Shop Atmosphere Research Articles

Factors Influencing Changes in Consumer Behavior in Choosing Coffee Outlets in Jakarta During the Covid-19 Pandemic

This study aims to determine the perception of health risks, innovation capabilities, and coffee shop atmosphere on changes in consumer behavior during the Covid-19 pandemic. This study uses a descriptive quantitative approach. The number of samples is 100 respondents, and the sampling technique is purposive sampling—data collection techniques using online questionnaires. The research locations were in five coffee shops: Tak Kie Coffee, Sun Ho Coffee, Djie Coffee, Bakoel Koffie Coffee, and Gondangdia Luwak Coffee. The results showed that the perception of health risks and the atmosphere of the coffee shop had a significant positive effect on changes in consumer behavior. In contrast, innovation capability harms changes in consumer behavior. The dominant result is the atmosphere of the coffee shop, which has a t-count that is greater, 7.259, than the t-table of 1.960 and a significant value is 0.000. This is because coffee shops carry out health protocols such as distance restrictions, maintaining cleanliness, good air circulation, and the availability of outdoor facilities. Coffee shops should maintain health protocols, and visitors should be limited so that consumers can feel safe and comfortable. They should also be able to make coffee while traditionally not selling coffee online so that the aroma and taste are maintained properly and do not change from the original.

STUDY OF THE AERO-DISPERSION SYSTEM IN THE FERROALLOY WORKSHOP WORKING AREA

A large proportion of the gases from the process units in the casting and furnace bays of ferroalloy plants enter the production facilities, where they form a complex aerodisperse system. The resulting aerosols pose a great danger to the operating personnel due to the presence of toxic and carcinogenic components. To develop emission prevention and elimination methods, the sources of industrial aerosol formation during silicomanganese production, particle size distribution and chemical composition of the dust sludge, the behaviour of the gas-dispersed system in the working area have been analyzed. Scanning electron microscope TESCAN VEGA3 with microanalytical attachment Oxford X-Act was used to study the morphology of dust particles sediment. It was established that the aerodisperse system of the shop atmosphere consists of condensation aerosol with submicron particles of manganese and silicon oxides and dispersion aerosol generated mostly at the transportation and loading of charge materials. The behaviour of particles of silicon and manganese oxides, forming a part of the condensed aerosol in the workshop atmosphere was considered. The motion parameters of particles of various chemical compositions simulating compositions of condensation and dispersion aerosols typical of the working area atmospheric aerosol system were calculated. Time and velocity characteristics of aerosol condensation particles for silicon and manganese oxides of 0.1; 1 and 5 microns in diameter are provided.

The Interrelationship of Store Atmosphere and Price of Goods in Consumer Purchasing Decisions

Demands from customers can influence the decision of making a preeminent purchase of goods. The high, low interest rates for customers can be seen from purchasing decisions that have to do with the price and the mood of the store. This can influence customers to become interested in an item because it is backed up by an affordable price and the shop atmosphere that correspond to what is sold. This study aims to determine the influence of shop atmosphere and price on purchasing decisions Polo Milano brand at Big Mall Samarinda. The subjects of this study were 120 customers who were selected using simple random sampling technique. The data collection method used is a scale of store atmosphere, price, and purchasing decisions. The collected data were analyzed using multiple regression analysis with the help of the Statistical Package for Social Sciences (SPSS) 26.0 for mac Os program. The results showed that: (1) there was a significant effect of store atmosphere and price on purchasing decisions for visitors to Big Mall Samarinda and customers of the Polo Milano Big Mall Samarinda brand with F count = 38,187 > F table = 3.07 and p value = 0.000 and have the influence contribution (R2) is 3.99%; (2) there is no significant effect of store atmosphere on purchasing decisions for visitors to Big Mall Samarinda and customers of the Polo Milano Big Mall Samarinda brand with a coefficient of beta (β) = 0.116, t count = 1.498 < t table = 1.980, and p = 0.137 (p > 0.05); (3) there is a significant price effect on purchasing decisions for visitors to Big Mall Samarinda and customers of the Polo Milano Big Mall Samarinda brand with a coefficient of beta (β) = 0.578, t count = 7,448 < t table = 1,980, and p = 0.000 (p < 0.05).

