Shopping Value Research Articles

Go pop-up: Effects of temporary retail on product- and brand-related consumer reactions

The shopping experience itself is becoming increasingly important in today's markets. As a result, a growing number of brands are opening pop-up stores. The focus of these time-limited stores is on the hedonic shopping value, which aims to offer consumers a unique experience and strengthen brand-consumer loyalty. In contrast, this study suggests that there is an effect on product-related rather than on brand-related reactions. Therefore, we first determined two central store-characteristics: time scarcity and hedonic shopping value. Then, by conducting two studies, we show by considering both short-term and long-term consumer reactions that only an effect on product-related reactions can be confirmed.

관광쇼핑가치 척도개발과 타당화

관광쇼핑가치 척도개발과 타당화

How to evoke consumer approach intention toward VR stores? Sequential mediation through telepresence and experiential value

This study explores the roles of vividness and interactivity—two technological dimensions of virtual reality mediums—for consumers’ approach intention toward immersive virtual reality stores. In addition to telepresence, a well-established variable in explaining the effectiveness of virtual mediums, this study proposes experiential value as the second mediator that can lead to successful consumer experiences in commercial virtual environments. We recruited 101 volunteers who were willing to experience a virtual reality store with head-mounted displays. The results show that participants who perceive higher vividness and interactivity of an immersive virtual reality store tend to show stronger approach intentions, and that such positive influences are serially mediated by perceived telepresence and experiential shopping value. In multiple-step mediation analysis, the perceived experiential shopping value is found to be the key determinant in evoking consumers’ approach intention. The study concludes that virtual reality stores should be built in a way that provides experiential value by utilizing strong telepresence to achieve positive consumers’ approach intention. Suggestions for further research and practical applications are also discussed.

Second-hand clothing acquisition: The motivations and barriers to clothing swaps for Chinese consumers

Textile wastes have been identified as a major threat to the environment, especially in China, which has the world’s largest population and where a large number of textile wastes are generated each year. Clothing swaps provide a way for consumers to extend the lifespan of their existing clothes by exchanging them with others, which also gives consumers a chance to find something different than their existing wardrobe and to have some fresh items. The purpose of this study is to identify the motivations and barriers to participating in clothing swaps for Chinese consumers and to discover whether the influential factors are different for attending swapping events versus swapping with familiar family members and friends. A sample of 321 Chinese men and women was collected through an online survey. The structural equation modeling (SEM) was utilized for data analysis, which illustrated that both social shopping value and perceived enjoyment have a positive influence on Chinese consumers’ intention to swap clothing items with family members or friends and to attend clothing swapping events; the results also confirmed the negative influences of performance risk and social risk on Chinese consumers’ intention to swap clothing items with family or friends. This study is the first attempt to investigate the relationships between shopping values and perceived risks with the intention to clothing swap among Chinese consumers. The study results are expected to provide in-depth insights to better understand Chinese consumers’ swapping behavior.

Fashion consumers’ channel-hopping profiles by psychographics and demographics

Omni-channel retailing has created different shopping paradigms, such as channel hopping, to meet diverse consumer expectations through various channels. Based on the consumer decision-making model, this study explored the typology of consumer groups based on consumers’ channel usage during the entire shopping trip and how each group differs in terms of shopping values, shopping behaviors, perceived benefits, and risks. Using a total of 264 US nationwide consumer responses, we identified four consumer groups that have distinctive channel-hopping patterns; hyperconnected shoppers, traditional shoppers, web shoppers, and webroomers. Our findings revealed unique shopping values and shopping behaviors in each of these categories, as well as perceived risks and benefits among the four groups. This study’s results can serve as empirical evidence to provide better insights to help retailers develop successful omni-channel strategies and also contribute to the omni-channel retailing literature.

