Short Video Apps Research Articles

Douyin—— the leading application in short video in the next decade

In recent years, along with the comprehensive innovation of communication technology, new media has also achieved rapid development and gradually penetrated into various fields. According to the 48th Statistical Report on the Development of the Internet in China released by the China Internet Network Information Center, as of June 2021, the number of Internet users in China has reached 1.011 billion, of which 888 million are short video users, accounting for 87.8% of the total Internet users. According to the survey results of the products most commonly used by short video users from 2020 to 2021, Douyin ranked first with 45.2%. As one of the emerging social media, Douyin short video APP is different from the previous simple graphic social, but the combination of music, special effects and video, so as to closely connect users of different ages, industries and identities. Based on this, this paper will discuss the possibility of Douyin platform to achieve fine operation and further expand market share by optimizing user generated content (UGC) model and analyzing the personality and commonality of audience psychology.

Coping with parental migration: A qualitative study on the social adaptation of left-behind children in Henan, China

This study explores the key challenges faced by left-behind children and examines their coping strategies, with the aim of proposing methods to enhance their social adaptation. Employing qualitative in-depth interviews, the research gathers data from left-behind children in rural areas, identifying a spectrum of coping strategies related to parental migration and evaluating their effects on social adaptation. These strategies include acceptance, environmental adaptation, the use of social media platforms like short-video apps, seeking social support, engaging in recreational activities, emotional self-regulation, and maintaining a positive outlook. The study offers a fresh perspective and framework for the social adaptation service system and advocates for the development of a social work model tailored to rural left-behind children.

Short-video applications use and self-concept clarity among adolescents: The mediating roles of flow and social media self-expansion

Recently, the usage of short-video applications (apps) has become widespread and the potential influence of short-video apps use on individuals has attracted the attention of researchers. However, few studies have explored the influence of short-video apps use on adolescents' self-concept clarity. This study aimed to examine the relationship between short-video apps use and self-concept clarity among adolescents and whether this relationship is mediated by flow and social media self-expansion. A total of 721 Chinese adolescents completed questionnaires on intensity of short-video apps use, flow, social media self-expansion, self-concept clarity, and SNS use intensity. The results revealed that short-video apps use was negatively related to self-concept clarity among adolescents. Flow mediated the association between short-video apps use and self-concept clarity. Moreover, the relationship between short-video apps use and self-concept clarity was sequentially mediated by flow and social media self-expansion. These findings offer new insights into our understanding of adolescents' self-development in the context of digital media and provide implications for fostering healthier online experiences among adolescents.

The Era of Short Videos

Since the 2017 TikTok Short Video APP was launched in major app stores, China's self -media community has set off a short video frenzy. This article starts from the background of the new media era. Taking TikTok short videos as the research object, exploring the hot reasons for TikTok short videos from multiple angles, analyzing its characteristics of communication characteristics, thinking about the challenges faced in TikTok spread, and the prospect of development of TikTok For a reasonable outlook, it was finally proposed that college students should hold the attitudes and practices that should be held in similar things such as TikTok.

The Dark Side of Recommendation Algorithms in Chinese Mass Short Video Apps: Effect of Perceived Over-Recommendation on Users’ Cognitive Dissonance and Discontinuance Intention

In the digital age, human-algorithm interaction has become ubiquitous. The popularity of short-form video apps has led to greater access to and experience with algorithmic recommender systems, but it has also exposed their potential problems and dark sides. However, there is still limited knowledge about the dark side of over-recommendation from the perspective of user perception, especially regarding the negative impact on users’ psychology and behavior. Drawing on social cognitive theory, this study constructed a theoretical model to investigate how information environment factors influence users’ cognitive dissonance and discontinuance intention under the antecedent dimension of perceived over-recommendation. The model was tested using partial least squares structural equation modeling on 322 valid questionnaires from users of Chinse mass short video apps (eg, Douyin). The results showed that when users perceived over-recommendation, information narrowing, information redundancy, perceived overload, and privacy invasion significantly increased their cognitive dissonance, ultimately leading to discontinuance intention. Notably, cognitive dissonance fully mediated the relationship between the information environment and discontinuance intention, and self-efficacy did not play a significant moderating role. Additionally, the local path effects varied significantly across groups with different characteristics. To maintain the sustainability of short video platforms, it is crucial to explore moderate recommendation mechanisms. User-centered functionality improvements and differentiated behavioral interventions can help mitigate negative psychology and discontinuance intention among users.

