An Analytical Study of Changing Dynamics of the Indian Market with Reference to E-Marketplaces

Abstract

Abstract: E-commerce is booming in the modern business world. E-commerce is electronic commerce. Electronic commerce (ecommerce) involves the buying and selling of goods and services, or the transfer of funds and data over electronic networks, primarily the Internet. E-commerce (electronic commerce) is a paradigm shift affecting both marketers and customers. In fact, e-commerce is more than just another way to promote existing business practices. This completely changes the traditional way of doing business. This major change in business model has resulted in tremendous growth worldwide. India is no exception. Massive internet penetration has contributed to the growth of e-commerce, and startups in particular are increasingly using this option as a differentiating business model. In addition, e-commerce has a significant impact on the environment. While this model is widely used in current business scenarios, this option has not yet been fully explored. Current research is being conducted to illustrate e-commerce scenarios and analyze e-commerce trends. The study also examines key variables critical to the success of e-commerce business models.