Shaping Consumer Research Articles

Purchase Intention of Halal Toiletries: The Role of Mediating and Moderating Effects

Research aims: This study analyzes consumers’ purchase intentions regarding halal toiletries by examining the independent variables of halal awareness, attitude, subjective norms and behavioral control. Design/Methodology/Approach: Data were collected from 260 consumers throughout questionnaires. The respondents had all purchased and used halal toiletries at least once. Hypothesis testing of the independent variable on the dependent variable was conducted using Partial Least Square (PLS) analysis, with the Smart PLS 3.0 software.Research findings: The findings indicate that halal awareness significantly influences the purchase intention of halal toiletries and has a strong impact on customer attitudes. The results also show that subjective norms influence the purchase intention of halal toiletries. Additionally, behavioral control contributes to shaping the purchase intentions. Theoretical Contribution/Originality: The study demonstrates that well-developed halal awareness significantly influences the intention to purchase halal toiletries and is a key factor in shaping consumer attitudes. The findings also highlight the role of subjective norms in forming purchase intentions, while behavioral control plays a crucial role in supporting these intentions. Practitioners/Policy Implications: The results of this study are expected to support the development of a sustainable halal industry, especially within the toiletry sector. Research Limitations/Implications: This study is limited by the indicators tested and offers opportunities for future research to explore additional variables. Future studies could incorporate a gender perspective to provide insights into differences in purchase intentions between men and women.

Exploring Key Factors Influencing Fashion Preferences and the Role of Social Media Advertising in the City of Koronadal, South Cotabato, Philippines

Purpose: This study aims to investigate the influence of social media advertising on consumer fashion preferences in the City of Koronadal, South Cotabato, Philippines. By analysing the interplay between various social media platforms and consumer behaviour, the research seeks to offer insights into how digital advertising shapes fashion preferences and helps businesses optimize their marketing strategies. Study design/methodology/approach: The study employed a mixed-methods approach, combining quantitative and qualitative analyses. Socio-economic profiles of respondents were examined to identify demographic trends. Correlation and regression analyses were conducted to evaluate the relationship between social media advertising and consumer fashion preferences, with a focus on the impact of different advertising elements such as "seller-created information" and "electronic word of mouth”. Findings: The research found that females aged 26 to 50, with low-income levels, were the predominant demographic among fashion consumers in Koronadal. The primary platforms for fashion-related ads included Facebook, Instagram, and YouTube. Correlation analysis revealed a moderate relationship between social media advertising and consumer preferences, while regression analysis identified "seller-created information" and "electronic word of mouth" as significant factors influencing consumer fashion preferences. "Information acquisition," "perceived quality," and "perceived risk" showed lesser effects and did not achieve statistical significance. Originality/value: This study provides a nuanced understanding of the role of social media advertising in shaping consumer fashion preferences. By highlighting the effectiveness of specific advertising elements and platforms, the research offers valuable insights for businesses aiming to refine their digital marketing strategies. The findings contribute to the broader discourse on consumer behavior in the digital era, emphasizing the importance of tailored advertising approaches to effectively engage and influence fashion consumers.

Computational model for policy simulation and prediction of the regulatory impact of front-of-package food labels

Non-communicable diseases (NCDs), a significant cause of global mortality, necessitate targeted policy measures to reduce exposure to risk factors, particularly nutrition-related ones. Front-of-pack food labeling aims to shape consumer behavior and decrease exposure to nutritional risk factors. There are various forms of this policy, including traffic light (TL), nutrient profile model (NPM), and reference value (RV) labels. Mathematical models incorporating experimental and dose–response data support determining the most effective form. When selecting a modeling method, it is essential to consider the uncertainty involved in estimating risk factors. This study aims to create a computational model to predict the health and economic impacts of different policy options using an improved version of the Scarborough algorithm, incorporating a validation process to address potential uncertainties. The model shows that NPM was the most effective, reducing the estimated annual mortality rate from 514,247 cases to 447,394 cases (13% reduction). The following labels were TL (11% reduction) and RV (6% reduction). Economically, the RV label affects consumer spending the least, predicting an 8% increase in monthly spending per individual from the baseline. When assessed from both health and economic perspectives, the RV label has emerged as the most advantageous front-of-pack food labeling policy. The proposed model can aid policymakers in evaluating policy alternatives and thus selecting the most advantageous policies based on health and economic outcomes while ensuring the model's accuracy and applicability for the community.

