Enterprises In Service Sector Research Articles

Increasing the prevention of process failure and the overall resilience of businesses through the process risk assessment

Research background: Properly set processes represent the basic framework of enterprise management. By assessing process risks, enterprises can timely identify problems in the implementation of processes, which can cause failure or interruption of activity, a decrease in performance, an increase in process costs, etc. Purpose of the article: The aim of the article is to identify, analyse and quantify the approach of enterprises to process risk assessment with the intention of improving processes, increasing the prevention of process failures and the overall resilience of the organization. Methods: A questionnaire was created to find out the attitudes of enterprises in the assessment of process risks. Data collection was carried out by an external agency using the Computer Assisted Web Interview method. The sample consisted of 353 enterprises from the business environment of the Slovak Republic. The questionnaire was evaluated using the simple sorting method. The research hypotheses were evaluated by applying Chi-square test. Findings & Value added: Enterprises most often assess risks in quality control, production processes, service provision processes. The frequency of assessment of process risks is for a third of the enterprises with every change, planning, disagreement or fluctuation of the economic indicator. More than 40% of Slovak enterprises do not have any management system implemented. The business sector is an important factor in the use of methods for the identification, analysis and evaluation of process risks. To identify process risks, in service sector, the owner/manager's own experience is used to a greater extent than in enterprises in industry. Enterprises in service sector use risk detection for risk analysis, industrial enterprises use process FMEA. Enterprises in service sector use scenarios analysis and enterprises in industry use the effectiveness of measures to evaluate process risks. Every tenth enterprise stated that the human factor is the cause of the occurrence of problems in up to 70% of all processes in the enterprise. Enterprises in service sector for process measurement use productivity of the enterprise to a greater extent than enterprises in industry, which use multiple economic indicators.

ASSESS THE KNOWLEDGE LEVEL AND RELATIONSHIP BETWEEN PROFILE OF TRAINED YOUTH OF THE ARYA PROJECT ABOUT GOAT FARMING

Agriculture and related industries are the driving force behind our country's socioeconomic growth. What is particularly concerning in the current situation is that educated rural young, even agricultural graduates are not interested in pursuing a career in agriculture or its related sectors. Attracting and Retaining of Youth in Agriculture (ARYA) was launched in 2015, Krishi Vigyan Kendra will execute this initiative in 25 states throughout the country. The ARYA project aims to attract and empower rural youth to engage in various agriculture, allied, and service sector enterprises for long-term income and meaningful employment. For present study all 120 trained youth in goat farming were selected, trained youth were selected purposively who have obtained training on goat farming under ARYA project and 20 trainers were selected for suggestions for better run his program of the study area. Thus, a total of 140 respondents were included in the study. It was revealed that majority of trained youth (80.00%) had a medium level of knowledge, followed by 10.83 percent who had a low level of knowledge, and (09.67%) who had a high level of knowledge on appropriate goat rearing practices. The trained youth profiles viz., namely family size, social participation, livestock possession, training experience, mass media utilization behaviour, innovativeness, extension contact, scientific orientation had significant relationship with knowledge of trained youth at 1 % level of probability.

Analytical study of entrepreneurship state in Russia

The purpose of the study is to provide a comprehensive analytical overview of small and medium-sized enterprises (hereinafter – SMEs) state in Russia. The main part is divided into four subsections and shows SMEs development trends, analysis of small business by industries and a comparative review of sociological surveys among entrepreneurs. The paper concludes by identifying the institutional factors that determine the level of entrepreneurial activity by Russian regions and compiling regression models. The share of SMEs in the country’s economy remains low and the number of entities tends to decrease, while the population’s desire to engage in entrepreneurship is also decreasing. An analysis of activity by sector shows that most SMEs operate in the service sector and larger enterprises prefer to operate in more basic sectors of the economy, while most markets are dominated by large businesses. A sociological surveys comparative analysis allowed us to draw an average portrait of entrepreneurs; the data from the surveys generally converge with official statistics. An extremely high variability in the level of entrepreneurial activity across Russian regions has been shown. For this reason, more than two dozen regional social and economic indicators have been selected and correlation analysis carried out. Regression models of entrepreneurial activity have been compiled on the basis of these indicators.