Cascade or updown sliding: the influence of interactive interface of short video app on information processing and user experience

Cascade or updown sliding: the influence of interactive interface of short video app on information processing and user experience

Making algorithmic app use a virtuous cycle: Influence of user gratification and fatigue on algorithmic app dependence

Algorithmic recommendation technology, including news apps, social networking services (SNSs), and video or short-video apps, and is widely embedded in various mobile applications (apps), has raised concerns about potential addiction. This study constructs a model linking the uses and gratifications of algorithmic recommendation apps with algorithmic dependence, with a particular focus on fatigue as a key mediator in explaining the psychological mechanism behind the formation of algorithmic app dependence. Snowball sampling was employed for data collection, and a total of 354 valid questionnaires were collected via the online survey tool (i.e., WJX platform). The results show that the use of algorithmic recommendation apps has a direct positive effect on algorithmic app dependence. While all three types of user gratification obtained (i.e., information gratification, entertainment gratification, and expression gratification) are positively related to algorithmic app dependence, the mediating role of fatigue varies: entertainment gratification indirectly reduces algorithmic app dependence by increasing fatigue, whereas expression gratification indirectly increases algorithmic app dependence by reducing fatigue. The theoretical contributions and practical implications of the research findings are discussed.

Perceived Overload on Short Video Platforms and Its Influence on Mental Health Among the Elderly: A Moderated Mediation Model.

In the post-epidemic era, the problem of short-video app addiction among older adults has become increasingly prominent, and people have begun to pay attention to the negative emotional and psychological consequences of Perceived Overload of short-video apps. Given the growing mental health concerns of older adults, it is critical to understand the potential relationship between the Perceived Overload of short video apps for older adults and older adults' mental health. This study applied the stress-strain-outcome (SSO) framework to explore the relationship between perceived overload of a short-video application and loneliness, mental health, and Confucianism tenets in 1300 Chinese older adults. The relationship between perceived overload and loneliness, mental health, and Confucianism tenet moderated mediation models of perceived overload and mental health were created using SPSS 26.0 and PROCESS 4.1 for SPSS. The perceived overload of a short video application for older adults directly predicted loneliness and mental health in older adults, and the Confucianism tenet moderated the mediation process between perceived overload and mental health. Perceived overload affects mental health through loneliness in older adults. The results of this study are of practical significance for understanding the current problem of short-video addiction among older adults. Understanding the effects of perceived overload on older adults' loneliness and mental health can help prevent loneliness and mental health problems caused by short-video addiction among older adults on the one hand, and on the other hand, it can also help to develop targeted coping strategies and create psychological intervention programs based on the Confucianism tenet of intervention ethics to improve mental health in a changing technological stress environment.

Disentangling composite influences of social connectivity and system interactivity on continuance intention in mobile short video applications: The pivotal moderation of user-perceived benefits

The expeditious proliferation of wireless network technology has caused the widespread integration of mobile short video apps into our daily routines, offering unprecedented opportunities for information dissemination and interactive communication. Despite extensive researches on the interactivity of mobile short video app, there has been a limited focus on understanding the underlying factors that contribute to users' perceived benefits and continuance intention. Leveraging insights from preceding studies, this study develops a conceptual research model that investigates how two distinct facets of interactivity, namely social interactivity and system interactivity, influence users' perceived benefits from mobile short video apps, ultimately impacting their intention to continue using them. This analysis rigorously scrutinizes data garnered from 808 users of mobile short video applications, employing structural equation modeling to validate the proposed hypotheses. The findings conclusively reveal that interactivity significantly affects users’ perceived benefits from mobile short video apps. Moreover, the study elucidates that perceived benefits from these apps are the significant predictors of continuance intention. Furthermore, interactivity could indirectly influence continuance intention via the mediation of perceived benefits. These findings possess the potential not only to augment our comprehension of perceived benefits and continuance intention from the interactivity perspective but also to furnish valuable insights for scholars in the field. The research sheds light on effective methodologies to encourage the adoption of mobile short video applications and to boost user engagement in a society oversaturated with mobile technology.

