Digital Emporium

Abstract

Abstract: E-commerce, an integral facet of modern business, facilitates the buying and selling of goods and services over electronic networks, particularly the internet. This paradigm shift in commerce has transformed traditional business models, witnessing remarkable global growth. In India, e-commerce has flourished with the proliferation of internet usage, especially among startups embracing it as a distinctive business model. Despite its widespread adoption, e-commerce remains underexplored. This research endeavors to delineate the e-commerce landscape, analyzing trends and key variables pivotal for success. Additionally, the study examines user preferences and purchasing behaviors across various e-commerce platforms, including JD, Taobao, Pinduoduo, and Tmall, aiming to enhance marketing efficiency through understanding consumer tendencies and motivations. Through empirical analysis and feedback collection, the study elucidates the diverse preferences of consumers across different platforms, shedding light on factors influencing platform choice, such as product category, age, and gender. Ultimately, this research seeks to contribute to a deeper understanding of e-commerce dynamics and its implications for businesses and consumers alike.