Shift In Preference Research Articles

A Study on Consumer Behavior on Consumer Electronics and Home Appliances of Panasonic Products at Panasonic Brand Store, Naga Appliances, Bengaluru

Consumer Electronics and Home Appliances have become integral parts of contemporary living, shaping the way we interact with our surroundings and enhancing the quality of our daily lives. With the advent of smart technologies and sustainability concerns, the consumer electronics and home appliance market are witnessing dynamic shifts in consumer preferences, making it imperative to explore the underlying consumer behavior patterns. This paper delves into the intricate dynamics of consumer behavior within the distinct retail environment of the Panasonic Brand Store located at Naga Appliances in Bengaluru, seeking to unravel the myriad factors that shape consumers' choices, preferences, and purchasing decisions. Through an exploration of demographics, lifestyle choices, cultural influences, and technological trends, this research endeavors to provide valuable insights into how store visitors perceive the Panasonic brand, assess product quality, evaluate pricing, and consider after-sales services. It aims to assess the influence of demographic factors on purchase intentions, understand consumers' choices between Panasonic and other brands, analyze buying behavior across consumer segments, compare purchasing patterns with other brands, and evaluate consumer satisfaction within different socioeconomic groups.

Illicit cigarette market in Georgia: potential impacts on smoking prevalence and tax revenues

ObjectivesThis study aims to examine the impact of taxation measures implemented between 2017 and 2019 on the illicit cigarette market in Georgia and to assess the potential effects of its full elimination on smoking rates and tax revenues. Study designThis was a cross-sectional and observational study. MethodsThe study uses the gap analysis method to estimate the size of the illicit market by comparing self-reported cigarette consumption with tax-paid cigarette sales. Potential changes in cigarette consumption are calculated using estimates of price demand elasticity and the price difference between licit and illicit cigarettes. The applicable excise tax is then applied to the estimated change in licit cigarette consumption to determine the potential change in tax revenues. ResultsIn 2020, illicit cigarettes accounted for 6.4% of the market, which decreased to 0.6% in 2021. Eliminating the illicit cigarette market could potentially reduce the number of smokers by 0.5% in 2020 and 0.1% in 2021. It could also lead to a 2.8% increase in excise tax revenues in 2020 and a 0.2% increase in 2021. The study highlights a notable shift in consumer behavior since 2019 toward smoking roll-your-own (RYO) cigarettes. ConclusionsTax increases did not have a significant impact on the size of the illicit market in Georgia. The shift in consumer preference toward RYO cigarettes may explain why the illicit cigarette market did not expand after the tax hikes. However, this shift diminishes the effectiveness of taxation policies in reducing smoking rates and leads to a decline in excise tax collection.

The Impact of the COVID-19 Pandemic on Investment Management in the Housing Market in Turkey

COVID-19 significantly impacted the management of investments in the residential property market. Changes in property demand, shifts in market volatility, financing challenges, changes in property management and changes in local regulations and policies are presented. The pandemic created a more challenging and unpredictable investment management (IM) environment in the residential property market. However, with proper knowledge management (KM) and investment strategies, investors may have opportunities to thrive in this changing market. Investment KM refers to identifying, capturing, organising and sharing information and expertise related to investment activities within an organisation. KM in residential investment involves developing a system for gathering, organising and using information and expertise related to buying, owning, and selling a property. COVID-19 significantly affected the property market. Effective KM in residential investment can help individuals make informed decisions, identify potential risks, and maximise the value of their investment. Like many others worldwide, the Turkish residential market was hit by COVID-19. The Turkish residential market has a few key points: financing, shifts in buyer preferences, and regulation changes. The pandemic hit Turkey's residential property market, leading to property price changes. The Turkish government implemented several residential policies to support the residential market and help individuals and families facing financial challenges due to the pandemic. Those policies did not eliminate the challenges but mitigated some of the negative effects of the pandemic on the market and helped individual investors. This article discusses house price changes in Turkey during the COVID-19 period, the factors affecting price changes, and the property policies that affect property price changes. This article analyses IM challenges and explores how KM can help individual property investors.

Invited Session IV: Studies of the visual cortex with sub-millimeter resolution: Development of natural scene processing continues after the critical period for ocular dominance plasticity closes.