The Impact of Word of Mouth and Customer Satisfaction on Purchase Decisions: The Role of Maslahah as an Intervening Variable in the Cosmetic Products Industry in Indonesia

This study investigates how Word of Mouth (recommendations), Customer Satisfaction, and perceived Maslahah influence Purchase Decisions in the cosmetic product consumption context in Indonesia. Structural Equation Modeling with Partial Least Squares (SEM-PLS) was employed to analyze data from 450 respondents. Results indicate that Word of Mouth significantly influences Purchase Decisions (β = 0.350, t-stat = 5.698, p < 0.000), suggesting positive recommendations increase the likelihood of product purchase. However, Word of Mouth slightly diminishes the perception of product Maslahah (β = -0.122, t-stat = 1.835, p = 0.067), implying positive recommendations may marginally affect perceived maslahah. The indirect effect of Word of Mouth on Purchase Decisions through Maslahah was also marginal (β = -0.044, t-stat = 1.829, p = 0.068). Customer Satisfaction significantly enhances the perception of product Maslahah (β = 0.720, t-stat = 11.309, p < 0.000) and influences Purchase Decisions through Maslahah (β = 0.263, t-stat = 7.194, p < 0.000), yet direct impact on Purchase Decisions was insignificant (β = -0.002, t-stat = 0.044, p = 0.965). Moreover, perceived Maslahah significantly affects Purchase Decisions (β = 0.366, t-stat = 7.586, p < 0.000), highlighting its role in consumer decision-making. Overall, findings deepen understanding of how Word of Mouth, Customer Satisfaction, and perceived Maslahah shape consumer behavior in purchasing cosmetics. Marketers can utilize these insights to leverage recommendations, enhance satisfaction, and communicate product benefits effectively to influence consumer decisions, thereby enhancing market position and competitive advantage for cosmetic companies.

Understanding the Intention Behind Muslim Consumers’ Decision to Purchase Green Products

The increasing global emphasis on sustainability has significantly influenced consumer behaviour towards green products. However, the specific factors driving green purchase intention (GPI) remain insufficiently explored in the literature. This study examines the determinants of GPI among Muslim consumers in Banjarmasin, focusing on three critical variables: green product knowledge (GPK), plastic ban policy (PBP), and religiosity. A quantitative research approach was utilized, involving data collection through a structured questionnaire administered to 465 respondents aged 18 and older with prior experience purchasing green products. The study employed PLS-SEM with SmartPLS version 3 for the analysis. The results is insignificantly influence GPK on GPI statistically. In a different way, PBP shows a significant effect on GPI, highlighting the effectiveness of regulatory measures to encourage sustainable behaviour. Additionally, religiosity shows a significant positive influence on GPI, indicating that moral and ethical considerations rooted in religious beliefs are crucial in shaping consumer attitudes towards green purchasing. This research enriches the literature by merging regulatory, cognitive, and cultural viewpoints to deepen understanding of green consumer behaviour. It also provides actionable insights for policymakers and marketers to encourage sustainable consumption practices.

Transformations in Consumer Buying Behavior: Investigating How Online Shopping Platforms

The advent of online shopping platforms has significantly transformed consumer buying behavior, revolutionizing the retail landscape. This study investigates the shifts in consumer preferences and purchasing patterns attributed to the proliferation of digital marketplaces. The research encompasses a comprehensive analysis of consumer behavior trends, drawing on both qualitative and quantitative data collected from surveys and market studies. The methodology involves a mixed-methods approach, integrating statistical analysis with thematic analysis to derive insights from consumer feedback and market data. The findings reveal a marked increase in the convenience and accessibility of shopping, which has driven a shift towards online purchases. Additionally, the study identifies critical factors influencing consumer decisions, such as personalized recommendations, competitive pricing, and the ease of comparing products. The results underscore the growing importance of mobile shopping and the role of social media in shaping consumer choices. In conclusion, the research highlights the transformative impact of online shopping platforms on consumer behavior, emphasizing the need for retailers to adapt to these changes by enhancing their digital presence and leveraging data analytics to better understand and meet consumer needs.