Does using short video apps impacts life satisfaction: a perspective from psycho-social mechanism

Does using short video apps impacts life satisfaction: a perspective from psycho-social mechanism

Investigating short video consumption practices by individuals with visual impairments in China: questions of how to ‘see’

Human visual experience is increasingly mediated. As technology facilitates the sharing of diverse images, understanding the world through photography and videos is crucial. However, visuality affects the digital existence of communities with visual impairments. Focusing on the short-video consumption of individuals with visual impairments, this study examines their media experiences in a visually dominant society. Considering its social and technical setting, China is the ideal research site. Using constructivist grounded theory, we implemented open coding on raw data, highlighting initial categories associated with the usage of short-video applications. Contrary to the perception that those with visual impairments are more likely to use auditory-focused devices, we found that this population uses short video apps for entertainment, work, and social interactions and found design barriers and limited accessibility to be additional challenges. This study explains how digital media promotes inclusion and suggests possibilities for more inclusive digital-media development.

Application of Short Video APP in Ideological Education of Undergraduates Majoring in Business Administration

As a new kind of media, short video APP is popular among young undergraduates, especially undergraduates majoring in business administration. The introduction of short video APP into the practice of ideological education of undergraduates is an inevitable requirement of the modernization of university education and an inevitable choice to comply with the requirements of the new era. The article adopts questionnaire survey of using the short video APP in ideological education of undergraduates majoring in business administration, analyzes the influences, the difficulties and the path choice of short video APP in ideological education of undergraduates majoring in business administration. It is helpful for universities to apply the short video APP to ideological education of undergraduates.

Social Exclusion and Short Video Addiction: The Mediating Role of Boredom and Self-Control.

Short video apps are very popular among Chinese college students, and some students even rely on them. Most of the current research has focused only on Internet addiction and has seldom focused on the phenomenon of short video addiction. Its influencing factors and formation mechanism are worth exploring. This study aimed to explore the relationship between social exclusion and short video addiction among college students and the mediating roles of boredom and self-control. This study adopted a multistage investigation and investigated 532 college students (39% male; mean age 19.32 ± 1.23 years) with a social exclusion scale, boredom proneness scale, self-control scale, and short video addiction scale. The mediating effect was tested with Process 3.1. The results showed that social exclusion has a positive predictive effect on college student's short video addiction. The impact of social exclusion on college student's short video addiction was mediated by boredom and self-control, and the chained mediation of boredom and self-control. Theoretically, this study modified the I-PACE model, indicating that personal and distant social factors should be considered in individuals with behavioral addictions, such as short video addiction. Practically, the results suggested that schools should reduce peer rejection and improve students' mental health literacy to reduce boredom and enhance self-control, thus effectively preventing short video addiction.

How do short video content characteristics influence short video app addiction An affective response perspective

How do short video content characteristics influence short video app addiction An affective response perspective

How do short video content characteristics influence short video app addiction An affective response perspective

How do short video content characteristics influence short video app addiction An affective response perspective

Research on the Development of China's Short Video Industry

Short videos refer to video content uploaded, shared, and watched through mobile internet platforms with a duration of between 15 seconds and 10 minutes. Since the popularity of 4G networks, the short video industry has achieved rapid development, and hundreds of millions of user-level platforms such as TikTok and Kwai have been born, which has established a strong influence in the mobile Internet era. This paper uses SWOT writing models to analyze TikTok's features and strengths, weaknesses, opportunities opportunities and potential risks. It provides rationalization suggestions for future growth and development. This is because TikTok is not only in the absolute leading position with other short video apps, such as Kwai but also has strong learning and reference value, so readers can not only learn a series of successful methods, such as business models, operation concepts, timing, etc. but also learn how to use the short video platform as a marketing tool. For some marketers, it is also possible to understand consumer behavior and they can adjust their marketing campaigns to better understand the audience segments they need.