The Influence Of Building And Atmosphere On The Development Of Coffee Shop Businesses In The SDGs Era Through Social Media As Intervening Variable

The purpose of this research is to analyze the variables of the coffee shop building and atmosphere directly on the social media variables, and to analyze the influence of the coffee shop building and atmosphere variables indirectly on the business development variables through social media variables. The research time is in May-July 2021 and the location is a coffee shop in Cirebon City. The research design is quantitative with a survey method. The research population is the owner of the coffee shop, amounting to 85 people so that the sampling technique is carried out by census. Measurement of data with Liker Scale and data analysis using path analysis. The results of the study concluded that the variables of the building and the atmosphere of the coffee shop had a positive effect on social media, and the building and atmosphere of the coffee shop had a positive effect on business development through social media in the coffee shop in the city of Cirebon. The results of this study are expected to be input for coffee shop owners in managing their business in this SDGs era.

The Influence of Store Atmosphere and Prices on Purchase Decisions Case Study at Identic Coffee Jakarta Pusat

Consumers of products and services and goods always consider many things before actually making a decision to buy. Including coffee beverage products, in addition to the price, the shop atmosphere factor is also a consideration for potential consumers. This study aims at determining the effect of Store Atmosphere and Prices on Purchasing Decisions at Identic Coffee in Central Jakarta. This study used quantitative research methods with associative types and primary data as a source of data obtained from questionnaire results. The population of this study was cafe consumers isolated at Cempaka Putih street 114, Central Jakarta with population of 394 people, and samples of 79 people. The analytical methods used is were validity, reliability, normality tests, multiple linear regression correlation coefficient analysis, determinant coefficient test and hypothesis test using SPSS. The results of this study showed that: Store Atmosphere had a positive effect on Purchasing Decisions with a regression value of 0.653 and a significance level of 0.000. Price had a positive effect on Purchasing Decisions with a regression value of 0.686 and a significance level of 0.000. Store Atmosphere and Price simultaneously had a positive effect on Purchasing Decisions with a calculated F value of 13.607 greater than the F tabel of 3.12 and a significance level of 0.000 less than 0.05 (4) The amount of the effect of Store Atmosphere and Price on Purchasing Decision was 77.60% while the remaining 22.40% was effected by other variables not examined by the author.

The Influence of Mood and Price Shop

This study aims to determine the effect of shop atmosphere and price on consumer buying interest in Hypermarket in Kota Tangerang Selatan. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study, the shop atmosphere has a significant effect on buying interest by 39.2%, hypothesis testing obtained t count> t table or (6,719> 1,994). Price has a significant effect on buying interest by 54.6%; hypothesis testing is obtained t count> t table or (9.173> 1.994). Shop atmosphere and prices simultaneously have a significant effect on buying interest with the regression equation Y = 8.676 + 0.254X1 + 0.543X2, and the contribution of the effect is 57.9%, hypothesis testing is obtained F count> F table or (47.424> 2.740).

Pengaruh Suasana Toko/Kedai dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Masakan Ayam Penyet Cabe Hijau

The research aims to find out "the influence of shop atmosphere and quality of service toward customer satisfaction Resto Chicken Penyet Chili Green Medan". This type of research is associative which is a research that is asking relations between two variables. The population in this study is Resto chicken Penyet chili Green Medan.. A total of 3000 customers and using the Slovin formula with significance level 0.1, the number of samples in this study as many as 96 respondents were taken from some customers. Based on the results of T test and F test, the atmosphere of the shop and the quality of service both partially and simultaneously influence positively and significantly to customer satisfaction variables. It obtained the R Square value of 0.485 so that the figure indicates that a 48.5% customer satisfaction (Y) can be explained by the shop's mood factor (X1) and the quality of Service (X2). The remaining 51.5% is influenced by other factors not described in this study.

Costumers’ Preference at Armor Kopi Leuit

Coffee shops are currently in great demand; thus the numbers of coffee shops show an increase, including in Bandung city. However, the number of customers at Armor Kopi Leuit Coffee Shop has decreased in number. The purposes of this study were to analyze costumers’ preferences for coffee and customers’ preferences for Armor Kopi Leuit coffee shop. The research method used was quantitative descriptive method, while the analytical instrument used was conjoint analysis. Samples were taken by convenience sampling and 100 samples were obtained. The results showed that coffee attributes that is considered the most important by consumers are tastes with strong coffee preferences, while consumer preferences for coffee shops included shop designs that provided closed and open spaces, easily accessible coffee shop locations, barista communication skills in explaining products, and a natural coffee shop atmosphere.