The development of the visual system is known to be shaped by early-life experience. How complex responses to naturalistic scenes emerge from neurons that are innately tuned to simple orientations is an active area of investigation. Using 2-photon calcium in awake mice, we found that natural scene discriminability increases by 75% between the ages of 4 to 6 weeks in primary visual cortex. This increase in decoding accuracy is accompanied by a shift in neuronal preference towards natural scenes. Natural scene discriminability, therefore, continues to improve past the peak of the critical period for ocular dominance plasticity at postnatal day (p) 28. Notably visual deprivation specifically from p28 to p42 interfered with the full development of this preference shift and impaired natural scene decoding accuracy. We are currently exploring the circuit basis for this protracted development. We speculate that a sequential progression in which neurons first prefer simple stimuli such as oriented bars of light (grating stimuli) prior to the development of selectivity for complex features may help ensure that the spatial organization of receptive fields is maintained as the system becomes refined to represent salient visual cues as animals expand their behavioral repertoire and learn to navigate complex environments.

Good bedside teaching on secondary care placement: The student perspective.

Students' experience of bedside teaching (BST) on clinical placement has significantly decreased, with a shift in teaching away from the bedside. The educational value of teaching on ward rounds (WRs) has also been debated. This research considered what constitutes good BST from the student perspective; guidance to support clinician teachers was produced. Semi-structured interviews were conducted with 10 second-year students and 10 fourth- and fifth-year students studying at Leeds Medical School. Data were analysed using thematic analysis. We identified four themes: (1) benefits of early clinical experience, (2) qualities of good clinical teachers, (3) shift in preference from structured to opportunistic learning and (4) increased valuing of the WR as a site of learning. The structure of BST should be adapted to the learners' stage of training with a graduated approach, from a structured preparation for observation to authentic, observed participation with feedback. Students' early lack of clinical knowledge makes it difficult to meaningfully observe and partake in ward activities. During early clinical experience, good teaching is perceived as structured and supported by the clinician. As learners progress, they are better able to engage in opportunistic learning, which actively involves them in patient care. They also valued structured teaching and feedback. While patient contact should be supervised, a more participatory, observed and feedback-driven approach should be adopted in the later years. Teaching must address both knowledge and skills required to be a doctor; this is facilitated by an active role in patient care.

A Model to Predict and Analyze Students' Learning Preferences and their Cognitive Development through Educational Big Data

Underpinned by the accelerated progression of information technology, the role of educational big data in information gathering and analysis has been underscored, particularly so in finance, a discipline embedded in logic and analysis. Patterns in student learning and behavioral data, when examined, can afford educators invaluable insights to shape efficacious teaching strategies. Contemporary research probing into the dynamics of student learning preference evolution and cognitive advancement appears to over-depend on static data, often falling short of effectively addressing the intricate data structures in educational big data. In this light, it becomes imperative to delve into the temporal shifts in student learning preferences and their link to cognitive advancement. In this context, a novel dynamic trustaware preference evolution model is brought to the fore, with the potential to precisely track variations in learning preferences of finance students and elucidate their correlation with cognitive advancement. A correlation model is erected, laying bare the reciprocal interaction between the metamorphosis of student learning preferences and cognitive progression. This pioneering approach eclipses the constraints inherent in extant research methodologies, rendering deeper comprehension to educators. Findings from regression analysis divulge the association between the transformative journey of learning preferences and cognitive advancement, holding far-reaching implications for educational practices. These revelations can capacitate educators to fine-tune their teaching approaches in line with student development, fostering personalized learning ecosystems. This research further holds significant merits for addressing complexities within finance education, aiding in the cultivation of adept professionals capable of navigating the fluid landscape of modern finance.

Application and stability of fungal pigments using jelly sweets as a food model system

SummaryNatural pigments have seen an increase in usage over the past decades due to their acclaimed safety and active biological properties. This is in line with the shift in consumer market preferences requiring a source replacement for synthetic colourants. Filamentous fungi are amongst the natural sources currently explored for pigment production. In this study, the heat, pH and UV light stability of fungal pigments produced by Penicillium multicolour (dark brown), P. canescens (green) and P. herquie (yellow). Talaromyces verruculosus (red) and Fusarium solani (orange) were evaluated. The antioxidant properties of the pigments as influenced by these conditions were ascertained using the 2,2‐diphenyl‐1‐picrylhydrazyl (DPPH) assay. The pigments were also applied in a jelly sweet formulation and incubated at ambient temperature for 4 weeks. It was demonstrated that the pigment extracts of P. multicolour and T. verruculosus were significantly affected by higher pH (7.0 and 9.0), where the decline in antioxidant activity was observed. As far as high temperature and UV light exposure are concerned, all the pigment extracts, with exception of P. herquie, maintained an antioxidant activity above 35%. On the other hand, the L*a*b* values showed no overall significant change for heat and UV light exposure with the exception of P. canescens across the four pH levels (3.0, 4.0, 7.0 and 9.0), where an increase in the ‐a (green index) coupled with a decline in brightness (L* index) and b* (blue index) was observed. Finally, there was no significant change in colour over the 4 weeks of incubation. In conclusion, fungal pigments are generally stable at normal storage conditions (ambient temperature and normal light) and can be suitably applied in jelly sweets.