The Influence of Online Shopping Values and Web Atmospheric Cues on E-Loyalty: Mediating Role of E-Satisfaction

An exponential growth in the Indian e-commerce sector has attracted many national and international online retailers. Besides, price and promotional schemes, these e-retailers use website features - informativeness, entertainment and effectiveness of content, to differentiate from other players. This paper attempts to decipher the influence of hedonic and utilitarian shopping values and web atmospheric cues on e-satisfaction. From the survey findings, it is observed that web cues have greater influence in shaping e-satisfaction. Further, within the input variables effectiveness of information content has the largest influence on e-satisfaction. The study also highlights the importance of mediating role of e-satisfaction between shopping values, website features and e-loyalty. The paper suggests select marketing strategies for e-retailers.

Revealing Youngsters’ Impulsive Buying Behavior through Hedonic Shopping Motivations

This paper evaluates the relationship between hedonic shopping motivations and impulsive buying behavior of young Chinese buyers. 615 respondents are surveyed using convenience sampling and analyzed through Structural Equation Modelling. The results indicate that adventure seeking, gratification seeking, and idea shopping have a positive effect on impulsive buying, whereas role shopping has a negative effect on impulsive buying. However, social shopping and value shopping are found to be insignificant to impulsive buying. The study contributes to impulsive buying by investigating the hedonic shopping motivations of young Chinese buyers which is so far found to be missing in the existing literature. Keywords : Hedonic shopping; impulsive buying; young consumers; China. DOI : 10.7176/EJBM/11-3-13

Young Buyers: Shopping Enjoyment and Obsessive-Compulsive Buying

The purpose of this paper is to evaluate the relationship between hedonic shopping motivations and obsessive-compulsive shopping behavior from youngsters’ perspective. The study is based on the survey of 615 young Chinese buyers (mean age=24) and analyzed through Structural Equation Modelling (SEM). The findings show that adventure seeking, gratification seeking, and idea shopping have a positive effect on obsessive-compulsive buying, whereas role shopping and value shopping have a negative effect on obsessive-compulsive buying. However, social shopping is found to be insignificant to obsessive-compulsive buying. The study has a number of implications. Marketers should display more information about latest trends and fashions, as young buyers are found to shop for ideas and information. Managers should design the layouts with more exciting and impressive features, as these buyers are found to shop for adventure and gratification. Salesmen should take greater care into consideration while offering them to buy products such as gifts, souvenir etc. for their dear ones, as these buyers are less likely to enjoy buying for others. Moreover, business managers should less rely on discount promotions, as this consumer segment is found to be less likely to shop for discounts and bargains. This study contributes to the literature by investigating the relationship between hedonic shopping motivations and obsessive-compulsive buying of young Chinese buyers, which is found to be lacking in the literature so far according to the best of authors’ knowledge. Keywords: Hedonic shopping, Obsessive-compulsive buying, Young consumers, China. DOI : 10.7176/EJBM/11-3-15

PENGARUH HEDONIC SHOPPING VALUE, SHOPPING LIFESTYLE DAN POSITIVE EMOTION TERHADAP IMPULSE BUYING PADA PLAZA ANDALAS PADANG

This study was intended to see how the influence of Hedonic Shopping Value, Shopping Lifestyle and Positive Emotion against Impulse Buying on visitor of Plaza Andalas Padang . The population of this study is the consumers have ever shopped at Plaza Andalas Padang with a sample of 150. The technique of sampling using purposive sampling . Results of this study, the variables Hedonic Shopping Value ( X1 ) , Shopping Lifestyle ( X2 ) , and Positive Emotion ( X3 ) significantly affects to the Impulse Buying ( Y ) with a significant level of 0.000 . The influence of Hedonic Shopping Value ( X1 ) , Shopping Lifestyle ( X2 ) , and Positive Emotion ( X3 ) against Impulse Buying ( Y ) was 0.663 ( R2 = 66.3 ) .
 