Research on the Impact of Social Media on Brand Cognition and Consumer Behavior

In today's rapidly developing internet age, everyone's life is inseparable from the presence of the internet. Nowadays, social media exists as a new form of entertainment in people's lives. Through mobile phones or computers, consumers can easily obtain brand information and evaluations of new products from various self-media, forming new perceptions. This article will use a comprehensive approach to study how media attract people and change their perceptions. The final research reveals that some major manufacturers attract fan groups by releasing videos related to current hot topics, adapting to internet trends, and actively interacting with fans to build close relationships and customer loyalty. Additionally, sponsoring leagues and collaborating with internet celebrities are also important methods they use to enhance their brand image and establish their fan base. The study on the impact of social media on brand perception and consumer behavior shows that social media plays a significant role in shaping consumer perceptions of brands and influencing consumer behavior. Social media is also highly flexible, allowing for targeted reporting and introductions of specific products to achieve desired branding effects. The research also reveals how some media combine new factors to expand their fan base, providing directions for future academic research.

Consumer Motivations for Solar Energy Adoption in Economically Challenged Regions

This study aims to investigate the factors contributing to and affecting consumer behavior toward renewable energy by following the theories of reasoned action and planned behavior. For this reason, a quantitative research method was employed and primary data were collected via a questionnaire, resulting in a random sample of 450 respondents. Structural equation modeling (SEM) revealed that concern for environmental commitment positively affects attitudes toward solar energy (β = 0.272, p < 0.001), positive subjective norms toward environmental commitment positively influence attitudes (β = 0.092, p < 0.001), perceptions of solar energy values significantly shape attitudes (β = 0.533, p < 0.001), social influence also plays a role in shaping attitudes (β = 0.047, p < 0.001), and that regulations (behavioral control) have a negative impact on attitudes (β = −0.204, p < 0.001). A positive attitude toward solar energy strongly predicts purchase intention (β = 0.944, p < 0.001). The overall model highlights the direct influence of attitude on buying intention and underscores the roles of environmental concern and functional utility in shaping consumer attitudes. This study contributes to the existing literature on renewable energy adoption by providing empirical evidence on the factors influencing consumers’ attitudes toward solar energy systems. By identifying key predictors, the study offers valuable insights into how these elements shape consumer attitudes and subsequent purchase intentions. Additionally, the study enhances the understanding of the role of positive attitudes in driving investment in solar energy, thereby contributing to both theoretical frameworks and practical applications in energy policy and marketing strategies.

Identifying the Role of Fashion Involvement in Apparel Consumption: A Systematic Literature Review

This systematic literature review aims to identify and analyse the role of fashion involvement in the context of apparel consumption. Fashion involvement represents the degree to which individuals are engaged and interested in fashion-related activities. Its impact on consumer behaviour within the apparel industry is of paramount importance. The review encompasses a comprehensive analysis of existing scholarly articles, journals, and publications to synthesise key findings and insights. By conducting a systematic literature review based on the Scopus database, 72 studies were found and reviewed after filtering and screening. It is found that the main antecedents of fashion involvement are personal values and personal traits, and the main consequences of fashion involvement include intention, attitudes, perceptions, satisfaction and word-of-mouth (WOM). The findings of this literature review contribute to a deeper understanding of the multifaceted role that fashion involvement plays in shaping consumers' choices within the apparel sector. The implications of these findings extend to marketers, policymakers, and researchers who seek to comprehend and leverage the dynamics of fashion involvement for effective strategies in the ever-evolving realm of apparel consumption.

The Effect of Promotion and Price on Consumer Decisions in Buying Apple Products at the Royal Store in Pontianak City

This study explores the impact of promotion and price on consumer purchasing decisions regarding Apple products at Toko Royal in Pontianak. The rapid growth of technology and communication tools has heightened the demand for smartphones, particularly those offered by well-known brands like Apple. By analyzing data from 100 respondents through questionnaires and interviews, this research aims to examine the influence of promotional strategies and pricing on consumer choices. The findings indicate that while promotion does not significantly affect purchasing decisions, price plays a crucial role in shaping consumer behavior. The results underscore the importance of pricing strategies in maintaining a competitive edge in the smartphone market. This study offers insights for businesses looking to optimize their marketing efforts and pricing models to enhance customer acquisition and retention.

