Enterprise Service Research Articles

Service Marketing Strategy for Study Abroad Service Companies in the Age of AI

The application of AI technology in the service marketing of study abroad service enterprises can not only improve the marketing efficiency, but also provide customers with personalised recommendation services, meet customer needs and further optimize customer relationships. Based on this, the article describes the advantages of the application of AI technology in the service marketing of study abroad service enterprises, analyses the positive impact of AI technology on the service marketing of study abroad service enterprises, and explores the strategic measures of the service marketing of study abroad service enterprises in the era of AI, aiming to provide some useful references to improve the efficiency of the service marketing of study abroad service enterprises and to promote the better and faster development of study abroad service enterprises.

Pengaruh Pemahaman Pencatatan Akuntansi Dan Kesiapan Modal Terhadap Efesiensi Pendapatan Usaha Sembako

To determine the influence of understanding accounting and capital readiness on the efficiency of basic food business income. Quantitative is a research method that uses data in the form of numbers and the collected data is analyzed using statistical formulas. The population that will be used in this research is MSME actors, especially basic food businesses registered with the Bayung Lencir District Cooperatives, Small and Medium Enterprises Service, totaling 100 MSME business actors. The classical assumption test is a prerequisite for multiple regression analysis, this test must be influenced so that the estimates of parameters and regression coefficients are not biased. In testing this class of assumptions, namely the normality test, multicollinearity test, heteroscedasticity test, autocorrelation test. Partially, accounting records have a more dominant influence than capital readiness in increasing income efficiency. This shows that understanding accounting records is very influential in increasing revenue efficiency and business sustainability, because by understanding accounting records, business actors can manage business finances and make decisions about managing their business easily.

Trends in Service Marketing Strategies for Enterprises

In the context of intensifying market competition and increasingly diversified customer demand, the marketing strategies for enterprise service are facing unprecedented challenges. This paper will delve into the current and future trends of marketing strategies for enterprise services, analyze the key factors influencing these trends, and propose corresponding marketing strategy recommendations. Through a review of relevant literature, empirical research, and case analysis, this paper aims to provide enterprises with targeted marketing strategy guidance to adapt to the ever-changing market environment.

Study on the Problems and Countermeasures in the Process of Party Building Leading Community Governance

Strengthening party building to lead community governance has become a focus of grassroots social governance. Bishan District, Chongqing Municipality, focuses on the micro-unit of residential districts, pilots the work of "Party building leading district governance", and analyzes the problems of Party building leading district governance based on the theory of Party building, the theory of governance, and the theory of civic service.It is found that its governance work still exists that the efficacy of party building leadership has not been brought into full play, the enthusiasm of main body participation is insufficient, there are cognitive differences between owners and property committees, and the participation of community residents is not high, etc. From the aspects of the party building-led governance mode, the governance team's subjective initiative, the misalignment of the community property service enterprises, and the disordered participation of the residents in the community, the party building leadership governance model is examined, and optimization countermeasures are put forward.

Research on time-value-oriented business model innovation path in life services enterprises and its impact on customer perceived value

In the era of the digital economy, the acceleration of life pace has induced to a continuous increase in people’s sense of time scarcity. In order to satisfy consumers’ lifestyle changes and immediate needs, life service enterprises have carried out lots of business model innovation activities guided by value of time. However, it is still unclear what the time-value-oriented business model innovation path is and whether it can improve the perceived value of customers. Under such background, this paper aims to construct a time-value-oriented business model innovation path in life services enterprises and to discuss its relationship with customer perceived value. The study indicates that: Firstly, specific innovation paths of enterprises include putting forward the purpose of value of time proposition, designing standardized process based on time-oriented, constantly forming unique core resources such as big data, brand and supply chain, and updating the transaction method combining online and offline, and so on. Secondly, the questionnaire results indicate that time-value oriented business model innovation in four aspects – value proposition, key processes, core resources, and transaction methods – can effectively enhance customer perceived value. Thirdly, there are differences in the matching degree between time-value-oriented business model innovation and customer value perception among different types of enterprises in the life services industry. Among them, the express delivery industry has the highest enhancing degree and customer satisfaction. This is related to the heterogeneous characteristics of industries such as express delivery, transportation, catering, and retail. Overall, this study offers a comprehensive and practical perspective for enterprises to meet customer perceived value demands by presenting business model innovation paths and solutions.