 Keywords :Hedonic Shopping Value, Shopping Lifestyle, Positive Emotion, Impulse Buying

PENGARUH FASHION INVOLVEMENT, SHOPPING LIFESTYLE, HEDONIC SHOPPING VALUE DAN POSITIVE EMOTION TERHADAP IMPULSE BUYING PRODUK FASHION PADA PELANGGAN DUTA MALL BANJARMASIN

This research is intended to find out and analys the effect between fashion involvement (X1), shopping lifestyle (X2), hedonic shopping value (X3) and positive emotion (X4) as exogenous variable towards impulse buying (Y1) as endogenous variable to the Duta Mall Banjarmasin customer. This study used the quantitative research by spreading questioners to the customer of Duta Mall Banjarmasin who shop about 145 persons. The sample was taken by the purposive sampling method. The measurement of variable used the bipolar adjective scale with the weight scale from 1 to 10. To find out the effect of X variable towards Y variable used Structural Equation Modelling (SEM). The result concluded that (1) there is a negative influence and insignificant variables of fashion involvement (X1) towards impulse buying (Y) in the amount of -7,4%. (2) shopping lifestyle variable (X2) influence significantly and positive in the amount 72,9% towards impulse buying (Y), hedonic shopping value variable (X3) influence significantly and positive in the amount 17,2% towards impulse buying (Y) and (4) positive emotion variable (X4) influence significantly and positive in the amount 17,8% towards impulse buying (Y). Keywords: Fashion involvement, shopping lifestyle, hedonic shopping value, positive emotion, impulse buying.

쇼핑가치와 판매촉진유형, 패션제품유형이 패션렌탈서비스의 이용의도에 미치는 영향

The purpose of this study was to verify the effects of consumers’shopping value, types of sales promotion, and types of fashion product on use intention of fashion rental service. The study consisted of three-mixed design of 2(shopping value: utilitarian vs. hedonic) x 2(sales promotion: price discount vs. value added) x 2(fashion product: fashion accessories vs. clothing). This study was conducted on 235 female participants in the age range of 20-40 years old in Seoul and Gyeonggi, South Korea. Of the data gathered, 233 responses were used in the final analysis. The results of this study were as follows: First, the types of sales promotion showed a significant impact on consumers’ use intention of a fashion rental service. Second, there was a significant interaction effect between shopping value and sales promotion type, shopping value and the fashion product type, and sales promotion type and fashion product type.

Pengaruh Lingkungan Fisik Dan Hedonic Shopping Value Terhadap Pembelian Tidak Direncanakan Di Giant Express Cilegon

This study aims to determine the effect service scape on impulse buying, to determine the effect hedonic shoping value on impulse buying , and to determine the effect service scape and hedonic shoping value on impulse buying at giant express Cilegon.This study uses quantitative research methode population in this study is consumerswho have shoped at giant express cilegon data were analyzed with SPSS version 20. The methode of selecting type of sample used accidental sampling. Data was done collection by spreading questionnaires to 100 respondents.While based on simultant test with f test results showed that variables of servicescape and hedonic shoping value simultaneously significant effect on impulse buying. Based on partial test with t test showed that variables of service scape effect the significance of the impulse buying with a significance level of 0,000. And hedonic shoping value has significane effect of the impulse buying with a significant level of 0,000.Keyword : Servicscape, Hedonic Shopping Value, Impulse Buying

Integration of materialism with shopping motivations: motivations based profile of Indian mall shoppers

PurposeThe paper aims to investigate materialism as one of the retail shopping motives along with utilitarian/hedonic motivations in the Indian context. It aims to identify the key shopping motivations, which explain the shopping value in the context of malls. Furthermore, it intends to develop a shopping motivations-based typology of Indian mall shoppers, and to profile the motivational and demographic characteristics of the discerned segments.Design/methodology/approachThe data were collected through a mall intercept survey. The shopping motivations were identified through literature, and established scales were utilised to collect data. Exploratory factor analysis was used to understand the underlying structure of mall shopping motives. Hierarchical and K-means clustering were used to cluster the consumers. Additionally, ANOVA along withpost hoctests were used to explore the mean differences between the various clusters. Cross-tabulation along with the chi-square statistic was used to understand the demographic characteristics of the clusters.FindingsIndian mall shoppers are motivated by hedonistic, materialistic and utilitarian motives. They can be primarily classified into four clusters, namely, balanced shoppers, materialist shoppers, hedonistic shoppers and value shoppers.Research limitations/implicationsKnowledge of distinct consumer segments will aid marketers in formulating marketing and promotional strategies for augmenting mall footfalls.Originality/valueAlthough past research has accentuated hedonic and utilitarian motivations as the primary shopping motives, little research has been conducted to examine materialism as a shopping motive. Rise of materialism in the emerging Indian market has metamorphosed the consumer behaviour. The study examines the utilitarian, hedonistic and materialistic dimensions of shopping and unfolds a typology of mall shoppers. It contributes to the repository of cross-national research on shopping behaviour by unravelling the shopping motivations of Indian consumers.