A Mediating Effect of Customer Experience on the Relationship between Metaverse Usage and Purchase Intention: A Conceptual Development

This study examines the mediating effect of customer experience on the relationship between metaverse usage and purchase intention, providing a conceptual framework to understand consumer behavior within virtual environments. As the metaverse rapidly evolves into a significant platform for interaction and commerce, understanding how user engagement translates into purchasing decisions is crucial for businesses and marketers. The framework posits that metaverse usage encompasses the frequency and depth of interactions users have with virtual spaces, which significantly influences their overall customer experience. A positive customer experience is characterized by factors such as satisfaction, emotional connection, and engagement, all of which are critical in shaping consumers' purchase intentions. When users perceive their interactions in the metaverse as enjoyable and meaningful, they are more likely to develop a favorable attitude towards the brands and products featured in these environments. The study integrates insights from established models, including the Technology Acceptance Model (TAM) and the Stimulus-Organism-Response (SOR) model, to highlight how various elements of the metaverse such as perceived usefulness, perceived ease of use, and perceived enjoyment which is affect customer experience. By establishing customer experience as a mediator, this research illustrates how metaverse usage not only influences direct purchasing behavior but also shapes the emotional and cognitive processes that underpin decision-making. Ultimately, this conceptual development aims to provide actionable insights for businesses looking to optimize their strategies in the metaverse. By understanding the pathways through which customer experience mediates the relationship between metaverse engagement and purchase intention, companies can create more compelling virtual experiences that foster customer loyalty and drive sales. This research contributes to the growing body of literature on digital consumer behavior, emphasizing the importance of customer experience in shaping purchasing decisions in virtual environments.

Studi Consumer Brand Engagement pada Media Sosial FnB (Food and Beverages) Brand di Indonesia untuk Meningkatkan Brand Loyalty dengan Teori Social Exchange

Consumer Brand Engagement (CBE) on social media is important in shaping consumers emotional and interactive engagement with brands, spanning cognitive, affective and behavioral dimensions. In Indonesia, brand loyalty in the food and beverage (FnB) industry is often challenging, with many brands struggling to retain consumers in a competitive and dynamic market. The purpose of this study is to examine the dynamics of Consumer Brand Engagement and its impact on brand love and brand loyalty. This research specifically aims to understand how brand interactivity, consumer involvement, and e-WOM can influence Consumer Brand Engagement and impact to increase brand loyalty. This study used a quantitative approach, which was conducted through an online survey involving 317 respondents, and SmartPLS software was used to conduct SEM-PLS data analysis. This study found that consumer involvement and e-WOM have a positive influence on Consumer Brand Engagement. Furthermore, Consumer Brand Engagement shows a positive influence on brand love and brand loyalty, indicating that active and meaningful interactions between consumers and brands through social media can increase brand loyalty. This research contributes and integrates the social exchange theory literature to provide a deeper understanding of consumer brand engagement, consumer involvement, e-WOM, brand love and brand loyalty. This research highlights the importance of applying consumer involvement and e-WOM in the context of FnB Brand's social media marketing activities in Indonesia. It offers valuable insights for marketers who want to increase Consumer Brand Engagement and brand loyalty.

Enhancing Environmental Awareness for Sustainable Retail: Analysis of the Buy-Online-and-Return-in-Store Policy Adoption Using Theory of Planned Behavior

This study explores the context of buy-online-and-return-in-store (BORS) policy from an environmental perspective and conducts a comprehensive analysis through the theory of planned behavior (TPB). Adding environmental awareness and awareness of consequences provides a new perspective on how sustainable practices can be enhanced through an omni-channel retail strategy. Survey responses from 405 participants were analyzed using structural equation modeling. Results show that attitudes, subjective norms, and perceived behavioral control are key determinants of practical BORS policy. The study found that environmental awareness significantly influenced BORS adoption directly and indirectly by enhancing perceived behavioral control, whereas consequence awareness primarily affected adoption by shaping consumer attitudes. Compared with consumers who choose to return online, consumers who prefer in-store returns show higher environmental awareness, highlighting the environmental advantages of BORS. In addition, the BORS policy improves overall shopping satisfaction by integrating the convenient process of online purchases and offline returns, allowing consumers to switch freely between different channels. These findings provide valuable insights for retailers and policymakers seeking to promote sustainable consumer behavior to effectively promote the importance of sustainable retail practices.