OPERATIONAL MANAGEMENT OF SERVICE FIELD ENTERPRISES UNDER THE CONDITIONS OF DIGITALIZATION IN THE SYSTEM OF SUSTAINABLE DEVELOPMENT

The article explores the unique impact of digitalization on the operational management of service enterprises, underscoring the importance of strategies and tools for optimizing business processes. These tools empower enterprises to effectively use digital technologies, increasing productivity while reducing negative environmental impact. The study also highlights the crucial role of innovative solutions in ensuring sustainable development and how digital technologies can enhance service quality, meeting consumers’ evolving needs. The article concludes by emphasizing the necessity of involving the audience in implementing digital innovations into the management system of service enterprises, aligning with the contemporary demands of efficient and sustainable development.

Managerial coaching and taking charge at work: the mediating roles of work engagement and role breadth self-efficacy

PurposeHow does a manager’s coaching behaviour encourage taking charge behaviour among subordinates? Although prior research has found a positive association between managerial coaching behaviour and employee performance, to date few studies have examined its effect on proactive behaviours in the workplace such as taking charge. Drawing on social exchange theory (SET) and social cognitive theory (SCT), this study develops a theoretical model to examine the mediating effects of work engagement and role breadth self-efficacy (RBSE) in the relationship between managerial coaching and subordinates taking charge. Additionally, drawing on social role theory (SRT), we test whether our proposed relationships are contingent on subordinates’ gender.Design/methodology/approachWe tested our proposed moderated-mediation model using empirical data collected across two waves from 196 employees within a large Malaysian services enterprise. Partial least squares structural equation modelling was used to test the proposed hypotheses.FindingsThe results revealed that managerial coaching has a significant, positive relationship with taking charge, work engagement and RBSE. However, only work engagement was found to partially mediate the relationship between managerial coaching and taking charge. Subordinates’ gender was found to positively attenuate the direct effect between managerial coaching and taking charge among females. However, the mediating effects of work engagement and RBSE in managerial coaching and taking charge were found to be not contingent on subordinates’ gender.Practical implicationsFinding from this study reveals that managerial coaching is useful in shaping employees' taking charge behaviour through work engagement. Hence, organisations should focus on strategies aiming to enhance managers' coaching capabilities. Originality/valueThis study extends the nomological networks of managerial coaching by highlighting it as a predictor of taking charge. Moreover, drawing on SET and SCT to explain the mechanism of managerial coaching and taking charge, we provide a novel perspective on how managerial coaching can influence taking charge. Specifically, we highlight the critical role of work engagement as a key mechanism that influences the relationship between managerial coaching and taking charge. Finally, we demonstrate managerial coaching as a means through which organisations can improve individual functioning.

An Analysis of Indian Overseas Bank's Case Study on the Conceptual Framework of Lending Technologies for Financing Small and Medium-sized Businesses

This to examine the Indian Overseas Bank’s credit facilities MSMEs with various financing options available and also examine the constraints in credit facilities. The sample respondents was 90, which comprised of seventy-one manufacturing enterprises and nineteen service enterprise respondents. Statistical tools such as Percentage analysis, Chi-square Test, factor analysis was used to analyse the data. The study revealed that, among manufacturing enterprise and service enterprise respondents, majority (67.60 per cent and 57.89 per cent) were small entrepreneurs. in middle age group (37.78 per cent). About 40 per cent were graduates and 78.89 per cent were sole proprietors. There was a significant association between type of business and age group, form of organization and business experience. 98 per cent of respondents were aware about term loan of which 65.90 per cent availed loan. 91 per cent of the respondents were aware of working capital finance of which 70.73 per cent availed loan. Bank officers (67.77 per cent) were main source of information. The source of finance (64.44 per cent) was IOB loan. They were willing to avail loan amount of Rs. 1-10 lakhs for two years. Maximum respondents repaid 25-50 per cent of loan. Difficulties faced by the customers in availing credit facilities were grouped under seven factors. Top five ranks were given to the statements such as; network of bank branches is not good, no wide range of services, non-availability of timely rehabilitation finance, lack of dissemination of information and lack of MSME loan processing centres at key locations. Majority of the respondents suggested for specialized branches of MSMEs (40 per cent).