Methodological characteristics of statistical support of regional innovation policy

Aim. To identify the possibilities of expanding the general sample of organizations involved in the provision of statistical data regarding the issues of innovation activity implementation to improve the quality of information in decision-making within the framework of regional innovation policy implementation.Objectives. To determine the significance of statistical information for the processes of strategic planning in the country and regions; to identify the problems of adequate reflection of innovation activity in modern Russian statistics; to establish the deviations of the methodological apparatus of Rosstat from the recommendations of the Oslo Manual; to analyze some statistical parameters of innovation activity in the regions of the North-West of Russia; to develop recommendations for changing the approaches of Rosstat to the organization of statistical observation in the sphere of innovation activity.Methods. The article characterizes the state of innovation statistics in the country on the basis of analysis methods. The method of pair correlation allowed to reveal the inconsistency of the parameters of innovation activity of organizations with the key economic indicators of regional development.Results. The authors have identified two main directions of expanding the general sample of organizations when conducting innovation statistics: a larger-scale inclusion of service sector enterprises in the list of surveyed organizations and a decrease in the number of personnel of organizations, starting from which organizations are obliged to provide statistical information on the issues of innovation activity, from 15 to 10 people. In addition, the article substantiates the necessity of applying in Russia the subject approach to the statistical survey of innovation activity of enterprises, which contributes to the identification of factors that affect the innovation activity of organizations, and the assessment of such an impact, taking into account regional characteristics.Conclusions. The change of approaches to innovation statistics will provide the authorities in the regions with correct information for more effective realization of regional innovation policy.

Linking entrepreneurial leadership to quality performance of micro and small-scale enterprises in service sector: the mediating role of service innovation

Linking entrepreneurial leadership to quality performance of micro and small-scale enterprises in service sector: the mediating role of service innovation

ОРГАНИЗАЦИОННО-ЭКОНОМИЧЕСКИЙ МЕХАНИЗМ РАЗВИТИЯ ИННОВАЦИОННЫХ НАПРАВЛЕНИЙ СФЕРЫ УСЛУГ

The article considers theoretical approaches to the formation of organizational and eco-nomic mechanism of development of innovative areas of the service sector, which allows designing long-term strategies aimed at improving the efficiency of innovative projects of enterprises of this sphere. The concept of organizational and economic mechanism of development of innovative direc-tions of the sphere of services, its main characteristics and requirements, according to which it should ensure the effectiveness of innovative development of the sphere of services, is considered. It is offered to understand a totality of organizational and economic levers of managerial influence di-rected on formation, use and improvement of organizational, industrial, technical-technological, fi-nancial, economic, personnel, ecological and safety resources for maximization of profit of the en-terprise, and also strengthening of competitive advantages in the market and cost of business under the organizational and economic mechanism of development of innovative directions of the sphere of services. The dynamics of indicators of innovation activity of enterprises of the service sector in Russia is investigated. Generalized indicators of innovative development of enterprises of the Russian service sector are systematized, according to the results of which it is concluded that enterprises are mainly engaged in modernization and optimization of processes to reduce production costs. The or-ganizational and economic mechanism is presented, the mutual coordination of the process stages and the influence of its components allow formalizing and managing the development and imple-mentation of innovations. The construction of organizational and economic mechanism of manage-ment of innovative development of enterprises in the service sector creates the necessary prerequi-sites for improving the efficiency of innovative projects and ensuring the sustainability of competi-tiveness in the conditions of growing competition and increasing the level of globalization of the world market of services. The described organizational and economic mechanism of development of innovative directions of the service sector allows designing long-term strategies aimed at improving the efficiency of innovative projects implementation.

Digitalisation as a Factor of Service Sector Development

The purpose of the study is to summarise and present the main advantages of digitalisation as a factor in the development of organisations, in particular in the service sector. Research methods. The study used such general scientific research methods as generalization and systematisation (to distinguish approaches to the definition of digitalisation from previous studies), observation, analysis and synthesis (to specify the benefits of digitalisation in the activities of organisations), which allowed the authors to analyse the concept of “digitalisation” in the context of its impact on the development of service sector enterprises. The scientific novelty of the study is to highlight and actualize the main advantages of the impact of digitalisation on the development of the service sector. Conclusions. The current challenges facing the development of the service sector require enterprises and organisations to act following current market conditions, such as globalization and digitalisation. That is why digital transformation or digitalisation is becoming a priority area of their development. It is found that, in general, digital transformation is understood as the process of integrating digital technologies into all areas of business, which is manifested in fundamental changes in how business operates and how it brings value to consumers. It is determined that digitalisation is inherent in virtually every sphere of human activity, especially in the service sector and the provision of various services, as the Internet plays an important role and has a significant impact on the daily activities of service users around the world. Digital transformation helps to increase the efficiency, effectiveness, sustainability and innovation of service offerings by developing and delivering new types of services, engaging customers in the processes of creating and delivering services and improving their quality, etc. The article also examines such motivational factors for the transformation of various business structures as changes in consumer behaviour and expectations, digital shifts in companies, and changes in the competitive environment. It is established that the most active digitalisation is taking place in the public services sector. An example of such a transformation is the introduction of the Diia portal, which allows most of the needs of citizens and businesses to be met with electronic services. Digital transformation processes are also observed in education, healthcare, real estate, construction, finance, etc. The article highlights the main advantages of digitalisation as a factor in the development of the service sector, including improving the efficiency of communications with consumers, modernising information and communication technologies, expanding competitive advantages, improving the quality of services, optimising production costs and implementing improved business processes, developing digital literacy, developing the production of digital products and services, creating a positive image of the organisation in the market, etc. Digital transformation is one of the biggest trends of the 21st century, affecting a significant number of organisations moving forward.