ANALISIS PENGARUH SUASANA TOKO DAN CITRA TOKO DALAM UPAYA MENINGKATKAN KEPUTUSAN PEMBELIAN KONSUMEN PADA LESEHAN PONDOK MIO LAHAT

In the culinary business, the lesehan business is expected to be able to implement an appropriate marketing strategy so that they can survive and win the competition in the lesehan business. Shop atmosphere and store image factors are very important in determining consumers to make a purchase. The purpose of this article is to determine whether there is an influence between store atmosphere and store image in determining Purchasing Decisions at Lesehan Pondok Mio Lahat. Secondary data shows that from 2015 to 2019, the development of lesehan businesses in Lahat Regency has increased by up to 15.5%. The results of the analysis show that the shop atmosphere and store image have a significant effect on purchasing decisions at Lesehan Pondok Mio Lahat, which means that the purchase decision will increase if the shop atmosphere is comfortable and the store image can attract consumers.

ILLUSTRASI SUASANA COFFEE SHOP DENGAN MEDIA WATERCOLOUR

The purpose of this final work is to visualize the illustration of the coffee shop atmosphere. The method of creating works of art uses five stages of work, namely, the preparation stage, the elaboration stage, the synthetic stage, the concept realization stage, and the completion stage, and finally holding a painting exhibition. The techniques used are arsi and aquarelle techniques. There are 10 works created, namely, 1. Welcome to Coffee Shop, 2. Coffee on One Table, 3 Study Art, Coffee Friends, 8. Bullshit Roasting, 9. From Heart to Heart, 10. Little Memories.Kata Kunci : Coffee Shop, Illustrasi

The Effect of Visual Merchandising, Store Atmosphere, and Emotional Response on Impulsive Purchases

This study aims to determine and analyze the effect of visual merchandising and store atmosphere on emotional response and its impact on impulsive buying. The population uses non-probability techniques using judgmental sampling. The sample consisted of 130 consumers of Mimi Kado. The data analysis technique used is multiple linear regression and the T test. The results showed that visual merchandising has a positive and significant effect on the emotional response of Mimi Kado visitors with a beta coefficient value of 0.219 and t value (2,387)> t table (1,978), shop atmosphere. has a positive and significant effect on the emotional response of Mimi Kado visitors with a beta coefficient value of 0.431 and a value of t count (4.699)> t table (1.978), emotional response has a positive and significant effect on impulsive buying of Mimi Kado visitors with a beta coefficient value of 0.450 and a value of t arithmetic (5.703)> t table (1.978). So it can be suggested the following: take more samples in order to represent perceptions more broadly, take data during peak season, understand priorities in doing research, use the same model but with different research objects, pay attention to linking an indicator with strategic theory , Doing with a planned time and with attention to the respondents only those who have visited and made transactions.

Analysis of the Description of Experiential Marketing, Store Atmosphere and Local Retail Customer Satisfaction of Gorontalo City, Indonesia

The trend of economic growth in Gorontalo City, surpassing national economic growth, is one reason why retail businesses develop here. This study aims to describe experiential marketing, the atmosphere of a local modern retail satisfaction store in Gorontalo City. The research was conducted on the local retail type of Gorontalo City, Indonesia. The population of this study was local minimarket retail customers in Gorontalo City. The sample size used was 190 respondents. The average value of the Experiential Marketing indicator is 4.05, which means that respondents tend to agree that retailers have good relationships with consumers directly. The sales assistant communicates well with consumers to maintain relationships, thus establishing good relationships with consumers directly.Moreover, the sales assistant to communicate well with consumers to maintain relationships has contributed to the Relate indicator. The description of the shop atmosphere's average value is reflected through four indicators, namely the Store Exterior, General Interior, Store Layout, Interior Display, and Store Layout indicators, which have the highest rating compared to other indicators with an average value of 4.34. Customer Satisfaction's average value is 3.99, meaning that the respondent feels satisfied shopping at local modern retail. This is reflected in the respondent's statement who has the highest average value, namely, Saying positive things about retail to others. In the following statements, the respondent tends to agree to service exceeded expectations. Customer Satisfaction is formed by indicators of saying positive things about retail to others, in the aftermath of the service exceeding expectations, then intending to shop again.

The Influence of the Music Genre on the Emotional Consumer Response and Intentions to Purchase Online

Purpose of the article: How online shop atmosphere (different background music genre) affects emotional states depending on different product categories; and how the emotional states induced by website atmosphere affect satisfaction with background music, e-shop quality perception and purchase intention responses. Methodology/methods: Experiment, mixed ANOVA and linear regression. Scientific aim: The current study confirmed the stimulus-organism-response relationship by using online stimuli affected the emotion and attitude towards the site (emotional/cognitive states) and consequently influenced purchase intent (response). Findings: The results indicated that the manipulation of different music genres makes it possible to assess whether there are differences between the music genre impact on the emotional response. The impact of different product categories on the emotional response was identified. The analysis results showed that emotional response was positively associated with the intention to buy when popular music was playing as the background of the e-shop; furthermore, the positive impact was identified when the quality factor was operating. Conclusions: It is concluded that the emotional response is positively associated with the intention to buy when popular music is playing, further-more, the positive impact is identified when the quality factor is operating. When no music is playing, the emotional response has a negative impact on the intention to buy. The study limitation can be perceived in the fact that the same respondent evaluated only one of the online stores – it is useful to compare the same respondent’s emotional response and intention to buy both utilitarian and hedonistic products in e-shops.