Role of STIM1 in the Regulation of Cardiac Energy Substrate Preference.

The heart requires a variety of energy substrates to maintain proper contractile function. Glucose and long-chain fatty acids (FA) are the major cardiac metabolic substrates under physiological conditions. Upon stress, a shift of cardiac substrate preference toward either glucose or FA is associated with cardiac diseases. For example, in pressure-overloaded hypertrophic hearts, there is a long-lasting substrate shift toward glucose, while in hearts with diabetic cardiomyopathy, the fuel is switched toward FA. Stromal interaction molecule 1 (STIM1), a well-established calcium (Ca2+) sensor of endoplasmic reticulum (ER) Ca2+ store, is increasingly recognized as a critical player in mediating both cardiac hypertrophy and diabetic cardiomyopathy. However, the cause-effect relationship between STIM1 and glucose/FA metabolism and the possible mechanisms by which STIM1 is involved in these cardiac metabolic diseases are poorly understood. In this review, we first discussed STIM1-dependent signaling in cardiomyocytes and metabolic changes in cardiac hypertrophy and diabetic cardiomyopathy. Second, we provided examples of the involvement of STIM1 in energy metabolism to discuss the emerging role of STIM1 in the regulation of energy substrate preference in metabolic cardiac diseases and speculated the corresponding underlying molecular mechanisms of the crosstalk between STIM1 and cardiac energy substrate preference. Finally, we briefly discussed and presented future perspectives on the possibility of targeting STIM1 to rescue cardiac metabolic diseases. Taken together, STIM1 emerges as a key player in regulating cardiac energy substrate preference, and revealing the underlying molecular mechanisms by which STIM1 mediates cardiac energy metabolism could be helpful to find novel targets to prevent or treat cardiac metabolic diseases.

Is there a generational shift in preferences for forest carbon sequestration vs. preservation of agricultural landscapes?

Afforestation and reforestation are considered important measures for climate change mitigation. Because the land area available for tree planting may serve multiple purposes, striking the right balance between climate goals and other objectives is crucial. We conducted a survey of the Norwegian population to investigate potential land-use conflicts that may arise from executing a large-scale afforestation programme. Respondents were presented with three land-use alternatives to replace formerly grazed agricultural land. We used manipulated landscape photos to elicit their underlying value orientations. We combined multiple correspondence analysis with latent class regression models to reveal preference heterogeneity. Our models grouped respondents into three latent classes, with 24%, 24% and 52%, respectively, expressing a preference for forest carbon sequestration, recreation or agriculture as the most crucial land-use function to be retained. Birth year emerged as a strong predictor of class membership. Specifically, generations born before 1970 were more inclined to support the continuation of agricultural landscapes, while those born in 1980 and later showed a stronger inclination towards natural forest succession for carbon sequestration or recreational purposes. Quantitatively, every 10-year reduction in age increased the odds of a respondent belonging to the forestation or recreation class (relative to the agricultural class) by a factor of 2. Interestingly, even among respondents who were classified as most climate concerned, natural forests were 50% more likely to be preferred over monoculture spruce plantation as a policy option. This suggests that there may be public resistance to spruce planting for climate mitigation purposes in Norway.

