Sale Of Services Research Articles

Pricing decisions of online and offline dual-channel supply chains considering data resource mining

Data resources, a fundamental component in the digital economy, play a vital role for businesses aiming to establish a lasting competitive edge. A company's data resources can uniquely influence the decisions surrounding products and services within the supply chain. The integrated dual-channel supply chain (DCSC) involves direct online channels utilized by manufacturing service providers alongside offline channels, such as physical retail stores, managed by sales service integrators. The DCSC is capable of performing second-stage data mining services in accordance with the sold products and customer services after the product sales are completed. Subsequently, data resource mining can be achieved through a cross-channel approach. As such, considering the exploration of cross-channel data resources, this study strives to formulate a structure for a dual-channel closed-loop supply chain. Furthermore, utilizing concepts from the Stackelberg and Nash equilibrium game theories, it delves into the analysis of pricing decisions and profit allocation. This examination encompasses distinct closed-loop supply chain configurations, viewed through the lenses of both centralized and decentralized decision-making approaches. In addition, the effects of cross-channel data mining and channel consumption preferences on supply chain decisions are analyzed, and the analysis is conducted in combination with numerical examples. As evidenced by the findings in this investigation, cross-channel data resource mining, consumer channel preference, and the data mining value conversion rate can prominently affect the formulation of pricing strategies and the distribution of profits in closed-loop supply chains. The potential value of data resources can lead to the generation of “external incentives” following the strategy of data resource mining. Furthermore, the data resource mining strategy is promising in stimulating the growth of the product and service markets. Finally, the overall profit of the supply chain is increased with the increase in the efficiency of data resource conversion. Enhancements in the efficacy of data resource conversion correspondingly lead to heightened overall profits within the supply chain.

Promotion of sales of goods and services as one of the means of integrated marketing communications

The purpose of this article is to classify sales promotion methods and identify the purpose, advantages, and disadvantages of the most common methods. It has been established that sales promotion methods are divided into two groups: price and non-price methods, which, in turn, are divided into a significant number of subgroups and methods. A detailed description of the most wide-spread stimulation methods common to intermediate and final consumers is given. Specific techniques of stimulating sellers are discussed more briefly.

Pengaruh Service Quality dan After Sales Service terhadap Customer Loyalty pada OPS Garage

The purpose of this study is to ascertain and elucidate the relationship between after-sale support and service quality and customer happiness at OPS Garage. Multiple linear regression was used for data analysis and questionnaires were used for data collecting in this quantitative study. According to the study's findings, OPS Garage customers are positively and significantly impacted by both loyal customers and high-quality services. Customer happiness is positively and significantly impacted by service quality. The two factors under investigation customer loyalty and service quality have a favorable and substantial impact on satisfaction levels at the same time.
 Keywords: After sales service, Service Quality, Consumer Loyalty.

A Study on Consumer Attitude towards After Sales Service at Varun Motors Pvt Ltd.

A Study on Consumer Attitude towards After Sales Service at Varun Motors Pvt Ltd.

REPRESENTASI CITRA MUSLIMAH DALAM IKLAN WARDAH COSMETICS “BERGERAK HIDUPKAN HARAPAN” EDISI RAMADHAN 1443 H

Advertising is a promotional medium used by various companies to increase sales of services and goods. Television commercials are believed to be able to influence audiences to purchase products. Moreover, using female figures can increase the appeal of an ad because of their beauty. Many commercials feature female figures showing their curves, such as those featuring women in short, tight clothing. However, unlike Wardah Cosmetics' commercial "Bergerak Hidupkan Harapan" Ramadan 1443 H edition, this ad features women wearing hijab and decently dressed. In addition, Wardah's ads not only showed physical beauty but also the beauty of the heart. This research focuses on the image of Muslim women shown in Wardah Cosmetics' commercial "Bergerak Hidupkan Harapan" Ramadan 1443 H edition. This research concludes that first, there were 15 significant scenes presenting a modern Muslimah, marked by the current Muslim style of clothing and hijab. However, the hijab style used does not fit Islamic law because it does not cover the chest. And the use of Wardah's products on Muslimah actresses leads the audience to keep their faces clean no matter how busy they are and to maintain their appearance at all opportunities. Second, muslimah are depicted as the image of pigura and pinggan. The image of the pigura in this not only shows beauty physically, but also has a beautiful heart. Then the image of pinggan in this commercial shows women in the kitchen not only for cooking but also as a business.

An Analysis into the Factors Affecting Online Customers’ Satisfaction: A Developing Country Perspective

An Analysis into the Factors Affecting Online Customers’ Satisfaction: A Developing Country Perspective

Has the agricultural cooperatives served each member fairly? A new perspective based on utilization level of member services.