ФОРМУВАННЯ ПРОФЕСІЙНОЇ КОМПЕТЕНТНОСТІ КВАЛІФІКОВАНИХ РОБІТНИКІВ У ПРОЦЕСІ КУРСОВОЇ ПІДГОТОВКИ В НАВЧАЛЬНИХ ЦЕНТРАХ ПІДПРИЄМСТВ СФЕРИ ПОСЛУГ

Relevance: The article is driven by the need to develop professional competence in future skilled service sector workers through course training in training centers of service sector enterprises. The aim of the article is to identify general trends in the formation of professional competence of future skilled service sector workers in the process of course training in training centers of service sector enterprises. Methods: Study of scientific sources, legislative, normative-legal documents, empirical data – to identify general trends in the formation of professional competence of future skilled service sector workers in the process of course training in training centers of service sector enterprises. Results: Based on the analysis of modern legislative, normative-legal documents, research of scientific sources, and empirical data, the general trends in the formation of professional competence of future skilled service sector workers in the process of course training in training centers of service sector enterprises have been identified. Conclusions: The formation of professional competence in skilled workers during course training in training centers of service sector enterprises is a relevant process under martial law conditions, where due to migration processes, mobilization, and demographic problems in the country, there is an acute need for professional training and retraining of skilled personnel over short periods; this process faces several difficulties related to the reduction of production, financial and economic instability in the country, and insufficient development of flexible educational programs for short-term training and acquisition of partial professional qualifications.

QUALITY MANAGEMENT OF SERVICE PRODUCTS IN OPERATIONAL ACTIVITIES TRANSPORT AND LOGISTICS ENTERPRISES

The article is dedicated to the study of quality management features in transport and logistics enterprises in Ukraine. The research object is the process of quality management of service products in transport and logistics enterprises. In order for Ukraine's transport industry and transport logistics enterprises to survive, effectively compete, and thrive in the global, European, and national markets in conditions of wartime and in the post-war period, their service products must meet international quality standards and customer expectations. The quality of service products produced and delivered by the operational system is one of the most important arguments in the fight for customers. The article comprehensively examines the theoretical and practical aspects of quality management as one of the main means of ensuring the competitiveness of service sector enterprises. It describes the main components of quality management, taking into account the specific features of the operational activities of transport and logistics enterprises: quality management objects, quality goals, factors influencing the quality of the process of providing transport and logistics services, quality assessment indicators for service products, existing quality needs, quality management processes, structural subdivisions and positions involved in quality management, recruitment of personnel, their training and assessment of competence; planning of costs for the performance of quality assurance tasks and distribution of financial resources by types of work and structural subdivisions, etc. The most significant components of quality management theory and practice that are currently included in quality management are studied. The research results can be further used in quality management in the operational activities of enterprises in both the transport sector and other service sectors of the economy, contributing to the improvement of their economic efficiency and competitiveness.