Size-selective microplastic uptake by freshwater organisms: Fish, mussel, and zooplankton

Microplastics, as an emergent pollutant, have garnered substantial attention within aquatic environments, yet a significant knowledge gap persists regarding the interplay of organism size and pollution impacts on microplastic uptake in freshwater ecosystems. The main aim of the current study is to assess the microplastic ingestion by aquatic organisms across diverse trophic levels. To achieve this objective, zooplankton, mussels (Anodonta anatina), and fish (Carassius gibelio) were collected from the highly polluted Susurluk River Basin in Türkiye. The size distribution encompassed 160.8 ± 56.9 μm for the prevailing zooplankton, 6.9 ± 2.2 cm for mussel, and 20.4 ± 3.1 cm for fish, respectively. While no microplastic ingestion was observed among zooplankton, the finding highlights the influence of body-size and pollution on microplastic ingestion. In contrast, A. anatina and C. gibelio contained 617 and 792 microplastic particles, respectively. Predominantly, fibers emerged as the most prevalent microplastic type across trophic levels (except zooplankton) followed by films. Notably, only fish exhibited fragments within their gastrointestinal tract. A substantial correlation emerged between microplastic abundance and mussel size and weight, but no such correlation manifested for fish. The study also revealed a positive link between microplastic count and turbidity (phosphate and high Chl a level), impacting mussel ingestion capacity due to the variability in the food availability and potential shifts in feeding preferences. Conversely, no distinct pattern emerged for fish concerning water quality parameters and ingested microplastics. Consequently, our study underscores diverse microplastic uptake patterns in freshwater ecosystems, with a predominant frequency of microplastics falling with the 0.3 mm–3.0 mm range, emphasizing the significance of size-selective uptake by organisms.

The accumulation of anthropogenic stressors induces a progressive shift in the ecological preferences and morphological traits shared by riparian plant communities

Abstract In riverine ecosystems, human‐induced stressors related to flow regulation and bank stabilisation have accumulated over time. The restoration of these highly anthropised ecosystems has become a major issue over the last few decades, with ambitious stated objectives. However, while the individual impact of flow regulation and channelisation on river functioning has been extensively studied, the response of ecological communities to multiple co‐occurring human‐induced stressors remains largely unexplored. Using a sampling design based on five river reaches in the Rhône catchment, ranging from unregulated in flow and bedload transport to intensively regulated reaches, we sought to understand how the accumulation of anthropogenic stressors influenced the functional response of riparian plants communities on gravel bars. By using 12 ecological and morphological traits, we performed a classification analysis to construct six riparian guilds and investigated whether their representativeness, as well as the mean value of individual traits, varied with increasing levels of anthropogenic stressors. Species cover and redundancy in several guilds increased or decreased significantly with increasing pressures. Thus, the guild of small taproot herbs with low nutrient and soil moisture requirements (xero‐oligotro‐taproot species guild) and the guild of taproot herbs adapted to very bright and dry conditions (mesoxero‐mesotro‐taproot species guild) dominated the unregulated reaches with active bedload transport. Conversely, regulated reaches with stabilised baseflow and inactive transport were dominated by the guild of flood‐tolerant trees (hygro‐perennial tall species guild) and the guild of vegetatively reproducing and flood‐tolerant perennial herbs (hygro‐perennial clonal species guild). Analysis of individual traits revealed a shift in environmental conditions, from full light to shade tolerance and from dry to humid, with increasing anthropogenic stressors. In response to this decrease in drought levels, plants traits shifted from annual to perennial species, from sexual to vegetative strategies and from taproots to a fibrous root system. Our results highlight the accumulated effects that anthropogenic stressors can have on riparian communities, inducing a progressive shift in certain traits related to life history, reproductive strategies, and drought adaptations. This effect on a set of shared traits reveals the strong influence that human infrastructures can have on the ecological niche of species and the morphological adaptations of riparian vegetation. From an applied point of view, and for highly anthropised rivers, our results suggest that restoration actions targeting a single stressor will not be sufficient to reorient riparian plant communities towards an ecological state closer to reference systems. Since human‐induced stressors have often deeply altered the flow and sediment regimes of rivers, a more integrated approach based on the restoration of erosion and flooding processes is essential to allow the expression of a wider diversity of riparian plant communities and habitats.