Науково-методичні аспекти аналітики сучасних бізнес-моделей інфраструктурних рішень

Modern infrastructure is a complex of systems, networks, objects and technologies that ensure the effective functioning of society and the economy in the conditions of modern challenges and technological progress. The creation and maintenance of such infrastructure is a critically important aspect for the development of the country, its competitiveness and ability to adapt to new conditions. The introduction of innovative methods, such as the business process approach, allows creating efficient and adaptive infrastructure systems. At the same time, business practices have not become sufficiently widespread in infrastructure enterprises, which is an important problem in the conditions of directing significant funds to restore damaged and create new infrastructure. The purpose of the research is to determine the features of the business model of infrastructural solutions and to develop proposals for evaluating its effectiveness. The study identifies the key elements of the infrastructure services business model. The main directions of transformation of business models in the infrastructural sphere are considered. In accordance with modern management standards, the key principles of the concept of continuous improvement of business processes in the field of service enterprises have been defined. DEA analysis was used for the comparative assessment of the effectiveness of the business model of business structures based on the results.

A hybrid approach combining OFC and FSO for multichannel connectivity

Abstract This paper presents a novel approach of establishing a multichannel optical communication link, combining optical fiber cable (OFC) and free space optics (FSO) technology. By leveraging multiple lengths of optical fiber and FSO links, along with optical amplifiers to counteract attenuation, our proposed hybrid system incorporates four channels operating within the 1550 nm window. This model is specifically designed to address communication challenges in scenarios such as unplanned urban layouts, multistory buildings, or rugged terrains where traditional optical fiber deployment is impractical. By integrating FSO for the fronthaul and optical fiber for the backhaul, our system enhances transmission capacity, thereby supporting the requirements of next-generation networks and alleviating bottlenecks and connectivity issues at the last or first mile. This innovative approach holds promise for internet service providers, enterprises, and industrial networks operating in demanding environments. Furthermore, it can serve as a vital tool for restoring emergency communication links in the aftermath of disasters such as earthquakes or floods, where traditional wired optical infrastructure may be compromised.

Leveraging Knowledge Management to Enhance Human Resource Management Efficiency: Insights from Mekong Delta Service Enterprises

Leveraging Knowledge Management to Enhance Human Resource Management Efficiency: Insights from Mekong Delta Service Enterprises

The Influence of ESG Performance on Corporate Value: An Empirical Analysis of Chinese A-Share Listed Sports Companies

This study uses a two-way fixed-effect model to analyze the impact of ESG performance on corporate value based on the quarterly data of Chinese A-share listed sports companies from 2018 to 2022. The results prove that (1) The ESG performance of sports enterprises positively affects corporate value: the higher the ESG score is, the higher the corporate value is. (2) Mechanism analysis shows that financing constraints play a partially mediating role in the relationship between ESG performance and corporate value. (3) Heterogeneity analysis shows that corporate political relations will weaken the facilitating effect of ESG performance on corporate value. The stronger the political relations are, the weaker the facilitating effect of ESG performance on corporate value. Compared with that during the bear market, the performance of ESG in the bull market has a greater facilitating effect on corporate value. Compared with sports service enterprises, sports goods enterprises’ ESG performance has a stronger facilitating effect on corporate value.