ОСНОВЫ ФОРМИРОВАНИЯ АДАПТАЦИОННОГО МЕХАНИЗМА ПРЕДПРИЯТИЙ СФЕРЫ УСЛУГ К УСЛОВИЯМ КОНКУРЕНТНОЙ РЫНОЧНОЙ СРЕДЫ

It is determined that in modern conditions, the service sector market shows rapid development, this is directly related to the behavioral habits of the population that have changed over the past few years. The service sector is obliged to meet the basic needs of people in a short time, so being better than competitors is a direct task of such companies, for this reason the topic is very relevant. Modern competition theory has a variety of concepts, methods, models and tools for assessing the competitiveness of an enterprise. Therefore, to determine the competitive strategies of the studied enterprises, it is proposed to use the results of the analysis of their competitive position – the data of the passport of the competitive position (strategic intentions and characteristics of competitive behavior), the place of the enterprise in terms of market share, the position of the enterprise on the competitive map of the wholesale market of building materials in the DPR, as well as a certain market strategy. From the standpoint of the developed concept of competitive stability of a trading enterprise in a crisis, it is advisable to offer the studied enterprises the development and implementation of the following competitive strategies: defensive, offensive and retreating, since these strategies determine the essence of the competitive behavior of the enterprise and the basic strategies of its competitive stability. It is indicated that in order to form the adaptation mechanism of service sector enterprises to the conditions of a competitive market environment, it is necessary, when planning shopping halls of supermarkets and supermarkets, it is important to provide certain conditions that are proposed in the article. This technology of managing the competitiveness of service sector enterprises is designed for the effective functioning of the organizational and economic management mechanism proposed by us and allows the use of various methods and tools to create a long-term and sustainable competitive advantage, the result of which will be an improvement in the competitive position of the enterprise in the market. The creation and improvement of the adaptation mechanism of service sector enterprises to the conditions of a competitive market environment is a condition for managing the competitiveness of a service sector enterprise, leading to ensuring and strengthening its competitive advantages. It is determined that in order to form the adaptation mechanism of service enterprises to the conditions of a competitive market environment, it is necessary to implement the measures proposed in the article.

Methodological approaches to studying the service sphere productivity

The article is dedicated to analyzing methodological approaches to assessing the productivity level of the service sector and the challenges that arise in their application. The author during the research examines the state of productivity assessment of the service sector in Ukraine as of today, in particular, the lack of systematic research on this issue at the state level. Also, the investigator describes the main peculiarities of services such as intangibility, the inseparability of the place of creation and consumption, the inconsistency of quality, and timelessness. They affect the evaluation of the productivity of this field of economic activity. In addition, the article describes important differences compared to classical performance measurement approaches that need to be considered, such as advanced technology, and customer involvement in service productivity. Likewise, the paper has characterized the issues that influence the quantity and quality of data necessary for measuring and analyzing the productive capacity of the service sector. There are issues related to determining the costs (input) for the production (provision) of a unit of service, determining the output of services, issues related to sizes (most of the services businesses are medium, small, or micro-enterprises), and geographical orientation (most of the businesses are focused on target groups of consumers located close to the place of service provision) of service sector enterprises, and others. The author underscores the influence of the category of quality and its variability on the measurement of service productivity and its partial indicators such as labor productivity, capital productivity, etc. Finally, the article outlines two main models (the first one proposed by Lashhof in 2006 and the other by Grönroos with Ojasalo in 2004), according to which scientists and researchers are suggested to form a methodological approach to the research of the service sector in the future. It has been established that the development and wide implementation of the new model will require significant changes in the system of collecting statistical indicators since its application is not possible without the accumulation of data on numerous small and micro enterprises, which today are often left out of calculations even by organizations such as the OECD.

ФОРМУВАННЯ МАРКЕТИНГОВОЇ СТРАТЕГІЇ ВИХОДУ ПІДПРИЄМСТВ СФЕРИ ПОСЛУГ З ПІСЛЯ ВІЙСЬКОВОЇ КРИЗИ

Taking into account the critical state of Ukraine caused by the state of war and the occupation of the Russian Federation, the article examines the current state of activity of enterprises in the service sector. The political and economic crisis had a significant impact on the service sector. Organizational changes took place in it, the entire sector was directed to provide everything necessary for the civilian population and the defense forces of Ukraine. It has been established that these political and economic changes caused the modification and transformation of the service sector. The study of the scientific space led to the conclusions that the issues of the development of enterprises in the service sector received quite a lot of attention from scientists, but their activities in the modern crisis state of war were not revealed. Therefore, the methods of strategic analysis are applied in the article, namely: SWOT-analysis and PEST-analysis of macro-environmental factors were carried out. The SWOT analysis showed that commercial risks, which reflect the positive and negative aspects of the activities of enterprises in the service sector, are currently playing a greater role. But the main risks in the conditions of war can be defined as risks of three levels, which significantly affect the situation of enterprises in the service sector. It is important to note that the current economic and political situation contributes to the financial success of the service sector, the growth of its profits and the increase of loading capacities. Precisely, the invasion of the Russian Federation turned the service sector into one of the supporting components of the armed forces of Ukraine and the civilian population. In order to form a strategic direction and choose a marketing strategy for the further development of enterprises in the service sector in the post-war period, it became necessary to conduct an additional study using the SPACE-analysis method. It was this scientific approach that provided the basis for determining the main strategy for exiting enterprises from the post-war crisis. It has been established that service sector enterprises are currently in a state of saturation or reduction in demand for services; the current business exceeds the cash flow needs that can be invested in other innovative services. Therefore, it is recommended that enterprises in the service sector use the specific development strategy presented in the article in modern conditions and in the future for a gradual exit from the post-war crisis.