Causal Disentangled Recommendation against User Preference Shifts

Recommender systems easily face the issue of user preference shifts. User representations will become out-of-date and lead to inappropriate recommendations if user preference has shifted over time. To solve the issue, existing work focuses on learning robust representations or predicting the shifting pattern. There lacks a comprehensive view to discover the underlying reasons for user preference shifts. To understand the preference shift, we abstract a causal graph to describe the generation procedure of user interaction sequences. Assuming user preference is stable within a short period, we abstract the interaction sequence as a set of chronological environments. From the causal graph, we find that the changes of some unobserved factors (e.g., becoming pregnant) cause preference shifts between environments. Besides, the fine-grained user preference over item categories sparsely affects the interactions with different items. Inspired by the causal graph, our key considerations to handle preference shifts lie in modeling the interaction generation procedure by: (1) capturing the preference shifts across environments for accurate preference prediction and (2) disentangling the sparse influence from user preference to interactions for accurate effect estimation of preference. To this end, we propose a Causal Disentangled Recommendation (CDR) framework, which captures preference shifts via a temporal variational autoencoder and learns the sparse influence from multiple environments. Specifically, an encoder is adopted to infer the unobserved factors from user interactions while a decoder is to model the interaction generation process. Besides, we introduce two learnable matrices to disentangle the sparse influence from user preference to interactions. Last, we devise a multi-objective loss to optimize CDR. Extensive experiments on three datasets show the superiority of CDR in enhancing the generalization ability under user preference shifts.

Shift in symbiotic lifestyle as the major process shaping the evolution of pea crabs (Decapoda: Brachyura: Pinnotheroidea)

The pea crabs, superfamily Pinnotheroidea, are exceptional among brachyuran crabs in their diverse symbiotic associations involving both inquilinism and protective symbiosis. While this group presents a rare opportunity for evolutionary comparative study of host switching and morphological evolution in marine macroinvertebrates, previous phylogenetic studies have been focused on systematics. Here, we reconstructed the most extensive phylogeny of Pinnotheroidea based on two mitochondrial and six nuclear markers, with the aim of elucidating the host switching pathways and the correlation between symbiotic lifestyles and selected morphological adaptations. Ancestral state reconstruction of host association revealed a monophyletic origin of symbiosis in the form of inquilinism. Subsequent shifts in microhabitat preference for burrows or worm tubes, and the move to protective symbiosis, primarily in the switch to mollusc endosymbiosis, contributed to radiation in Pinnotheridae. Further parallel colonisations of echinoderms and tunicates occurred but did not lead to extensive diversification, except in the Clypeasterophilus + Dissodactylus lineage, which experienced a unique switch to echinoderm ectosymbiosis. The evolution of the third maxillipeds, carapace shape and ambulatory pereiopods suggests a rather strong coupling with the symbiotic lifestyle (whether inquilinism or protective symbiosis). Phenotypic diversity of these characters was higher among species engaged in protective symbiosis, with convergence in form (or function) among those sharing the same host affiliation. Species having different host affiliations or symbiotic lifestyles might also exhibit convergence in the form of the three morphological traits, suggesting a common adaptive value of the specialisations. Pinnotherid crabs overall exhibited a lower trait diversity than the also symbiotic palaemonid shrimps with comparable species diversity. This may plausibly be attributed to differences in potential for morphological modification to serve additional functions among the traits analysed in the two groups, the less frequent host switching and the less diverse host affiliations, and thus a less complicated evolutionary history in pinnotherids.

Reconsidering Miranda rights: Modeling strategic action during the invocation stage of a police interrogation

This paper develops a method to identify manipulation of custodial suspects who attempt to invoke the Miranda right to legal counsel during a custodial interrogation. The method, developed from a combination of framing theory and hypergame theory, first documents the point where custodial suspects’ preferences shift and second identifies the proximate cause of that shift using excerpts from legal cases. The method applies linguistic analysis within a hypergame framework to reveal rational behavior of custodial suspects who, despite owning an initial preference to invoke, waive their right to counsel without explicit pressure from police. The paper terms this shift in preferences “manipulation” adding the concept to hypergames and to the literature on noncooperative discursive exchanges.

Parental investment, school choice, and the persistent benefits of an early childhood intervention

We present evidence from a randomised experiment testing the impacts of a six-month early childhood home-visiting program on child outcomes and parental investment behaviour at school entry. Two and a half years after completion of the program, we find large persistent effects on parental investment at home, as well as large effects on preschool enrolment. Children in treatment villages were enrolled earlier and in higher quality preschools, the latter reflecting a shift in preferences over preschool attributes towards quality. Finally, we find evidence that the program increased child working memory, but do not find strong evidence of impacts on other cognitive sub-domains or on non-cognitive skills of children at school entry.

