Introduction. In modern conditions of functioning of the national system of insurance relations in the context of impact of new threats and challenges due to the open military aggression of Russia, new pragmatic principles of state formation are being formed and the scientific basis of state regulation of the insurance market is being rethought. Accordingly, the problems of the transformation of the insurance market in the perspective of the formation of the conceptual foundations of its state regulation in modern conditions become particularly relevantin order to ensure the guarantees of reliable insurance protection and public welfare, sustainable economic growth and financial stabil ity in the country. The purpose of the article is to clarify the concept of “state regulation of the insurance market” and fill it with new characteristics, taking into account internal challenges and external threats in Ukraine, as well as to substantiate the impact of regulatory changes on the functioning and development of Ukrainian insurers. Results. Scientific approaches to the interpretation of the concept of “state regulation of the insurance market” are systematized. The influence of regulatory changes on the functioning of the insurance market in conditions of wartime realities is analyzed. The problems of transformational changes in the state regulation of the activities of Ukrainian insurers are outlined in order to ensure their financial stability, solvency and competitiveness in order to create guarantees of providing reliable insurance protection to consumers of insurance services in the event of risk situations. Prospects. The subject of further research is the improvement of the state regulation of the insurance market in order to attract Ukrainian insurers to the formation of sources of coverage of losses and consequences of war risksinfluence.