Analysing the Impact of Social Influence on Electric Vehicle Adoption: A Deep Learning-Based Simulation Study in Jharkhand, India

The transition towards sustainable transportation, particularly in regions like Jharkhand, has gained paramount importance amidst escalating environmental concerns and evolving market dynamics. This study delves into the consumer psyche regarding green mobility adoption, aiming to decipher the critical factors influencing individuals' future intentions towards eco-friendly transportation options. Utilizing a comprehensive survey questionnaire, data was gathered from 300 respondents, focusing on variables such as awareness of green mobility, the perceived importance of environmental impact, social media influence, peer recommendations, availability of green mobility services, cost considerations, government support, convenience of green transportation, and awareness campaigns. The collected data underwent rigorous regression analysis to uncover correlations and predictive insights. The regression model revealed a notable R-squared value of 0.765, indicating a substantial portion of variance in future intentions is explained by the chosen predictors. Among these, variables like the perceived importance of environmental impact, government support, and convenience of green mobility emerged as statistically significant influencers, suggesting their pivotal role in shaping consumer behaviour towards sustainable transportation. Contrarily, factors such as social media influence, peer recommendations, availability of green mobility services, cost considerations, and awareness campaigns exhibited non-significant coefficients, implying a lesser impact on individuals' future intentions in this context. These findings bear significant implications for stakeholders involved in promoting green mobility solutions. Ultimately, this study contributes to the ongoing discourse on sustainable mobility by shedding light on the multifaceted dynamics influencing consumer decision-making using Python a deep learning simulation, thereby guiding strategic interventions for a greener, more eco-conscious future.

An Examination of the Existing Literature Concerning Fraudulent Online Reviews: Obstacles and Potential Remedies

In the contemporary digital era, online consumer evaluations exert significant sway over purchase choices, shaping consumer viewpoints and affecting business profitability. Nonetheless, the rise of counterfeit reviews has emerged as a notable apprehension, prompting scholars to investigate various methodologies for identification. This extensive review paper acts as a reservoir of information, consolidating an extensive array of literature dedicated to detecting fake reviews. It meticulously scrutinizes diverse datasets, illuminating the numerous hurdles posed by these misleading entries. Despite progress made in curtailing the impact of counterfeit reviews, this review exposes persisting gaps in our comprehension. Consequently, it calls for steadfast exploration and ingenuity in the realm of fake review detection. As the digital landscape continues to evolve, so too must our approaches to safeguard the authenticity of online consumer input.

Factors Influencing Mobile Banking Usage Among Malaysians During Covid-19 Period

The COVID-19 pandemic has indeed brought about significant changes in various aspects of human life, including daily activities, the global economy, and the financial sector. Restrictive measures aimed at controlling the spread of the virus have prompted greater reliance on digital solutions, including mobile banking, due to limited physical access to traditional banking services. For this reason, this study aims to investigate the factors that influence individual attitudes towards the use of mobile banking during this period. Therefore, this study uses a survey method through a developed questionnaire to collect responses. The questionnaire comprises several sections on the socio-demographic profile and the Likert-scale questions on the interest factors. A total of 274 respondents is successfully obtained through the online medium. The findings suggest that the Perception of Ease of Use (PEOU) and Enjoyment (PE) have a significant positive effect on attitude. In contrast, the Perception of Usefulness (PU) and Perceived Credibility (PC) are then discovered to have no significant impact on attitude toward the use of mobile banking. In summary, this study contributes valuable insights into the factors influencing individual attitudes toward mobile banking at a time when digital financial solutions are becoming increasingly relevant due to the pandemic. The findings underscore the importance of user experience and security considerations in shaping consumer attitudes and, subsequently, the use of mobile banking services.

Determinants of Bank Selection: A Study on Consumer Perceptions and Expectations in Albania

This study investigates the factors influencing consumer perception in selecting banking services, focusing on service quality, customer satisfaction, and brand reputation within the Albanian banking sector. Using a structured questionnaire, 213 valid responses were gathered from customers in major cities, including Durres and Tirana. The analysis involved factor analysis, reliability testing, and regression analysis to explore the relationships between the identified factors and consumer decision-making. The findings reveal that service quality, encompassing tangibles, reliability, responsiveness, assurance, and empathy, plays a critical role in shaping consumer perceptions, with assurance, reliability, and responsiveness having the most significant impact. Additionally, customer satisfaction and the bank's brand influenced the selection process significantly. The results underscore the importance of banks enhancing service quality and maintaining a strong brand reputation to attract and retain customers in a competitive market. These insights provide valuable implications for bank marketers and strategists aiming to develop effective customer-centric approaches.