Marketing management in blood service enterprises

In blood service, the volume of collected blood components depends on availability of donors. High demands require high product quality (safety, etc.). Blood component quality depends on the state of donors health. Storage periods of blood components are limited and require certain conditions. Blood service enterprises should be located within the reach of patients, and mostly in big cities with a large population. The quality and quantity of collected blood are affected by the level of morbidity, which leads to the withdrawal of donors and losses to blood service enterprises. Consequently, the blood centre performance largely depends on success of marketing activities: number of donors and recruitment campaigns. Simultaneously, blood donation by volunteers is possible only thanks to successful and systematic advertising about the benefits of donation for health. Maintenance of a suitable health state depends on retention campaigns and establishment of long-term relations between blood centres and donors via direct marketing. Sales promotion measures force people to donate blood for the first time and make it a stable habit to visit a blood centre every month. The safest blood is from a regular donor, and retention marketing helps convert a primary donor into a regular one. The article carries out a bibliometric analysis of Web of Science works for 1991-2023 that are devoted to marketing at blood service enterprises. The analysis proved some facts. Firstly, the blood service topic requires studing further (there are only 304 works). Secondly, we see a growth of research interest (32.5% of all works for 2019-2023) and an almost double increase in annual citations from 2019. Thirdly, scientists from the United States, Germany, Australia, England, France, and Spain lead in such studies. The article summarises problems of the Ukrainian blood service. They can be solved with marketing management (safety, managerial, informational, economic). The paper defines goals and objectives, main stages and principles of marketing management for blood service enterprises. A system of 20 criteria for evaluating the efficiency of marketing management measures at blood service enterprises has been developed. The research results form a basis for the general idea of marketing management in blood service enterprises.

Control System Design

There are a number of tasks in the modern world related to the control and management of the product life cycle in industries, that are solved using PLM systems. The PLM systems consist of several systems or modules connected by a enterprise service bus. The ESB allows interaction between modules, including data exchange. However, the enterprise could implement a business process using its own information system, and it is necessary to solve the problem of smooth implementation of the PLM system and it’s use with the organization's one. This paper considers an approach based on using an adapter mechanism that contains not only an interface for interacting with an information system, but also implements control logic, that generates the patterns of system behavior as output data obtained using the data-driven control approach. The purpose of the article is to model the control system for integration with the PLM system. The general visions of the chalengies, the methods are used to build the adapter, the adapter’s space in the PLM are considered, the proposed approach and the further research notes are described.

Price Prediction System of Basic Commodities Using Long Short-Term Memory Method: Analysis and Implementation for Future Projections

The uncontrollable prices of basic commodities, especially food commodities, have resulted in losses for producers and consumers in the city of Cirebon. To be able to bridge these problems, it is necessary to make the right decisions. A prediction system is one of the elements that can be used to support the right decision-making. Predictions in decision-making are based on existing data at present and in the past so that they can be used to describe conditions in accordance with the objectives achieved. With an accurate price prediction system for staple food commodities, it is hoped that decision-making will be able to decide on good policies from the Cooperative, Small and Medium Enterprises Service for Trade and Industry (DKUKMPP) for the people of Cirebon City. The method used is Long Short-Term Memory (LSTM). The data used for the basic prices of food commodities, namely the last 3 years in 2020 - 2022, are sourced from the official website of the Ministry of Trade's Market Monitoring System and Basic Needs using Google Colab tools.

Skeletons in the closet: How and when internal and external corporate social responsibility affect employees' internal whistleblowing behaviors

AbstractThe micro‐level corporate social responsibility (CSR) literature has underscored the economic benefits of an organization's CSR investments, such as bolstering employees' organizational commitment and improving work performance. Yet, research on the potential influence of CSR in fostering socially oriented outcomes among employees has been rather scarce. This study aims to investigate the influence of CSR on employees' internal whistleblowing behaviors and the underlying mechanisms. A three‐time‐point survey was distributed across the service, manufacturing, construction, and financial insurance industries in Chinese enterprises. The findings reveal that both internal and external CSR positively impact employees' internal whistleblowing behaviors through the mediating role of moral courage, with internal CSR demonstrating a stronger effect. Organizational loyalty positively moderates the mediating role of moral courage in the relationship between internal CSR/external CSR and internal whistleblowing behaviors. Theoretically, this study presents a pioneering endeavor in establishing the link between CSR and employees' internal whistleblowing behaviors, underscoring the significant role that employees' perceptions of CSR play in enhancing societal well‐being and ethical governance. Besides contributing to the micro‐level CSR literature, this study also provides practical insights for organizations seeking to leverage CSR as a tool for promoting employees' ethical conduct.