МАРКЕТИНГОВІ МЕТОДИ ДОСЛІДЖЕНЬ В УПРАВЛІННІ ПІДПРИЄМСТВ СФЕРИ ПОСЛУГ

The article discusses the role of marketing research methods in the management of enterprises in the service sector. A classifier of areas of the service sphere is provided, which makes it possible to identify priority areas for their further development. The influence of each sector of the service sphere in the economy of Ukraine was studied. It has been established that the determining factor is service sector enterprises providing educational, transport and hotel and restaurant services. Currently, the last two sectors of the service sector play a significant role in the modern conditions of the state of war. They currently provide the population of Ukraine and the Armed Forces of Ukraine with everything necessary for the survival of society. The main part of the company's activity is the effort to achieve more and better results of activity, which highlight themselves through the increase of profitability, the search for new opportunities, and others. In order to determine the further possibilities of management efficiency of enterprises in the service sector in modern conditions, it is necessary to apply marketing methods to determine the strategic vector of development. Marketing research methods are defined, which are used to analyze and evaluate a number of criteria that will show the most general idea about the role of the enterprise in the market, as well as how effectively the potential of the enterprise is used.

On the modification of shopping centers

Subject. This article discusses the issues of improving the quality of life of the population. Objectives. The article aims to search for areas of development of the service sector enterprises. Methods. For the study, we used a structural analysis. Results. The article finds that the rapid growth of the service sector actualizes the issues of their compatibility, the choice of a name for a shopping center, and the organization of playgrounds for children. Conclusions. Focus on the needs and desires of consumers will improve the efficiency of management at service enterprises.

Application of Organisational Justice Theory to Performance Appraisal – a Study Conducted in the Service Sector Enterprises in Kerala

Purpose: Globalisation has now become a very common word. It has been the topic of discussion during the last two decades. What globalisation implies is that a country's economy synchronises with the global economy. As the result, severe competition originated in the market. The firm-to-firm competition forced the companies to enhance their productivity and efficiency. Today, PA is used as a most imperative component of HR practices. It helps to assess the performance of employees based on predetermined standards and it enables the HR department to increase the efficiency of employees as well as the organisation. Greenberg was one to apply the theory of organisational justice to Performance Appraisal (PA). Application Greenberg's theory in performance appraisal helps to ensure the system of performance appraisal is fair and just. This study was conducted in five sub-sectors of the service sector in Kerala and primary data was collected from employees. The study is used to understand the application of Greenberg theory in service sector enterprises in Kerala to know the level of justice and fairness of PAS. Methodology: The study was conducted in the service sector in Kerala. The primary data were acquired through a questionnaire. In this study, the different sectors (Financial Services, Tourism and hospitality, Media and entertainment, Telecommunications, Retail) were randomly selected. Organisations conducting a system of employee Performance Appraisal were considered in this study. A total of 543 samples were selected for the study from the five sectors. The samples were selected randomly. The questionnaire was used as a primary data collection tool. Finding: The results found that, in Kerala, different sectors follow different methods of performance appraisal techniques to their employees. The methods are different from one sector to another. And the study also found that, the employees in the service sector enterprises in Kerala were believed that the performance appraisal system is fair and just. Finally, the study revealed that the private sector PA system is more effective than the public sector. The techniques used in the private sector were more competent than public sector enterprises. Originality: This is used to conduct the application of organisational justice theory employee performance appraisal in the service sector enterprises in Kerala. Paper Type: Applied Research

Application of Organisational Justice Theory to Performance Appraisal – a Study Conducted in the Service Sector Enterprises in Kerala

Application of Organisational Justice Theory to Performance Appraisal – a Study Conducted in the Service Sector Enterprises in Kerala

