AbstractFour new fluorescent conjugated vinylene‐copolymers incorporating quinoline or bisquinoline segments along the backbone were synthesized by Heck coupling. Three of them were fluorenevinylene‐copolymers and contained quinoline (PQFV, PQFVT) or bisquinoline segments (PBQFV). One of them (PBQPV) was phenylenevinylene‐copolymer and contained bisquinoline segments. All the copolymers were soluble in common organic solvents and had relatively low glass transition temperature (Tg = 50–56 °C for fluorenevinylenes and Tg < 25 °C for phenylenevinylene). In THF solutions, the quinoline‐containing copolymers showed absorption maxima at 411–420 nm while the bisquinoline‐containing ones exhibited maxima at 357–361 nm. The emission maxima of solutions were 465–490 nm. The copolymers showed high quantum yields up to 64%. The films exhibited absorption and emission maxima in the range of 371–437 nm and 480–521 nm, respectively. All copolymers revealed reversible reduction with electron affinity of 2.66–3.53 eV and irreversible oxidation scans with ionization potential of 5.39–5.53 eV. © 2009 Wiley Periodicals, Inc. J Polym Sci Part A: Polym Chem 47: 3370–3379, 2009