PurposeHelicopter rotor blades are usually aerodynamically limited by the severe conditions present in every revolution: strong shock wave boundary layer interaction on the advancing side and dynamic stall on the retreating side. Therefore, different flow control strategies might be applied to improve the aerodynamic performance.Design/methodology/approachThe present research is focussed on the application of passive rod vortex generators (RVGs) to control the flow separation induced by strong shock waves on helicopter rotor blades. The formation and development in time of the streamwise vortices are also investigated for a channel flow.FindingsThe proposed RVGs are able to generate streamwise vortices as strong as the well-known air-jet vortex generators. It has been demonstrated a faster vortex formation for the rod type. Therefore, this flow control device is preferred for applications in which a quick vortex formation is required. Besides, RVGs were implemented on helicopters rotor blades improving their aerodynamic performance (ratio thrust/power consumption).Originality/valueA new type of vortex generator (rod) has been investigated in several configurations (channel flow and rotor blades).