Researching the Importance of Atmosphere Parameters in the Medical Institution for Younger Audience

In order to attract the attention of customers and build their loyalty the trade enterprise should stand out at the background of others. One factor promoting attainment of this goal is the shop atmosphere. This category is essential for the service sector. The idea of atmosphere is also topical for medical institutions as enterprises of the service sector. What are its components in the field of public health and how can they be used? Can the atmosphere of the medical institution influence patients’ mood? You can find answers to these questions in this article. Analysis of the degree of this problem development in Russian and overseas publications allow us to speak about insufficient attention to its marketing component. In overseas literature the atmosphere of medical institutions is discussed only from the point of view of its therapeutic effect for patients and medical personnel, while Russian publications have not considered this issue. The list of atmosphere parameters consists of well-known elements. Traditionally it is investigated in the field of retail trade, as it makes possible to create and strengthen communication with clients in places of goods selling, to increase sales of the product range and profit. Is the list of parameters the same in medical institution? This question is still topical. The authors identify important parameters of the atmosphere in the medical institution influencing the younger generation – customers of medical services.

Pengaruh Kosep Desain (Eksterior dan Interior), Excellent Service, dan Penetapan Harga Toko yang Bernuansa Islam Mempengaruhi Minat Belanja Konsumen Muslim dalam Kegiatan Perspektif Hukum Ekonomi Syariah

ABSTRACT Buying consumer interest is the seller must be able to sell a good impression has not sold the goods, the impression that can shape the image of his shop, this has been put forward by Sutisna (2001) in his book Consumer Behavior: Theory and Applications that storeatmosphere (shop atmosphere) will also determine the image of the store itself. If the store features comfortable, air-conditioned, and artistic arrangements for the use of attractive wall paint, all show that the mood of the store is able to increase the luxury and high business competitiveness. From the results of this study, the factors that influence the next decision is the excellent service (excellent service) factors that affect interest. Based on questions about comfort ditoko sakinah perceived by consumers. The service and convenience provided by the sakinah store is considered good by consumers but has not had a major impact in influencing buying interest. By providing a convenient waiting room or shofa facility for customers who are trying sakinah. Thus, customers will feel cared for and happy to re-purchase at a sakinah shop and pricing. Price determination based on the question of the respondent's price level agrees with the price paid in accordance with the quality of the sakinah product. Thus, the company must determine the price in accordance with product quality in order to compete with other companies. In addition, companies can provide discounts or discounts to attract consumers more, so as to improve purchasing decisions sakinah. From the results of this study the method used is Quantitative Design (exterior and interior) has a contribution of 63.3% together to the dependent variable (Y) ie consumer spending interest. The remaining 36.7% is influenced by other factors that are Excellent service and Price Pricing and which are not included in the research. With study research conducted in store Sakinah Wonorejo area of West Surabaya. From the store then the value of increased interest obtained the influence in forming other variables such as excellent service, pricing. Keywords: Design (exterior and interior), Excellent Service, Pricing and Interest

ANTESEDEN KEPUASAN PELANGGAN DAN DAMPAKNYA PADA NIAT PEMBELIAN ULANG

In this era, one of the business opportunity is cafe business. This study aims to explain the effect of store atmosphere, service quality, and customer satisfaction on repurchase intentions, and the role of customer satisfaction mediates the influence of store atmosphere and service quality on repurchase intentions. The research was conducted at The Night Market Cafe & Co Working in Denpasar, using 150 respondents and data analysis techniques in the form of Path Analysis. The results of this study indicate that the store atmosphere and service quality have a positive and significant impact on customer satisfaction. The atmosphere and quality of service have a positive and significant influence on repurchase intention. Customer satisfaction has a positive and significant impact on repurchase intentions. In addition, the results of this study also show that customer satisfaction is able to mediate the effect of store atmosphere and service quality on repurchase intention at The Night Market Cafe & Co Working.
 Keywords: shop atmosphere, service quality, customer satisfaction, repurchase intention

