Abstract
TikTok is one of the most popular short video apps around the world. TikTok is so successful because its business strategy works. Therefore, it is valuable to analyze and study the business model of TikTok. The topic of this study is to analyze TikTok's business model. The purpose of this study is to explore the existing problems and countermeasures in the commercialization strategy of TikTok. The background is the development of a new social media app called TikTok. The significance of this study is to provide reference for the formulation of TikTok's commercialization strategy. The research method was literature analysis. The results show that the main problems in TikTok's commercialization strategy are uneven product quality, innovation and delivery to be improved, and harmful content in TikTok. The countermeasure is to strengthen the quality audit, enrich the content and function of the quality audit, and establish the positive image of the quality audit. To sum up, the development of TikTok's commercialization strategy should focus on enriching and reviewing content so as to establish a positive image.
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