Analysis on Consumers’ Purchase and Shopping Well-Being in Online Shopping Carnivals with Two Motivational Dimensions

The development of online shopping carnivals (OSCs) is in full bloom due to the support of logistics industry and information technology. More and more people are keen to participate in them. This study contributes to literature by exploring the role of motivational factors (based on utilitarian and hedonic shopping values dimension) of the intention to participate in the actual purchase behavior of consumers and their shopping well-being in OSC. A model is developed and tested to explain consumers’ shopping process in the context of OSC. Results show that hedonic shopping values are primarily influenced by entertainment construct, and utilitarian shopping values are positively related to monetary saving, selection, and convenience. Furthermore, the correlation between hedonic shopping value and intention to participate is higher than that between utilitarian shopping value and intention to participate. The findings indicate that intention to participate in OSC exerts a stronger influence on shopping well-being than the effect on actual purchases.

Search effort and retail outcomes: the mediating role of search disconfirmation

PurposeThe purpose of this paper is to investigate how shoppers’ expectations regarding the amount of search and disconfirmation of these search expectations affect outcomes of the shopping trip.Design/methodology/approachA survey of shoppers is used to test the proposed hypotheses.FindingsSurvey results indicate that search disconfirmation is conceptually distinct from but related to search effort and search regret. The results show that negative search disconfirmation mediates the relationship between search effort and shopper satisfaction, hedonic and utilitarian shopping value, choice confidence, search regret and negative word-of-mouth intent.Originality/valueThe findings underscore that search effort itself is not negative for shoppers. However, when search effort is perceived as excessive compared to shoppers’ expectations, negative retail outcomes can occur. Theoretical and managerial implications are discussed.

Role of shopping quality, hedonic/utilitarian shopping experiences, trust, satisfaction and perceived barriers in triggering customer post-purchase intentions at airports

PurposeThis paper aims to extend the knowledge of travelers’ shopping behaviors at airport duty-free stores by investigating the role of multiple quality factors, value dimensions, trust and satisfaction. Moreover, the influence of possible barriers to airport shopping is examined.Design/methodology/approachQuantitative data collection including a survey was used. A structural equation modeling was used for data analysis.FindingsThe results showed that the proposed conceptual framework provided sufficiently explained travelers’ post-purchase intentions for airport duty-free shopping. Hedonic value and trust in airport duty-free shopping were of greatest importance in determining intentions. The quality of products and physical environment also showed relative importance among cognitive drivers. The findings from the metric invariance test indicated the significant moderating impact of travelers’ perceived barriers to airport shopping. The mediating impact of study variables was also identified.Practical implicationsFindings help airport practitioners improve their knowledge of travelers’ shopping behaviors at airport duty-free stores and help them to develop efficient methods to facilitate air travelers’ commercial activities at an airport.Originality/valueNon-aeronautical business is emerging as a means of revenue maximization in the airport industry, yet there is a lack of understanding about air travelers’ commercial activities at airports. This study filled this void through the development of sturdy framework for air travelers’ non-aeronautical commercial activities at an airport.