UHI based Healthcare Management System through Digital Transformation

The Unified Health Interface (UHI) represents a pivotal initiative within the Indian healthcare landscape, offering an open and interoperable IT ecosystem tailored for modern and innovative health service delivery. In response to the challenges posed by the COVID-19 pandemic, UHI emerges as a strategic solution aimed at ensuring enhanced accessibility and quality of healthcare services. Through its seamless interface, UHI facilitates various functionalities including online search, lab test bookings, virtual medical consultations via video, voice, or chat, digital transfer of health records, and secure digital payments. This paper explores the transformative potential of UHI in addressing the evolving needs of healthcare delivery in India. By fostering ease of application and improving access to quality healthcare services, UHI stands as a cornerstone in the nation's healthcare infrastructure. The emergence of enterprise- and national-level healthcare systems underscores the growing demand for comprehensive and cost-effective public healthcare solutions. Leveraging classic telecommunications and internet services such as presence, voice, video, and messaging, along with service composition solutions and enterprise networks, UHI lays the groundwork for unified health applications. This research delves into the implications of UHI in driving healthcare accessibility, affordability, and efficiency, while also examining its role in shaping the future trajectory of healthcare delivery in India. By elucidating the integration of UHI within existing healthcare frameworks, this paper provides valuable insights into the transformative potential of digital technologies in revolutionizing public health services.

Analysis of Forest Use (Including Forest Income Generation) in the Context of the Existing Regulatory Framework

The relevance. Trends in achieving sustainable development of the forestry economy and determining future prospects for the industry set clear goals for decision-making, which is possible with reliable and complete information about the achieved indicators of the forestry sector. There is a need to analyze the use of Russian forests, as well as consider the main directions of forest management, the dynamics of budget revenues, the ratio of payments for the lease of forest areas and the cost of products of industries that use forest resources in their activities. The purpose is to study and analyze the use of forests in the Russian Federation (including the generation of forest income) under the existing regulatory framework for the period 2016-2021. The objectives is to justify the need to modernize existing approaches to determining the value of forest resources. Methodology. When conducting the study, we used official statistical reference books of the Federal State Statistics Service of the Russian Federation, materials from reports of the Ministry of Economic Development, and materials from periodicals. Results. Based on the analysis described above, despite the steady increase in payments to the budget system from the use of forests, their share relative to the cost of products and services of enterprises using forest resources remains insignificant and weakly correlates with changes in activity volumes. Conclusions. Based on the analysis of the use of forests in the Russian Federation (including the generation of forest income) under the existing regulatory framework, it was established that only in a number of federal districts is there stability in the share of forest leases in the structure of the cost of placement. The current situation demonstrates that there is a discrepancy between the assessment of rental costs and the benefits that forest users receive from the exploitation of recreational resources. The presence of negative values actually demonstrates an increase in the benefits of forest users, which is not commensurate with the fees for the forest plot.

THE MEDIATING ROLE OF ORGANIZATIONAL CULTURE ON THE RELATIONSHIP BETWEEN LEADERSHIP AND SOCIAL CAPITAL IN THE IRAQI SERVICE SECTOR

This research intended to examine how organizational culture mediates the relationship between leadership and social capital in Iraqi service enterprises. The research used a descriptive-analytical approach, collecting data from a sample of 341 managers working in service firms in Iraq using a questionnaire. Total of (341) suitable surveys were collected for statistical analysis; the study used SPSS and Amos software’s to analyses the collected data and tests the hypotheses. The results of the study indicated that there is no impact of Authoritative and Facilitative leadership on the social capital of service companies in Iraq, there is an impact of Democratic and Situational leadership on the social capital of service companies in Iraq, and there is an impact of organizational culture on the relationship between leadership and social capital of service companies in Iraq. In light of these findings, the study recommended the need to pay attention to the quality of leaders who are appointed in service companies in Iraq due to the clear impact of the quality of leadership at the level of social capital practices of companies.

Research of the Machine-Tool Fleet of Technical Service Enterprises of the Regional Agro-Industrial Complex

The age structure of groups of technological equipment at technical service enterprises has been established. Characteristics of the distribution of the existing machine-tool fleet by accuracy classes, categories, degrees of automation and specialization were obtained. The research results will make it possible to determine the paths of modernizing the production areas of technical service enterprises and predict the needs in modern technological equipment.