Spatial modeling of investment activity of enterprises in service sector

Purpose: Due to the visible disproportions, the problem of innovation is increasingly often perceived regionally. These inequalities result from the concentration of knowledge, resources and the amount of expenditure on innovation in a few regions. The aim of the paper is to study the spatial dependence between Polish voivodships in terms of expenditure on innovative activities in enterprises in the service sector. Design/methodology/approach: For the selected variable conditioning the innovative activity of the enterprise, a classical econometric model will be built and the necessity to include the spatial factor in the modeling process will be verified. For this purpose, two spatial models will be considered: the spatial error model and spatial lag model. Findings: During the study, the hypothesis on the legitimacy of introducing spatial relationships to the econometric model describing the shaping of the amount of expenditure on innovative activities in enterprises in the service sector in Polish voivodeships was verified. The hypothesis has been verified positively – there are spatial relationships between the examined objects. Research limitations/implications: The need to take into account the spatial factor in the econometric model results in taking into account spatial estimation methods. The research used selected spatial models. Due to the limitations resulting from the availability of source data, the analysis was conducted only for voivodships in selected years. The analysis should be further deepened, e.g., by even more precise identification of the models and taking into account other neighborhood matrices - only the first-order neighborhood matrix was included in the study. Practical implications: Modeling the phenomenon of innovation. Social implications: An essential condition influencing the innovative activity of enterprises is their environment. It is the regional factors that largely influence innovation and faster development of enterprises. Originality/value: Introducing spatial relationships to the econometric model of outlays on innovative activities of enterprises in the service sector.

Use of sales incentives in service enterprises

The purpose of the article is to analyze the features and identify possible ways to use sales incentives in enterprises in the service sector. Methodology of research. The solution of the tasks posed in the article is implemented using the appropriate general scientific and special research methods: analysis and synthesis, systematization and generalization, a logical approach. Findings. The service sector, which covers various sectors of the economy in today's post-industrial environment, plays a leading role in meeting the needs of society, as consumer needs are constantly growing and their diversity is expanding. At the same time, the number of enterprises operating in the service sector is increasing on the market, as a result of which competition is intensifying among them. Therefore, there is a need to intensify marketing activities, in particular, more widely and effectively use the means of sales promotion. Stimulating the sale of institutions operating in the service sector is a system of measures aimed at forming, maintaining and increasing the demand of existing and potential customers, accelerating and intensifying the process of implementing services. The analysis of theoretical and practical developments in theoretical, methodological and applied aspects of the field of sales promotion. Revealed its essential content, the reasons for the need to use measures to stimulate sales, their advantages and disadvantages. The main means of stimulating sales and means of stimulating sales for consumer loyalty programs, which are advisable to use in the service sector, are proposed. The ways of using the means of sales promotion have been determined. Practical value. The main results of scientific research, given in the article, their practical justification are recommendatory focused on enterprises in the service sector. 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Tourism and the hospitality industry: current state problems and prospects of development

The article considers the current trends in the development of the tourism and hospitality industry as the most important ways to develop the geographical, cultural, social and political space. The article analyzes the state support measures for service sector enterprises, as well as the main current problems among tour operators and travel agents, which were identified by the Russian Union of Travel Industry. Recommendations for the development of tourism in the current situation are given, two key trends of the tourism industry for 2021 are analyzed.

Методичні рекомендації щодо вдосконалення управління конкурентоспроможністю підприємства у сфері послуг

The relevance of the problem of managing the competitiveness of service sector enterprises in modern conditions of economic management is determined. In a contentual form, the task of managing the competitiveness of enterprises is formulated and a scheme of its implementation is proposed, which includes the following stages: formation of factors that determine competitiveness; substantiation of the competitiveness indicator and its model; computing the competitiveness indicator and its subsequent factor analysis; determination of reserves for growth of the competitiveness index; formation of the task of increasing competitiveness; formation of a list of measures for implementing the task; selection of measures for the implementation; implementation of measures, control and regulation. The procedure for computing the integral indicator of competitiveness, which includes groups of indicators that determine the state of the enterprise and the competitiveness of its products, as well as indicators within each group, is considered. The methodology of economic analysis of the level of competitiveness of the enterprise is proposed, which allows to conduct an overall assessment of its competitive position compared to competitors; determine the influence of factors on the difference in their position from the position of competitors; calculate the reserves of growth of the competitiveness indicator and develop measures for their implementation. In accordance with the competitive strategy of the enterprise and the task of increasing the competitiveness indicator on the basis of the use of the provisions of the theory of economic efficiency, a list of measures is substantiated, the practical implementation of which will allow to perform the task with a minimum amount of resources. Operational control over the implementation of measures and their impact on the competitiveness indicator is envisaged in order to make corrective managerial decisions in a timely manner.