Abstract
As a new kind of media, short video APP is popular among young undergraduates, especially undergraduates majoring in business administration. The introduction of short video APP into the practice of ideological education of undergraduates is an inevitable requirement of the modernization of university education and an inevitable choice to comply with the requirements of the new era. The article adopts questionnaire survey of using the short video APP in ideological education of undergraduates majoring in business administration, analyzes the influences, the difficulties and the path choice of short video APP in ideological education of undergraduates majoring in business administration. It is helpful for universities to apply the short video APP to ideological education of undergraduates.
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