With the rapid increase of the number of agricultural cooperatives in China, the problem of fake cooperatives has become more and more serious. The core problem is that some members do not use cooperative services, and elite capture phenomenon appears in the organization. Since services are one of the most important public goods attributes of cooperatives, it is important to ensure that more members use them. What are the factors that affect members' utilization level of cooperative services? Existing research does not provide a comprehensive answer. Based on the micro-survey data of 74 citrus cooperatives and 524 citrus members in China, the article found out that 50.9% of the members did not use any services provided by cooperatives, and only 20.04% of the members used cooperatives' sales services. So, this study empirically analyzes the factors that influence the use of cooperatives' services by puns model. The results show that quality of service, service convenience and mountain terrain promote the use of cooperative sales services for members. In addition, cooperative knowledge, planting area, surplus distribution, quality of service, and service convenience significantly increased the utilization leve of cooperative sales services by members. Finally, the study puts forward some suggestions, such as propagating cooperative sales service, improving the quality of cooperative sales service, perfecting cooperative distribution system.

Information sharing strategy in supply chains: The role of C2M

This paper constructs a supply chain model consisting of two manufacturers and one platform, where the platform provides sales service to enhance the demand. The platform has demand information and decides whether and with which manufacturer to share the information. In practice, if the platform shares the information, the manufacturer can use the shared information to guide pricing decisions and further use Consumer-to-Manufacturer (C2M) strategy to drive product production. C2M means that the manufacturer produces products based on the shared information, making products satisfy consumers’ needs, thereby increasing the market demand. Therefore, this paper uses a theoretical model to answer a key question: considering the role of C2M, whether the platform prefers to share demand information with others, and if the platform shares, which strategy is most beneficial to each player? First, this paper obtains the optimal equilibrium solutions under three strategies, that is, no information sharing (strategy NN), information sharing with one manufacturer (strategy SN or strategy NS), and information sharing with two manufacturers (strategy SS). Second, this paper derives that the information effect is the highest for all players under strategy SS. Whether the platform shares information with one or two manufacturers, the market effect has positive influences on both players. The cost effect does not affect the platform but hurts the informed manufacturer. Third, the conditions of the platform sharing information are obtained. There is a sales service efficiency threshold, if the sales service is more efficient, the platform shares the information with one manufacturer; otherwise, strategy SS is optimal. Fourth, through comparative analysis, this paper points out that when the C2M costs are lower, both manufacturers prefer the platform to choose strategy SS. Interestingly, when the C2M costs are higher, both manufacturers want the competitor to have information, which is different from the conclusions of previous studies. In addition, strategy SS makes the platform, and two manufacturers achieve Pareto optimality under certain conditions. Finally, the results are verified by numerical experiments.

Advertising in promotion of hotel services

Advertising is an important component in the sale of goods and services. For hotels and restaurants, advertising is especially important because it allows you to stand out from the many similar establishments offering similar services. The advertisement should reflect the establishment’s important competitive advantages and a unique image that would attract the client’s attention. The article reveals the role of advertising in business. It provides an overview of advertising channels and their features.

Penerapan Aplikasi Warung Media Berbasis Android Guna Meningkatkan Promosi dan Penjualan

Warung Media is a start-up that provides various media needs such as laptop repair services, graphic design, videography, and all media needs that can be requested by yourself. Media stalls take advantage of technological developments to market their services online, namely through social media and offline. The design of this media shop application is a step to increase sales and promotion of service products offered by the media shop so that it can provide more benefits for the media shop itself. The purpose of building this system is so that customers can order products online and as a promotional media as well as more value from media stalls. In addition, with this application, users can easily see the products offered by media stalls. This system is designed using the java programming language and using the android studio application. The results of this study are the media shop application which is used as a means of sales promotion that can be accessed anywhere and anytime, the service ordering process can be done directly without having to come to the place, and can facilitate the process of buying services transactions, so as to increase sales of services from media stalls

MENINGKATKAN KEMAMPUAN TEKNIK PENJUALAN PADA UKM

In a competitive business era, sales skills are crucial for every salesperson to face market competition. This article discusses the importance of an in-depth understanding of the goods or services sold by the company as well as expertise in applying effective sales techniques. The main focus is on the role of the salesperson in optimizing the sales of services and goods. This research was conducted with the aim of helping business owners, particularly in the culinary industry in Jambi, to improve their understanding and skills in sales techniques. The method used involved training and socialization to business partners, covering in-depth introduction to product offering techniques, handling buyer rejection, and coping strategies.The results of the research activities showed that the training provided significantly improved the partners' sales technique skills. Business partners were able to optimize their skills in selling products to end consumers. In addition, the partners' active participation in the training process was reflected in the two-way discussion between the research team and business partners. The enthusiasm shown by the partners in receiving the training materials confirmed the success of the activities in having a positive impact on the partners' sales skills. This research provides an important contribution for business owners, especially in the culinary sector, in improving the efficiency and effectiveness of sales techniques