Investigating the impact of advertising spending on brand equity dimensions in Kosovo: A comprehensive market analysis

This research paper examines the impact of advertising spending on three crucial aspects of brand equity—brand awareness, perceived quality, and consumer purchase intention—in Kosovo's unique market environment. The study aims to offer a detailed analysis of both the actual advertising expenditures and consumers' perceptions of these expenditures, exploring their influence on brand-related metrics. This approach not only fills a significant gap in the literature concerning advertising spending in Kosovo—a developing economy facing substantial economic challenges—but also provides practical insights for businesses to optimize their advertising strategies even in times of economic downturns. The research encompasses a diverse array of 24 brands from sectors such as banking, microfinance, insurance, furniture retail, and supermarkets, thus presenting a comprehensive view of advertising's role in shaping consumer behavior. Employing a robust quantitative framework, the study integrates both secondary and primary data through statistical models like ordinary least squares and Probit, highlighting the strategic value of advertising investments and offering a contextually rich perspective on its effectiveness in enhancing brand equity elements within a challenging economic landscape.

Consumption Habits in Revenge-Buying: A Conceptual Model Integrating Protection Motivation Theory and the Concept of Attitudes

Upon lifting lockdown measures, pent-up consumer demand resulted in a phenomenon known as “revenge-buying” that was influenced by cognitive and habitual factors. This study collected 629 samples from Beijing consumers using straightforward online random sampling methods, ensuring the sample’s representativeness. Structural equation modeling was employed to investigate the impact of cognitive factors on revenge-buying after lockdowns and explain this phenomenon from the consumers’ habitual behavior perspective. Specifically, we developed a novel model that incorporates insights from the concept of attitudes and habits literature within the framework of the protection motivation theory to address this research question. The results reveal that habit significantly affects all cognitive factors, except response cost. Cognitive factors such as perceived severity, perceived vulnerability, response efficacy, self-efficacy, and response cost all play a role in shaping consumers’ attitudes and driving revenge-buying behavior. Furthermore, consumers’ habits contribute significantly to their likelihood of revenge-buying. This study provides empirical evidence for revenge-buying, and the proposed theoretical model offers a more complete understanding of the cognitive factors and habits that drive this behavior. These findings can help businesses to attract consumers, improve satisfaction, and better compete in the context of revenge-buying, ultimately benefiting both consumers and businesses involved in this behavior.

Impacts of knowledge and trust on consumer perceptions and purchase intentions towards genetically modified foods.

Genetically Modified Foods (GMF) have emerged as a significant topic within the global food industry, provoking extensive debates over their safety and impact on consumer choices. This research aims to explore the impact of knowledge and trust in GMF on Vietnamese consumers' perceptions and their subsequent purchase intentions. By employing a quantitative methodology, this study gathered data from 424 valid respondents. The research model focuses on five constructs: knowledge, trust, perceived benefits, perceived risks, and purchase intentions. The data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test hypotheses and examine the interrelationships among these constructs. The results showed that increased knowledge of GMF is linked to heightened perceptions of benefits and reduced perceptions of risks, thereby elevating purchase intentions. Trust in GMF significantly enhances perceived benefits but does not significantly affect risk evaluation, although it is positively correlated with purchase intentions. Moreover, perceptions of greater benefits are positively associated with higher purchase intentions, whereas increased risk perceptions negatively influence them. These results underscore the complex relationship among knowledge, trust, perceived benefits, and perceived risks in shaping consumer purchase intentions toward GMF. The study proposes a comprehensive model delineating how knowledge and trust impact Vietnamese consumers' perceptions and purchase intentions regarding GMF. These findings provide implications for policymakers, business managers, and marketers, emphasizing the importance of disseminating transparent information, prioritizing trust-building, and adopting nuanced communication strategies. By effectively enhancing perceived benefits and addressing perceived risks, these strategies aim to foster positive consumer intentions and behaviors toward GMF.