers, and decision-makers at the early stages of design, but also during the product maturity phase for its sustainable development.
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