Influence of landfill use on nest‐site selection and breeding success in white storks

AbstractLandscape transformation by humans through habitat degradation, agriculture intensification and urbanization results in the loss of natural feeding areas. However, populations of certain species have adapted to these changes and benefit from some anthropogenic food sources as well as an absence of predators and milder environmental conditions in urban landscapes. Although breeding near landfills secures food availability and saves energy and time spent on foraging activities, the poor food quality and risks associated with these facilities imply some fitness costs. Our study shows the effects of landfills on nest‐site selection and breeding success in white storks (Ciconia ciconia). Birds breeding near landfills occupy more urban areas where many structures are available to nest, while breeding pairs 20–30 km from landfills select nest sites with high‐quality food sources in the vicinity such as pastures, meadows and agro‐forestry areas. Furthermore, we demonstrate that habitat quality in the surrounding area is more relevant than landfills for breeding outcomes, but both of these are crucial for brood size. The number of fledglings was higher at a medium distance to the landfill than at 20–30 km from the landfill, but not near the landfill (0–10 km). This suggests that the best strategy includes food from landfills as a complementary or alternative food source. Future studies should further investigate if these shifts in habitat preference are permanent, and the potential impact of habitat degradation and landfill closures at a population level, for this species.

Dividends, trust, and firm value

AbstractWe find evidence that investors value dividends differently depending on their level of trust. Our tests indicate that investor demand for dividend-paying stocks increases as trust decreases, and that this relationship affects market values. We begin with survey evidence showing that people think accounting fraud is less likely among dividend payers and that people with low trust are more likely to hold dividend-paying stocks. We then empirically exploit accounting fraud discoveries within a mutual fund’s portfolio as a shock to trust. In response to these shocks, we show that mutual funds tilt their portfolios toward dividend-paying stocks. This result is not explained by a shift in risk preferences, indicating that these institutional investors are seeking dividends in particular rather than stable firms that just happen to pay dividends. Finally, we provide evidence that dividend payers experience a premium in their market values relative to non-payers when their investor base becomes less trusting.

Institutionalization of Global English in Media in Multilingual Countries

Studying the areas where minority languages can be strengthened through their use and promotion as functional languages is crucial right now. The purpose of the current research is to examine the institution of media in multilingual communities. Multilingual, multicultural, and multiethnic populations can be found in Jammu and Kashmir, a union territory of India, particularly in the region of Kashmir division. In addition to the linguistic diversity, there are two non-indigenous languages—Urdu and English serving various practical domains at present. This essay aims to provide a thorough explanation of how media is crucial in forming the linguistic repertoire of Kashmiri multilingual society. And to what extent does the media influence Kashmiri society’s shift in linguistic preferences and cultural paradigms? The statistical analysis of the data demonstrates the perceptual shift in the direction of language preferences by three different age groups in favour of three languages: English, Urdu, and Kashmiri. This demonstrates how Urdu and English are progressively replacing native languages in the media, especially among young people in Srinagar.

Forced Migration and Local Public Policies: Evidence from Post-War West Germany

Abstract We study the effect of forced migration on public policy setting in the migrant-receiving country. After World War II, eight million expelled Germans arrived in West Germany within 5 years. We use regional variation in the population share of forced migrants across West German cities to estimate the effect of this inflow on cities’ taxation and spending decisions. To identify a causal effect, we pursue an instrumental variable strategy that leverages push factors of the expulsions while being orthogonal to local conditions in the destination regions. Our results show that cities with high inflows of forced migrants increased spending on welfare and education, decreased spending on infrastructure, raised local taxes, and incurred more debt. Part of these effects can be attributed to shifts in political preferences. The migrants held voting rights upon arrival and supported parties that explicitly catered to their interests and needs.

Moving to the country: Understanding the effects of Covid-19 on property values and farmland development risk

As human populations grow, one strategy for meeting housing demand is through the development of agricultural land and other open space, which can generate negative externalities. This may be addressed at local, state, or federal levels with land-use planning, including farmland preservation policies. Efficient land-use planning in the presence of competing land uses requires knowledge of development risk, housing preferences, and the full costs of farmland loss. We conduct a national scale hedonic analysis using the ZTRAX program U.S. housing transaction data to investigate how COVID-19 has affected property prices in suburban and rural areas with farmland at high risk of development, for the purpose of understanding the effects of COVID-19 driven shifts in housing location preferences. Our analysis demonstrates that the pandemic caused differential price impacts across the 33 states that we analyzed. Furthermore, our estimates suggest heterogeneous price effects driven by the characteristics of nearby urban areas, with prices appreciating faster on land at risk located near smaller urban areas than those near larger urban areas. Our analysis finds that the spatial pattern of development pressure on agricultural lands, as measured through transaction prices, changed in the aftermath of the COVID-19 pandemic.