E-commerce, the online buying and selling of goods and services, has revolutionized consumer behavior through technological advancements, enabling shopping from any location at any time. An outstanding development in this field is live stream e-commerce, which combines live video streaming with online shopping. This approach allows streamers to showcase products, engage with consumers in real-time, and drive instant sales. By leveraging the widespread use of technology and the appeal of real-time interaction, live stream e-commerce offers a dynamic and convenient shopping experience, eliminating the need for consumers to leave their homes and eliminate time waste. This paper introduces the function, the use and the purpose of streaming services and criticism of purchasing products online.
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