PENGARUH KEPUASAN KONSUMEN TERHADAP PENJUALAN PT. TUNAS DWIPA MATRA

In carrying out its business as a Honda motorbike distributor, PT. Tunas Dwipa Matra faces a problem, namely increasingly fierce competition between market shares, each market share competes to provide the best service to provide satisfaction to consumers. Based on this, the problem is: How much customer
 satisfaction can influence sales at PT. Tunas Dwipa Matra and How Satisfaction Influences Sales at PT. Tunas Dwipa Matra. The purpose of this research is to find out how satisfaction affects sales at PT. Tunas Dwipa Matra The hypothesis proposed is that: Sales have a positive influence on customer satisfaction at PT. Tunas Dwipa Matra. The research method includes: the variable studied is service (independent variable) which consists of three elements, namely presale service, product service and sales service and consumer satisfaction (dependent variable). The population is consumers who buy Honda motorbikes in 2023, namely 5450 people. Based on the calculations, a sample of 99 people was used, the sampling was carried out using Random Sampling Technique. This research uses qualitative and quantitative analysis methods using minimum index values, maximum index values ​​and intervals. Based on the research results, the respondents' answers were obtained with a final score of 6723 which was in the high measurement level class with a value between 5941-7920. Means the level of consumer satisfaction with sales services at PT. Tunas Dwipa Matra is classified at a high level. This shows that large sales have a positive and significant influence on consumer satisfaction. Thus it can be concluded that the hypothesis proposed is acceptable. In addition, of the three sales indicators, the pre-sales service indicator provides the highest contribution, followed by product service and sales.
 Keywords: Sales Service, Customer Satisfaction.

Review Paper- “FINANCIAL ASPECT’S RELATED TO GST & TAX PROCEDURE IN SANTOSH BAKSHETTI’S CONSULTING FIRM”

While direct taxes are levied on taxable income earned by individuals and corporate entities, the burden to deposit taxes is on the assesses themselves. On the other hand, indirect taxes are levied on the sale and provision of goods and services respectively and the burden to collect and deposit taxes is on the sellers instead of the assesses directly. The GST Act came into existence, leading to the realization of “One country, one tax”. It is a centralized tax- paying network which simplifies payment of tax by the citizens as well as revenue collection by the government. It widens the tax base. Introduction of GST aims to alleviate, though not all, many of the problems leading to efficiency in operations for individuals leading to economic growth of the country. A direct tax is a tax that a person or organization pays directly to the entity that imposed it. An individual taxpayer, for example, pays direct taxes to the government for various purposes, including income tax, real property tax, personal property tax, or taxes on assets. An Income Tax Return (ITR) is a document you file with the Internal Revenue Service or the state tax board reporting your income, profits and losses of your business and other deductions as well as details about your tax refund or tax liability. Taxable income is the portion of a person's or company's gross income that the government deems subject to taxes. The computation of taxable income is done adding all the incomes that an individual can get (Income from salary, house property, capital gains, business/profession and other sources) and subtracting the deductions from it will give us the net taxable income. Keywords – TAXATION, GST, DIRECT TAXES, INDIRECT TAX, TAX COMPLIANCE, CAPITAL GAINS

Methodological aspects of the organization of the sales management system in the company

At the present stage of development of the market economy, organizations have to work in a tough competitive mode and in conditions of active introduction of innovative technologies. Effective sales management of the company contributes to the implementation of marketing goals of modern business structures. Due to the fact that the company’s entry into the market requires an instant response to consumer requests, an individual approach to projects and, very often, the fulfillment of orders in a fairly short time, the development of a set of methods for managing the company’s sales is an urgent topic in modern market conditions. The company’s sales management is a complex and multi7stage process aimed at ensuring stable income and high profits through the implementation of a competent and adequate sales management system. The ambiguity of the practical development of the methodological foundations of the company’s sales management lies in the absence of a unified approach, due to the fact that for one manager effective sales management consists in motivating employees responsible for the sale of products or services, other managers tend to the position that successful sales can be built by conducting purposeful work with sales channels, the third category of managers puts emphasis on to implement mechanisms for automating relationships with their partners.