Exploring the Factors Influencing Customers Purchase Intention in Online Shopping

Online shopping has increasingly become popular in Bangladesh with the introduction of globalization. Many people, specifically the younger generation, are purchasing various types of products every day online as it is convenient and saves time. Consumers are influenced to purchase online as a result of many factors including time-savings, fast delivery, ease of the transaction, and a website's user friendliness, and many more. The consumer evaluation is important to explore why a consumer intends to purchase online. The present study is an attempt to determine the factors that influence consumers' online shopping in Dhaka. Through this process, this study attempts to identify the critical factors that influence consumers' online shopping in Dhaka and to evaluate the association between these factors and consumers' online shopping habits. It also tries to determine the importance of these factors on consumers' online purchasing habits and to identify problems and suggest possible recommendations. The factors that are being considered include convenience factors, psychological factors, promotional factors, technical factors, and motivational factors. Each factor has some distinct variables. Convenience factors include less time, home delivery, and ease of transaction. Psychological factors include domain specific innovativeness, and opinion of friends and peers. Promotional factors include online ads, and social media exposure. Technical factors include user-friendliness of websites, and display of product details. Motivational factors encompass utilitarian and hedonic values. For this study the Multiple Regression Analysis Model was used. A structured questionnaire survey was conducted on 120 consumers to obtain consumers' opinion regarding how their purchase habits are sparked by different factors. The results reveal that only the home delivery system and utilitarian value of online shopping makes customers consider purchasing online. The other important influences were opinion of friend and peers, social media exposure, and display of product details. This study can hopefully shed some new insights into consumers' online purchasing habits.

Motivation of Mobile Shopping in Relation to Value of Shopping, Consumer Satisfaction, and Repurchase Intention

본 연구는 모바일 쇼핑동기에 따라 소비자의 쇼핑가치와 만족도 및 재구매의도와의 관련성을 검증하고자 하였다. 분석결과 모바일 쇼핑동기는 편재성, 편리성, 충동성, 경제성 등 4가지 요인으로 도출되었다. 모바일 쇼핑동기는 소비자의 쇼핑가치에 서로 유의한 영향을 미치는 것으로 나타났다. 구체적으로 충동성이 쾌락...

Mobile shopping loyalty: The salient moderating role of normative and functional compatibility beliefs

Since increasing shopper loyalty is an imperative aim for all vendors for defending or even strengthening their market position, this study explores the impact of different compatibility beliefs on m-shoppers’ loyalty by distinguishing between normative and functional aspects. For this purpose, in a first step of analysis, an integrated framework to clarify the effects of different shopping values, satisfaction, and trust on the continued use intention is designed. Then, in a second step, the moderating role of normative and functional compatibility beliefs is analysed in greater depth.The empirical results indicate two significant (normative and functional) compatibility belief impacts. First, only utilitarian and hedonic shopping value impacts consumers' satisfaction with a high level of compatibility belief, while social value and vendor trust are important for those with a low level of compatibility belief. Second, and more so than that of consumers who have a high level of compatibility expression, the m-shopping loyalty of consumers with a low level of compatibility belief is critically influenced by the shoppers' perception of vendor trust. No statistical differences are found in the relation between social values and m-vendor trust with neither a low nor high level of compatibility belief.Respecting m-shopping's novelty, this study sheds light for the first time on different m-shopping compatibility aspects by applying a moderating analysis. The results verify the salient power of different levels of compatibility belief over m-shopper loyalty. Hence, the study contributes to the body of research on a multidimensional understanding of compatibility issues for enhancing m-shopping loyalty and thus has useful managerial implications too.

Pengaruh Price Discount dan Bonus Pack terhadap Impulse Buying melalui Nilai Hedonik di Carrefour Surakarta

<span class="fontstyle0">The purpose of this study is to analyze the Price Discount and Bonus Pack to the Hedonic Shopping Value as well as its impact on Impulse Buying of Carrefour customers in Surakarta. The results of this study show that the price discount and bonus pack have influence on hedonic shopping value and impulse buying. This study also shows that the hedonic shopping value is an intervening variables that can mediate the effect of price discount and bonus pack variables on impulse buying.</span> <br /><br />