This article examines the core principles of pragmatics, focusing on how speech acts and hidden meanings guide communication across diverse contexts. It explores John Austin and John Searle’s foundational work on speech acts—locutionary, illocutionary, and perlocutionary—demonstrating how utterances perform actions beyond mere information exchange. The discussion then turns to implicature, introduced by H. P. Grice, highlighting the ways in which inferred meanings depend on shared knowledge and context. By integrating cultural considerations, the article underscores how pragmatic competence shapes both cross-cultural understanding and effective discourse. Practical applications include challenges in translation, advances in artificial intelligence, and strategies in media and political communication. Ultimately, the study affirms that pragmatics offers crucial insights into the power of language to form relationships, shape societies, and influence global interaction.
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