Abstract
The advent of online shopping platforms has significantly transformed consumer buying behavior, revolutionizing the retail landscape. This study investigates the shifts in consumer preferences and purchasing patterns attributed to the proliferation of digital marketplaces. The research encompasses a comprehensive analysis of consumer behavior trends, drawing on both qualitative and quantitative data collected from surveys and market studies. The methodology involves a mixed-methods approach, integrating statistical analysis with thematic analysis to derive insights from consumer feedback and market data. The findings reveal a marked increase in the convenience and accessibility of shopping, which has driven a shift towards online purchases. Additionally, the study identifies critical factors influencing consumer decisions, such as personalized recommendations, competitive pricing, and the ease of comparing products. The results underscore the growing importance of mobile shopping and the role of social media in shaping consumer choices. In conclusion, the research highlights the transformative impact of online shopping platforms on consumer behavior, emphasizing the need for retailers to adapt to these changes by enhancing their digital presence and leveraging data analytics to better understand and meet consumer needs.
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