The impact loads have a significant influence on the dynamic strength and cracking behaviours of pre-cracked rocks, which plays a key role in the stability and safety of rock engineering. In this study, impact tests were performed by using a split Hopkinson pressure bar (SHPB) in conjunction with the high-speed photography technique. The dynamic strength of pre-cracked rocks under different strain rates and flaw angles was analysed, and the full-field cracking behaviours were elucidated by the evolution of strain localization zones based on the digital image correlation (DIC) analysis. By means of discrete element method (DEM), the impact tests were numerically reproduced to study the strength enhancement and the cracking processes. The results illustrate that the increase in the strain rate and flaw angle would lead to the increasing dynamic strength, the change of tensile and shear crack number is consistent with the strength variation, implying that the microcracking processes has a significant influence on the rate dependency of dynamic strength. As for the cracking behaviours, the strain localization zones would form around the flaw, and the crack branching phenomenon could be witnessed in dynamic tests. Furthermore, the complexity of cracking patterns becomes larger with the increasing strain rate, while the samples with the large flaw angle are difficult to generate strain localization zones and macroscopic cracks. By using a DIC-based method to analyse the crack initiation mechanisms, three types of stress-induced cracks were identified, i.e., mode I, II, and mixed mode I/II cracks. Among these cracks, the mode II cracks are the dominate type of cracks. Based on the mathematical analysis of Griffith model, the combined action of the tangential stress distribution and sliding deformation might be the reason for the crack initiation, and the rate-dependent strength might be induced by the increase of the maximum tangential stress regarding external stress.