Abstract
The research aims to find out "the influence of shop atmosphere and quality of service toward customer satisfaction Resto Chicken Penyet Chili Green Medan". This type of research is associative which is a research that is asking relations between two variables. The population in this study is Resto chicken Penyet chili Green Medan.. A total of 3000 customers and using the Slovin formula with significance level 0.1, the number of samples in this study as many as 96 respondents were taken from some customers. Based on the results of T test and F test, the atmosphere of the shop and the quality of service both partially and simultaneously influence positively and significantly to customer satisfaction variables. It obtained the R Square value of 0.485 so that the figure indicates that a 48.5% customer satisfaction (Y) can be explained by the shop's mood factor (X1) and the quality of Service (X2). The remaining 51.5% is influenced by other factors not described in this study.
Highlights
Penelitian ini bertujuan untuk mengetahui “Pengaruh Suasana Toko dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Resto Ayam Penyet Cabe Hijau Medan”
many as 96 respondents were taken from some customers
so that the figure indicates that a 48.5% customer satisfaction
Summary
Sumber: Pengolahan SPSS (2020) Penyebaran kuesioner khusus dalam uji validitas diberikan kepada 30 orang responden diluar dari sampel penelitian. Syarat minimum uji validitas untuk dianggap memenuhi syarat adalah kalau r tabel = 0,361. Apabila korelasi antara butir pernyataan dengan skor total kurang dari 0,361 maka butir pernyataan dalam instrumen tersebut tidak valid. Berdasarkan data tersebut maka dapat disimpulkan bahwa semua butir penyataan tersebut valid dan layak untuk digunakan sebagai instrumen penelitian
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