Measuring the velocity and length of the seamless pipe at the side surfaces

This work is devoted to the development of contactless measurement of the speed and length of seamless pipes, moving unevenly, at the stage of drawing and flashing the workpiece, heated to a temperature of about 1200 ° C. The radio wave method is used to measure the speed and length, because due to the peculiarities of the technological process, the high gas content of the shop atmosphere, a large amount of metal dust, high temperatures, is severely limited, and in some cases it is impossible to use contact, optical and ultrasonic methods for measuring speed and length . The use of the transmitting module with a frequency of 60 GHz limits the influence of the devices on each other and reduces the hardware error to the level of half the wavelength, and the use of an analog signal block allows software gain control and filtering of the received signal, taking into account the level of external noise and the speed of the tubes. The method of measuring speed and length along the side surface reduces the noise level and improves the measurement accuracy due to the constant distance to the object being measured. The signal conditioning module leads the signal levels of the sensors of the beginning and end of the pipe to the level of the TTL with which the analog-to-digital converter operates. The use of the USB-6009 type A / D converter allows you to convert analog signals to digital signals with a frequency of more than 20 KHz, which is quite enough to measure the speeds of movement on reduction mills. The LabVIEW graphical programming software package automates the process of calculating speed and length, facilitates visualization of measurement results from 10 pipes, simplifies reconfiguration of the meter to a different pipe mix and allows you to combine meters from several mills into a single system with a database of manufactured products.

Manager Characteristics, HR Renewal, Marketing Strategies, Partnership Motivation, Work Orientation, Work Standardization, on SMES Business Resilience in the Competition: A SMES Study in Jakarta Indonesia

<p>In the business competition today, SMEs are required to have a reliable strategy in order to survive. With a good strategy, it is expected that SMEs can boost their performance to gain market share. In order to survive in the fierce competition, SMEs must improve their ability. The purpose of this study was to analyze the influence of SMEs managers characteristics, HR renewal, marketing strategies, motivation partnership, work orientation, work standardization, and SMEs’ business resilience in the competition. The population in this study was the manager or owner of medium-sized enterprises in Jakarta. The data were obtained through questionnaire from 200 owners or managers of SMEs with purposive sampling in Jakarta. The model is developed from relevant literature to produce seven hypotheses which tested with multiple regression analysis of SPSS 16.0. The study resulted that the variables, e.g., manager characteristics, HR renewal, marketing strategies, partnership motivation, job orientation, work standardization, jointly, have positive and significant impact on SME resilience toward business competition. The empirical findings showed that SMEs ability was improved through product excellence and renovation of shop atmosphere in order to create pleasant, clean, and neat arrangement of goods environment.</p>

Interpersonal Coffee Drinking Communication Rituals

Communication scholars are now seriously considering how food influences communication. While sociologists and anthropologists have long discussed food and social life, it remains unclear what mechanisms within food and drink are at work to engender positive communication. This study is based on interviews with 57 participants. The researcher analyzed how people use coffee rituals to mediate communication. Coffee rituals proved useful for three major reasons: 1) coffee provides a material substance that serves multiple psychological and physiological functions, 2) the coffee shop atmosphere offers a pleasant environment that encourages relaxation and conversation, and 3) coffee rituals encourage a script which creates a shared expectation. In the discussion section, the implications of these findings for business meetings and interpersonal relationship development are discussed.

Chinese Market Entry Strategy of Korean Cosmetics -Focused on Brand Positioning-

This study aims to analyze the brand image of eight cosmetic brands in China and their competitiveness with the primary factor of the quality, the price, the design, the shop atmosphere, the online sales, the product experience, the promotion, and the product distribution system. With this aim, this study identifies eight cosmetic brands’ present position in Chinese market. In addition, this study suggests these cosmetic brands’ direction for suitable development of Chinese market. To achieve the goals, the authors carried out the survey of the Chinese people in SuZhou area who have used the cosmetics such as Laneige, Loreal, Amway, Maybellin, Skin Food, The Face Shop, Herborist, and Missha. Conclusively, the Korean cosmetics of Laneige and Missha have their own unique brand image. the Face Shop and Skin Food have to plan product differentiation strategy and seek niche market to compete in China. Under the competition among low-priced brands such as Missha, the Face Shop, and Skin Food, each brand has to develop a unique position to compete among low-cost brands. To achieve the goals of successful marketing, it is necessary for Korean cosmetic companies to recognize the position of the brand correctly and to establish and execute the discriminated marketing strategies against competitors for the Chinese market. Limitation and future research direction are addressed at the end of the study.