Analysis of Interactive Marketing Communication Development Based on Social Media in an Indonesian Telecommunications Company

TELKOM Tamalanrea Automated Telephone Center (ATC) is one of the automated telephone centers that supports telecommunication activities in Makassar city. ATC TELKOM has a strategy in marketing Indihome products, namely by a door-to-door and open table. For digital marketing, TELKOM’s ATC only utilizes the Search Engine Optimization (SEO) system owned by TELKOM Indonesia to market products, however, interactive marketing using social media has not been able to drive sales of Indihome products and other services. This study aimed to determine the promotional design that was carried out and to develop interactive content on social media to support the marketing and sales of Indihome products at TELKOM Tamalanrea. This study uses a qualitative descriptive analysis technique, namely, to describe the data that has been collected descriptively through interviews, observation, and field research. In carrying out the research, development, and implementation stages of interactive content on WhatsApp social media, the author manages WhatsApp accounts and develops interactive promotional content using several WhatsApp features. The results of the development and implementation of interactive content on WhatsApp social media carried out by the author during the research were effective.
 Keywords: interactive content, WhatsApp, social media marketing

Advertising agencies in the Republic of Moldova: challenges and realities

In recent years, advertising agencies have developed intensively in the Republic of Moldova as small and mediumsized businesses, which, being in close contact with media institutions in the country, allowed economic agents to obtain advertising materials for the businesses they manage from the stage of designing the advertising product to the stage of placing and distributing the advertising material by the host media institution to popularize the business and, finally, to obtain more profits from the sales of services or products, depending on the specifics of the business. However, the attitude of most economic agents towards advertising agencies is preconceived, of distrust towards such organizations and which often does not correspond to reality. The material below aims to reveal some aspects regarding the operation of advertising agencies in the Republic of Moldova and the reason why they are still viewed with distrust.

The sale services, bundling, and jointly advertising strategies under profit sharing contract in closed-loop competitive supply chain

The sale services, bundling, and jointly advertising strategies under profit sharing contract in closed-loop competitive supply chain

The Sale Services, Bundling and Jointly Advertising Strategies under Profit Sharing Contract in Closed-Loop Competitive Supply Chain

The Sale Services, Bundling and Jointly Advertising Strategies under Profit Sharing Contract in Closed-Loop Competitive Supply Chain

Using the Simple Additive Weighting (SAW) Multi-Criteria Analysis Methodology for Selecting the Optimal Strategy for Creating a Production Alliance

The aim of the study is to adapt the method of multi-criteria analysis of alternatives SAW (simple additive weighing), as considered in both domestic and foreign publications, for the possibility of creating a production alliance of «Chumak» PJSC; to carry out an assessment of the prospects for the use of such a methodology in domestic practice; further, an identification of its strengths and weaknesses; outlining the main aspects of using strengths and minimizing weaknesses in Ukrainian business practice. The article is devoted to the issue of creation of production alliances among Ukrainian enterprises in order to overcome the consequences of russian aggression, stimulate innovative processes in the management of operational activities of enterprises and further creation of strategic alliances for mutual promotion and sale of goods and services, i. e. affiliate marketing. The methodology of multi-criteria analysis of alternatives SAW (simple additive weighing) was used stage by stage to select the optimal strategy for creating a production alliance. For this purpose, the problematic issue of advanced analysis has been identified, a system of alternatives, criteria for evaluating alternatives and a system for determining assessments of criteria based on qualitative and quantitative indicators has been formed. An integrated grading scale has been developed. A quantitative assessment of alternatives according to the proposed criteria has been carried out. The Altman model and the financial stability coefficient are applied as criteria for alternatives. A matrix of decisions has been built, its normalization has been implemented by certain weighting coefficients of criteria. Based on the calculations, a possible order of alternative options for creating a production alliance between «Chumak» PJSC and enterprises operating in the food market of Ukraine has been derived. The relevance of the problem of forming a strategic alliance is attested, given the presence of different approaches to choosing partners and the impossibility of allocating a single correct approach to determining groups of criteria without adapting to each individual industry.

AWARENESS AND SATISFACTION LEVEL OF GST AMONG RETAILERS

The Goods and Service Tax (GST), the biggest reform in India’s indirect tax structure since the economy began to be opened up 25 years ago at last looks set to become a reality. The Constitution Amendment Bill finally got the nod of Rajya Sabha. The government successfully stitched together a political consensus on the GST Bill to pave the way for the much-awaited rollout of the landmark tax reform that will create a common market of 1.25 billion people. GST will be a game-changing reform for the Indian economy by developing a common Indian market and reducing the cascading effect of tax on the cost of goods and services. It will impact the Tax structure, Tax incidence, and Tax computation. Tax payment, Compliance, Credit utilization, and reporting led to a complete overhaul of the current indirect tax system. Law provides for a period that may extend to five years, based on the recommendations of the GST Council. Here, every taxpayer will be issued a 15-digit common Identification Number which will be called a “Goods and Service Identification Number” (GSTIN) a pan-based number. GST is a consumption-based tax levied on the sale, manufacturing, and consumption of goods and services at the national level. Many taxes have been subsumed under the GST Act.