The Influence and Strategy of User Interaction Behavior in Tik Tok Video Marketing

With the launch of short video apps such as "Tik Tok" and "Aauto Quicker", the short video industry has shown an explosive development trend, and the commodity marketing model with short video as the media has also grown up, forming a Tik Tok video marketing model and becoming an important link in the marketing of various businesses. This study combines the characteristics of mobile Tik Tok video marketing with impulsive purchasing theory, extracting three stimulus variables, namely promotion discounts, opinion leaders, and entertainment. Based on previous research results, And propose relevant assumptions.

The Research of How the Marketing Strategy of Tiktok Result in the New Rise of E-commerce

Internet technology is developing,which makes many economic activities take place online and gives birth to many globally popular short video apps, especially Tiktok.It has become a household name. For this reason, marketing strategies of Tiktok are worth to be discussed. Many existing researches are only discussing why Tiktok can be so popular but the author found that medium can be contacted with economics. Digital economics is an important title of this age. Tiktock actually set a great platform for e-commerce and it does help e-commerce get into a new stage. So the paper mainly focus on how the marketing strategy of Tiktok result in the new rise of e-commerce by using SWOT analytical method. Analyzing the pros and cons from strengths, weakness, opportunities and threats. The paper finally found that Tiktok gives e-commerce an extremely great chance to develop on the whole. And also there are some inevitable shortcomings about e-commerce developing on Tiktok. Then the paper also gives some advice to improve the situation.

TikTok Commercialization Strategy Problems and Countermeasures

TikTok is one of the most popular short video apps around the world. TikTok is so successful because its business strategy works. Therefore, it is valuable to analyze and study the business model of TikTok. The topic of this study is to analyze TikTok's business model. The purpose of this study is to explore the existing problems and countermeasures in the commercialization strategy of TikTok. The background is the development of a new social media app called TikTok. The significance of this study is to provide reference for the formulation of TikTok's commercialization strategy. The research method was literature analysis. The results show that the main problems in TikTok's commercialization strategy are uneven product quality, innovation and delivery to be improved, and harmful content in TikTok. The countermeasure is to strengthen the quality audit, enrich the content and function of the quality audit, and establish the positive image of the quality audit. To sum up, the development of TikTok's commercialization strategy should focus on enriching and reviewing content so as to establish a positive image.

The effects of short video app-guided loving-kindness meditation on college students’ mindfulness, self-compassion, positive psychological capital, and suicide ideation

ObjectiveThe study investigated the effects of a short video app guided loving-kindness meditation (LKM) on college students’ mindfulness, self-compassion, positive psychological capital, and suicide ideation. The purpose of the study is to investigate the intervention effect of LKM training on suicidal ideation among college students with the help of the short video application and to provide an empirical basis for the exploration of early suicide intervention strategies for college students.MethodsWe recruited 80 college students from a university in China. The final 74 eligible participants were divided into two groups: app use group (n = 37) and the control group (n = 37). The app group accepted an 8-week app use interference, while the control group underwent no interference. We measured four major variable factors (mindfulness, self-compassion, positive psychological capital, and suicide ideation) before and after the app use intervention.ResultsIn the app group, self-compassion and positive psychological capital were significantly higher, and suicide ideation was significantly lower than the control group. In the control group, there were no noticeable differences in any of the four variables between the pre-test and post-test.ConclusionsOur findings demonstrate that the short video app guided LKM may help to improve self-compassion, and positive psychological capital, and reduce suicide ideation. The finding of the short video app-guided LKM’s effect extends our understanding of the integrative effects of positive psychology and digital media on the reduction of suicide ideation.